SWOT Analysis of Honda City

Challenging the Limits
'Challenging the Limits' is a phrase commonly heard across the length and breadth of Honda. It was made popular by
its founder, Soichiro Honda, who knew that his fledgling company had to out-think and out-perform its competitors
every step of the way in order to survive. After all, he started out at a time when his country was devastated by war.
Honda's Global Vision

Soichiro's vision was international in character. His desire was to lead the world in technology, and make a
significant contribution to the creation of a better society. As a result, most of the products that Honda developed
started out by making a difference. Whether it was the CVCC engine in the sixties or the solar powered car of the
nineties, they all sought to challenge and overcome conventional wisdom.
 Honda has always believed in giving more excitement and more joy. Be it designing high performance
sports cars that are a pleasure to behold and a joy to drive or creating the world's first humanoid robot to
walk on two legs or countless other technologies that astonish and delight, Honda's spirit of exploration
frequently invents the future.
 Not surprisingly, millions of people worldwide often respond to Honda's spirit of innovation with a sense of
delight and amazement. Honda's obsession for technology that continuously improves upon the
performance and safety of all Honda vehicles is what sets it apart from other names in the car industry.
PRODUCT RANGE
Honda Siel Cars’ product range in India includes the HondaJazz, City in the mid-size segment,
Civic in the Lower D segment and Accord in the luxury segment and third generation all-new CR-V
(both 2.0L 2 WD and 2.4L 4WD) in the SUV segment. While the City , Civic and Accord are manufactured
at the company’s plant, the CR-V is imported from Japan as a Completely Built Unit.
The Civic is Honda’s largest selling model globally and is now sold in
approximately 160 nations and regions worldwide. The Civic made its debut, with a two-door model in July 1972,
followed shortly by a three-door version. The series was a major hit, especially among young people and for three
consecutive years, from 1972 to 1974, the Civic won the ‘Car of the Year Japan’ award. Civic’s development process
contrasted completely with Honda tradition. Rather than pursue development based primarily on the vision of
Company founder Soichiro Honda, the Civic’s development team traveled to various world markets, gained local
knowledge and experience first-hand, and then set about creating a car that "is needed right now."
SALES PERFORMANCE
The cumulative sales of the company during the Financial Year period April’ 08– Mar’ 09 was 52,420 units.
New Delhi, April 01: Honda Siel Cars India Ltd, leading manufacturer of premium cars in India, registered a growth
of 32% over the previous month by selling 7,368 units in March 2009 as against 5,579 units sold in February 2009.
The growth in sales is fuelled by the success of its leading model - the new Honda City
Speaking on the occasion Mr Jnaneswar Sen, Vice President - Marketing, Honda Siel Cars India said, “The new
Honda City has emerged as an exemplary performer. Even in these challenging times, the sales of the Honda City
have grown by 20% ever since the deliveries started in November 2008. We enter 2009 - 10 with a lot of confidence
and are looking forward to launch of Honda Jazz as the year progresses.”

The cumulative sales of the company during the Financial Year period April’ 08– Mar’ 09 was 52,420 units as against
62,802 units sold in Apr’07 – Mar ’08. In response to the negative growth in the Indian automobile industry and in the
interest of maintaining lean operations, Honda Siel Cars India had reduced production at its Greater Noida plant since
December 08
HSCI registers highest ever sales for March
 Honda Siel Cars India (HSCI), leading manufacturer of premium cars in India recorded its highest ever
monthly sales in March 2008. The company sold 8,895 units in March 2008 as against 8,487 units sold
during the same month previous year translating to a growth of 4.8%.
 The cumulative sales of the company during the Financial Year period April − Mar 2008 was 62,802 units as
against 61,325 units sold in Apr − Mar '07 recording an increase of 2.4%
 The company sold 20,436 units in Calendar year period Jan − Mar 2008 as against 18,021 units in the
corresponding period last year recording a 13.4% increase
 Honda Siel Cars India expanded its sales and distribution network across the country during the fiscal year
2007-08 to 80 facilities in 51 cities. The network included 55 facilities in 41 cities during 2006-07.
 Honda's most successful global model, the eighth generation Civic was launched in July 2006 and is already
a segment leader. The Honda City ZX, the largest selling sedan in India, is
today recognized as one of the most successful car brands in India. The company launched the 10th
Anniversary edition of Honda City to commemorate the 10 years of Honda in India

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Challenging the Limits

Honda's Global Vision

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