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    Polytechnic University of The Philippines

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    Emmanuel Sida
    This study aimed to measure the benefits of convenience stores in Rodriguez, Rizal using factors like accessibility, convenience and satisfaction. It examined how assessments of convenience store expansion differed according to respondents' profiles. Most respondents were younger females with monthly incomes below 10,000 pesos who shopped at convenience stores weekly. Respondents moderately agreed that store expansion improved accessibility, convenience and satisfaction. The researchers recommend properly planning new convenience stores to generate profit and benefits for nearby residents.

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    Polytechnic University of The Philippines

    Uploaded by

    Emmanuel Sida
    61 views3 pages
    This study aimed to measure the benefits of convenience stores in Rodriguez, Rizal using factors like accessibility, convenience and satisfaction. It examined how assessments of convenience store expansion differed according to respondents' profiles. Most respondents were younger females with monthly incomes below 10,000 pesos who shopped at convenience stores weekly. Respondents moderately agreed that store expansion improved accessibility, convenience and satisfaction. The researchers recommend properly planning new convenience stores to generate profit and benefits for nearby residents.

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    Thesis Guide

    Original Title

    04 Preliminaries

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    This study aimed to measure the benefits of convenience stores in Rodriguez, Rizal using factors like accessibility, convenience and satisfaction. It examined how assessments of convenience store expansion differed according to respondents' profiles. Most respondents were younger females with monthly incomes below 10,000 pesos who shopped at convenience stores weekly. Respondents moderately agreed that store expansion improved accessibility, convenience and satisfaction. The researchers recommend properly planning new convenience stores to generate profit and benefits for nearby residents.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    61 views3 pages

    Polytechnic University of The Philippines

    Uploaded by

    Emmanuel Sida
    This study aimed to measure the benefits of convenience stores in Rodriguez, Rizal using factors like accessibility, convenience and satisfaction. It examined how assessments of convenience store expansion differed according to respondents' profiles. Most respondents were younger females with monthly incomes below 10,000 pesos who shopped at convenience stores weekly. Respondents moderately agreed that store expansion improved accessibility, convenience and satisfaction. The researchers recommend properly planning new convenience stores to generate profit and benefits for nearby residents.

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    POLYTECHNIC UNIVERSITY OF THE PHILIPPINES v

    ABSTRACT

    This study intended to measure the benefits of convenience store in Rodriguez,

    Rizal using the different factors such as accessibility, convenience, and satisfaction.

    The objective of this study is to know if there is a significant difference on the

    assessment of effects of expansion of convenience stores when they grouped

    according to their profile.

    Age, Sex, Educational Attainment, Monthly Income/Allowance, recurrence of

    going in convenience store, and amount spent were the variables tested in identifying

    the significant difference on the effect of expansion of convenience stores. According

    to profile mentioned, majority of the respondents were 20 years old and below, and

    most of them were female with a monthly income/allowance of P10,000 below. Most

    of them were college undergraduate, and go to convenience store weekly with

    purpose of buying (by ranking): Foods, Non-alcoholic drinks, Toiletries and other

    personal essentials, Alcoholic Drinks, Medicine, and Cigarettes/tobacco products.

    Most of the respondents moderately agreed that the expansion of convenience

    stores affects them in terms of accessibility, convenience, and satisfaction.

    The researchers recommend that there should be proper planning in

    establishing convenience store to successfully generate profit and also to give

    products and benefits to the residents nearby the store.


    POLYTECHNIC UNIVERSITY OF THE PHILIPPINES vi

    TABLE OF CONTENTS

    PAGE

    Title Page i

    Certification and Approval sheet ii

    Acknowledgement iii

    Certification of Originality iv

    Abstract v

    Table of Contents vi

    List of Tables viii

    List of Figures x

    1 The Problem and Its Setting


    Introduction 1
    Theoretical Framework 4
    Conceptual Framework 6
    Statement of the Problem 7
    Hypothesis 8
    Scope of Limitations 8
    Significance of the Study 9
    Definition of Terms 11

    2 Review of Literature and Studies


    History of Convenience Store 15
    General Services of a Retailer 17
    Benefits of Organized Retail 19
    Challenges to Organized Retail 20
    Importance of Location to Retail Companies 20
    Importance of Proper Inventory Management 29
    Utility 30
    Production Selection Criteria 31
    Factors Affecting Customer Store Choice 32
    Safety 34
    Needs and Wants 36
    Demographics 37
    POLYTECHNIC UNIVERSITY OF THE PHILIPPINES vii

    Gender Differences in Purchase Decision Making 39


    Young Consumers Visit C-stores Most Frequently 40
    Breakdown of Students’ Allowance 42
    Convenience 42
    Store Layout, Product Variety and Affordability 43
    Product Management 47
    Customer Demand and Store Supply 48
    Satisfaction 49
    Customer Expectations and Intention 52
    Synthesis of the Reviewed Literature and Studies 54

    3 Methodology
    Methods of Research 57
    Population, Sample Size and Sampling Techniques 57
    Description of Respondents 58
    Research Instrument 59
    Data-Gathering Procedure 59
    Statistical Treatment of Data 60

    4 Result and Discussion


    Profile of Respondents 66
    Benefits of Convenience Stores 74
    Significant Difference on the Benefits of Convenience Stores 78

    5 Summary of Finding, Conclusion and Recommendations


    Summary of Findings 86
    Conclusions 88
    Recommendations 88
    REFERENCES 90

    APPENDICES

    Appendix 1: Survey Questionnaire 93


    Appendix 2: Synthesis Matrix 96
    Appendix 3: Certification of Instrument Validation 109
    Appendix 4: Certification of Statistical Treatment 111
    Appendix 5: Certification of Editing 113
    Appendix 6: Biographical Statement 115

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