Summary of 'Performance Measurement and Control Systems For Implementing Strategy'' (Robert Simons)

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Summary of ‘’Performance Measurement and Control Systems for Implementing

Strategy’’
(Robert Simons)

Chapter 8: Linking Performance to Markets

Markets

1. Inside the firm -> transfer goods and services are transferred between different business
units. To adjust profit plans appropriately, managers must develop a system of transfer
prices.
2. Outside the firm -> customer, financial and supplier markets

Transfer price = an internally set transaction price to account for the transfer of goods or
services between divisions of the same firm.

 Transfer prices using market prices


Using external market prices eliminates the potential for distortion resulting from non-arm’s
length transfers. Prices based on market data reflect the true opportunity cost and market value
of the transfer.

Problem: market prices are not available.

 Transfer prices using internal cost data


a. Variable cost -> cost that can be traced directly to a product or service
b. Full cost -> direct cost plus an allocation for the divisional overhead
c. Full cost plus profit
d. Negotiated prices -> usually based on standard direct cost plus some profit
e. Activity-based -> different cost standards (unit based, batch-based, product-based,
plant level)

Linking profit performance to external markets

Corporate performance refers to a firm’s level of achievement in creating value for market
constituents.
Key value measures

 Customer markets:
a. Financial: revenue, gross profit margin, warranty expenses, product returns
b. Nonfinancial: market share, customer satisfaction

 Factor markets:
Promptness and reliability of payment for goods and services received

 Financial markets:
o Profit -> residual amount that is retained by the business after subtracting all expenses
from revenue.
o Return on investment -> profit / investment in business.
o Residual income -> how much profit remains for (1) investment in the business and (2)
distribution to owners after normal returns on investment.
o Market value -> the price at which shares in the company trade on the open market.

Economic Value Added (EVA) (=residual income)

The calculation by EVA is similar to residual income but is distinguished by:


1. Adjustments to eliminate the distortions of accrual accounting:
 LIFO inventory
 Deferred tax expenses
 Amortization of goodwill
 Research and development expense
2. Adjustments to calculate cost of capital

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