ING Bank: Căldărușe Andrei Cristian, Călin Angela Alexandra, REI An 3, 943, A

Căldărușe Andrei Cristian, Călin Angela Alexandra , REI an 3, 943, A
ING Bank
The ING Group is a Dutch multinational banking and financial services corporation
with headquarters in Amsterdam portside. The company activates in retail banking, direct
banking, commercial banking, investment banking, asset management, and insurance
services. The company is registered as NV – anonimous partnership, in which the company is
owned by shareholders and the shares are not registered, so that they may be traded on the
stock market.
History & Brand
ING is an abbreviation for Internationale Nederlanden Groep (English: International

Netherlands Group). The orange lion on ING's logo refers to the Group's Dutch origins, under
the Royal House of Orange-Nassau. The company was founded in 1991 through a merger of
NMB Postbank Groep and the insurance business of Nationale-Nederlanden, after changes in
regulation were adopted, that allowed banks and insurance businesses to work together. Since
then the company has made 17 aquisitions worldwide. The company’s mission is
„Empowering people to stay a step ahead in life and in business”. ING also sponsors sporting
events such as football, marathons or Formula One, and artistic exhibitions throughout the
world like in New York Museum of Modern Art or Rijksmuseum in Amsterdam.
International presence & recognition
ING is the Dutch member of the Inter-Alpha Group of Banks, a cooperative

consortium of 11 prominent European banks. According to the Fortune Global 500 in 2012,
ING was the world's largest banking/financial services and insurance conglomerate by
revenue with gross receipts exceeding $150 billion/year. Overall, it was the 18th largest
corporation by revenue. As of 2013, ING served over 48 million individual and institutional
clients in more than 40 countries, with a worldwide workforce exceeding 75,000. The
company is a component of the Euro Stoxx 50 stock market index and was included in a list
of global systemically important banks.
Strengths & Positions
ING’s strengths include a well-known brand that is positively recognised in many

markets, a strong financial position, an international network and their omnichannel
distribution strategy. Let alone the groups efforts to contribute to a sustainable world, ING is
among the leading banks in the Dow Jones Sustainability Index (Europe and World) and is
included in the FTSE4Good index.
In the Benelux, where it is a market leader, the strategy is to grow in selected

segments.
The Group is striving to strengthen the position in their challenger markets: Germany,
Austria, Spain, Italy, France, the Czech Republic and Australia, where the aim is to build a
full bank relationship, digitally distributed at low costs.
Poland, Turkey, Romania and Asia are growth markets where the company sees
opportunity to expand the Retail and Wholesale activities and gain a sustainable market share.
Here too, the focus is on digital leadership and prioritising innovation.
Pressence in Romania
ING operates within a network of 180 branches on the national market and provides
banking services to 1.1 million active individuals, 12,000 SME customers and 1,000 large and
multinational companies.
The Bucharest branch of the Dutch group with the same name, posted a net profit of
493 million lei last year, up 4% from 2016, amid intense activity on credit lending. The Bank
increased its net portfolio loans by 21%, to 21.2 billion lei, well above the market average. In
2017, ING was ranked 6th by assets, thus over the local state bank CEC.
Based on the facts that the national branch had assets of ROL 33.5 billion at the end of
last year, up 21% from 2016 and so it came to control 7.9% of total assets in the local banking
system (market share), ING might be the bank with the highest organic growth rate in 2017,
states the CEO of the bank in Romania Michal Szczurek.
Digital area
Dutch banking customers check their balances five times a day on their smartphones.
ING is investing in mobile platforms. Technology is playing a vital role, including in
assessing creditworthiness. The ING Group CEO Ralph Hamers and ING-DiBa CEO Roland
Boekhout are focusing almost all of their investments on improving mobile banking. The IT
processes are going to be equipped to handle more real-time transactions and make the online
banking more user-friendly and advice-based.
ING is clear on one thing: consumer behaviour is changing rapidly. More and more
customers are using their smartphones to pay for purchases and using payment service
providers outside the banking sector. Rather than believing that banks have already lost the
battle for these customers, Hamers is hoping that consumers will ultimately have more trust in
the banks’ payment systems than those of the new providers. But he admits that banks may
certainly see more business going elsewhere in future. The internet currency bitcoin has
shown that there definitely are alternatives to the current money and banking systems.
ING currently has 47 million personal and business customers, looked after by some
75,000 employees. Although the group sees itself as a market leader in the Netherlands,
Belgium and Luxemburg, it is currently facing some major challenges. ING personal
customers in the Netherlands no longer want to check their bank balances and investments
once a week on the internet. Instead, Hamers reports, they are now checking them five times a
day on their smartphones.
Hamers mentions another, maybe initially somewhat surprising reason why banks
should be well placed to use ‘big data’ for targeted advertising. The challenge for the future is
to make even better use of data. To spot, for example, when customers first start getting into
financial problems and offering them solutions at an early stage.
The ability to compare prices on the internet and new legislation introduced in the
wake of the financial crisis are boosting the trend of banks also offering their competitors’
products to customers in return for a fee.
Throughout 2018, ING will glide to a self-service digital model and recreate
operational flow. ING's landline remains the same, with a total of 180 branches nationwide.
According to the bank, employees affected by change will undergo a career re-
appointment program. According to ING, the program includes counseling, vocational
guidance, training sessions and support throughout the year. ING's goal is to provide
opportunities for the company to as many colleagues as possible and to increase their chances
of integration into new roles within the organization and in the labor market.
The digital banking model reflects the behavior of ING customers running over 99%
of core transactional services through digital platforms. The bank will transfer the classical
deposit from the counter to its 600 ATM network, which will allow customers to make cash
deposits or withdrawals 24 hours a day. Corporate customers can benefit from cash and debit
collection services from the company's headquarters.
The total number of clients at ING Group increased to 37.4 million in the last year,
being number one in the Net Promoter Score in 9 of the 13 countries it is present in, including
Romania.
Bibliografie:
 http://www.bankingnews.ro/ing-bank-profit-2017-credite-clienti-lei.html;
 https://www.ing.com/Newsroom/All-news/NW/Banking-Group-ING-goes-
digital.htm;
 http://www.businessmagazin.ro/analize/servicii-financiare/ing-face-tranzitia-catre-un-
model-digital-de-tip-self-service-ce-se-intampla-cu-cei-care-efectueaza-activitati-
operationale-in-cele-33-de-sucursale-care-se-vor-schimba-16966762;

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ING Bank: Căldărușe Andrei Cristian, Călin Angela Alexandra, REI An 3, 943, A

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Copyright:

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Căldărușe Andrei Cristian, Călin Angela Alexandra , REI an 3, 943, A

History & Brand

ING is an abbreviation for Internationale Nederlanden Groep (English: International

International presence & recognition

ING is the Dutch member of the Inter-Alpha Group of Banks, a cooperative

Strengths & Positions

ING’s strengths include a well-known brand that is positively recognised in many

In the Benelux, where it is a market leader, the strategy is to grow in selected

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