THE INFLUENCER CASTING AGENCY

LEADING THE WAY IN INFLUENCER MARKETING

EXPERTLY CREATED
INFLUENCER SERVICES
MEET THE SOCIAL ELITE

Socialyte is the influencer casting agency, providing curated

talents and qualified stats for over 10,000 international creators
for over 300 clients collectively reaching over 1 billion across
Facebook, Twitter, Instagram, Youtube, Vine and SnapChat.

We provide content and influencer marketing strategy services to

brands and media clients helping streamline efforts to drive
higher returns on investment and better plan campaign, quarterly
and yearly influencer spends.

Our services help brands better plan around their influencer

marketing needs, helping allocate budgets across the pages of the
worlds most influential talents.
THE COLLECTIVE
THE WORLDS MOST INFLUENTIAL CREATORS

Socialyte provides more influencer options than any other agency,

casting across talents we exclusively represent, non-represented
free-agents, and negotiating with agencies such as CAA and UTA.

We provide access to more top level influencers than any other

brand-to-influencer service, developing exclusive relationships for
over a decade and bringing our expertise to hundreds of brands.

Our castings making influencer agencies compete, enabling us to

negotiate better rates on behalf of our clients.

Cast by Content Focus

Fashion Kids & Family Comedy

Beauty Mens Interest Gamers
Travel Sports Musicians
Dining Wellness Photographers
Home Fitness Stylists
Lifestyle Teen Models
WHITE GLOVE SERVICE
EXPERT GUIDANCE BY THE MOST TRUSTED TEAM

We manage content strategy, discovery, contract negotiations, ensure

all product deliverables, schedule posts, create and assist in creation
of copy, manage FTC compliance, ensure campaign success and
provide detailed reports which include all assets, engagement,
comments, impressions, and purchase intent clicks.

Influencers are sorted by fanbase on multiple networks, content type,

brand work and location of audience to simplify discovery and
ensure youre casting the best possible talents for your campaigns.

Cast by Fanbase & Engagement

Fresh Faces: 10k - 100k Fans

Rising Stars: 100k - 250k Fans
Elite Influencers: 250k-400k Fans
Iconic Influencers: 400k - 1.5M Fans
Celebrity Level: 1.5M+
CASTING INFLUENCERS
OUR PROCESS

Youll work with your casting director to create a Request for Talent (RFT). Well refine the asks and deliverables
talking you through our strategy for getting the highest return. If youre not sure exactly what youre looking for,
well work with you to develop your campaign using our time tested methods to drive the highest results.

RFT is prepared and sent to a targeted lists of influencers and agencies. Your casting director will review options
with negotiated rates and suggestions on the best possible talents to work with.

Once youve confirmed the talents you want to work with our client specialists will manage all contracting, travel,
product deliveries, editorial scheduling, ensuring use of talking points and social tagging, copywriting and ensuring
FTC compliance. We manage it all so you dont have to.

Once a campaign is complete a report is produced with mentions, impressions, likes, shares, comments and clicks.
In addition, your casting director will provide tips on how to improve future campaigns to gain higher returns.
TRUSTED BY THE
W O R L D S T O P B R A N D S
ELEVATING SOCIAL CONVERSATIONS

CLIENT WORK
Ebel, IWC, Ted Baker, Gap, Express, Louis Vuitton,
Kate Spade, Chopard, Amazon, eBay, Google,
Movado, CFDA, Piaget, Rebecca Minkoff, Jennifer
Zeuner, Alice & Olivia, Express, 7 for All Mankind,
James Jean, True Religion, Club Monaco, Diesel,
Guess, Abercrombie, Ralph Lauren, Temptu, Marc
Jacobs, NARS, Nivea, Olay, Almay, L'Oreal, Toni &
Guy, Arrojo, Vanity Fair, Glamour, Spanish Soho
Mile, Farfetch, Diet Coke, Chrysler, Chobani, SLS
Hotels, Francis Ford Coppola Vineyard, Joe Fresh,
Vogue, Lord & Taylor, Banana Republic, Brooks
Brothers, Hollister and nearly 300 globally recognized
brands and media partners.
THE SOCIALYTE
EXPERIENCE
CONCIERGE SERVICE
Each brand is assigned a casting director ready to assist in finding the best AWARD WINNING TEAM
possible influencers for your campaign. Our full service castings ensure AdWeek, PRWeek, MediaBistro, Style.com, WWD, Forbes, The New
you receive the best possible service in booking influencers. York Times and Sportswear International have all shouted the praises of
Socialyte, winning our collective industry accolades and awards.
VERIFIED DATA
Socialyte provides campaign data exclusive to our agency. Collected
ENSURED SUCCESS
through reports from thousands of campaigns our knowledge ensures the
We ensure campaigns reach predicted success levels ensuring higher
highest return for your content investment.
results for your spend and driving key performance indicators.

AMPLIFY WITH PERSONALITY OVER A DECADE IN INFLUENCE

We exclusively represent some of the worlds most sought after creators. Created by blogging pioneers Beca Alexander and Daniel Saynt,
Campaigns are cast across internal talents, an extensive network of Socialyte is rooted in a deep understanding of social and the evolving
free-agents and represented influencers at agencies such as CAA, WME, influencer and content marketplace. Were constantly evolving to
Next Models. More options mean better pricing. provide our clients better service.
COMMITMENTS
BETTER PLANNING FOR BETTER RESULTS

Creative & Strategy Services

Includes development of influencer strategy. Casting director will work
with you to create an original campaign concept, bringing creative
elements together to drive the highest results for your spend. Includes
all services of our full service casting.

Strategy + Casting / Min. Commitment: $10k

Full Service Casting

Includes discovery of talent with casting director, agency and free agent
outreach, contract and fee negotiations, storyline of content, ensuring
campaign success with backup options, full time execution manager,
maintaining FTC compliance, copywriting, scheduling, management of
all deliverables and final reporting.

Casting / Min. Commitment: $5k

Discovery
Includes discovery of talent with casting director, agency and free agent
outreach, contract and fee negotiations, storyline of content.

Casting / Min. Commitment: $5k

ABOVE THE INFLUENCE
UNDERSTANDING THE INFLUENCER LANDSCAPE
WHY INFLUENCERS?
We are faced with a marketing environment where only 33% of consumers trust ads, according to
SimplyMeasured.

And by the same study, 74% of consumers rely on social media to drive purchasing decisions.

Yet peer recommendations stand to be the biggest point of influence--90% of consumers rely on
peers when making purchasing decisions--and social media is rooted in the concept of peer-to-peer
communications.

Word of Mouth is as much of a powerful tool as it ever was, generating more than 2x the sales of
paid advertising with a 37% higher retention rate amongst these consumers according to a 2014
McKinsey Study.

A new generation of celebrities have been bred on platforms like Instagram and YouTube,
amassing huge and dedicated followings on niche subjects like fashion, beauty, food and lifestyle
allowing marketers to target consumers with ultra-focused communications.
WHAT CAN INFLUENCERS
DO FOR MY BRAND?
WORK WITH DIGITAL-AGE CELEBRITIES ON PARTNERSHIPS TO
BRING TO LIFE SEVERAL KEY OUTCOMES FOR YOUR BRAND

Build brand awareness with interested consumers.

Offer informative, fun resources, such as how-tos and tutorial content.

Create personalized context, provoking a me, too effect.

Establish long-term relationships, both with influencers and the audience.

Introduce followers to new products and/or services.

Convince people to take a deeper dive with your brand, i.e., fill out a lead-gen form
on your website.

Drive traffic to e-commerce sites and encourage sales.

INFLUENCER 101
HELPFUL TIPS TO KEEP IN MIND WHEN
PARTNERING WITH INFLUENCERS

Influencers expect fees for activations

Influencers expect creative control over all aspects of the partnership,

including image content and written copy

Influencers expect brands to cover all costs incurred while capturing

content for a blog post or social promotion (props, travel, etc.)

When partnering with Celebrity level influencers, brands are placing

creative control with the Influencer.

High level Influencers require VIP treatment at events, including

business class airfare and 5-star accommodations

A minimum of two weeks turn around time for all activations is

expected to ensure smooth execution

Influencer is not held accountable for postponing live post date in the
case of product delays from the brand
GETTING THE HIGHEST RETURN
IN ORDER TO ENSURE YOUR BRAND GOALS ARE BEING MET AND RETURN
ON INVESTMENT IS MAXIMIZED, BELOW ARE RECOMMENDED CALLS TO
ACTIONS ALONG WITH THE RESPECTIVE PLATFORMS FOR BEST EXECUTION

Drive Sales
CALL TO ACTION: Influencer shares a blog post and includes tracking links with a direct call to action inviting fans to check out, shop now, see more etc.

New Followers to Instagram

CALL TO ACTION: Partner with a series of influencers to share a dedicated Instagram where they tag your brands account in the image and mention it in the caption or; partner
with a series of influencers to host an Instagram takeover tagging and mentioning the brands account

Traffic to Website
CALL TO ACTION: Your brand provides Influencer with a custom promotional code and tracked link to measure how much traffic was driven to the site by them,, allowing your
brand to better analyze which Influencers strongly resonate with consumers and drives conversion

Brand Awareness
CALL TO ACTION: Partner with large scale influencer (Icon or Celebrity level) to share dedicated blog post and social to raise awareness about brand

App Downloads
CALL TO ACTION: Influencer to share blog and social posts with a direct call to action encouraging followers to download the app with promise of exclusive influencer content,
exclusive giveaway or other incentive drive.
CASE STUDIES
CASE STUDY:
ABERCROMBIE

Abercrombie was looking for a way to connect to millennials during the busiest shopping day of
the year, Black Friday. Socialyte cast 50 influencers to produce editorials promoting a custom
Abercrombie Content Hub where fans could vote for their favorite looks.

Our campaign produced over 2,500 Instagram comments, 225,000 likes, 3.8M impressions and
over 8M earned impressions. Influencers produced 400 editorial images for Abercrombie which
featured 120 items from their collection.

Socialyte produced 170,000 purchase intent clicks selling out of 24 items

and resulting in 37,000 retweets keeping Abercrombie on top of trending
topic through Black Friday.
C A S E S T U D Y:
VOLVO
In August 2015, Volvo contacted Socialyte to launch an ambassador campaign for the new Volvo XC
90 in the Hamptons. We cast 10 influencers for the campaign narrowing down the selection to Adam
Gallagher of I Am Galla, a lifestyle influencer and jetsetter with the look and attitude ideal for the
Volvo brand. Adam created original content for Volvo, showcasing the new luxury Volvo XC 90 and
all of its features in a resort style setting in the New York Hamptons to his 2.4M+ fans.

Activation included original content posted to both Adams Instagram as well as on Volvos Instagram
created solely for the Volvo brand.

PRODUCTION AND REACH

@volvocarusa Instagram Posts: 6
Likes/Comments: 13,559/ 174
Instagram Views: 384,000 TOTAL
IMPRESSIONS:

5.1M
@iamgalla Instagram Posts: 3
Likes/Comments: 135,333/ 947
Instagram Views: 4.8M
Adam Gallagher of I Am Galla for the Volvo XC 90
C A S E S T U D Y:
CASA NOBLE
Socialyte partnered with Casa Noble to launch an influencer travel activation.
We cast 40 potential influencers for the campaign narrowing down selection to
six influencers including photographer Grant Legan, pro-surfer Anastasia
Ashley, Justin Livingston of Scout Sixteen, Marianna Hewitt of Life with Me,
Luanna Perez-Garreaud of Le Happy and Olivia Lopez of Lust for Life.

Influencers were flown to Mexico to visit the tequilas birthplace and experience
the lifestyle associated with the premium brand sharing stories through dedicated
editorials and social.

Activation included dedicated editorials, videos and social, an influencer trip, and
exclusive content created for Casa Nobles social channels.

PRODUCTION AND REACH

Instagrams: 48 Editorials: 6
Likes/Comments: 620k / 2k Likes: 357
Instagram Views: 26M Post Views: 21,948

Tweets: 52 Facebook Updates: 52

Twitter Views: 110,530 Likes/Comments: 1.5k / 17
Share Views: 65,000 Facebook Views: 233,000
C A S E S T U D Y:
NEGRA MODELO
Socialyte partnered with Negra Modelo to launch an ambassador program. We
cast 10 potential influencers for the campaign narrowing down the selection to
Andrew Steinthal of The Infatuation, Blake Scott of The Scott Effect and Justin
Livingston of Scout Sixteen.

Bobby went on a 20-day journey with Jagermeister discovering spots in Denver,

Los Angeles, Brooklyn, Chicago and Seattle along the way and sharing the brand
story with his 200k+ fans.

Activation included dedicated editorials, videos and social, live event coverage,
and exclusive content created for Jgermeisters social channels.

PRODUCTION AND REACH

Editorials: 3
Instagrams: 9 Likes: 357
Likes/Comments: 35k / 378 Post Views: 21,948
Instagram Views: 2M
Facebook Updates: 52
Tweets: 4 Likes/Comments: 1.5k / 17
Twitter Views: 75k Facebook Views: 233k
Share Views: 25k
Facebook Updates: 8
Likes/Comments: 365 / 4
Facebook Views: 233k
Negra Modelos #ThePerfectComplement
CASE STUDY:
ROUND HILL HOTELS

Socialyte coordinated an influencer trip in partnership with Round Hill Hotel & Villas in Montego
Bay, Jamaica. Socialyte cast and contracted seven influencers to travel to the resort to create
original content for Round Hills social profiles.

Influencers were responsible for two geotagged Instagrams a day and two editorial posts - one
during the trip and one post trip travel diary.

In total, influencers produced 200+ social features for Round Hill Hotels & Villas on Instagram,
Facebook, Twitter and on their blogs. Content received 710k likes and reached 28M digital
impressions. Content created by influencers was re-featured by brand on social profiles and
packaged for 3-months of use.

Round Hills Instagram account increased in followers by 2500%.

Influencers created 3X more content than contracted resulting in

20M+ in earned media.
CASE STUDY:
DOLCE VITA
TRENDSPARK

Socialyte was commissioned to host an influencer brunch for Dolce Vita during NYFW,
bringing together 18 international influencers to attend and cover.

In total, influencers produced 13 dedicated editorials and 40 original images featuring

the brand, producing 27 Instagrams, reaching over 2.8M social impressions and over
85k social interactions.

NYFW street style featuring shoes received coverage on Elle,

Refinery29, Nylon, and across global fashion sites reaching
20M earned press impressions.
CASE STUDY:
TRUSELF ORGANIC
TruSelf Organics approached Socialyte looking for an innovative way to promote their signature Detoxifying
Facial Mask. In order to create a substantial buzz, top influencers were gifted the product and commissioned
to photograph it in a way that reflected their own aesthetic.

Socialyte has contracted over 35 influencers to each post a unique Instagram featuring the TruSelf Organics
Detoxifying Facial Mask, tagging @truselforganics and using the hashtag #truselforganics.

Our Instabomb has lead to over 150,000 content engagement and

over 12M campaign impressions.