MICRO LEVEL BUSSINESS PLAN TO REACH 5 LAKH TAX PAYERS IN WESTERN

INDIA, THROUGH COMPANY PORTAL

Executive Summary
File Income tax Online
Tax2win is an outstanding firm with a simple purpose to simplify tax filing. Our major aim is to
provide our customers with substantial services at reasonable prices and rates, while also
keeping our customers Informed and active throughout the process. Tax2win will also strive to
become friends and advisers to our customers as well as quality service providers.

Our business goal which is to take over the market completely may seem outrageous but we
are very positive that it will be realized because we have done an extensive research and
feasibility studies and we believe we have dotted all our is and made all reasonable
judgements to position Tax2win in western market.

Product & Services

SAVE YOUR TAXES- OUR experts help you in maximizing your deduction so that you save your
hard earned money.
REFUND STATUS- FILE now to get your maximum refund, just enter PAN and you can track
refund anytime.
UPLOAD FORM 16- WE automatically prepare your ITR by importing data from form-16.
CA ASSISTANCE- Got stuck? Our experts are available round the clock to make your tax life
easy.
KNOWLEDGE CENTER- OUR knowledge center ensures that you never miss out on any tax
update and you understand every minute detail of tax.
FILE YOUR RETURN- Its Simple, Secure, Intuitive and fun to use. You can file your return within
4 minutes.

Vision Statement
Our vision is to build quality services brand, which will become the lead choice for individuals,
smaller businesses and corporate clients. Our vision shows our zeal, values, integrity, security,
service, excellence and teamwork.

Mission Statement
Our mission is to provide people, reliable and trusted services that assist individuals, start ups,
corporate organization, and non-profit organizations in simplifying tax system with little or no
stress We will build our business to become one of the leading firms in the tax services.
 SWOT Analysis
Strength
Simplified online portal
Faster service
CA assistant
Affordable price

Weakness
Less awareness about tax system and service providers
Less faith on online portals
People are not aware of the programs and less educated about tax system. Once they
get aware of the program, they may grab other benefits too.

Opportunity
30% increase in tax payers in goa, there has been seen an increase in tax payers over the
last year specially because of schemes and awareness programs launched by India
government.
Targeting western market in which Maharashtra solely account for 40% of all tax.
GST will simplify further tax.
More people will be afraid of tax evasion

Threat
Stealing tax, not paying on time, Corruption and many other scenario accountable for
not development of tax system.
Those who do not want to pay tax and evade it in by all means will not also go for any
online portal to get assistance.

Market Analysis
India is far from being a full tax-paying democracy with about 5.5 per cent of the people who
earn paying tax and only 15.5 per cent of the net national income being reported to the tax
authorities, according to the Economic Survey tabled in the Parliament on Friday.

The survey estimated that just four per cent Indias voters are taxpayers, though it should be
closer to 23 per cent, and 85 per cent of the net national income fall outside the tax net.
By recent activities and awareness it is seem to be an increase in tax submission from
Maharashtra, Rajasthan, Goa, Gujarat and other western union territories.

Maharashtra account for 40% tax of all income tax

Gujarat consist highest number of income tax defaulters
 Target Market
Small businesses
Individuals
Real Estate companies and investors
Nongovernmental organizations
Educational institutions

Competitive Advantage
Unique Service
Fast
Reliable
Help most people to understand tax system and pay accordingly
Less Competition

Sales and Marketing strategy

At least one office will be located in each Maharashtra, Gujarat, Goa and Rajasthan.
The work done by the firm will solely online and customer need not to visit its place.
CA assisted income tax return is provided with 399 Rs, and there is option to file the
return yourself free.
Training of CA and as well as employees very necessary.
Goal completely based on customer satisfaction and this ratio will be analyzed not by
how many first comers but with ow many who got a service earlier and apply for the
service again.
Sale and marketing director will be employed based on experience and great leadership
skills. He will be skilled enough to hire the team under him.
As 371 million are mobile internet users. In addition, mobile applications makes it handy
and comfortable to use services without carrying laptop here and there.
We will need to develop a mobile application, which will have exactly same design and
feature as in website. The process and everything will be same.
We will plan to attend international confress and education event, business expos,
seminars, and business fares to aware generation about this valuable service.
As we capture more and more customer, we will offer them according to their uses and
expenditure.
Tax2win will track website uses by its customer, app uses, and responses to messages
and feedbacks. According to this will develop advertising and promotion strategies.
Hope to encourage word of mouth marketing from loyal and satisfied clients

In each city people salaried people living there will be segmented based on Demographic,
Psychographic, Geographic and behavioristic characteristics. Aim will be to identify market and
target them accordingly while advertisement. For example, there is a waste of money to
advertise on TV around 9 to 10 am as its a time of starting office and most of the people who
are salaried or doing business will not watch TV, instead 1 to 3 pm will be preferable as it seem
to be a lunch time.

Business Structure

Designation Salary/Annum
Marketing Manager 14-20 lakh

Sales Executives 5- 10 lakh

Customer relation (Chartered Accountants) 6- 12 lakh

Human Resource manager 10- 15 lakh

Human Resource Executives 3- 7 lakh

As accounting system will be online, this will reduce the cost of employing people for each city.
Maharashtra will be location for head office, which contain all higher authorities including CEO
business consultant, HOD etc.

Process of working
Customer will go to website file tax return or apply for a plan; there will be CA consultant who
will call to premium members according to the time suggested by them.
There is no further need to set BPO for customer support, as all questions will be answered by
online chat or email. CA will assist most part.

Publicity and Advertising Strategy

We will have to advertise through television ( specially news channels), newspapers
which cost more than 3 lakh for 30 sec ad which is enough to convey message.
We will target people who are salaried doing job and filing income tax.
Motivate people to file incometa through online
Tv ad cost around 3 lakh and YouTube ad will be shown on only business videos or other related
videos which can be viewed by salaried people. In addition, ad will be shown on the videos,
which provide information about Income tax in India this ad can be timed by work timing, and a
nighttime for 10 to 2 o clock as this is the time for R&D for many people.
YouTube ad can cost around 1000$ however it is totally based on cost per view and further
customization of ad appearance which can be done by google AdSense.
Best way to go with this advertising structure is to handover the project to 3rd party advertising
firms. They will take care of the advertisement but we will need an advertisement consultant in
our firm to analyses their work if it is going according to the business plan.

Sales Forecast
Targeting 5 lakh customers through promotions and advertisements.
After extensive market research and with the help of the advertising firms we employed, we
came out with our sales forecast for the next three years. The sales forecast was calculated and
planned based on information gathered on the field and some assumptions that are common
with new entrants in the Industry.

First Fiscal Year-: 12 crore based on approx. 3 lakh customer adopt premium 399 plan
Second Fiscal Year-: 16 crore based on 4 lakh customer adopt premium plan
Third Fiscal Year-: 19- 22 crore based on 5 lakh customers adopt any plan

Note: The above forecast based on what can be gotten in the industry and with the expectation
that there will not be any major economic meltdown and natural disasters within the next three
years

Our Pricing Strategy

Payment Options
We plan to provide various a wide varieties of payment options to suit our clients at TAX2WIN.
We understand the need and the diverse countenances of people, and the way they
understand and process things differently, and we tend to provide a suitable platform that will
suit all equally. Listed below are the payment options that we will make available.

Payment through bank transfer

Payment through online bank transfer
Paytm

With reference to the above platforms, we have chosen a well renowned bank in the India to aid
in our business. We have chosen and opened a corporate current account with Capital one
financial Corporation. Our bank account numbers will be available in website and promotional
materials to clients who may want to make cash deposit and it will be given explicitly to clients
on request.
 Financial Projections and Costing
We understand that starting a Micro Business is not an easy task especially due to its capital
constraints; this is because we are not expected to acquire expensive machines and equipment.

Acquiring a suitable Office facility in each city at least one with a sales manager having a
team of customer relation executives (CA) 20 lakh
Budget for settling other legal processes 30 to 50 k
Equipping the office with suitable and standard equipment(computers, software
applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets
and electronics et al) 10 lakh
Purchasing of the required software applications (CRM software, Accounting and
Bookkeeping software and Payroll software et al) figure as monthly total cost 15 lakh
Maintenance of official Website monthly 70k
Other Additional Expenditure (Business cards, Signage, Adverts and Promotions et al)
2 lakh
Miscellaneous: 10 lakh
Advertisement total approx. including newspaper, TV, social media: 50 lakh
Salaries as particulars: 64 lakh

Return on Investment
Total cost implied in first fiscal year- 2 crore max
Sales- 12 crore estimated for acquiring at least 3 lakh customers
Estimates ROI- 7 to 9 crore

There are only 3 keys for successful business

Motivated employees
Satisfied customer
Efficiency of the work done