IE - Schedule

11/13/2017 IE - Schedule
Monday, 13 of November of 2017 17:56:02 (Madrid time)
13/11/2017-Monday
12:30-13:30 Regular Workgroup meetings S-2-4 V-107
13:30-14:50 TECHNOLOGY & INNOVATION MANAGEMENT (Ses. 16) V-103
DIGITAL INNOVATION AND OPEN INNOVATION
Open innovation is the use of purposive inflows and outflows of knowledge to accelerate innovation. This session focuses on the role of open innovation in facilitating the
development new products and markets, and contrast open innovation with traditional innovation. We will look at what open innovation is, forms in which it may be enacted, and
challenges that need to be overcome for it to contribute toward the goals of an organization.
P.C.: Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing And Creative Commons In The Automotive Industry (HEC095-PDF-ENG)
The following questions would help you in analysing FIAT MIO case:
What are the main differences between the InnoCentive and Fiat Mio crowdsourcing projects? Links: http://www.innocentive.com
What did both Fiat and Internet users gain from the experience?
If the Fiat Mio was merely a prototype that would never be produced or marketed, what was the real innovation?
14/11/2017-Tuesday
09:00-10:20 FINANCIAL MARKETS (Ses. 9) V-103
Portfolio Management, Mutual Funds and Alternative Investment Vehicles I
Importance of the Asset Mix Decision

Who should make the Asset Mix Decision
Investors Objectives & Constraints
Selecting Asset Classes / Forming Expectations/ Selecting the Optimal Mix: The "Efficient Frontier"
Structuring the Mix of Portfolio Managers
Equity Management Styles
Portfolio Management Strategies
Principles of Performance Measurement/ Valuation Methods/ Dissagregation of Returns
Performance Adjusted for Risk: Treynor / Sharpe / Jensen
The New Ways in Financial Advisory
10:30-11:50 QUANTITATIVE METHODS (Ses. 11) V-103
Statistical methods
Statistical methods for prospective analysis and simulation.
Applications
T.N.: Applied Statistical Methods (MC2-003-I)
Study cases provided by the professor.

13:30-14:50 ORGANIZATIONAL BEHAVIOR (Ses. 14) V-103
ORGANIZATIONAL CULTURE (CONT.)
P.C.: Stone Finch, Inc.: Young Division, Old Division (3214-PDF-ENG)
Read the case and come prepared to discuss the following questions:
What is your assessment of Jim Billings performance as president of Stone Finch? What do you think of his leadership style?
What is your assessment of the entrepreneurial subsidiary concept? How can companies manage the contradictions of managing existing products and innovation
simultaneously?
What are the major problems that Jim Billings currently faces? How serious are these problems? How quickly should Billings act? Why?
What should Jim Billings do?
https://campus.ie.edu/webapps/IE-agenda-BBLEARN/print.jsp?locale=en_US&dias=700 1/7
15/11/2017-Wednesday
09:00-11:50 FINANCIAL ACCOUNTING (Ses. 15-16) V-103
Session 15
SUBJECT:
Reporting and Interpreting Investments in Other Corporations - Equity method
RECOMMENDED READINGS, SESSION PROBLEMS, & MULTIMEDIA CASES:
EE-9, PE-7, Case: CPE-3
B.C.: Appendix E: Reporting and Interpreting Investments in Other Corporations
Session 16
SUBJECT:
Statement of Cash Flows
The Statement of Cash Flows (CF1113I-M)
B.C.: Chapter 12: Statement of Cash Flows

M.D.: The Statement of Cash Flows (CF1-113-I-M)

Statistical methods
Statistical methods for prospective analysis and simulation.
Applications
Study cases provided by the professor.
16:00-18:00 MIM-EN SEP-2017S-2: CLASES IDIOMAS MIM / MIF / MIAF
16/11/2017-Thursday
Regression models
Linear regression models for prospective analysis.
T.N.: Forecast models (MC021-023-I)
10:30-11:50 MARKETING (Ses. 14) V-103
Analyzing a brands meaning and the challenges of repositioning.
P.C.: Eileen Fisher: Repositioning the Brand (512085-PDF-ENG)
Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth following its 25th anniversary, Eileen Fishers management
team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to younger women. This case explores the
challenges of appealing to new target markets without alienating existing customers.
12:00-14:50 CS-COMMUNICATION (Ses. 12-13) V-103
Final group presentation. Students will be evaluated on their learned public speaking skills.
17/11/2017-Friday
MULTICULTURAL TEAMS
P.C.: Henry Tam and the MGI Team (404068-PDF-ENG)

R.A.: Managing Multicultural Teams (HBR Bestseller) (R0611D-PDF-ENG)
R.A.: Building an Effective Global Business Team (SMR070-PDF-ENG)
Read the case and technical notes and come prepared to discuss the following questions:
How would you evaluate the teams performance? What were the root causes of the teams problems?
What were the strengths of the MGI team? How would you have evaluated the MGI team on paper, that is, before their first meeting?
Were the differences among the team members a liability or an asset?
What could Henry have done earlier to avoid the teams problems?
What could Henry have done to increase the teams effectiveness?
10:30-11:50 MARKETING (Ses. 15) V-103
Pricing strategy.
M.D.: Pricing Strategy (8203-HTM-ENG)

B.C.: Chapter 16: Developing and managing pricing strategies

THE SHARING ECONOMY
Sharing is a central keyword for the digital age. Not only is sharing the form of our participation in Web 2.0, but the Internet itself is seen as responsible for the flourishing of
social and economic practices known as the sharing economy. In this session, we will analyze the sharing concept, the relation between sharing and innovation, and the
business opportunities coming from sharing.
P.C.: Didi, Kuaidi, and Uber in China (W16194-PDF-ENG)
The following questions would help you in analysing DIDI, KUAIDI, AND UBER case:
What is the landscape of the Chinese ride-hailing market?

What are the different business models of Didi, Kuaidi, and Uber?
How can incumbent players Didi and Kuaidi compete with Uber, the new industry entrant?
20/11/2017-Monday
09:00-11:50 FINANCIAL ACCOUNTING (Ses. 17-18) V-103
SUBJECT:
Financial Statement Analysis: Final Case
Multimedia: Financial Analysis Using Ratios: CF2-109-I-M
M.D.: Introduction to financial analysis using ratios (CF2-109-I-M)
21/11/2017-Tuesday
Regression models
Linear regression models for prospective analysis.
P.C.: Ferric Processing
10:30-11:50 MARKETING (Ses. 16) V-103
Channel Design.
P.C.: Natureview Farm (2073-PDF-ENG)

M.D.: Developing and Managing Channels of Distribution (8149-HTM-ENG)
B.C.: Chapter 17: Designing and managing integrated marketing channels and global value networks
Natureview Farm, a Vermont-based producer of organic yogurt with $13 million in revenues, is the leading national yogurt brand (24% market share) sold into natural foods
stores. It has achieved this through its special yogurt manufacturing process and through cultivating personal relationships with dairy buyers in the natural foods channel. Set in
2000, when the company faces financial pressure to grow revenues to $20 million by the end of 2001 due to a planned exit by its venture capital investors. The immediate
decision faced by Natureview's Vice President of Marketing is whether to achieve this revenue growth by expanding into the supermarket channel.
Regression models
Seasonal factors forecasting model for time series.
P.C.: Petrol (MC1-009-I)
Other study cases provided by the professor.
CHANGE MANAGEMENT
M.D.: Change Management Simulation: Power and Influence V2 (4345-HTM-ENG)
ASSIGNMENT:
Register to the link of the Change Management Simulation and come to class prepared to play the scenario that you have been assigned.

23/11/2017-Thursday
09:00-10:20 CAREER FITNESS (Ses. 5) V-103
10:30-11:50 MARKETING (Ses. 17) V-103
The difficult transition to digital media and its marketing implications.
P.C.: The New York Times Paywall (512077-PDF-ENG)
The newspaper industry had been suffering from revenue declines over the past decade, and the transition to digital media was difficult to navigate. Revenues from online
advertising were not sufficient to replace the loss of print revenue, and many publishers had explored charging readers for content, with mixed success. There were several
difficult issues to be discussed when determining the digital strategy for The Times. In this context, the case examines The Times decision to start charging for content.
24/11/2017-Friday
Portfolio Management, Mutual Funds and Alternative Investment Vehicles II
Distribution of the worlds assets. Major statistics

Mutual Funds / Funds of Funds
Management of Bond, Equity, "Balanced" & "Guarranteed" Funds
Absolute Return Funds
Index Funds / ETFs / Certificates
Pension Funds
What is a Hedge Fund?
What is a Fund of Hedge Funds?
Hedging Strategies & Instruments
Hedge Funds vs Mutual Funds
Long-Short/Market-Neutral Strategies
What is a Private Equity Fund?
How does Private Equity work?

CHANGE MANAGEMENT (CONT.)
R.A.: What Leaders Really Do (HBR Bestseller) (R0111F-PDF-ENG)

R.A.: Leading Change: Why Transformation Efforts Fail (HBR Bestseller) (R0701J-PDF-ENG)
Read the technical notes and come prepared to discuss the following questions:
Why individuals and groups might resist change? How to overcome that resistance?
What are some of the key contextual contingencies to take into account when implementing change?
How to choose appropriate change strategies and tactics and how to sequence them?
What are typical missteps of change agents and how to avoid them?
27/11/2017-Monday

Second Group Presentation of the Portfolio Management Contest Build a Winning Portfolio
28/11/2017-Tuesday
09:00-11:50 TECHNOLOGY & INNOVATION MANAGEMENT (Ses. 18-19) V-103
TECHNOLOGY RISK MANAGEMENT, IT SECURITY AND BUSINESS CONTINUITY
In this session, we will discuss how IT security, risk management and business continuity management are becoming keystones in the digital strategy of a company. We will also
examine trust, privacy and data protection in the e-World to understand and properly address them.
M.D.: Sownage: Cyber security and business continuity (SI1-139-I-M)

R.A.: Master the three phases of business continuity planning (Business Strategy Series)
The following questions would help you in analysing SONY case:
What are the priorities for Sony once it discovers there is an attack?
If you were Alice Sterling, what might have you done differently during the attack?
In your view, how well did Sony respond to the security attack?
If you were in charge of Sony, what would you do differently?

Regression models
Seasonal factors forecasting model for time series.
10:30-11:50 MARKETING (Ses. 18) V-103
Developing a Marketing Plan. Guest Speaker.

Simulation models
Introduction to the random simulation technique.
Use of discrete and continuous probability distributions.
T.N.: Simulation models (MC021-025-I)
30/11/2017-Thursday
09:00-11:50 ORGANIZATIONAL BEHAVIOR (Ses. 18-19) V-103
Session 18
ART OF PERSUASION
R.A.: Necessary Art of Persuasion (HBR Bestseller) (98304-PDF-ENG)
Please prepare by reading the technical note. We will analyze persuasive communication based on audiovisual.
Session 19
GROUP PRESENTATIONS

EXAMINATION
01/12/2017-Friday
04/12/2017-Monday
Simulation models
Introduction to the random simulation technique.
Use of discrete and continuous probability distributions.
05/12/2017-Tuesday
09:00-10:20 FINANCIAL ACCOUNTING (Ses. 19) V-103
GENERAL REVIEW
Wrap-up II
Review of main concepts through all the course

FINAL EXAM
11/12/2017-Monday
GROUP PRESENTATIONS

12:00-14:50 ECONOMIC ENVIRONMENT I (Ses. 9-10) V-103
Session 9
Industry structure and competition policy
Microeconomics of competitiveness
Decision-making in industrial economics (conglomerates vs clusters)
P.C.: The Competitive Advantage of Nations (HBR R90211)

P.C.: European Integration: Meeting the Competitiveness Challenge (708421-PDF-ENG)
Session 10
Industry structure and competition policy
Microeconomics of competitiveness
Decision-making in industrial economics (conglomerates vs clusters)
12/12/2017-Tuesday

12:00-14:50 MARKETING (Ses. 19-20) V-103
Group Final Presentations. Final Group Report is due.
Individual exam
Open-book individual exam

14/12/2017-Thursday
09:00-11:50 ECONOMIC ENVIRONMENT I (Ses. 11-12) V-103
Session 11
IMF/Trade/WorldBank/AIIB/FDI
P.C.: Indonesia: Attracting Foreign Investment (708420-PDF-ENG)
Session 12
IMF/Trade/WorldBank/AIIB/FDI
15/12/2017-Friday
10:30-11:50 FINANCIAL ACCOUNTING (Ses. 20) V-103
COMPREHENSIVE FINAL EXAM

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What are the main differences between the InnoCentive and Fiat Mio crowdsourcing projects?

What are the main differences between the InnoCentive and Fiat Mio crowdsourcing projects?

What did both Fiat and Internet users gain from the experience?

What did both Fiat and Internet users gain from the experience?

11/13/2017 IE - Schedule

Monday, 13 of November of 2017 17:56:02 (Madrid time)

DIGITAL INNOVATION AND OPEN INNOVATION

Portfolio Management, Mutual Funds and Alternative Investment Vehicles I

Importance of the Asset Mix Decision

10:30-11:50 QUANTITATIVE METHODS (Ses. 11) V-103

Statistical methods for prospective analysis and simulation.

T.N.: Applied Statistical Methods (MC2-003-I)

Study cases provided by the professor.

12:30-13:30 Regular Workgroup meetings S-2-4 V-107

ORGANIZATIONAL CULTURE (CONT.)

P.C.: Stone Finch, Inc.: Young Division, Old Division (3214-PDF-ENG)

Reporting and Interpreting Investments in Other Corporations - Equity method

RECOMMENDED READINGS, SESSION PROBLEMS, & MULTIMEDIA CASES:

EE-9, PE-7, Case: CPE-3

B.C.: Appendix E: Reporting and Interpreting Investments in Other Corporations

Statement of Cash Flows

RECOMMENDED READINGS, SESSION PROBLEMS, & MULTIMEDIA CASES:

The Statement of Cash Flows (CF1113I-M)

B.C.: Chapter 12: Statement of Cash Flows

12:30-13:30 Regular Workgroup meetings S-2-4 V-107

Statistical methods for prospective analysis and simulation.

Study cases provided by the professor.

16:00-18:00 MIM-EN SEP-2017S-2: CLASES IDIOMAS MIM / MIF / MIAF

Linear regression models for prospective analysis.

T.N.: Forecast models (MC021-023-I)

10:30-11:50 MARKETING (Ses. 14) V-103

Analyzing a brands meaning and the challenges of repositioning.

P.C.: Eileen Fisher: Repositioning the Brand (512085-PDF-ENG)

12:00-14:50 CS-COMMUNICATION (Ses. 12-13) V-103

P.C.: Henry Tam and the MGI Team (404068-PDF-ENG)

10:30-11:50 MARKETING (Ses. 15) V-103

M.D.: Pricing Strategy (8203-HTM-ENG)

12:30-13:30 Regular Workgroup meetings S-2-4 V-107

THE SHARING ECONOMY

P.C.: Didi, Kuaidi, and Uber in China (W16194-PDF-ENG)

What is the landscape of the Chinese ride-hailing market?

Financial Statement Analysis: Final Case

RECOMMENDED READINGS, SESSION PROBLEMS, & MULTIMEDIA CASES:

Multimedia: Financial Analysis Using Ratios: CF2-109-I-M

M.D.: Introduction to financial analysis using ratios (CF2-109-I-M)

12:30-13:30 Regular Workgroup meetings S-2-4 V-107

Linear regression models for prospective analysis.

P.C.: Ferric Processing

10:30-11:50 MARKETING (Ses. 16) V-103

P.C.: Natureview Farm (2073-PDF-ENG)

12:00-14:50 CS-COMMUNICATION (Ses. 14-15) V-103

12:30-13:30 Regular Workgroup meetings S-2-4 V-107

Seasonal factors forecasting model for time series.

P.C.: Petrol (MC1-009-I)

Other study cases provided by the professor.

10:30-11:50 ORGANIZATIONAL BEHAVIOR (Ses. 16) V-103

M.D.: Change Management Simulation: Power and Influence V2 (4345-HTM-ENG)

12:30-13:30 Regular Workgroup meetings S-2-4 V-107

The difficult transition to digital media and its marketing implications.