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    Personal Branding

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    Andres Carphio
    Personal branding is defined as "the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your peers, and helps those assessing you to determine if they should hire you or do business with you." The six steps to building a personal brand are: 1) taking an introspective look to identify strengths and weaknesses; 2) examining your existing brand; 3) crafting a personal brand mantra; 4) developing your physical footprint; 5) establishing your digital footprint; and 6) communicating your message.

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    Personal Branding

    Uploaded by

    Andres Carphio
    137 views1 page
    Personal branding is defined as "the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your peers, and helps those assessing you to determine if they should hire you or do business with you." The six steps to building a personal brand are: 1) taking an introspective look to identify strengths and weaknesses; 2) examining your existing brand; 3) crafting a personal brand mantra; 4) developing your physical footprint; 5) establishing your digital footprint; and 6) communicating your message.

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    Personal branding is defined as "the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your peers, and helps those assessing you to determine if they should hire you or do business with you." The six steps to building a personal brand are: 1) taking an introspective look to identify strengths and weaknesses; 2) examining your existing brand; 3) crafting a personal brand mantra; 4) developing your physical footprint; 5) establishing your digital footprint; and 6) communicating your message.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    137 views1 page

    Personal Branding

    Uploaded by

    Andres Carphio
    Personal branding is defined as "the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your peers, and helps those assessing you to determine if they should hire you or do business with you." The six steps to building a personal brand are: 1) taking an introspective look to identify strengths and weaknesses; 2) examining your existing brand; 3) crafting a personal brand mantra; 4) developing your physical footprint; 5) establishing your digital footprint; and 6) communicating your message.

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    Personal Branding

    WHAT IS IT?

    “Combination of personal attributes, values, drivers,


    strengths, and passions you draw from that differentiates your
    unique promise of value from your peers, and helps those
    assessing you to determine if they should hire you or do
    business with you”
    BUILDING YOUR PERSONAL BRAND
    ---- SIX STEPS ----

    Introspective Existing Personal Brand Physical Digital Communicating


    Look Brand Mantra Footprint Your Message
    Footprint

    Identify your Conduct a ‘‘a Crafting your Most important It is important


    strengths and brand audit quickcrafting physical step to know who you
    weaknesses your physical footprint are targeting
    footprint, Come up with when you are
    Asking yourself the
    Examine at your simple, and creating your
    following questions:
    current web presence  Appearan your brand
    memorable personal brand.
    to see what message statement ce name to use
    you are conveying throughout
     describing who
    What are my
    values? youConsider
    are andthewhat  Workspac social media Building
    following
    you have to e an
     How and where do questions:
    I find meaning Personal offer” Name to emotional
    in life? accounts and  How do I make distinguish connection
     What am I people feel? yourself.
    profiles:
    passionate  What words would
    others use to Thomas Communicating
    about?  LinkedIn
    describe me? recommends that your message,
     What  Facebook
    distinguishes me  What field or your brand name through the
     Twitter industry am I in ‘‘is easy to physical
    from others in
    and out of my  Profession (or do I want to read and spell footprint,
    field? al be in)? phonetically digital
     In what associatio  What service do and, ideally, footprint
    environments do n websites I have to offer isn’t too
    Create a plan to people?
    I function most long,’’
    address areas Source: Philbrick & Clevela
    effectively?
    needing (2015).

    improvement

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