Case Study of Bakey's Food Private Limited (Edited)

CASE STUDY OF BAKEY'S FOOD
PRIVATE LIMITED
GROUP MEMBER NAMES

ASHISH GAIKWAD
DEVESH GHODKE
OMKAR GHOLAP
SAURABH GAIKWAD
UPASANA GOSWAMI
BACKGROUND
Some 40 Million tons of reusable plastic cutleries are thrown away every year.
Most of them are thrown after single use. This plastic can take up to 1,000 years
to break down in the environment. Meanwhile, they collecting our oceans, adding
to an already long list of environmental concerns we face today.
As you are aware plastic contain complexes, several of which are neurotoxic and
carcinogenic. These leach into food. In fact, even the so called food grade cutlery
is that, where the leaching is living permissible levels of 60 parts per million
(ppm). When you know that the substances that leach can cause cancer and
impact your nervous system, why should we allow even one part per million!
Plastic are graded into 7 types. These are graded from No. 1 to No. 7. Amongst
which 2, 3 & 5 are okay for limited use but, 1, 3, 6, & 7 (polycarbonate) are to be
avoided. The plastic spoons and forks used for eating are made up of No. 1 grade
plastic. No. 1 grade plastics are made up of Polyethylene Terephthalate
(PET/PETE) which is a kind of polyester. The longer the PET is left in liquid the
faster it leaches Antimony which is used as catalyst and flame retardant in PET. As
well as, warm temperature fastens the leaching process. Ingestion of higher
amount of Antimony exhibits respiratory problems and skin irritation, and among
females, it results in menstrual problems and miscarriages- while there are no
evidences regarding these problems due to small amounts of Antimony released
from PET products (such as water bottles), we prefer not to be exposed to it at all.
There are many options available in the cutlery but the most used are the plastic
cutlery. But now there is one more alternative available which is not only healthy
and nutritive but also eco-friendly at the same time.
Narayana Peesapaty, started a kick-starter campaign of edible cutlery in
Hyderabad in 2010. With a background in forest management, Peesapaty
previously worked at the International Water Management Institute’s crop
research center and says he wanted to use a raw material that won’t put much
pressure on water resources. For this reason Narayana Peesapaty invented the
edible cutlery which will help reduce the use of water for cleaning the cutlery and
instead consuming it.
The edible cutlery is made of flours of Jowar (Sorghum) blended with rice and
wheat. They contain no chemicals/preservatives/fat/plasticizes, emulsifiers,
artificial color or milk products. In fact they contain nothing that is not a plant
product (except salt, which is added for taste). They can also be made gluten free
and with many other grains that are easily available in other countries. None of
them will need preservatives or emulsifiers or fat at all. They are simply baked in
high temperatures. It is 100% natural, biodegradable/ vegetarian and Vegan.
These edible spoons are available in different tastes too- sweet, savoury and
plain. These products come with nutrition and disintegrate in less than 3 days, if
you throw them on moist soil or pour water on it. While plastic ones can be
brought back to market with a wash, these are single time use product. So, with
these products, you can be sure that you are the first to be putting into your
mouth and not like those plastic ones which might have already been put in
someone else’s mouth!
They also have plans of introducing other cutlery products like the forks, soup
spoons, dessert spoons and even chopsticks.
They would also be introducing the salad bowls, all of which were made at
prototype scale and waiting for each shape to come up one by one within 2017.
Everything is custom made and designed locally.
Methodology
 Study about the product and its current market reviews-To

gain information regarding the product that we are going to
survey about and about the company and all the process in
which way the final product is being produced also know
about the current market status of the product.
 Locale of Survey-The survey will be conducted at various

locations in Mumbai and along with that, necessary
information will be provided to the general public regarding
the products. Their review will be noted down in the form of
survey from all individuals which will show the profitability
ratio of the general public who are willing to use this product.
 Methods of data collection-Data will be basically collected in

the survey considering the response of the general public and
college students. Also further data will be considered by
providing questionnaire to the general public and
simultaneously their market acceptability will be known and
will be documented with all information gathered by the
survey and product knowledge.
 Data-analysis and conclusion- After all the data is collected

and analyzed during survey and information collecting
process. A proper conclusion for the topic will be concluded
and research motive will be satisfied and explained through
the data collected.
AIM:
The aim of our research work is to do a case study on Bakey's Food
Private Limited.
OBJECTIVES:
 To find the market opportunities and sales/pricing, promotion
of the company.
 To understand the production process.
 To find out the strategies used by the company.
 To understand the distribution policy of the company.
 To understand the reasons for creating the product.
 To find out the market competition.
 To know about the new inventions and innovations.
 To find out if restaurants are willing to accept the edible

cutlery.
 To know the vision of the company.

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CASE STUDY OF BAKEY'S FOOD

GROUP MEMBER NAMES

 Study about the product and its current market reviews-To

 Locale of Survey-The survey will be conducted at various

 Methods of data collection-Data will be basically collected in

 Data-analysis and conclusion- After all the data is collected

 To understand the production process.

 To find out the strategies used by the company.

 To understand the distribution policy of the company.

 To understand the reasons for creating the product.

 To find out the market competition.

 To know about the new inventions and innovations.

 To find out if restaurants are willing to accept the edible

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