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    29 Growth Hacking Quick Wins PDF

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    Andrada Orha
    The document provides 29 growth hacking tips summarized in a presentation. It recommends tactics like measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, setting up link redirects, testing unusual call to action copy, adding bonuses to offers, and optimizing referral programs. The overall message is that testing unconventional growth tactics can help drive more signups, sales and customer engagement.

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    29 Growth Hacking Quick Wins PDF

    Uploaded by

    Andrada Orha
    195 views33 pages
    The document provides 29 growth hacking tips summarized in a presentation. It recommends tactics like measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, setting up link redirects, testing unusual call to action copy, adding bonuses to offers, and optimizing referral programs. The overall message is that testing unconventional growth tactics can help drive more signups, sales and customer engagement.

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    The document provides 29 growth hacking tips summarized in a presentation. It recommends tactics like measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, setting up link redirects, testing unusual call to action copy, adding bonuses to offers, and optimizing referral programs. The overall message is that testing unconventional growth tactics can help drive more signups, sales and customer engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    195 views33 pages

    29 Growth Hacking Quick Wins PDF

    Uploaded by

    Andrada Orha
    The document provides 29 growth hacking tips summarized in a presentation. It recommends tactics like measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, setting up link redirects, testing unusual call to action copy, adding bonuses to offers, and optimizing referral programs. The overall message is that testing unconventional growth tactics can help drive more signups, sales and customer engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 33
    At a glance
    Powered by AI
    Some of the main techniques discussed for growth hacking include measuring customer happiness and feedback through tools like Qualaroo and Promoter.io, creating targeted landing pages, optimizing calls-to-action and testing different sharing options.

    Two tools mentioned for measuring customer happiness and feedback are Gualaroo and Promoter.io, which can be used to calculate a Net Promoter Score. Qualaroo can also be used to discover signup hesitations and what information may be missing from the site.

    Recommendations for landing pages include creating multiple targeted pages, sending paid ads to landing pages rather than the homepage, removing distracting links, and testing headlines and images through paid ads. Companies with 10 or more landing pages were reported to get 55% more signups.

    GROWTH HACKING

    QUICK WINS
    29 THINGS YOU SHOULD BE DOING (BUT PROBABLY AREN’T)
    Matt Griffel, co-founder of the online education site
    One Month is our speaker for the session ‘29 Growth
    Hacking Wins’.

    Use this eBook as a resource after you check out his full session. This
    is a very condensed version of his value-packed presentation that
    you’re sure to enjoy.

    See you at the summit!

    Eric Siu
    Founder of Growth Everywhere and
    digital marketing agency Single Grain
    1 MEASURE HAPPINESS

    Net Promoter Score:

    “How likely are you to recommend our


    company to a friend or colleague?”

    Two Popular Tools to Use: Gualaroo and Promoter.io

    Pro Tip: Ask your promoters to SHARE.


    2 CREATE MORE
    LANDING PAGES

    COMPANIES WITH 10+ LANDING


    Companies with 10+ landing pages get 55% more signups.

    PAGES GET 55% MORE SIGNUPS


    New Leads Index

    1 to 5 6 to 10 11 to 15 16 to 20 21 to 40 Over 40
    # of Landing Pages
    source: http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx

    Each page should be 90% unique.

    • Use different offers


    • Target different customer segments
    • Highlight different unique selling points.

    Pro Tip: Send paid ads to targeted landing pages, NOT


    YOUR HOMEPAGE.
    3 USE PAID ADS TO TEST
    HEADLINES & IMAGES

    There are two problems with testing landing pages:

    THERE ARE TWO PROBLEMS


    1. They may not get enough traffic
    2. There are too many things to test

    WITH TESTING LANDING PAGES

    What’s the difference?


    Most paid ads have all the key elements of a landing page. Using pad ads for testing saves
    time and money.

    Pro Tip: Use ad targeting to test your audience.


    4 SET UP REDIRECTS FOR
    LINK-TRACKING

    You can use these during talks, in podcast ads, on flyers, and in person.

    Use bit.ly if you don’t want to build your own.


    5 REMOVE LANDING
    PAGE LINKS
    REMOVE LINKS THAT DISTRACT
    PEOPLE FROM YOUR CALL TO ACTION
    Remove links that distract people from your call to action.

    GROUPON SHOWS A DIFFERENT PAGE


    DEPENDING ON HOW YOU GET THERE
    Groupon shows a different page
    depending on how you get there.

    DIRECT TRAFFIC:
    NO FOOTER

    Pro Tip #1: Test minimal landing pages.


    Pro Tip #2: Especially on your checkout pages.
    6 USE QUALAROO TO GET
    CUSTOMER FEEDBACK

    Discover signup hesitations.

    DISCOVER
    SIGNUP
    HESITATIONS

    LEARN WHAT INFORMATION


    IS MISSING ON YOUR SITE
    Learn what information is missing on your site, or customer intentions.

    This is how you will come up with ideas to test.


    7 BUY DEMOGRAPHIC DATA
    ABOUT YOUR USERS
    YOU GIVE THEM EMAILS, YOU GET
    ACK INFO ABOUT THOSE PEOPL
    You give them emails, you get back info about those people.
    8 SPLIT THE ASK

    If you ask is too high up front, you’re alienating potential users.


    R ASK
    HIGH P O T E N T IA L

    ONT,
    USERS LO ST

    E H IG H A C T IV A T IO N
    TH RESH O LD

    ATING
    TIAL
    “SPLITTING THE ASK” Visit site Sign up

    “Splitting the ask”

    V is it s it e P r o v id e e m a il S ig n u p

    G iv e t h e m a n B u ild a r e la t io n s h ip &
    in c e n t iv e (e g . e b o o k , e d u c a t e b y s e n d in g
    w h it e p a p e r, v id e o ) v a lu a b le c o n t e n t

    Why does this work?


    • You lower your activation risk at each point.
    • It simplifies your ask and allows you to test more.

    “Email doesn’t work for my business”. You’re wrong... just get creative.
    9 TEST WEIRD CTA COPY

    SOME CASE STUDIES SHOW THAT NON-STANDARD


    CTAS CONVERT
    Some case studies showBETTER THAN
    that non-standard CTAs THE
    convertOVERUSED
    better than
    "LEARN MORE" AND "SIGN UP" BUTTONS.
    the overused “learn more” and “sign up” buttons.

    Just be weirder, for that matter.


    10 USE A CONTRASTING
    COLOR FOR YOUR CTA
    11 PUT YOUR CTA ON
    THE RIGHT TRACK

    People read from left to right in an F pattern.

    OPLE READ FROM LEFT


    RIGHT IN AN F PATTERN
    12 REPEAT YOUR CTA ABOVE
    AND BELOW THE FOLD
    13 ADD REASSURANCE COPY
    14 VALIDATE YOUR
    FORMS INLINE

    Inline validation boosts


    form completion rates.

    INLINE
    VALIDATION
    BOOSTS FORM
    COMPLETION
    RATES
    15 REMOVE YOUR
    COUPON FIELD

    And none of them work.

    HERE’S HOW WE DEAL WITH THIS:


    So now you feel defeated.

    Here’s how we deal with this:


    16 USE EXIT INTENT POPUPS
    17 ADD BONUSES TO
    YOUR OFFERING

    A product + bonus has a higher perceived value than the same two
    products bundled together.

    People prefer this:

    $1 FREE!

    To this:

    $1

    What are you giving people for free?


    18 UPSELL & DOWNSELL

    When someone is ready to buy item X,


    they’re much more likely to buy item Y.
    19 END YOUR PRICES
    IN 7 OR 9
    20 SHOW PROGRESS
    DURING CHECKOUT

    Use a progress bar for


    multi-step funnels and
    forms.

    Pro Tip: Don’t start at 0.


    21 ADD LIVE CHAT SUPPORT
    DURING CHECKOUT

    For expensive or complex products, live chat can mean the difference
    between a sale and an abandoned cart.

    Read the chat transcripts to discover objections that you can address earlier in the funnel.
    22 TEST THE 5 MAJOR
    SHARING OPTIONS
    DIRECT URL
    That means: Direct URL

    FACEBOOK
    Facebook

    TWITTER
    Twitter

    EMAIL
    BULK EMAIL
    Email

    Bulk Email

    (GET CREATIVE)

    (Get Creative)
    23 GIVE
    “SYMMETRIC BONUSES”

    The Original:
    24 OPTIMIZE YOUR REFERRAL
    LANDING PAGE

    Streamline registration flow.


    • Put their info in the form if you already know it.
    • Deeplink to mobile landing pages.
    25 GIVE PEOPLE A STATUS
    ON THEIR INVITES

    But don’t be a downer.


    26 SEND RE-ENGAGEMENT
    EMAIL
    27 USE SEGMENT
    EXPERIMENTAL

    28 CHANGE LANDING PAGES


    BASED ON TRAFFIC SOURCES
    EXPERIMENTAL

    29 ADD REFERRAL CODES


    TO EVERY URL
    BONUS!

    30 DO THE OPPOSITE OF
    EVERYTHING I JUST TOLD YOU
    Are you ready to advance your career,
    build your own app, and grow your business?
    Go HERE.

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