Asus Company

Contents
I. Introduction ........................................................................................................................................... 2
II. Stakeholder Engagement....................................................................................................................... 2
III. Social Responsibility ........................................................................................................................ 3
IV. Environment Responsibility .............................................................................................................. 3
V. References ............................................................................................................................................. 3
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I. Introduction
1. Pedagogical Objectives:
 To determine ASUS's responsibility toward the community and the environment in which it
operates
 To discuss ASUS's green products initiatives
 To understand how a company's social and environment initiatives can contribute in enhancing its
corporate image
Keywords : ASUS, Innovation, Business Strategy, Corporate Social Responsibility, DNA Culture,
Design Innovation, New Product Development, Total Quality Management, Green Products
Initiative, Lean Thinking, Social Initiatives, Environmental Initiatives, Suppliers Involvement
ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company that
was established in 1989. Dedicated to creating products for todays and tomorrows smart life, ASUS is the
world’s No. 1 motherboard and gaming brand as well as a top-three consumer notebook vendor.
ASUS became widely known in North America when it revolutionized the PC industry in 2007 with its
Eee PC™. Today, the company is pioneering new mobile trends with the ASUS ZenFone™ series, and it
is rapidly developing virtual and augmented reality products as well as IOT devices and robotics
technologies. Most recently, ASUS introduced Zenbo, a smart home robot designed to provide assistance,
entertainment, and companionship and families
In 2015 and 2016, Fortune magazine recognized ASUS as one of the World’s Most Admired Companies,
and for the past four years Interbrand has ranked ASUS Taiwan’s most valuable international brand. The
company has more than 17,000 employees, including a world-class R&D team. Driven by innovation and
committed to quality, ASUS won 4,385 awards and earned approximately US$13.3 billion in revenue in
2016
II. Stakeholder Engagement

1. Stakeholder Engagement
Stakeholders’ ‘demand is one of the keys to business sustainability and success. ASUS believes that
by communicating with stakeholders to understand their needs and expectations and thus response to
them, could not only help enterprises to review and plan short, medium and long-term strategies but also
create our value to stakeholders and form the new business opportunities for sustainable operations.
In ASUS, Corporate Sustainability Office assesses global sustainable trends and ASUS operating
development goals, analyzes major aspects in governance, environmental and social dimensions to further
integrate departments within the organization, including but not limited to Legal, Finance Department,
Customer Service Center, Environment, Health and Safety, Human Resource, and ASUS Foundation. We
refer to the principles such as Inclusive, Materiality, and Responsiveness of AA1000 Stakeholder
Engagement Standard to establish the engagement process, identify the stakeholders and further
communicate with them.
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III. Social Responsibility
Social Responsibility Though already involved in charity donations and activities, ASUS formally set
up the ASUS Foundation in 2008 to have the resources integrated effectively and to give back to society.
Activities promoted by ASUS Foundation were:
 Sponsoring culture, art, and music activities
 Narrowing the digital divide
 Environmental conservation as part of its CSR activity, ASUS collected old PCs from its
employees and customers and recycled them for donation to needy users including elementary
and junior high schools, and aboriginal communities
IV. Environment Responsibility
ASUS had – since September 2006 – been running a free notebook take-back and recycling program
for its United States customers. According to experts, ASUS was the first Taiwanese company to provide
such a service in the United States. In April 2008, ASUS joined hands with Intel and Tsann Kuen
Enterprise to launch “PC Recycling for a Brighter Future” in Taiwan, a collaborative take-back program
with the objective of collecting and recycling old notebooks, PCs, and LCD monitors in a bid to benefit
needy communities as well as the environment.
V. References
https://www.asus.com/gr/About_ASUS/Company-Introduction
www.csr.asus.com
http://www.ibscdc.org
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Contents

 To discuss ASUS's green products initiatives

II. Stakeholder Engagement

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