Bermuda
Bermuda
Bermuda
Bermuda
Home
Bermuda and its 180 islands and islets are located off the coast of North Carolina.
They enjoy a sub-tropical climate and a lifestyle that retains many aspects from its
British colonization. Its coastlines have small bays with beaches of fine pink coral
sand surrounded by cerulean blue waters.
It is both a vacation spot and a global business center. As a result of its stable
tourist industry, its effectively managed government and economy, and its highly
literate population, Bermuda has a per capita income among the highest in the
world. In addition to the tourism, it has a thriving financial services industry, made
up of banks, insurance and re-insurance companies.
Culture Overview
Cultural Essentials
Warm Hospitality
Bermudians are generally outgoing and friendly, despite many being
somewhat shy initially. They are known to smile a great deal and are proud
of their use of proper etiquette. It is relatively simple to make friends with
local Bermudians, especially if you share a common interest.
Bermudians enjoy sharing meals with friends and will often invite you out
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for a meal after only a short acquaintance. Sharing a meal is the quickest
way to make a new friend, since Bermudians use meal times as a time to
develop relationships.
Family First
The Bermudian family forms the foundation of the social structure. The
family includes a close-knit web of aunts, uncles, cousins and
grandparents. This extended family provides both emotional and financial
support to its members. Friends made on the playground as a toddler quite
often remain friends for life. Both parents are actively involved in child
rearing. In many cases, the father will take on a second or even a third job
so that his family can have the best of everything.
Hierarchy
Bermuda has a hierarchical culture. When a Bermudian meets someone,
s/he immediately tries to figure out where that person fits within in the
social hierarchy. When meeting someone, it is polite to address the person
by their honorific, academic or professional title and their surname until
invited to move to a first-name basis. As a member of the Commonwealth,
Bermuda has its share of British titles and honors. Holders of such titles
may or may not use them. When in doubt, the general term "Sir" is a
respectful form of address.
Personal Relationships
Since they are a group-focused culture, Bermudians subjugate their
desires to achieve what is in the best interest of the group and to maintain
group harmony. Building upon this, in locally-owned companies,
Bermudians see personal relationships as the foundation of business
success.
Time
Most Bermudians see time as something fluid that changes to satisfy the
current need. In general, their focus is more on maintaining good and
harmonious relationships. It is common for someone to postpone a task so
they can see to their existing relationships. This often means that
timetables and schedules are not met. Since people rather than timelines
are given first priority, personal relationships flourish and deadlines may
not be met.
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deadlines.
They "work to live" so Bermudians try to finish their workday close to the
appointed time so they may enjoy their family and beautiful surroundings.
Religion
Although Church and State are separated, many holidays follow the
Christian Church calendar.
Role of Women
Bermudian women play an active role in their country; they comprise half
the workforce. Women are employed in important positions in business, the
civil service, and the professions. Although Bermudian law treats both
sexes equally, the most senior decision-making positions generally remain
in the hands of men.
Although men are taking an increasing role in raising their children, for the
most part women retain primary responsibilities for childcare. However,
among those under the age of 35, there is greater acceptance of less
traditional gender roles. Working mothers have access to nurseries, pre-
schools, and approved childcare providers for children up to the age of
four.
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Establishing Credibility
Although third-party introductions are not as important as in many other
countries, being introduced by someone known to the person with whom
you will be meeting opens the door more easily.
Whenever possible, lead the business discussion when you are part of a
team. Even if all team members are equal, this visible taking charge
enhances your credibility.
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View of Foreigners
At one time, tourism was the mainstay of the economy, although in recent
years it has been eclipsed by business travel. Most Bermudians see their
future as linked to foreigners, be they tourists, expatriates, or business
travelers. Nearly 25% of the population comes from other countries, so
business travelers and expatriates should experience little difficulty
assimilating into the local culture.
Please keep in mind that not all people from any given culture act the
same, but in order to describe cultural traits, we had to make
generalizations, which may not apply in some cases. Perhaps the most
important tip we can provide is that when interacting across cultures, you
need to approach every situation with an understanding of the basic tenets
of a given culture and yet remain alert to the specific cultural signals you
receive in each situation and adjust your behavior and expectations
accordingly.
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Learn how it is best to address people; dont assume you can use
first names, and find out about appropriate use of surnames, and
honorifics. If you cannot check first, err on the side of formality.
Be careful not to be overly friendly with household staff or
subordinates at first. Being too friendly and informal may confuse
them and introduce ambiguity into the relationship.
As a manager or employer, be aware that accoutrements and the
trappings of status may enhance your credibility. These include
clothes you wear, the car you drive, your demeanor, and where you
live.
Avoid asking personal questions in a social or business setting
unless you have developed a close relationship with someone.
Before using social functions to network, be sure it is appropriate.
Be sure to check with a colleague or local national about rules of
protocol and etiquette about specific circumstances since using
proper etiquette is important.
The degree to which people feel that they can control time
The relative importance of relationships vs. schedules
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Bermuda is a Fluid Time culture. The following tips will give you clues
about how you may best interact with people from Bermuda around time
issues:
The degree to which people feel they control their environment and
destiny-or the degree to which they feel their environment and
destiny control them
Openness to change and innovation
The preference for rules and structure
Willingness to take risks
The degree to which organizational practices encourage and reward
initiative and risk taking, and allow failure
People in these societies are typically quite risk averse and the
society is not readily forgiving of failure.
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People value their role as a family or team member. They will often
identify themselves first as part of a group, then as an individual.
They may be uncomfortable if too much focus is placed on them
individually.
Individuals do not always feel comfortable taking sole credit for
accomplishments, even when credit is primarily due to them. Instead,
be sensitive to the role of the group, as well as the individual.
Promotions will be based on a mixture of group and individual
performance and achievement.
Individuals feel a strong sense of responsibility for family members.
Decision making may require a good deal of consensus building.
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Country Overview
The People
Over 60% of Bermudians are descended from African slaves. There is also
a large minority of British and Americans. The main religions in the country
are represented by the Anglican, Roman Catholic, and African Methodist
Episcopal churches.
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Nationality:
Noun: Bermudian(s)
Adjective: Bermudian
Population:
70,537(July 2016 est.)
Ethnic groups:
Black 53.8%, white 31%, mixed 7.5%, other 7.1%, unspecified 0.6% (2010
est.)
Religions:
Protestant 46.2% (includes Anglican 15.8%, African Methodist Episcopal
8.6%, Seventh Day Adventist 6.7, Pentecostal 3.5%, Methodist 2.7%,
Presbyterian 2.0 %, Church of God 1.6%, Baptist 1.2%, Salvation Army
1.1%, Brethren 1.0%, other Protestant 2.0%), Roman Catholic 14.5%,
Jehovah's Witness 1.3%, other Christian 9.1%, Muslim 1%, other 3.9%,
none 17.8%, unspecified 6.2% (2010 est.)
Languages:
English (official), Portuguese
Hamilton is the capital of Bermuda. It is a small city with one of the prettiest
ports in the world, located on the "fish hook" of the Great Sound. Front
Street, the main thoroughfare, runs along the harbor and is bordered by
charming pastel-colored, two-story buildings. Par-la-Ville Park is a garden
oasis within the city limits. One of Bermuda's most impressive landmarks,
City Hall, is crowned with a bronze replica of the Sea Venture, shipwrecked
off these uninhabited islands in 1609, and is home to the Bermuda National
Gallery.
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Government
Country name:
Government type:
Capital:
Hamilton
Independence:
None (overseas territory of the UK)
Legal system:
English common law
Economy
Currency:
Bermudian dollar (BMD)
Economy - overview:
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Industries:
International business, tourism, light manufacturing
Exports - partners:
US 14.4%, Iceland 13.7%, Spain 6.8%, UK 5.8%, Mauritius 5.6% (2015)
Location:
North America, group of islands in the North Atlantic Ocean, east of South
Carolina (US)
Area:
Total: 54 sq km
Land: 54 sq km
Water: 0 sq km
Land boundaries:
0 km
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Coastline:
103 km
Climate:
Subtropical; mild, humid; gales, strong winds common in winter
Terrain:
Low hills separated by fertile depressions
Elevation extremes:
Lowest point: Atlantic Ocean 0 m
Highest point: Town Hill 76 m
Natural hazards:
Hurricanes (June to November)
Geography - note:
Consists of about 138 coral islands and islets with ample rainfall, but no
rivers or freshwater lakes; some land was leased by the US Government
from 1941 to 1995
History Overview
Spaniard Juan de Bermudez sighted the islands in 1503, but did not
lay claim to them.
Sir George Somers first settled the islands in 1609. The Virginia
Company attempted to colonize the islands to get away from the
hostile local Indians near Jamestown. Sixty settlers were sent in 1612
to set up a permanent colony. They discovered the land was not
arable and most supplies continued to be imported from the
mainland.
Slaves were introduced to the country in 1616. Most came from West
Africa, although some were American Indians.
Bermuda has been a self-governing British colony since 1684. The
tourist industry began in the Victorian era and has flourished ever
since.
Slavery was abolished in 1834. At that time, over half the population
were listed in the latest census as Black or colored.
During the War of 1812, the British Navy used Bermuda as a base to
attack Washington, DC. The USA responded by confiscating
unprotected cargo of Bermuda's merchant fleet, which devastated the
local economy.
Race riots in the 1970s led to laws banning discrimination and a
movement to seek independence from the UK. However, in a 1995
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Country Information
Embassies
Public Holidays
Social Etiquette
Meeting People
Bermudians are warm and friendly people who look you in the eye and
smile when shaking hands. Women may greet each other with a warm
embrace. The most common phrase used when meeting someone is,
"Hello. How are you?" Unlike many other cultures, this is not a rhetorical
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Gift Giving
In general, Bermudians give gifts for birthdays and Christmas. Gifts need
not be expensive. Bermudians are pleased to receive the smallest gift as it
indicates friendship.
Here are some general gift giving guidelines (but also check to be sure
they are permitted under company policy):
Entertaining
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Table Manners
Bermudian's casual attitudes are reflected in their relaxed table manners.
The more formal the occasion, the stricter the protocol. When in doubt,
watch what others are doing and emulate their behavior.
Keep your elbows off the table and your hands above the table when
eating.
Do not begin eating until the hostess starts.
The host offers the first toast.
The guest of honor is the first to leave.
Dining Out
Tipping is customary. Some restaurants automatically add a 15% tip on the
bill, so check carefully before adding something. If the tip is not included in
the bill, 15% is expected. Many restaurants will total the credit card slip for
you.
Tipping
The following tipping hints are guidelines. You can find more explicit
information on restaurant tipping in the Dining Out section above.
Restaurants: 1015%
Porters: $1 per bag
Taxis: 10%
Approach to Time
Most Bermudians see time as something fluid that changes to satisfy the
current need. Bermudians do not expect guests to arrive on time for meals,
although they are more punctual when meeting in restaurants since
reservations have usually been made. They "work to live" so Bermudians
try to finish their workday close to the appointed time so they may enjoy
their family and beautiful surroundings.
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Conversation Topics
Other Situations
Faux Pas
Communication
Communication Essentials
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For the most part, Bermudans are concerned with finessing what is being
said so that information is delivered in a sensitive way. In many cases, the
level of relationship between the speakers determines the level of
directness. For newly established and more formal relationships, a great
deal of emphasis will be placed on diplomacy. Once a relationship has
passed through the initial phases, people feel more comfortable speaking
frankly.
Key Phrases
Commonly used business expressions
Using Translators
Take care in selecting a translator and develop an early understanding of
what you expect--specifically, the translation must be exact, rather than
what the translator thinks each party wants to hear.
To be on the safe side you may want to meet with the translator prior to
your appointments so that the person learns your accent and can be
exposed to any technical or non-familiar terms that may be used.
Developing a thorough relationship with your translator enables them to
argue your points with a level of confidence they might not otherwise have.
Have your translator explain to you the most elementary of basic
courtesies.
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Non-Verbal Language
Bermudians tend to stand further away than people from Latin or Arab
cultures when conversing. They do not usually touch when speaking, such
as a touch on the arm or a hand on the shoulder--especially if they do not
know you.
Letters/Email
Written communication follows strict rules of protocol. Letters should be
addressed using the persons title and their surname. First names are
generally not used in written communication unless you know the person
well.
There is a tendency for workers under the age of 30 to treat email as more
informal means of communication. Nonetheless, it is best to consider any
information conveyed in writing as a formal representation of you and your
professional image.
Telephone
Although younger workers may move to first names relatively quickly, in
general Bermuda remains a somewhat formal culture. Addressing
someone by their title and surname is considered polite.
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Conference calls are quite common and can facilitate discussions with
people from various offices or locations. As with other forms of
communication, avoid emotionality and conduct yourself in a professional
manner.
Presentations
Handouts
Audience
You may ask the audience to turn off their mobile phones.
Many believe that interrupting the speaker is impolite. This may be
less pronounced with workers under the age of 35.
Presenter
Make eye contact with your audience; do not focus entirely on one
member.
Relay information in a subdued manner.
Keep facial expressions to a minimum and avoid using excessive
hand gestures.
Strive to appear cool, calm, and collected; this is the image of the
consummate professional.
Avoid using hyperbole, exaggeration or self-promotion.
Avoid phrases that imply you have an emotional tie to the information
being conveyed. "I think" or "I believe" is preferable to "I feel".
Use proper grammar, pronouncing words clearly and distinctly.
Minimize slang or jargon, since they may not be readily understood.
Double negatives, while understood, are considered poor grammar
and should be avoided.
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Date/Time
Date
In Bermuda, dates are generally written in the month, day and year format
with slashes between each number. If the day or month is less than 10,
including leading zeroes is optional. The year may be written with two or
four digits. Example: July 9, 2011 could be written 07/09/2011 or 7/9/11.
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To ensure there is no confusion, you may want to spell out the name of the
month. This leaves no ambiguity as to what is the day and what is the
month.
Time
The 24-hour clock is a timekeeping convention where the time of a day is
the number of hours since midnight. The 12-hour clock divides the day into
two periods (midnight to noon and noon to midnight), each with 12 hours.
Thus, 2 o'clock in the afternoon would be 14:00 in the 24-hour clock.
Internet
Business Protocol
Business Cards
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Business Attire
Gifts
Here are some general gift giving guidelines (but also check to be sure
they comply with company policy):
Business Entertaining
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Business Hours
Business Meetings
Meeting Essentials
Meetings are often held at restaurants. Meetings that are held in the office
may be extended over a business meal. This is an essential part of building
a level of trust that is pivotal to the personal relationship that helps facilitate
business dealings, especially with locally-owned companies.
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introductions based upon rank and position. The most senior person is
introduced first and then in descending order of position.
Scheduling Meetings
Agendas
Conducting Meetings
Bermudians will politely tell you what they think, even if they disagree with
what you have said.
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are direct, but modest. If communicating with someone they know well,
their style may be more informal, although they will still be reserved.
Management Styles
Relationships
While Bermudians are warm and friendly, they maintain a British reserve
until they get to know someone. Do not appear overly familiar. Since
Bermudians enjoy socializing and showing colleagues the wonders of their
island home, there will be ample opportunity to build the relationship once
the workday ends. Socializing is an important part of developing a
relationship; do not turn down the opportunity to have a drink after work.
Since the business community is relatively small, your behavior will quickly
become known is you are rude or arrogant.
Management Essentials
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If you were to think about the most important cultural attributes that you will
see operating in business in Bermuda, they would be:
Hierarchical structures
Interpersonal relationships
Direct communication
Fluid time
Avoid hard sell tactics and do not take Bermudians relaxed attitudes as
indicative of a lack of attention to detail. Communicate directly without
using hyperbole or superlatives.
Risk Tolerance
Employees, under the age of 40 may have a high tolerance for risk than
those older than 40. With younger employees, it would be considered poor
management to resist change unnecessarily.
Since there is a strong collective nature in the culture, you can explain how
missing the deadline could negatively impact others in the organization.
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Decision Making
Company Structure
Companies tend to be hierarchical, although especially in locally-owned
companies, gaining consensus is equally important.
Managing Employees
Managers are expected to be authoritative without being authoritarian.
They should provide clear instructions to subordinates and then give them
free rein to determine the optimal method of achievement.
Decision Making
Although many businesses retain hierarchical structures, decisions are
often made after reaching a consensus among the key stakeholders.
Team Focus
Team members are chosen for their skills and knowledge. Everyone on the
team is expected to contribute to discussions. Members are valued for their
contribution and are treated with respect.
Negotiations
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Moving There
Customs Regulations
Entry Requirements
Getting Around
Getting There
Emergency Numbers
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Emergency Numbers
Safety Precautions
Before You Go
Take time to get all of your financial and personal records in order,
including preparing a will.
Talk with a trusted family member or friend about what types of
emergencies might arise in your absence, and what to do in those
events.
Think about the small (and large) disasters that could occur at home
during your absence and be sure there is someone prepared to assist
you.
Make copies of all of your travel documents (including detailed
itinerary with contact numbers) and be sure two people have easy
access to them.
Do the same with crucial health documentation.
Be sure someone knows where you will be and how to contact you in
emergencies at all times.
Find out the services your company offers to you in case of
emergency; obtain and make several copies of important emergency
company contact numbers to keep and give to all members of your
family who might need them.
Be sure you have enough of your prescription medication so you are
all right if you cannot get a refill right away; take an extra pair of
glasses if you wear them.
In-Country
So many variables go into being safe, and many of them revolve around
understanding the specifics of where you are. Be sure to learn details of
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your location -- how to dress, where you can go and where to avoid, how to
act in public, how to carry yourself, and who to be watchful of.
Seek information from cultural experts and local nationals whom you have
confidence in. When in comes to your safety, dont be afraid to ask.
Hotel Safety
Travel Tips
Crowded Situations
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working together to divert your attention while one will steal your
money.
Learn about your host country and culture. This is not only wise for
business and social purposes, but is extremely important so you can
understand what may be offensive or negligent behavior.
The more you know about your location, the safer youll be; certainly
understand written and unwritten laws and codes of conduct.
Use your Embassy. These people are here to help you.
Embassies Around the World
Even if you are living in a relatively safe country, always be sure that
close family or friends have accurate contact information so they can
find you quickly.
For helpful information: Helpful Tips
If you are living in a high-risk location, your company should have
guidelines for your safety. Be sure you have 24-hour hotline numbers
and appropriate contacts who can assist you.
No matter where you livehigh risk or low risk countriestodays
world is volatile, and you never know when a potentially dangerous
situation can develop. Keep informednot only with your countrys
published data and warnings, but by identifying sources of local
news, reading local papers and telling your local friends to keep you
informed.
Emergencies
Security Issues
Clearly the length of time you spend and the geographic and political
profile of the countries youre living in--or traveling to--will make a
difference in your level of preparedness. Nonetheless, practicing common
sense based upon knowledge of your location will help you. Dont
underplay the importance of understanding what is culturally
appropriateit may help you avoid some difficult situations. With the
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Emergencies
Be sure you know how to call for help in an emergency. You may need to
reach the police, fire and other emergency personnel. Be sure you know
the words to use in the local language.
En Route
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Settling In
Accommodation
Arrival Procedures
Conversions
Family Corner
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Media
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