S.

No Author Title Publishd

Name detailes Abstract
1 Suzanne Journal of Travel 2011 Over the past two decades, there has been an
amaro & Tourism increasing focus on the development of
Marketing Information and Communication Technologies
(ICTs), as well as the impact that they have had
on the tourism industry and on travelers’
behaviors. However, research on what drives
consumers to purchase travel online has typically
been fragmented. In order to better understand
consumers’ behavior toward online travel
purchasing, this article offers a review of articles
that were published in leading tourism and
hospitality journals, the ENTER proceedings, and
several articles from other peer-reviewed
journals, found on the main academic search
databases. The antecedents of online travel
shopping found are classified into three main
categories: Consumer Characteristics, Perceived
Channel Characteristics, and Website and
Product Characteristics. Finally, this study
identifies several gaps and provides some
orientation for future research.
2 Nicholas Case of American April 2014 We examine the financial consequences of a
Rupp East Airlines and reseller excluding a certain supplier. We take
Carolina Online Travel advantage of a recent conflict between American
University, Agencies Airlines and two leading U.S. online travel
Volodymyr agencies (Expedia and Orbitz), which led to the
Bilotkach1 suspension of American Airlines fares during the
Newcastle first quarter of 2011. We analyze price data for
University, the first quarter of 2010 and 2011, employing a
Vivek Pai simple difference-in-differences identification
University of strategy to evaluate changes in American
California, Airlines’ domestic fares due to this conflict.
Irvine, and
KBB
3 Chakravarthi Comparison of March 2012 The Indian travel industry is rapidly changing.
, J. S. K., Traditional and Many of these changes are synchronous with the
Gopal, Online Travel changes taking place globally. These changes
Venu, IUP Services: A promise to usher in an era of convenience and
Journal of Concept Note comfort to the customer. For quite a long time,
Business the travel services business had not witnessed
Strategy any major change and was deeply mired in
tradition (Middleton et al., 2009, p. 242). But in
the last decade or so, the influence of
Information and Communications Technology
(ICT) is most visible in this industry. Industry
reports suggest that ICT in general and Internet
in particular has had a quick and pervasive
influence over how the business is getting
designed and transacted in the travel services
market (Middleton )
4 Pualo Online Travel Journal of Travel Over the past two decades, there has been an
duorte Purchasing: A & Tourism increasing focus on the development of
Literature Review Marketing 30(8):7 Information and Communication Technologies
55- (ICTs), as well as the impact that they have had
785 · November on the tourism industry and on travelers’
2013 behaviors. However, research on what drives
consumers to purchase travel online has typically
been fragmented.
5 Narayan B. An exploratory An Online Online travel market in Asia Pacific region (APAC)
Prabhu M, study on online International is growing at a faster pace, and India being one
Assistant travel trends and Research Journal of the top emerging markets, representing 9% of
Professor, travel behavior of (ISSN: 2311-3189) APAC online market, travel organizations are
Sales and employees 2014 Vol: 1 Issue trying their level best to deploy emerging
Marketing, working in I.T. 3 technologies for gaining competitive advantage
Welcomgro organizations in and to catch up with the rapidly changing
up Graduate Bengaluru, India business scenario in India. In this paper, efforts
School of are taken to understand the online travel trends
Hotel and travel behavior of employees working in I.T.
Administrati organizations in Bengaluru which employs 35% of
on, Manipal India's pool of one million I.T. professionals.
University, Further in this paper, efforts made to get into the
Manipal, insights of I.T. employees’ adoption and attitudes
Karnataka, towards online technology platforms and identify
India. how they put their attitudes into action
6 Josefina CO-CREATION: INTERNATIONAL Travel Agencies (TA) business model is shifting
Olívia THE TRAVEL CONFERENCE ON from “Sold To" (Trip Centric) to "Selling With"
Marques AGENCIES’ NEW TOURISM & (Traveler Centric). The traditional system of
Godinho FRONTIER MANAGEMENT company-centric value creation is becoming
Salvado PhD STUDIES – obsolete. Prahalad & Ramaswamy (2004) argue
Student, at ALGARVE 2011 that consumer wants to interact with firms and
University of thereby co-create value. In this TA new frontier,
Aveiro the role of the consumer has changed from
isolated to connected, from unaware to
informed, from passive to active.
7 Inversini, A., Selling rooms This paper aims to focus on the reason why
& Masiero, L online: the use of (2014) hoteliers choose to be present in online travel
social media and agent (OTA) and social media websites for sales
online travel purposes. It also investigates the technological
agents and human factors related to these two
practices. The research is based on a survey sent
to a wide range of hotels in a Swiss touristic
region. The empirical analysis involves the
specification of two ordered logit models
exploring the importance
8 Martin Databased February 1, 1999 It shows that the travel agencies are involved
Oppermann Marketing only to a limited extent in the three identified
byTravel Agencies areas of databased marketing: customer
retention, product promotion, and customer
creation. Especially in the areas of product
promotion and customer creation, considerable
opportunities exist to maximize the returns and
effectiveness of the existing databases.
9 Inversini, A., Selling Rooms International This paper focuses on the reason why hoteliers
& Masiero, L Online: The Use Journal of choose to be present in online travel agent (OTA)
of Social Media Contemporary and social media websites for sales purposes. It
and Online Travel Hospitality also investigates the technological and human
Agents Management, factors related to these two practices
2014
10 Dr. Sanjay AN EMPIRICAL Inspira- Journal of Online travelling is the newest addition to the
Bhayani∗ STUDY OF Modern travelling ecosystem in India. The advent and
Ravi D CONSUMER Management & proliferation of computers, coupled with the
PERCEPTION
Bavaria Entrepreneurship increasingly acceptable leveraging of the Internet
TOWARDS ONLINE
125 ISSN : 2231– has caused some major changes in the travel
TRAVEL AGENCY
167X, Volume 04, industry. Online travelling in India is yet at a very
No. 04, October, nascent stage. Travelling has not been a focus
2014, pp.125-134 area but merely another application for engaging
users when they are looking out for some quick
results. The engagement level of most users has
also been low with infrequent usage and loyalty.
However all this is changing with the spotlight
sharply focused on complete travel booking. The
traditional means of procuring airline tickets and
associate travel arrangements are rapidly
changing. These changes are primarily being
facilitated by Internet travel marketplaces (such
as makemytrip.com, yatra.com, etc.)
11 Ravichandra Traveller’s Indian Journal of studied the penetration of internet in travel and
n.K Perception on Marketing Vol. tourism industry and identified that the present
travel service XXXVIII, No.6, outlook for travel industry is one of innovation,
providers in an June 2008 pg 21- high occupancy rate and healthy competition at a
Electronic 28 higher rate. The study highlighted that a need for
Environment, transformation into the techno-centric business
arena was felt where the consumers have
different choices for customisation of their own
product without any direct contact with an
intermediary. It was further pointed out that the
major aspect of concern for travellers is to search
information faster, seek more options and
choices that suits their budget and settling
transaction online through the interne
12 Matei, E., & India in Romania’s South Asian An Analysis” examines in detail that India
Simon, travel packages Journal of penetrates with difficulty in Romania’s tourism
Tourism and market even the country possessing strong
Heritage, 1, 1. Pp. cultural heritage, icon attractions and central
32 -38.(2008) image in global marketing. The study reviewed
several researches into the interaction between
Romanian tour operating companies with India’s
travel packages via internet. It also analyses the
demand pattern and suppliers’ practice, as well
as the recognition of importance
inunderstanding of how they function. Moreover
the study defines and ranges India’s
destinations in conventional views of tour
operators as providers and tourists’
 expectations advantages and disadvantages of
both segments which deal with
marketing practices and policies14
12 David Bowie research paper “Tourist satisfaction: A
and Jui Chi View from a Mixed International Guided
Chang’s Package Tour” seeks to identify the
(2005) variables that are related to customer
satisfaction during a guided package tour
service encounter, including the role of the
tour leader and the service performance
by suppliers. Data were gathered through
participant observation during a mixed
nationality tour of Scandinavian
destinations. Expectations, customer on-tour
attitude and behaviour and equity were
identified as affecting customer satisfaction
during the service encounter. The findings of
the study indicate that the tour leader
is a significant determinant psychologically,
spiritually and practically in
influencing the success of the tour packages.
The result contributes to a better
knowledge for the tour operator of tourism
satisfaction in the international market
for guided package tours21
.