A Seminar Paper On "The Prospective of Diagnostic Center in Sylhetcity"
A Seminar Paper On "The Prospective of Diagnostic Center in Sylhetcity"
A Seminar Paper On "The Prospective of Diagnostic Center in Sylhetcity"
Letter of Submitta
25 july , 2013
MsSakufaChowdhury,
Assistant professor,
Sylhet .
Dear Madam,
It is great pleasure to submit our report on services of diagnostic centers for your
acceptance. By your practical teaching method and proper guidance we have come
diagnostic center for our seminar report. We have tried our best effort on preparing this
report as comprehensive and informative as possible within the time allowed for us. Due
to various limitations there may be some mistakes for which we bag your apology.
Thanking you
Sincerely Yours
PollobChowdhuryReg no.2011731045
...
FarhadAhammadReg no.2011731056
Session: 2011-2012
Department of Business Administration
Acknowledgement
We also like to thanks the owners,employees, customers and others people who give
propitious information by spent their valuable time. We also appreciate them for their
hospitality and raising helping hand.
.
Executive Summary
For the requirement of our B.B.A. program at Shahjalal University of Science and
Technology, Sylhet, we had been forwarded to a both service and profit oriented
business in Sylhet city, examines the prospects of diagnostic centers : The case of
Sylhet. The report contains various aspects of services of diagnostic centers regarding
these business zone in Sylhet of diagnostic center.
This business is the most popular form of business at present time specially in sylhet.
This business is to be both joint venture and sole proprietorship. some owner choose this
business not only for profit oriented but also for service oriented . Though this business
has huge competition but they think when they started our goal is to find out which type
of business may be more potential, profitable, stable and suitable and serviceable for new
entrepreneurs in the context of current market condition.
We are working here regarding the topic services and profit oriented in the field of
diagnostic center.
This seminar paper is both qualitative and quantitative where weve collected our primary
data from owners and employees and customers. For secondary data weve taken help
from research articles, seminar papers and business related books. And we represent here
the topics summarization.
Introduction focuses the services of diagnostic center, major products types of diagnostic
centers , the objectives of our study, scope of the study , methodology of the study
,overview the specialized sector contribution of diagnostic center in Bangladesh. Case
study focuses the separate operating process of each diagnostic center. Data analysis
focuses the diagnostic centers monitoring process , services quality and customer
satisfaction. Finding & Recommendation focuses the some recommendations for some
limitations of diagnostic centers. Conclusion focuses the dramatic changes of diagnostic
center in Bangladesh.
Chapter no. Topics name Page no.
Chapter o1 Introduction 7
Introduction Objective 10
Scope 10
Methodology 11
Limitations 12
Chapter 02 Case 1 13
Case Study Case - 2 14
Case - 3 15
Case - 4 16
Case - 5 17
Chapter 04 Recommendation 20
Chapter 05 Conclusion 21
Appendix References
Questionnaire for owner and
employee
Questionnaire for customer
CHAPTER INTRODUCTION
INTRODUCTION
OBJECTIVE
SCOPE
METHODOLOGY
LIMITATIONS
1.1 Introduction:
Health is the root of all happiness.A healthy man can enjoy all the happiness of the world.
But a weak and ill person suffers from various diseases. To prevent from diseases and
lead a healthy life he/she may go to doctors. Doctors may ask them to have diagnostic
test to diagnose diseases or to confirm that he/she is free from diseases. To make a better
health situation by providing diagnostic service one type of business has been developed.
This is known as diagnosis service.
Diagnosis is one of the wonders of modern science. It becomes easier to recognize
diseases by the numerous diagnosis tests and provide proper treatment. In the recent
time, the numbers of these diagnostic centers are increasing rapidly in Bangladesh.
In sylhet there are some diagnostic center performing their venture independently or
dependently on Head quarter situated in capital Dhaka. We see their businesses and
responses of people regarding to their Business.
What is diagnosis ?
A diagnostic test is any kind of medical test performed to aid in the diagnosis or detection
of disease. For example:
Companion diagnostics have also been developed to preselect patients for specific
treatments based on their own biology. Such targeted therapy holds great promise in the
treatment of diseases such as cancer.
A drug test can be a specific medical test to ascertain the presence of a certain drug in the
body (for example, in drug addicts).
Some of the diagnostic tests are parts of a simple physical examination which require
only simple tools in the hands of a skilled practitioner, and can be performed in an office
environment. Some other tests require elaborate equipment used by medical technologists
or the use of a sterile operating theatre environment.
Some tests require samples of tissue or body fluids to be sent off to a pathology lab for
further analysis. Some simple chemical tests, such as urinepH, can be measured directly
in the doctor's office.
Most diagnostic tests are conducted on the living; however, some of these tests can also
be carried out on a dead person as part of an autopsy.
The validity of diagnostic test results produced in each laboratory is entirely dependent
on the measures employed before, during, and after each assay. Consistency in the
production of good results requires an overall program that includes quality assurance,
quality control, and quality assessment.
What type of test they provide?
1 Pathology
2. Histopathology
Instruments, Reagents
3. Imaging
iii) Ultrasonography
4. Microbiology
Instruments, Reagent
Overview of diagnostic center in Bangladesh
The process and system of diagnosing diseases are done through some experiment
on the patients of the diseases which are done through the diagnostic center as a
divisional region, Sylhet. They have to supply with a lot of services in the field of
diagnosing. So the demand of diagnostic center of Sylhet is increasing rapidly.
The centers are also eager to provide services with this huge demand. So alongside being
a services this sector has become a profitable business here in sylhet. So the well-
known diagnostic center like Lab-aid, Madinova, IBN-Sina , square have started their
activities in sylhet.
1.2 The objective of our study:
2. To know about customer taking the service received from diagnosis centers.
Health is one of the five essential needs. To survive with a comfortable life every person
require diagnosis test when it is needed .We have focused on it. The report might not be
the perfect. We tried our best to make it the perfect though we had some limitations. We
went to various diagnostic center in Sylhet. Because of some of our limitations we had to
focus only owners and customers.
Though we had some limitation we hope that our data has reached to a certain level of
perfection.
1.4 Methodology of the study:
This research has enabled us to make us know about the manufacturing and distribution
elaborately. Collected data and information were tabulated, processed and analyzed
critically in order to make the paper informative, fruitful and purposeful.
We collect some qualitative and quantitative data about the topics. We basically used two
data source:
But maximum data we collected from various diagnostic centre in Sylhet. We also
collected these from various newspapers, articles, internet search etc.
Diagnostic center owners, employees and customers ofSylhet were taken as population.
Case study-1
Lab-aid Diagnostic center, Chowhatta, Sylhet
Case stady-2
Case study-3
Popular diagnostic center
Popular diagnostic center is a joint venture service center. About 18 years ago, they
started their business. Their main purpose of business is providing service .The
owners of Popular diagnostic centers are very hopeful about their services.
5 high qualified pathologists who provides more than 100 services among
250 patients per day ,
40 employees,
high competitions ,
no extra charge ,
extra facilities for poor ,
sophisticated machines ,
medium charge ,
friendly responses ,
good hospitality etc.
Case study -4
IBN-Sina,
Subhanigat, Sylhet ,
IBN-Sina has a high popularity among all types of people at all over the
country as well as Sylhet .They always try to provides service with their level
best to fulfill the customers need. They also provides extra facilities for poor
people. So patients have huge response about them.
Case study-5
Other diagnostic center,
Sylhet,
There are many other popular diagnostic center in Sylhet. Such as Square diagnostic
center, Niramoy diagnostic center , Ideal diagnostic center and Green view
diagnostic center and so on. They provides good service and they also have a
good position among the other well known diagnostic centers.
5-10 pathologists who provides more than 100-300 services per day.
More than 10 brunches ,
50-100 employees,
low competitions ,
no extra charge ,
extra facilities for poor ,
sophisticated machines ,
medium charge ,
friendly responses ,
good hospitality etc.
CHAPTER THREE
DATA ANALYSIS
&
FINDING
DATA ANALYSIS REGARDING TO
OWENER & EMPLOYEE
1) Causes of choosing this Business(diagnose) :
Here, we show the causes for why the owners choose this business .Majority said that
they choose it not only for providing services but also for earning profit.
choice
13%
13%
Here we see 13% owners start their business for profit making, others 13% for providing
for service, the others 26% for both.
2) Sources of fund :
Here , we show the sources of fund of different diagnostic . Some owners has only
own funds some has only bank loan ,some has both.
26%
15%
11%
We see 11% owners start their venture by their own fund , others 15% by bank loan or
financial support, the others 26% by both.
3) patient percentage for per day :
Here , we show the patient percentage per day of different diagnostic center like IBN-
SINA , SQURE ,MEDI-NOVA etc.
Range Percentage in 52
Below 100 10%
100-300 30%
Above 300 12%
Below
10%
100
people
30%
100-
300
above-330
12%
12% diagnosis centers claimed that they have more than 330 customers every day. Others
30% have more than 100, the others 10% have less than 100.
4) owner confidence when started :
We see 40% owners claimed that they have high confident while starting the venture,
others 10% have medium confident ,the others 2% have low confident.
5) owners expectation from first year income:
When a owner manipulates a business , he expects that his first year income may
fulfill his expectation. Here , we show the responses of many owners expectation.
52 40% 12%
40%
35%
40%
30%
25% positive
20%
15%
10%
5% 12%
negative
0%
40% owners said that first year income fulfilled their expectation ,the others 12% said no
first year income did not fulfill their expectation.
6) High qualified pathologists:
According to our survey, we saw that though most of the diagnostic center has qualified
pathologists , some has not 100% qualified ones. Here ,we show a chart about it.
50%
45%
45%
40%
We saw that IBN SINA has 50% qualified pathologists, SQUARE and MEDI-NOVA
have 45% qualified ones,
7) Extra facilities for poor people :
It is controversial point that every diagnosis centers claimed that they have extra facilities
for poor customers, but the customers denied it
According our analysis , though most of the diagnostic center has not any extra facilities
but some have it. Here , we show the owner responses about it.
Although 20% diagnosis have extra facilities for poor people, the rest 32% have no
facilities for them.
8)Service cost :
Here, we show the service cost of 26 diagnostic centers like IBN -SINA , SQURE
,MEDI-NOVA ,MEDI-AID,POPULER etc.
level Percentage in 52
high 12%
Medium 30%
low 10%
low
10%
30%
12%
We see 12% diagnosis centers have high cost services, others 30% have medium , the
others 10% have low.
9) Response of patients or customers :
We also went to patients , got discussion , asked different types of questions and gathered
different information. Some response (like proper services & proper security, extra
facilities, cost etc. ) were well ,some were not well. Here , we show the responses of
patient :
45%
40%
35%
30%
25%
20%
15% 40%
10%
12%
5%
0%
40% Patients attitude regarding to the centers is positive, the rest 12% have negative
attitude.
10) Future plan of diagnostic center :
Here , we have mentioned the owners future plan regarding to diagnostic center about
future in the basis of research information :
2 Digitalize 20%
4 Increase services 7%
Percentage
3%
15%
7% Recruit qualified pathologist
Digitalize
7% Recruit more employee
Increase services
establishment of medical college
20%
20% owner dream to digitalize their diagnosis centers , others 15% to Recruit qualified
pathologist, others 7% to recruit more employee, others 7% to increase services, the
others 3% to establish medical college.
DATA ANALYSIS REGARDING TO
CUSTOMER
1)Way of knowing :
Here , we show the way that , how the customer are known about diagnostic center.
Percentage in 52 15 32 7
7% media
15%
32%
Here ,We show the responses of customer whom we ask for information and see 15%
customerare known through media and 32% are known through doctor and 7% are
known through others. .
2) Extra charge:
Here , we show the responses of customer for that either the diagnostic center wants any
extra charge or not for providing customers demandable services .
50
45
40
35
30
25
20
15
10
5
yes
0
Here ,47% customer responses no(not wants extra charge) and 5% responses yes(a fewer
want extra charge).
3) Charge for services :
According to our survey , here , we show a responses of customer about charge for
services. In this matter, though majority said medium and some said high but the fewer
number of people said low.
Percentage in 15 30 07
low
HIGH 7
15 %
%% %
%% 5
% %
MEDIUM %
%
30 %
%
Here , we show the responses of customer whom we ask for information and see 15%
customer said high and 30% said medium and 7% said low.
4)Customer satisfaction :
Here , we represent the responses of customers for that either the diagnostic centers get
customer satisfaction or not .
NO
YES
27% 20%
Here , we show the responses of customer whom we ask for information and see 20%
customer responses no( not get customer satisfaction ) and 27% responses yes(get
satisfaction).
5)Vote for friendly responses of serviceman :
Here , we show a responses of serviceman or pathologist for that either their responses
are friendly or not. In according to survey , majority said yes but some said no.
45%
40%
35%
45%
30%
25%
20%
15% 7%
10%
5%
0%
yes no
Here , we show the responses of customer whom we ask for information and see 7%
customer responses no(not friendly) and 45% responses yes(friendly).
6) Vote for proper services :
Here , we represent a most marvelous responses of customer for that either the diagnostic
center provide proper services or not. Though majority(customer) said yes but others said
no.
50%
45%
40% YES
35%
30%
25%
20%
23%
15%
10% NO
5%
0%
Here , we show the responses of customers whom we ask for information and see 2%
customer responses no(are not able) and 50% responses yes(are able).
7) Suggestion for development of diagnostic center :
Here ,we show some suggestions of customers for development of diagnostic center .
2 Digitalize 20
7%
10%
15%
10%
20%
Recommendations:
Recommendations:
&
N.B.:- The collected data will be used only for preparing report and will be
kept confidential
DIAGONISTIQ CENTER
Enterprise
Name:__________________________________________________________
Owner
Name:_____________________________________________________________
Location:
________________________________________________________________
_________________
________________________________________________________
QUESIONNER FOR OWNER & EMPLOYEE
N.B.:- The collected data will be used only for preparing report
and will be kept confidential
Enterprise
Name:________________________________________________
__________
Customer s
Name:________________________________________________
_____________
Location:
______________________________________________________
__________
_________________
______________________________________________________
__
mediadoctor others
2. Why have you come here and why not go others centers?
reputed
own well known
others
YES NO
YES NO
YSE NO
YSE NO
YES NO
YESNO
YES NO
YES NO
12. What is your opinion about the popularity of this service center?
YES NO
YES NO