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    Grand Strategy Matrix by Mira & Syu

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    Amirah Azmi
    The document outlines a growth-market grid with four quadrants based on market growth and competitive position. Quadrant I represents a high-growth market where a company has a strong competitive position and should focus on product development, market penetration, and diversifying its product offerings.

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    Grand Strategy Matrix by Mira & Syu

    Uploaded by

    Amirah Azmi
    28 views1 page
    The document outlines a growth-market grid with four quadrants based on market growth and competitive position. Quadrant I represents a high-growth market where a company has a strong competitive position and should focus on product development, market penetration, and diversifying its product offerings.

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    The document outlines a growth-market grid with four quadrants based on market growth and competitive position. Quadrant I represents a high-growth market where a company has a strong competitive position and should focus on product development, market penetration, and diversifying its product offerings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views1 page

    Grand Strategy Matrix by Mira & Syu

    Uploaded by

    Amirah Azmi
    The document outlines a growth-market grid with four quadrants based on market growth and competitive position. Quadrant I represents a high-growth market where a company has a strong competitive position and should focus on product development, market penetration, and diversifying its product offerings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 1

    Rapid Market Growth

    Quadrant II Quadrant I

    1. Product development

    2. Market penetration

    3. Diversification of product

    Weak Competitive Strong Competitive

    Position Quadrant III Quadrant IV Position

    Slow Market Growth

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