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    My Classmate FMCG Questionnaire 1

    Uploaded by

    Ashish Nanda
    1) The document is a questionnaire about consumer behavior and preferences regarding ITC's Classmate notebook brand. It contains 10 multiple choice questions about notebook usage, purchase considerations, price range, purchase locations, and influences. 2) The questions gather information on respondent demographics like gender and age, which notebook brands and types are used, what product attributes influence purchases, how many notebooks are bought per year, and opinions on Classmate's quality and price. 3) Respondents are also asked to rank popular notebook brands in order of preference to understand how Classmate competes against other options like Schoolmate, Novelty, Peacock, and Batchmate.

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    Download as DOCX, PDF, TXT or read online from Scribd

    My Classmate FMCG Questionnaire 1

    Uploaded by

    Ashish Nanda
    2K views1 page
    1) The document is a questionnaire about consumer behavior and preferences regarding ITC's Classmate notebook brand. It contains 10 multiple choice questions about notebook usage, purchase considerations, price range, purchase locations, and influences. 2) The questions gather information on respondent demographics like gender and age, which notebook brands and types are used, what product attributes influence purchases, how many notebooks are bought per year, and opinions on Classmate's quality and price. 3) Respondents are also asked to rank popular notebook brands in order of preference to understand how Classmate competes against other options like Schoolmate, Novelty, Peacock, and Batchmate.

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    Questionnaire

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    1) The document is a questionnaire about consumer behavior and preferences regarding ITC's Classmate notebook brand. It contains 10 multiple choice questions about notebook usage, purchase considerations, price range, purchase locations, and influences. 2) The questions gather information on respondent demographics like gender and age, which notebook brands and types are used, what product attributes influence purchases, how many notebooks are bought per year, and opinions on Classmate's quality and price. 3) Respondents are also asked to rank popular notebook brands in order of preference to understand how Classmate competes against other options like Schoolmate, Novelty, Peacock, and Batchmate.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views1 page

    My Classmate FMCG Questionnaire 1

    Uploaded by

    Ashish Nanda
    1) The document is a questionnaire about consumer behavior and preferences regarding ITC's Classmate notebook brand. It contains 10 multiple choice questions about notebook usage, purchase considerations, price range, purchase locations, and influences. 2) The questions gather information on respondent demographics like gender and age, which notebook brands and types are used, what product attributes influence purchases, how many notebooks are bought per year, and opinions on Classmate's quality and price. 3) Respondents are also asked to rank popular notebook brands in order of preference to understand how Classmate competes against other options like Schoolmate, Novelty, Peacock, and Batchmate.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    1

    QUESTIONNARIE

    Hello,

    I am Ashish Kumar Nanda pursuing MBA at Sambalpur University and I’m doing a project on consumer
    behaviour towards ITC’s Classmate Notebook. So I request you to give your opinion on the following questions.

    NAME: GENDER: a) Male [ ] b) Female [ ]

    AGE GROUP: a) 5 to 15 [ ] b) 15 to 25 [ ] c) 25 to 40 [ ] d) 40& above [ ]

    OCCUPATION: a) Student [ ] b) Service [ ] c) Business [ ] d) Others [ ]

    Please tick (√) on your desired option and feel free to answer.

    1. Do you use ITC’s Classmate Notebook?


    a) Yes [ ] b) No [ ]
    2. If no, Which Company Notebooks do you use?
    a) Schoolmate [ ] b) Novelty [ ] c) Peacock [ ] d) Batchmate [ ] e) Others [ ]
    3. Which type of Notebook do you generally use?

    a) Long Notebook [ ] b) Drawing [ ] c) Rolling Notebook [ ] d) Diagram Notebook [ ]

    4. Which characteristics of Notebook Influence your buying decision?

    a) Paper quality [ ] b) Cover material [ ] c) Size [ ] d) Price [ ] e) Brand name [ ]

    5. What is the price range you generally used to buy?

    a) Below 30 [ ] b) between 30-40 [ ] c) between 40-50 [ ] d) between 50-60 [ ] e) Above 60 [ ]

    6. From where do you prefer to buy Notebooks?

    a) Stationary shops [ ] b) Super market [ ] c) Wholesale shops [ ] d) Retail stores [ ]

    7. Which medium influences you the most to buy?

    a) Television [ ] b) Newspaper [ ] c) Banners and Hoardings [ ] d) Internet [ ] e) Friends [ ]

    8. No. of Notebooks you buy in a year?

    a) Less than 5 [ ] b)between 5-8 [ ] c) between 8-11 [ ] d) more than 11

    9. Your opinion regarding Classmate Notebooks Quality and Price?

    a) Extremely good [ ] b) Good [ ] c) Moderate [ ] d) Bad [ ] e) Very bad [ ]

    10. Rank the brands of Notebooks to your preference? (Rank from 1-5)

    a) Schoolmate [ ] b) Novelty [ ] c) Peacock [ ] d) Batchmate [ ] e) Classmate [ ]

    Please give your valuable suggestions regarding to this


    product_________________________________________________________________________________________
    _______________________________________________________________________________________________

    Thank You

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