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A Dissertation On Green Marketing

This document is a dissertation on green marketing submitted by Sanket in partial fulfillment of an MBA/PGDM degree. It contains an introduction to green marketing, a brief discussion of why going green is important, an examination of reasons organizations adopt green marketing, and some problems with green marketing. It also mentions finding ways to improve consumer appeal for environmentally preferable products through different marketing strategies. The dissertation was submitted under the guidance of Prof. Dinesh Kumar and contains acknowledgments, preface, contents, bibliography, and certification sections.

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Mukesh Chauhan
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603 views

A Dissertation On Green Marketing

This document is a dissertation on green marketing submitted by Sanket in partial fulfillment of an MBA/PGDM degree. It contains an introduction to green marketing, a brief discussion of why going green is important, an examination of reasons organizations adopt green marketing, and some problems with green marketing. It also mentions finding ways to improve consumer appeal for environmentally preferable products through different marketing strategies. The dissertation was submitted under the guidance of Prof. Dinesh Kumar and contains acknowledgments, preface, contents, bibliography, and certification sections.

Uploaded by

Mukesh Chauhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

A

DISSERTATION

on

GREEN MARKETING

Submitted in Partial Fulfillment of Requirements for the Degree of


MBA&PGDM

Batch of 2015-2017

Submitted to: - Submitted by:-

Prof. Dinesh Kumar Sanket


Faculty Guide A30701915009

Amity Global Business School, Chandigarh

1
DECLARATION

I do hereby declare that the Dissertation Report on Green Marketing is my original work.

This project is submitted by me for partial fulfillment of Masters of Business


Administration, Amity Global Business School. The project report is exclusively prepared
by me under the guidance of Prof. Dinesh Kumar and has not been submitted to any other
Institution or published anywhere before

SANKET

2
ACKNOWLEDGEMENT

Project work is never accomplished of an individual. Rather it is an amalgamation of the


efforts, Ideas and co-operations of an individual. It gives me immense pleasure to take this
opportunity to thanks all those who helped me in successfully completing the project.

I would like to thank Prof . Dinesh Kumar for his guidance at each step of my project. He
has given me valuable support and guidance every time.. His sustained support and
encouragement was the guiding light behind my efforts. His persistence with me helped me
attain knowledge and understanding with tenacity. He gave me his valuable advice and help
without which it would not have been possible to complete the project. Ill also like to thank
my friends and family for their valuable time and suggestion.

SANKET

3
PREFACE

Although environmental issues influence all human activities, few academic disciplines have
integrated green issues into their literature. This is especially true of marketing. As society
becomes more concerned with the natural environment, businesses have begun to modify
their behavior in an attempt to address society's "new" concerns. Some businesses have been
quick to accept concepts like environmental management systems and waste minimization,
and have integrated environmental issues into all organizational activities. Some evidence of
this is the development of journals such as "Business Strategy and the Environment" and
"Greener Management International," which are specifically designed to disseminate research
relating to business' environmental behavior.
One business area where environmental issues have received a great deal of
discussion in the popular and professional press is marketing. Terms like "Green Marketing"
and "Environmental Marketing" appear frequently in the popular press. Many governments
around the world have become so concerned about green marketing activities that they have
attempted to regulate them. For example, in the United States (US) the Federal Trade
Commission and the National Association of Attorneys-General have developed extensive
documents examining green marketing issues. One of the biggest problems with the green
marketing area is that there has been little attempt to academically examine environmental or
green marketing. While some literature does exist, it comes from divergent perspectives.
This report will attempt to:
Introduce the terms and concepts of green marketing;
Briefly discuss why going green is important;
Examine some of the reason that organizations are adopting a green marketing
philosophy; and
Mention some of the problems with green marketing.
Find out ways to improve consumer appeal for environmentally preferable products
through different marketing strategies.

4
CERTIFICATE FROM GUIDE

This is to certify that Sanket, a student of Masters of Business Administration in Amity


Global Business School, Chandigarh has worked under my guidance and supervision under
the topic Green Marketing. This dissertation has the required standard and best of my
knowledge, it is his original work.

Prof. Dinesh Kumar


Faculty
AGBS, Chandigarh

5
TABLE OF CONTENTS

Series No. Chapter Name Page No.


1 INTRODUCTION TO GREEN 8
MARKETING

2 RESEARCH METHODOLOGY 26

3 HOW TO DO GREEN MARKETING 34

4 STRATEGIES AND ADVANTAGES OF 46


GREEN MARKETING

5 CONCLUSION 54

6 BIBLIOGRAPHY 58

6
IF YOU NEED THIS PROJECT REPORT
PLEASE CONTAT TO
CHAUHAN BROTHES
9855017625, 9217825228

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