Module 3 - Business Analytics

3
MODULE:___
MODULE G ALS
• Explain the role of
Business Analytics in
modern business BUSINESS ANALYTICS:
BIG DATA
decision-making.
• Discuss the uses and
importance of
business analytics in
Finance.
• Determine the scope
of Business Analytics
PREPARED BY: MR. DAN JEWARD C. RUBIS, MBA

WHAT IS DATA? • A common starting point for a discussion about
data is that they are facts
• Data is the base for information which is used for

decision making
• Collected facts and figures (text or numbers

without any context)
Primary data would be data that is collected “at
source” (hence, primary in form) and specifically
for the research at hand
PRIMARY
SOURCES OF SECONDARY
DATA
secondary data is that which has been previously collected
for a purpose that is not specific to the research at hand
DATA
BIG DATA
Big data is a term that
describes large, hard-to-
manage volumes of data –
both structured and
unstructured – that inundate
businesses on a day-to-day
basis
BIG DATA
Big data refers to data that is so
large, fast or complex that it’s
difficult or impossible to process
using traditional methods.
Volume. Organizations collect data from a variety of sources, including
transactions, smart (IoT) devices, industrial equipment, videos, images,
audio, social media and more. In the past, storing all that data would
have been too costly – but cheaper storage using data lakes, Hadoop and
the cloud have eased the burden.
Veracity refers to the quality of data. Because data
comes from so many different sources, it’s difficult
to link, match, cleanse and transform data across
systems. Businesses need to connect and correlate
relationships, hierarchies and multiple data
linkages. Otherwise, their data can quickly spiral
out of control.
Velocity. With the growth in the Internet of Things,
data streams into businesses at an unprecedented
speed and must be handled in a timely manner.
RFID tags, sensors and smart meters are driving the
need to deal with these torrents of data in near-real
time.
Value refers to the usefulness of data in decision-
making; it is adding value to the organization by
analyzing a large amount of big data, without adding
any value, data is of no use.
Variety. Data comes in all types of formats – from
structured, numeric data in traditional databases to
unstructured text documents, emails, videos, audios, stock
ticker data and financial transactions.
WHY IS BIG DATA IMPORTANT?
Determining root causes of Spotting anomalies faster
failures, issues and defects and more accurately than
in near-real time. the human eye.
Improving patient outcomes

by rapidly converting Recalculating entire risk
medical image data into portfolios in minutes.
insights.
Sharpening deep learning

Detecting fraudulent
models' ability to accurately
behavior before it affects
classify and react to
your organization.
changing variables.
BIG DATA – and the
way organizations
manage and derive
insight from it – is
changing the way the
world uses business
information. Learn
more about big
data’s impact.
https://www.sas.com/en_ph/insights/big-data/what-is-big-
data.html#:~:text=Big%20data%20refers%20to%20data,around%20for%20a%20long%20time.
BIG DATA TYPES
The data type which can be stored and proceed in a fixed format (table
format) is called structured data. In traditional database management
systems (Oracle, MS SQL… etc.) data is stored in fixed format and data can
be easily processed with SQL (Structured Query Language) language. In
structured data format first, we need to define the data model that will
illustrate how data is organized, accessible and processed such as we can
define columns, their data types, and so on.
Example of Structured Data: Dates, Phone Numbers, Credit Card Numbers,

Addresses, etc.
A semi-structured data type is a data type that does not have a
fixed format and can’t reside in fixed fields or format but it has
some organizational properties such as tags and other indicators to
separate elements.
Example of Semi-Structured Data: JSON files, XML, .CSV files, tab

delimited files etc.
The data type which has an unknown format and which cannot be
stored in RDBMS and cannot be analyzed until unless it will be
converted into a structured format is called unstructured data.
Unstructured data is growing quickly as experts say 80% of data in
an organization are unstructured.
Example of Unstructured Data: Text Files, Reports, Web Logs,

Audio Files, e
BIG DATA EXAMPLES
Facebook stores,
Walmart is processing
accesses, and analyses
millions of customer
30+ Petabytes of user-
transactions per hour.
generated data.
Amazon is handling
On YouTube, every
fifteen million customer
minute, there are 48
clicks per day to make a
hours of videos are
recommendation of
getting uploaded.
products.
BIG DATA EXAMPLES
Worldwide, more than
On daily basis, there are
five million people are
more than 230+ million
using the mobile phone
tweets are getting
to make calls, sending
created.
text, tweeting.
Automobile sectors are using

Every day, there are 294 more than a hundred
sensors to monitor the
billion emails are being behavior of Cars such as fuel
sent. level, the pressure of tires,
and so on.
How Big Data Works?
Before businesses can put big data to work for them, they should consider how it
flows among a multitude of locations, sources, systems, owners and users. There are
five key steps to taking charge of this "big data fabric" that includes traditional,
structured data along with unstructured and semi structured data:
Access, manage Make intelligent,

Set a big data Identify big data
and store the Analyze the data. data-driven
strategy. sources.
data. decisions.
Set a big data strategy.
At a high level, a big data strategy is a plan designed to help you oversee and
improve the way you acquire, store, manage, share and use data within and outside
of your organization.
A big data strategy sets the stage for business success amid an abundance of data.
When developing a strategy, it’s important to consider existing – and future –
business and technology goals and initiatives. This calls for treating big data like any
other valuable business asset rather than just a byproduct of applications.
Identify big data sources.
• Streaming data comes from the Internet of Things (IoT) and other connected devices that flow into IT
systems from wearables, smart cars, medical devices, industrial equipment and more. You can analyze this
big data as it arrives, deciding which data to keep or not keep, and which needs further analysis.
• Social media data stems from interactions on Facebook, YouTube, Instagram, etc. This includes vast amounts
of big data in the form of images, videos, voice, text and sound – useful for marketing, sales and support
functions. This data is often in unstructured or semistructured forms, so it poses a unique challenge for
consumption and analysis.
• Publicly available data comes from massive amounts of open data sources like the US government’s
data.gov, the CIA World Factbook or the European Union Open Data Portal.
• Other big data may come from data lakes, cloud data sources, suppliers and customers.
Access, manage and store
big data
Modern computing systems provide the speed, power and flexibility needed to
quickly access massive amounts and types of big data.
Along with reliable access, companies also need methods for integrating the data,
building data pipelines, ensuring data quality, providing data governance and
storage, and preparing the data for analysis. Some big data may be stored on-site in
a traditional data warehouse – but there are also flexible, low-cost options for
storing and handling big data via cloud solutions, data lakes, data pipelines and
Hadoop.
Analyze the data
With high-performance technologies like grid computing or in-memory analytics,

organizations can choose to use all their big data for analyses.
Another approach is to determine upfront which data is relevant before analyzing it.
Either way, big data analytics is how companies gain value and insights from data.
Increasingly, big data feeds today’s advanced analytics endeavors such as artificial
intelligence (AI) and machine learning.
Make intelligent, data-
driven decisions
Well-managed, trusted data leads to trusted analytics and trusted decisions.
To stay competitive, businesses need to seize the full value of big data and operate
in a data-driven way – making decisions based on the evidence presented by big
data rather than gut instinct. The benefits of being data driven are clear.
Data-driven organizations perform better, are operationally more predictable and

are more profitable.
THANK YOU!

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PREPARED BY: MR. DAN JEWARD C. RUBIS, MBA

• Data is the base for information which is used for

• Collected facts and figures (text or numbers

Improving patient outcomes

Sharpening deep learning

Example of Structured Data: Dates, Phone Numbers, Credit Card Numbers,

Example of Semi-Structured Data: JSON files, XML, .CSV files, tab

Example of Unstructured Data: Text Files, Reports, Web Logs,

Automobile sectors are using

Access, manage Make intelligent,

With high-performance technologies like grid computing or in-memory analytics,

Well-managed, trusted data leads to trusted analytics and trusted decisions.

Data-driven organizations perform better, are operationally more predictable and

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