BU8401 2017 2018 S1 Outline
BU8401 2017 2018 S1 Outline
BU8401 2017 2018 S1 Outline
BU8401
MANAGEMENT DECISION TOOLS
Management is a combination of art and science. The aim of this course is to study the use of
a scientific approach to managerial problems to assist managerial decision making. As
business problems become increasingly complex, managers need to approach decision
making systematically and analytically. The methods covered in this course provide such a
useful framework and techniques for structuring and solving a variety of decision problems.
The focus of the course will be on model building and analysis. The use of computer based
solution tools will be emphasized throughout the course. Students will be expected to
structure business problems as decision models, solve models using the prescribed software
and interpret the computer-generated solutions.
Topics covered in the course include decision making under uncertainty and risk, use of
optimization models for business decisions, forecasting techniques, waiting line management,
applications in business processes design and analysis and inventory control, simulation
techniques for making complex management decisions, etc.
Computer spreadsheet exercises, examples, and cases drawn from accounting, finance,
marketing, operations management, and other management functions will be widely used in
the discussion. As part of the course, students will be required to complete a group project
designed to apply the decision tools discussed in the course to a real life business problem.
The main learning objective of this course is to develop skills in analytical thinking and
problem solving related to business decision-making. We aim to achieve this by focusing on
two core competences. First, we will implement a systematic problem-solving process
consisting of problem identification, problem formulation, analytical modeling, model
calibration, and recommendation. Second, we will emphasize spreadsheet modeling so that
you can solve problems at ease.
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Course Assessment
Coursework 50%
Final Examination 50%
Total 100%
Coursework Components
Participation 20%
In-Class Group Cases 30%
Two Assignments 20%
Two Online Quizzes 30%
Sub-Total 100%
Assessment Plan
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Textbook
David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J.
Cochran, Michael J. Fry, Jeffrey W. Ohlmann (2016). An Introduction to
Management Science: Quantitative Approaches to Decision Making (14th Edition).
South-Western Cengage Learning. ISBN-13:9781111823610 | ISBN-10: 1111823618.
NTU Library Call Number: HD30.25.A546 2016. (TB)
Reference
Bernard W. Taylor III (2013). Introduction to Management Science Global Edition (11th
Edition). Pearson, Singapore. ISBN 9780273766407. (NTU Library: T56.T238 2013)
Readings
2. Brown, G., J. Keegan, B. Vigus and K. Wood (2001): The Kellogg Company Optimizes
Production, Inventory and Distribution. Interfaces 31(6), pp.1-15.
3. Armacost, A.P. C. Barnhart, K.A. Ware and A.M. Wilson (2004): UPS Optimizes Its Air
Network. Interfaces, 34(4), pp. 15-25.
5. Kapuscinski, R., R.Q. Zhang, P. Carbonneau, R. Moore & B. Reeves (2004). Inventory
Decisions in Dells Supply Chain. Interfaces, 34(3), pp. 191-205.
7. Campbell A., J. Whitehead and S. Finkelstein (2009): Why Good Leaders Make Bad
Decisions? Harvard Business Review, February, pp: 60-66.
9. Taha, H.A. and H.M. Wolf (1996): Evaluation of Generator Maintenance Schedules at
Entergy Electric System. Interfaces, 364(4), pp. 56-65.
Course Coordinator/Instructor
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Calendar Teaching
Topics Readings
Week Session
1 1 Introduction TB: Ch 1
14 Aug Body of Knowledge
Problem Solving and Decision Making Davenport
18 Aug Quantitative Analysis and Decision (2006)
Making Analytics
Quantitative Analysis
Models of Cost, Revenue, and Profit
Management Science Techniques
In-class Group Activity:
Case Problem: Scheduling a Golf League
(p.25)
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Calendar Teaching
Topics Readings
Week Session
8
2 Oct Recess Week
6 Oct
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Calendar Teaching
Topics Readings
Week Session
Online Quiz 1 TB: Ch 10
9 8
Inventory Models: Probabilistic Demand
9 Oct Kapuseiniski
Single-Period Inventory Model with
13 Oct et al (2004)
Probabilistic Demand
Dell Co.
Order-Quantity, Reorder-Point Model with
Probabilistic Demand
Periodic-Review Model with Probabilistic
Demand
In-Class Group Activity:
Case Problem 2: River City Fire
Department (p. 503)
TB: Ch 11
10 9 Waiting Line Models I
16 Oct Structure of a Waiting Line System
Thomke
Single-Channel Waiting Line Model with
20 Oct (2003) Bank
Poisson Arrivals and Exponential Service
of America
Times
Multiple-Channel Waiting Line Model
with Poisson Arrivals and Exponential
Service Times
Some General Relationships for Waiting
Line Models
In-Class Group Activity:
Case Problem 1: Regional Airlines (p.
543)
TB: Ch 11
11 10 Waiting Line Models II
23 Oct Economic Analysis of Waiting Lines
Thomke
Single-Channel Waiting Line Model with
27 Oct (2003) Bank
Poisson Arrivals and Arbitrary Service
of America
Times
Multiple-Channel Waiting Line Model
with Poisson Arrivals, Arbitrary Service
Times, and No Waiting Line
Waiting Lines with Finite Calling
Populations
In-Class Group Activity:
Case Problem 2: Office Equipment, Inc.
(p. 544)
TB: Ch 13
12 11 Decision Analysis I
30 Oct Problem Formulation
Campbell et
Decision Making without Probabilities
3 Nov al (2005)
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Calendar Teaching
Topics Readings
Week Session
Decision Making with Probabilities
Risk Analysis and Sensitivity Analysis Snowden &
Boone (2007)
Class Group Activity:
Case Problem 1: Property Purchase
Strategy (p. 670)
TB: Ch 13
13 12 Decision Analysis II
6 Nov Decision Analysis with Sample
Taha & Wolf
Information
(1996) - EES
10 Nov Computing Branch Probabilities with
Bayes Theorem
Utility Theory
14
Online Quiz 2 HW2: Due
13 Nov
13 Course Review
17 Nov Consultation