Aparna Sanaka

Email: aparna.sanaka@gmail.com
Online Portfolio: http://www.aparnas.com
Work Samples: http://www.aparnas.com/mywork.htm

EXPERIENCE

7+ years of progressive accomplishments in the field of Interactive Web Media including User Interface
Information Architecture, Usability, Interaction Designing, Visualizing, Conceptualizing, Online & Offline
Branding.

Extensive experience in designing Intranet and Internet web sites; managing project delivery and UI
design teams. Designed, prototyped, tested user interfaces using User Centric Design methods to meet
user needs.

Industries
Professional experience in diverse industries including Finance, e-Commerce, Garment, Government,
and Manufacturing.

Roles
Project Manager, Information Architect, User Interface Designer, Interaction Designer, Writer (Web) and
Business Analyst - liaison between functional groups (most often between Information Technology and
Marketing) and Pre-sales.

SKILLS & EXPERTISE

Project Manager / Team Lead (PM)

Manage timelines, team priorities, and schedules
Coordinate with clients regarding scope changes and change orders
Coordinate with team members to meet scheduled deadlines
Pre-Sales RFPs / Effort Estimations

Information Architect (IA)

Site architectures, structures and navigational systems
Extensive expertise regarding issues involved when deploying systems over the internet
(performance, usability)
Exceptional ability to help clients come to grips with overwhelming amounts of information that
needs to be logically organized
Site documentation
Possess refined skills to led/facilitate design sessions with end users and/or sessions to resolve
issues between end users and developers

User Interface Design (UID)

Page layout and design
Knowledge of design standards and web positioning
Expertise in driving the visual design of a project (in-depth understanding of color theory,
typography, layout)
User acceptance testing (test scenarios, implementation and reporting)
Ability to develop HTML and prototypes using Macromedia Dreamweaver

Graphic Designer (GD)

Possess strong design skills

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 Understand the use of color theory, typography, layout for the print medium

Business Analyst (BA)

Highly experienced group facilitator (white boarding, user focus groups, conceptualization,
design)
Requirements definition with regard to business and design
Understand the concepts and requirements for B2B and B2C
Knowledge in Search Engine Optimization (SEO) procedures for web positioning
Innovative at conceptualizing creative and write content for online and offline promotions
Ability to manage banners effectively
Experienced in monitoring web traffic
Ability to conceptualize Revenue Generation Programs
Ability to understand and communicate technical problems and solutions to clients, customers
and personnel in a non-technical manner (liaison)

Personal
Possess strong conceptual skills and the ability to carry ideas from planning stages to
implementation
High energy, motivated, passion for design technologies for the web
Known to challenge traditional methods for more innovative and creative approaches
Process-oriented, big picture person with an eye for details
Equal strengths both technically & creatively (highly analytical, strong design sense, inclined
towards creative design in various mediums, award-winning watercolor artist)

TOOLS

Macromedia Dreamweaver
Macromedia Fireworks
Macromedia Flash
Photoshop
Corel Draw
Xara
Ulead Gif Animator
Swift3d
Swish 2.0
MS Office
MS Visio
MS Project

Languages: HTML/DHTML, Java Script, CSS

PRESENT EMPLOYMENT
MphasiS, USA Jan 07 till date

Recent Achievement

Certificate of Merit awarded for Quality Knowledge Excellence Award 2006-07 for the white
paper Human Performance Improvement

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PROJECT HISTORY
Listed in sequential order by date

World Bank Group

MphasiS, USA, Jan 07 till date

Content Management System

Requirement: To build a content management system facilitating easier access to information on an

internal website

Role: Information Architect

Responsibilities:
Liaison with business regarding scope (BA)
Create questionnaires (IA)
Conduct User Interviews (IA)
Analyze data and create taxonomy (IA)
Project deliverables include creation of Information Architecture document, wireframe document
(IA)
Teaming with the Visual Designer and generating the look and feel of the web application
Manage timelines, deliverables and schedules (PM)

Citigroup
MphasiS, USA, Jan 07 till date

Web Application: Finance Domain

Requirement: To build a system facilitating customer management and entitlements of administrative

users for the Portal

Role: Information Architect

Responsibilities:
Liaison with business regarding scope (BA)
Project deliverables include creation of Information Architecture document, wireframe document
(IA)
Teaming with the Visual Designer and generating the look and feel of the web application
Manage timelines, deliverables and schedules (PM)

Citigroup
MphasiS, USA, Jan 07 till date

Portal: Finance Domain

Requirement: To liaison with the lines of business (LoBs) and create a robust finance Portal based on
SharePoint 2007 integrating the various services (applications) that Citigroup currently offers to its
customers. Portal includes flexibility and scalability features for white labeling purposes.

Role: Information Architect

Responsibilities:
Liaison with business regarding scope
Project deliverables include creation of Information Architecture document, Template document
Teaming with the Visual Designer and generating the look and feel of the Portal
Manage timelines, deliverables and schedules with the off shore team

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Citigroup
MphasiS, USA, Jan 07 till date

Web Application: Finance Domain

Requirement: To create a Certificate Identity Management System

Role: Information Architect

Responsibilities:
Liaison with business regarding scope (BA)
Project deliverables include creation of Information Architecture document (IA)
Teaming with the Visual Designer and generating the look and feel of the web application
Manage timelines, deliverables and schedules (PM)

J.P Morgan Chase Customer Experience Engagement

MphasiS, USA, Jan 07

Customer Experience: Finance Domain

Customer Experience (CE) team within the Corporate Internet Group (CIG) is responsible for the Usability
of JP Morgan Chase web properties that are managed by CIG.

Requirement: To liaison with the lines of businesses (LoBs) and work on projects that incorporate new
features and functionalities on the website in addition to enhancing the user experience. To manage
project deliverables, processes, communication, technical documents

Role: Customer Experience Lead

Responsibilities:
Heuristic Analysis, Usability Testing and Analysis (IA)
Liaison with business regarding scope changes and change orders (BA)
Project deliverables include creation of Business Requirement Documents, Use Case
Documents, Functional Specification Documents, Wire frames, conducting Usability Tests
(BA / IA)
Manage timelines, deliverables and schedules (PM)
Create, update project plans (PM)

J.P Morgan Chase Customer Experience Engagement

MphasiS, Mumbai, Jun 05 to Dec 06

Customer Experience Team: Finance Domain

Customer Experience (CE) team within the Corporate Internet Group (CIG) is responsible for the usability
of JP Morgan Chase web properties that are managed by CIG.

The Customer Experience (CE) Offshore Model / the Customer Experience Engagement are an extension
of the CE team within JP Morgan Chase. The primary goal of this team is to cater to the Onsite
requirements with regards to providing High Fidelity Prototypes, conducting UI Testing as well as creation
of Functional Specification Documents for various projects.

Requirement To manage a team of 20 including Wire Frame Designers, Test Analysts and Technical
Writers. To manage deliverables, processes, communication, strategies and related activities.

Design challenges include managing three streams of work HTML Development, UI Testing, Technical
Writing, meeting deadlines and working towards improving the websites with regard to the various lines of
businesses of JP Morgan Chase.

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Role: Project Manager
Responsibilities:
Build an entire team, set up processes, execute the project (PM)
Manage timelines, team priorities, and schedules (PM)
Create MIS, project plans, task allocation, risk management (PM)
Coordinate with clients regarding scope changes and change orders (PM)
Coordinate with team members to meet scheduled deadlines, review completed work requests
Organize and impart Training on a regular basis to the team members (PM)
Chalk career paths for team members (PM)

Projects worked on:

Chase.com
JP Morgan Chase.com
Card Member Services.com
Chase Auto Finance
Chase Home Finance
Access Manager
Morgan Online
Card Member Services Admin Tool
Morgan Online Admin Tool
Chase Intranet
Migration projects (Various)

Highlights

Success of Offshore-Onsite Model: Pilot engagement of 3 months extended for a year

Created innovative tracking sheets to maintain a variety of records unique to the engagement
Successfully launched web based tool - Mercury Quality Center to track offshore work requests
on a day-to-day basis
Prepared a Case Study
Successfully managed Content Entry work in Documentum
Trained visually impaired persons in Functional & UI Testing

J.P Morgan Chase CAS Usability off shoring

MphasiS, Mumbai, Jan 06 to Dec 06

Requirement: Remote User Testing, Card Sorting, Cluster Analysis, Hi-level Sitemap creation,
creation and testing (user) of Prototypes in addition to managing the project.

Role: Project Manager

Responsibilities:
Remote User Testing, Card Sorting, Cluster Analysis, Hi-level Sitemap creation, creation and
testing (user) of Prototypes.
Coordinate with clients regarding projects
Coordinate with team members to meet scheduled deadlines

Deutsche Bank GEM

MphasiS, Mumbai, Oct 06 to Dec 06

Web Application: Finance domain

Requirement To design a web application for Foreign Exchange and Security collateral

Role: Project Manager

Responsibilities:

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 Coordinate with clients regarding scope changes and change orders
Coordinate with team members to meet scheduled deadlines

UTI Mutual Funds

Power Point Presentation: Financial portal

Requirement To conduct a Comparative Analysis and document the results in a Power Point
Presentation.

Role: Information Architect

Responsibilities:
Extensive research done evaluating the services and in terms of information structuring,
functionality and the user interface design across companies dealing in Mutual Funds.

Uchida USI Portal Redesign (Japan)

Power Point Presentation: Intranet website

Requirement To understand the existing intranet website and provide best solutions

Role: Information Architect

Responsibilities:
Evaluated site architecture and navigational systems
Designed page layouts
Created a detailed Presentation

Fidelity India
Power Point Presentation: Insurance & Financial portal

Requirement To conduct a Comparative Analysis and to document the results in a PowerPoint

Presentation.

Role: Information Architect

Responsibilities:
Extensive research done evaluating the services and in terms of information structuring,
functionality and the user interface design across companies dealing in Mutual Funds.
Created a detailed Presentation

Web Design Solutions A Designers Guide

MphasiS, Mumbai

White Paper: Creating and implementing a design process

Requirement Extensive research in establishing a design process to be implemented in house

Role: Information Architect

Responsibilities:
Extensive research done evaluating the shortcomings and highlighting the Areas of Improvement
and clearly establishing a design process that can be followed by the designers in house for
smoother and efficient functioning

HDFC Bank
MphasiS, Mumbai

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Power Point Presentation: Banking sites

Requirement To conduct a Comparative Analysis and Heuristic Evaluation and to document the results in
a PowerPoint

Challenges included comparative analysis of 2 leading banks

Role: Information Architect

Responsibilities:
Extensive research done evaluating the shortcomings and highlighting the Areas of Improvement
in terms of information structuring, functionality and the user interface design (IA)
Created a detailed Presentation

JP Morgan Chase - TSS

MphasiS, Mumbai

Prototype: Trading Monitor

Requirement To manage deliverables of a prototype

Challenges included incorporating a number of functionalities in a prototype, testing the same

Role: Information Architect

Responsibilities:
Manage timelines, team priorities, and schedules

Fidelity - India
MphasiS, Mumbai

Power Point Presentation: Asset Management Company

Requirement To conduct a Comparative Analysis and Heuristic Evaluation and to document the results in
a PowerPoint

Challenges included comparative analysis of five leading asset management companies

Role: Information Architect

Responsibilities:
Extensive research done evaluating the shortcomings and highlighting the Areas of Improvement
in terms of information structuring, functionality and the user interface design (IA)
Created a detailed Presentation

Mphasis eLearning Suite

MphasiS, Mumbai

Corporate Intranet Website: Education

Requirement To design an Intranet eLearning solution that allows employees to study course content
and appear for online tests. The results are recorded and performances evaluated.

Role: Information Architect

Responsibilities:
Designed and documented site architecture and navigational systems (IA)

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 Designed page layouts

Scottishwidows.co.uk
MphasiS, Mumbai

Power Point Presentation: Insurance & Financial portal

Requirement To conduct a heuristic evaluation and to document the results in a PowerPoint

Presentation.

Role: Information Architect

Responsibilities:
Extensive research done evaluating the shortcomings and highlighting the Areas of Improvement
in terms of information structuring, functionality and the user interface design (IA)
Created a detailed Presentation

JP Morgan Chase - CLOVER

MphasiS, Mumbai

Corporate Intranet Web Application

Requirement To facilitate the capture and the streamlining of creations, deletions, modifications,
approvals and validations of Client Coverage Requests.

Role: Information Architect

Responsibilities:
Designed and documented site architecture and navigational systems (IA)
Drove the look and feel working with developers

Pfizer CAT (Cancer Associated Thrombosis)

MphasiS, Mumbai

Informative Internet Website: Medical

Requirement To design and develop a semi-static website that is information heavy with some dynamic
features such as - search functionality, survey / poll sections. The site is mainly developed to make a
huge volume of print data available Online.

Role: Information Architect

Responsibilities:
Designed and documented site architecture and navigational systems (IA)
Drove the look and feel working with developers

J.P Morgan Chase IB Equities

MphasiS, Mumbai

Educational Module: Financial

Requirement To design and develop an Interactive Educational Build that was simple, easy to
understand, highly flexible and customizable in order to explain the products to their various agents.

Role: Information Architect

Responsibilities:
Designed and documented site architecture for design implementation (IA)

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 Involved in modifying content
Design page layouts

TimesofMoney
Times Online Money Limited, Mumbai, Feb 05 to May 05

E-Commerce Internet Portal: Financial Portal

A division of the Times of India Group, which has business interests in both domestic and international
markets in the Finance sector.

Requirement To re-design a corporate B2B and B2C website with various finance related business
models in the areas of financial assets and investments, shopping gateways, international and foreign
money transfers, NRI accounts, brand marketing for partner banks in the financial sector.

Design challenges included dynamic display of information for transaction pages with regard to various
partner sites and countries.

Role: Manager UI & Content

Responsibilities:
Led/facilitated white boarding sessions to gather and document requirements (BA)
Led/facilitated design sessions with end users (BA/IA)
Involved in understanding the product related requirements for the purpose of designing page
layouts (BA/IA)
Re-designed site architecture and navigational systems with regard to new content (IA)
Designed page layouts (UID)
Drove the look and feel working with graphic artists and designers (UID)

Remit2India

E-Commerce Internet Website: Finance sector

Times of Money, a division of the Times of India Group cater to the international markets, which have
different product offerings in collaboration with reputed banks and financial institutions. The flagship
product Remit2India is a well-known brand in the financial transactions and services (Online Money
Transfers) industry.

Requirement (on-going process) To re-design layout, content organization, navigational re-structuring,

banner management, web positioning, online & offline branding, monitoring web traffic, customer support
and creating revenue generation programs.

Design challenges included content organization, banner management, web positioning

Role: Manager UI & Content

Responsibilities:
Led the planning and conceptual phase (BA)
Led/facilitated white boarding sessions to gather and document requirements (BA)
Led/facilitated design sessions with end users (BA/IA)
Re-designed site architecture and navigational systems (IA)
Re-designed page layouts (UID)
Created test scenarios and led usability testing and reporting (UID)
Created IA/UID project documentation for design implementation (PM/TL)
Launched and managed online promotions (BA)
Conduct various Search Engine Optimization (SEO) procedures for web positioning (BA)
Conceptualize Creative and write content for banners, mailers, promotional pages, print ads (BA)
Drive the look and feel of creative working with graphic artists and designers (UID)

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 Facilitate effective banner management (BA)
Create MIS reports for monitoring web traffic (BA)
Create / Conceptualize Revenue Generation Programs Business Web Proposals (BA)
Lending customer support from time-to-time (regional language) (BA)

Propmarket

E-Commerce Internet Website: Real Estate sector

Times Online Money Limited has recently ventured into the property market catering entirely to the
property requirements of Non-resident Indians (NRIs) living abroad. The site showcases the various
properties in the four cities of Mumbai, Chennai, Hyderabad and Bangalore.

Requirement To re-design a corporate B2B and B2C Internet website to be used primarily for sales lead
generation for the purpose of selling real estate across 4 cities of India. The primary target customers are
the Non-resident Indians (NRIs). It is a common platform to bring together the real estate needs of a
customer abroad and the agents and builders in India.

Design challenges included close attention to creating forms.

Role: Manager UI & Content

Responsibilities:
Re-designed site architecture and navigational systems (IA)
Re-designed page layouts keeping in mind the functionality in existence (UID)
Created online prototypes that were later converted to html-ready pages ready for database
hookups (UID)
Drove the look and feel working with graphic artists and designers (UID)
Created project plan, manage timeline, and oversee and coordinate team efforts to meet project
deadline (PM/TL)
Coordinated with client changes to timeline based on changing goals, scope, and objectives
(PM/TM)
Created IA/UID project documentation (PM/TL)

TOM Card

E-Commerce Internet Website: Finance Sector

Times Online Money Limited is creating a website for the domestic market. Its unique selling proposition
being that it is an online virtual bank account.

Requirement To create a B2C Internet website enabling an easy way to pay for purchases made online.
It allows any person to register & create an account. Add cash into the account and use the account to
pay for any online purchases or to transfer money to a friend /merchants account.

Design challenges included targeting user group between the age group of 20-35.

Role: Manager UI & Content

Responsibilities:
Led the planning and conceptual phase (BA)
Led/facilitated white boarding sessions to gather and document requirements (BA)
Led/facilitated design sessions with end users (BA/IA)
Designed site architecture and navigational systems (IA)
Designed page layouts (UID)
Created online prototypes for website (UID)
Drove the look and feel (UID)

Momentous

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 Corporate Intranet Website: Information
Times Online Money Limited creates a website for its employees and all the internal requirements within
the organization.

Requirement To create an intranet website enabling the employees to access and download forms
related to HR, study materials, information and update of trainings, events within the company.

Role: Manager UI & Content

Responsibilities:

Reviewed site architecture and navigational systems (IA)

Recommended design changes in architecture and navigational systems (IA)
Developed IA project documentation (IA)

EDUCATION
1993 University of Bombay, Bachelor of Commerce

Continuing Education
PMP Training (MphasiS)
User Centered Analysis & Conceptual Design (HFI)
Usability Testing (HFI)
Flash, Action scripting and Java scripting (Arena Multimedia)
Web Designing Technologies (Computer Station Inc.)
Oracle 7.0 and Developer 2000 (TULEC)
Fox Pro 2.5 (Bostons Computer Institute)

REFERENCES
Furnished upon request

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