Big Data: Buzzword Structured Data Database Software

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big data

Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and

unstructured data that is so large that it's difficult to process using traditional database andsoftware techniques. In

most enterprise scenarios the data is too big or it moves too fast or it exceeds current processing capacity.

While the term may seem to reference the volum+e of data, that isn't always the case. The term big data, especially

when used by vendors, may refer to the technology (which includes tools and processes) that an organization

requires to handle the large amounts of data and storage facilities.

The term big data is believed to have originated with Web searchcompanies who had to query very large distributed

aggregations of loosely-structured data.

An Example of Big Data

An example of big data might be petabytes (1,024 terabytes) or exabytes (1,024 petabytes) of data consisting of

billions to trillions of records of millions of peopleall from different sources (e.g. Web, sales, customer contact

center, social media, mobile data and so on). The data is typically loosely structured data that is often incomplete and

inaccessible.

When dealing with larger datasets, organizations face difficulties in being able to create, manipulate, and manage big

data. Big data is particularly a problem in business analytics because standard tools and procedures are not

designed to search and analyze massive datasets.

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