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    QSPM Final

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    danish khan
    This document contains a quantitative strategic planning matrix (QSPM) analysis for a company's awareness campaign and product development. It analyzes internal strengths and weaknesses as well as external opportunities and threats. For each factor, it assigns a weight and scores the company's strengths against the awareness campaign and product development on a scale of 1 to 4. It then multiplies the weights and scores to calculate totals for the internal and external portions of 5.21 for awareness campaigns and 4.8 for product development.

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    QSPM Final

    Uploaded by

    danish khan
    573 views2 pages
    This document contains a quantitative strategic planning matrix (QSPM) analysis for a company's awareness campaign and product development. It analyzes internal strengths and weaknesses as well as external opportunities and threats. For each factor, it assigns a weight and scores the company's strengths against the awareness campaign and product development on a scale of 1 to 4. It then multiplies the weights and scores to calculate totals for the internal and external portions of 5.21 for awareness campaigns and 4.8 for product development.

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    nestle QSPM

    Original Title

    Qspm Final

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    This document contains a quantitative strategic planning matrix (QSPM) analysis for a company's awareness campaign and product development. It analyzes internal strengths and weaknesses as well as external opportunities and threats. For each factor, it assigns a weight and scores the company's strengths against the awareness campaign and product development on a scale of 1 to 4. It then multiplies the weights and scores to calculate totals for the internal and external portions of 5.21 for awareness campaigns and 4.8 for product development.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    573 views2 pages

    QSPM Final

    Uploaded by

    danish khan
    This document contains a quantitative strategic planning matrix (QSPM) analysis for a company's awareness campaign and product development. It analyzes internal strengths and weaknesses as well as external opportunities and threats. For each factor, it assigns a weight and scores the company's strengths against the awareness campaign and product development on a scale of 1 to 4. It then multiplies the weights and scores to calculate totals for the internal and external portions of 5.21 for awareness campaigns and 4.8 for product development.

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    © All Rights Reserved
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    QSPM

    Awareness Product
    Campaign Development
    Weights AS TAS AS TAS
    Internal Factors
    Strengths:
    Strong brand image 0.12 4 0.48 2 0.24
    Well diversified and well recognized product portfolio 0.10 2 0.2 3 0.30
    Presence on global scale 0.03 2 0.06 1 0.03
    Vast sales and distribution channel 0.05 2 0.10 4 0.20
    Strong supply chain network 0.09 2 0.18 3 0.27
    Customer Loyalty 0.06 3 0.18 1 0.06
    Constant increase in consumer preference over the last 4 years 0.04 3 0.12 2 0.08
    High R&D 0.07 1 0.07 3 0.21
    Several Employee training programs 0.03 - - - -
    Sales grew by 9.1% in 2016 0.02 2 0.04 - -
    33.3% of total revenues are distributed as dividends 0.04 - - - -
    Strong focus on CSR activities 0.01 4 0.04 - -
    Digitalization of Milk Management System 0.01 - - 1 0.01
    Weaknesses:
    Bad publicity in one region affects the whole company 0.09 4 0.36 3 0.27
    Dependency on a few well-recognized brands 0.06 4 0.24 1 0.06
    Dependency upon advertising 0.08 3 0.24 4 0.32
    Unable to differentiate Milkpak from competitors products 0.05 3 0.15 1 0.05
    Premium pricing 0.05 2 0.10 4 0.20
    Total 1.00
    External Factors
    Opportunities:
    Customer awareness about quality 0.15 2 0.30 2 0.30
    Untapped market/rural areas 0.15 4 0.60 4 0.60
    People are becoming health conscious 0.05 3 0.15 - -
    Less competition 0.10 2 0.20 3 0.30
    Social media 0.10 3 0.30 1 0.10
    Threats:
    Competitors 0.10 4 0.40 4 0.40
    Regulatory bodies in Pakistan 0.15 4 0.60 3 0.45
    Political instability 0.05 - - - -
    Economic uncertainty 0.05 2 0.1 1 0.05
    Variation in supply of milk in different seasons 0.10 - - 3 0.30

    Total 1.00 5.21 4.8

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