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    Overview of Design Thinking

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    Llorito Vince
    The document outlines the basic steps of the design thinking process: 1. Empathize - Learn about the audience through observation and interviews to understand their needs. 2. Define - Create a point of view based on user needs and insights. 3. Ideate - Brainstorm as many creative solutions as possible, encouraging wild ideas. 4. Prototype - Build representations of ideas to show others and get feedback on how to improve ideas. 5. Test - Share prototypes with original users and get feedback on what worked and what didn't.

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    © All Rights Reserved
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    Overview of Design Thinking

    Uploaded by

    Llorito Vince
    17 views13 pages
    The document outlines the basic steps of the design thinking process: 1. Empathize - Learn about the audience through observation and interviews to understand their needs. 2. Define - Create a point of view based on user needs and insights. 3. Ideate - Brainstorm as many creative solutions as possible, encouraging wild ideas. 4. Prototype - Build representations of ideas to show others and get feedback on how to improve ideas. 5. Test - Share prototypes with original users and get feedback on what worked and what didn't.

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    The document outlines the basic steps of the design thinking process: 1. Empathize - Learn about the audience through observation and interviews to understand their needs. 2. Define - Create a point of view based on user needs and insights. 3. Ideate - Brainstorm as many creative solutions as possible, encouraging wild ideas. 4. Prototype - Build representations of ideas to show others and get feedback on how to improve ideas. 5. Test - Share prototypes with original users and get feedback on what worked and what didn't.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views13 pages

    Overview of Design Thinking

    Uploaded by

    Llorito Vince
    The document outlines the basic steps of the design thinking process: 1. Empathize - Learn about the audience through observation and interviews to understand their needs. 2. Define - Create a point of view based on user needs and insights. 3. Ideate - Brainstorm as many creative solutions as possible, encouraging wild ideas. 4. Prototype - Build representations of ideas to show others and get feedback on how to improve ideas. 5. Test - Share prototypes with original users and get feedback on what worked and what didn't.

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    © All Rights Reserved
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    You are on page 1of 13

    DESIGN

    THINKING &
    BUSINESS
    CASE
    WRITING
    BSBA-FM 3-FM31
    9:00 AM - 10:30 AM M/TH
    Overview of

    Design Thinking
    Design Thinking
    systematic approach to problem
    solving that is human-centered,
    that is, the problem and its solution
    is defined with the user in mind
    It involves a process of
    understanding, experimenting,
    testing, and iterating to create
    a solution that is most suitable
    for the user.
    ORIENTING YOURSELF
    FOR DESIGN THINKING
    User focused as opposed to Problem focused
    Expansion of thinking and creativity
    Emphasis on quantity over quality of ideas
    Hands-on Approach: Learning by doing
    Trial and Error: Fail fast, fail forward - Speed over
    accuracy of ideas
    Group oriented Synergies - design thinking is meant to
    be done in a group because the best ideas don’t often
    happen in a vacuum
    Design Thinking
    Basic Steps
    Basic Steps
    Design Thinking Perspectives and
    Approaches

    Emphatize Prototype
    Lear n about your audience for whom your are Build a representation of one or more of your ideas to
    designing by observation and interview. Who is show to others. How can I show my ideas?
    Remember: Prototype is just a rough ideas
    my user? What matter to this person?

    Define Test
    Create a point of view that is based on user Share your prototype idea with your original
    needs and insights. What are their needs? user for feedback. What worked? What
    didn’t?

    Ideate
    Brainstorm and come up as many creative
    solutions as possible. Wild ideas encouraged.
    Emphatize

    Emphatize
    Design Thinking Perspectives and
    Approaches

    Step 1
    Learn about your audience for whom Prototype
    your areby observation
    designing byWho observation and
    Lear n about your audience for whom your are Build a representation of one or more of your ideas to
    designing and interview. is show to others. How can I show my ideas?
    Remember: Prototype is just a rough ideas
    my user? What matter to this person?
    interview. Who is my user? What matter to
    thisDefine
    person? Test
    Create a point of view that is based on user Share your prototype idea with your original
    needs and insights.What are thier needs? user for feedback. What worked? What
    didn’t?

    Ideate
    Brainstorm and come up as many creative
    solutions as possible. Wild ideas encouraged.
    Emphatize

    Define
    Design Thinking Perspectives and
    Approaches

    Step 2
    Create a point of view that is based on
    Prototype
    userdesigning
    needs and and insights. What are their
    Lear n about your audience for whom your are Build a representation of one or more of your ideas to
    by observation interview. Who is show to others. How can I show my ideas?
    Remember: Prototype is just a rough ideas
    my user? What matter to this person?
    needs?
    Define Test
    Create a point of view that is based on user Share your prototype idea with your original
    needs and insights.What are thier needs? user for feedback. What worked? What
    didn’t?

    Ideate
    Brainstorm and come up as many creative
    solutions as possible. Wild ideas encouraged.
    Emphatize

    Ideate
    Design Thinking Perspectives and
    Approaches

    Step 3
    Brainstorm and come up as manyPrototype
    creative
    designing bysolutions asWhopossible. Wild ideas
    Lear n about your audience for whom your are Build a representation of one or more of your ideas to
    observation and interview. is show to others. How can I show my ideas?
    Remember: Prototype is just a rough ideas
    my user? What matter to this person?
    encouraged.
    Define Test
    Create a point of view that is based on user Share your prototype idea with your original
    needs and insights.What are thier needs? user for feedback. What worked? What
    didn’t?
    Emphatize
    Prototype
    Design Thinking Perspectives and
    Approaches

    Step 4 Build a representation of one or more of


    Prototype
    yourLear ideas
    n about your to show
    audience for whom to others. How can I
    your are
    designing by observation and interview. Who is
    show my ideas?
    my user? What matter to this person?

    Remember:
    Define
    Prototype is just a rough
    Test
    ideas
    Create a point of view that is based on user
    needs and insights.What are thier needs?
    Share your prototype idea with your original
    user for feedback. What worked? What
    didn’t?
    Emphatize
    Test Design Thinking Perspectives and
    Approaches

    Step 5 Share your prototype idea with your


    Prototype
    original
    Lear n aboutuser forfor whom
    your audience feedback.
    your are What worked?
    designing by observation and interview. Who is
    What didn’t?
    my user? What matter to this person?

    Define Test
    Create a point of view that is based on user
    needs and insights.What are thier needs?
    FOUNDATION
    Competitive BUILDING FOR
    DESIGN THINKING
    Advantages PROJECT

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