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    Design Thinking Intro

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    Design thinking is a human-centered process for designing, developing, testing, and solving challenges. It is based on empathy and prototyping, different than case analysis. The process involves empathizing with users, defining insights, ideating solutions, prototyping ideas, and testing prototypes with users in an iterative process. The goal is to design something that is desirable for people, feasible to implement, and viable as a business.

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    Design Thinking Intro

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    67 views23 pages
    Design thinking is a human-centered process for designing, developing, testing, and solving challenges. It is based on empathy and prototyping, different than case analysis. The process involves empathizing with users, defining insights, ideating solutions, prototyping ideas, and testing prototypes with users in an iterative process. The goal is to design something that is desirable for people, feasible to implement, and viable as a business.

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    Design thinking is a human-centered process for designing, developing, testing, and solving challenges. It is based on empathy and prototyping, different than case analysis. The process involves empathizing with users, defining insights, ideating solutions, prototyping ideas, and testing prototypes with users in an iterative process. The goal is to design something that is desirable for people, feasible to implement, and viable as a business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    67 views23 pages

    Design Thinking Intro

    Uploaded by

    api-428658352
    Design thinking is a human-centered process for designing, developing, testing, and solving challenges. It is based on empathy and prototyping, different than case analysis. The process involves empathizing with users, defining insights, ideating solutions, prototyping ideas, and testing prototypes with users in an iterative process. The goal is to design something that is desirable for people, feasible to implement, and viable as a business.

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    Design Thinking

    Crash Course
    • A more efficient and effect process for designing,
    developing, testing, and solving challenges
    • Based on empathy and prototyping
    • Different than case analysis

    Context
    Desirable

    Feasible Viable

    The Sweet Spot


    people want it
    Desirable

    can be done
    Feasible Viable

    worth doing

    The Sweet Spot


    Engaging with
    People

    Experimenting
    with
    Prototypes

    The Design Oscillation


    • Learn about the
    audience for
    Empathize whom you are
    designing

    • Construct a point
    of view that is
    Define based on user
    needs and insights

    • Brainstorm and
    Ideate come up with
    creative solutions

    • Build a
    representation of
    Prototype one or more of
    your ideas to
    show to others

    • Return to your
    original users and
    Test test your ideas for
    feedback

    The Stanford Process


    The Wallet Project
    Partner “A” Partner “B”

    Choose a Partner
    Design
    Workbook

    Let’s Begin!
    DESIGN THE IDEAL WALLET
    3 Minutes
    GAIN EMPATHY
    Interview Each Other – 4 Minutes Each
    DIG DEEPER
    Based on what you learned in the first Interviews, dig deeper in a
    second round of interviews.
    Re-Interview Each Other – 3 Minutes Each
    REFRAME THE PROBLEM
    Capture your findings – 3 Minutes
    Take a Stand – 3 Minutes
    IDEATE ALTERNATIVES
    Sketch at least 5 radical ways to meet your partner’s needs – 5
    Minutes
    Share your solutions and capture feedback – 5 Minutes Each
    ITERATE BASED ON FEEDBACK
    Reflect on the feedback and generate a new
    solution – 3 Minutes
    PROTOTYPING
    Build and test your solution – 7 Minutes
    SHARE YOUR SOLUTION
    Share your solution with your partner and get
    feedback – 4 Minutes Each
    REFLECTION AND TAKEAWAYS
    Place prototypes in the middle table
    Human-Centred Design Experimentation and A Bias Toward Action
    Prototyping

    Show, Don’t Tell Power of Iteration

    Core Values of Design


    Thinking
    For Tomorrow...
    people want it
    Desirable

    can be done
    Feasible Viable

    worth doing

    The Sweet Spot


    •Learn about the
    audience for whom
    Empathize you are designing

    •Construct a point of view


    Define that is based on user needs
    and insights

    •Brainstorm and come up with


    Ideate creative solutions

    •Build a representation of one or


    Prototype more of your ideas to show to
    others

    •Return to your original users


    Test and test your ideas for
    feedback

    The Stanford Process


    Re-imagining the school store experience...

    Our Design Challenge

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