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PREPARED BY :
TABLE OF CONTENT
NO CONTENT PAGE
1 Letter of submission
2 Executive Summary
3 1.0 Introduction
7 5.0 Location
LETTER OF
SUBMISSION
SUBMISSION LETTER
Dear Sir,
2. This business plan are separated into marketing, operational, administrative and
financial plan. The business plan were made in order to complete our course at
Universiti Teknologi MARA as it is one of the requirement of the Fundamentals of
Entrepreneurship (ENT300) subject.
3. We had put our greatest commitment to complete this business plan according to
the guidelines and requirement given to be served as blueprint which covers
administration, marketing, operational and financial aspects.
4. We hope that our business proposal meets your satisfaction. Any mistakes or
lacking in any area falls fully on us. We really appreciate any comments or remarks
regarding our project to help us improve our business plan.
Thank you.
Kindly regards
PARTNERSHIP AGREEMENT
With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of the Fruit Cake House Enterprise. The reason of this
partnership agreement is made in order to make sure that all the business operation run
accordingly to the schedule and the main objective of the business can be achieved.
All the partners as below with the business organization make this agreement in
front of the lawyer Mr. Suleiman from Suleiman & Co. that our company have selected
to represent us.
It is hereby declared that all partners as mentioned below have witness and
agreed to accept all the terms, condition and regulations stated as follows :
This partnership is registered under the name of Fruit Cake House Enterprise
Partners have also agreed to accept the position in Fruit Cake Enterprise
Enlisted as follow :
Give or transfer own share to the public or people outside the business
organization
Accept, borrow or lend money owned by the company to the people outside the
business organization.
Act or become a surely to any side or person in any activity that can jeopardized
the partnership deed of agreement.
This agreement can be changed if agreed by all the partners under a memorandum
signed by all the partners. It is also agreed that any action that may not fall under this
agreement can be taken action or revised under the partnership act 1961 (Revised
1974).
We promise to obey the rules and regulations as stated in the Fruit Cake House
Enterprise:-
_______________________________ __________________________________
_______________________________ __________________________________
_______________________________ ______________________________
This business is based on the partnership where it consists of six members which hold
the important position in the company which is General Manager, Assistant General
Manager, Administrative Manager, Operational Manager, Marketing Manager and
Financial Manager.
Fruit Cake House Enterprise is a fruit cake company that provides standard high quality
product, knowledgeable and friendly services in an outstanding ultimate place to suit
each individual guest’s lifestyle and for a memorable personal experience while
enjoying menu at our café.
Fruit Cake House is a medium sized café which is located at Teluk Intan, Jalan Pasar ,
Pekan Teluk Intan 36000 Teluk Intan , Perak, Malaysia, This café emphasize will be
based on fruit cake.
This report has been prepared to analyze the processes and strategies such as control
of operation system and design and planning of Fruit Cake House. Theoretical
framework have been applied to evaluate the company’s operational strategies in term
of its product and service offering.
1.0
INTRODUCTIO
N
INTRODUCTION
2.0 PURPOSE
OF BUSINESS
PLAN
Purpose of business plan
i. To show the financial strength of the company especially when applying for a
loan and to convince the investors towards providing funds for other financial
institution.
iv. This business plan can be utilized to convince the suppliers the ability of
paying back on credit and the ability to carry out a project of services for the
customers or the tender board
vi. This business plan is also a communication tool to perform and persuade the
financial institutions in order for the business to support a loan application and
venture capital together with equity funding
3.0 COMPANY
BACKGROUN
D
COMPANY BACKGROUND
IC NUMBER 961117-08-5937
CREATIVE THINKING
SKILLS CAPABLE AND ANALYZING
SOLVING PROBLEM
COURSES ATTEND LEADERSHIP COURSE
BUSSINESS COURSE
ACADEMIC QUALIFICATIONS DIPLOMA IN SCIENCE
BACHELOR IN PHARMACIST
MOHAMAD IQHWAN SYAFIQ BIN BAHARUDDIN
ASSISTANT MANAGER
CREATIVE THINKING
SKILLS CAPABLE AND ANALYZING
SOLVING PROBLEM
COURSES ATTEND ADMINISTRATIVE COURSE
BUSSINESS COURSE
ACADEMIC DIPLOMA IN BUSINESS
QUALIFICATIONS MANAGEMENT
BACHELOR IN ADMINISTRATIVE
SCIENCE
ADMINISTRATIVE MANAGER
IC NUMBER 961022-03-XXXX
AGE 20
RM 10,827 8.3 %
3. Nur Haziqah Bt Ayup
RM 10,827 8.3 %
4. Farah Aina Bt Rokman
RM 10,827 8.3 %
5. Bibi Norazirati Bt Mohammad
RM 10,827 8.3 %
6. Nur Hafizah Bt Mohd Yatim
Other than that, our shop is also located near to the residential area which
would be more strategic to develop our new product. Facilities such as
school, banks, hotels and mosque are also fully equipped and would be
perfect enough to make our product well-known since most of the society
needs are located here. For example are Sekolah Kebangsaan Teluk Intan,
Masjid Melayu Teluk Intan, CIMB Bank, Public Bank and Yew Boutique
Hotel .
Our company is also located near to the main access road so that it will be
easier for the customer either to take away or . Our main target customers
are adult categories since most of the children may not be really interested
in fruit cake.
6.0
MARKETING
PLAN
INTRODUCTION
Marketing Objectives :
RM 20 PER 1 KG
We will provide steamed fruits cakes that are inspired from traditional recipe that were
passed from one generation to one generation that offer our customers a unique taste
from our product. Our products which is steamed fruit cake that are made from best
ingredients, we are using fresh mixed fruits and high quality flour and eggs which make
our cake quality in top conditions for at least four month after steaming and packaging.
We ensure that our cake is compatible than other cakes from our competitors as we
also offer our customers various shapes of cakes as customize orders that are suitable
for their special events with attractive and adorable packaging.
Besides that, we accept order through online to provide our product to customers
outside Teluk Intan.
Target Market
The market size for our steamed fruit cake refers to the numbers of population of
residents in Teluk Intan and total tourists visited Teluk Intan. With an estimated
population of around 120,000 and 500 tourists, we targeting 3 000 of steamed fruit
cake sold per month and 36 000 of it sold annually. The price for our product is
RM20.00 per 1 kg . To calculate the market size, the market size is multiplied by the
price of product per unit (per month).
Market size for 1kg customize steamed fruit cake = 500 x RM 25 = RM 12 500
ADULT 50 30 000
STUDENTS/TEENAGERS 20 12 000
TOURIST 30 18 000
COMPETITORS
Location : 58 & Jalan Sultan Abdullah, 36000 Teluk Intan, Perak, Malaysia
Strength Weakness
Often offer promotion to their Facilities offered are not the latest
valued customers one
Offer various pastry and cakes The environment is not interesting
Strength Weakness
Well –known brand Limited flavors choice
Strategic location Low promotions and activities
MARKET SHARE:
Before involvement:
Sales
Sales
LITTLE PARI-PARI
CAKES & PASTRY
16.00%
HAPPY ANGEL
BAKERY
40.00%
SALES FORECAST:
Based on our market survey, the market size in the target market area is estimate
about RM 720 000 annually. Sometimes we know that our business can’t gain the target
sale and will experience some loss due to several factors that may influence our
business. In forecasting sales, there are a few things to be considered.
SALES FORECAST
MONTH 4 RM 60 000
MONTH 5 RM 75 000
(Fasting Month)
MONTH 6 RM 55 000
(Eid Aidilfitri)
MONTH 7 RM 55 000
MONTH 8 RM 60 000
MONTH 9 RM 70 000
(Eid Aidiladha)
MONTH 10 RM 55 000
MONTH 11 RM 65 000
(School Holiday)
MONTH 12 RM 60 000
MARKETING STRATEGY
Fruit Cake House Enterprise has bright future to succeed in this business industry and
is expected to produce larger profits due to several factors. Our company will be
providing excellent products and service to satisfy our customer and at the same time
making some profit as well. In achieving our target, our company will be executing the
marketing strategies by introducing the products and service offered, price
determination, locating a strategic place for our company and also doing some
promotions to inform people about our products and services.
Criteria Description
Product/service Quality Our steamed fruit cakes
strategy quality is higher than other
competitors.
Use the best and fresh
ingredients
Customize order Offer cakes in various size
and shape for special
events.
Signboard:
Banner:
Flyer:
Business Card:
Sticker:
Packaging:
MARKET BUDGET :
1. Signboard RM4000
-licensed RM150
signboard 6150
Packaging RM 1425
2. PROMOTION
BUDGET
300
Flyers
3.
Grand opening
RM 3000 3000
TOTAL: RM 9 670
Business Card = RM 0.20 each x 600
= RM 120
= RM 300
Banner = RM 100.00 x 2
= RM 200.00
Packaging:
=RM 750
=RM 675
To become one of the bumiputra company that produce product that can fulfilled the customer’s
want and become one of the monopolist of the industry by opening up more franchise in
Malaysia.
To create an efficient and effective company in term of operation management and become a
multinational company in 10 years.
MISSION
To gain more profit by supplying special steam fruit cake in Teluk Intan area and widen our
territory to all over state in Malaysia.
Efficient in handling the operation of administrative that may occur during the business
operation to avoid waste, especially involving financial resources, labor, equipment and capital
that have been invested.
We will also be alert and aware regarding the feedback from the customer. We believe that this
is the best medium in improving and upgrading our products time to time
ORGANIZATION CHART
Manager
Muhammad
Iqhwan Syafiq B.
Baharuddin
Assistant
Manager
Nurul Athirah Bt
Zawawi
MANPOWER PLANNING
Schedule of tasks and responsibilities
ASSISTANT MANAGER Play an important part in recruiting and training the worker
Impart training to new practice officer regarding how to
increase the employee performance
Schedule of Remuneration
POSITION NO MONTHLY SALARY EPF SOCSO AMOUNT
(RM) CONTRIBUTION (RM) (RM)
(RM)
(12%)
Manager 1 2,500 300 42.85 2,817.85
Assistant manager 1 2,000 240 34.15 2,254.15
Dustbin 2 30 60
TOTAL 208
Utilities
Business Registration
SALARIES 12,700
EPF 1,404
SOCSO 199.6
DEPOSIT (UTILITIES):
ELECTRICITY 300
TELEPHONE 150
WATER 200
INTERNET 100
RENTAL 2,000
RENTAL 3,000
BUSINESS REGISTRATION 200
AND LICENSE
STATIONARY 208
Add the mixed fruits and bring to a boil and turn off heat . Mix flour, cream of tarta and
bicarbonate soda . Put all the ingredients into dough pieces sieve little by little and mix with a
2 wooden spoon until smooth and well blended.
In the other container , beat the eggs for a while or use a mixer and mix thoroughly with the
butter .Then pour into the mixture in step number 1 and stir until it is smooth . Add vanilla
3 essence. Do not over mix because might afraid the mixed fruit silt .
Spoon the mixture into a container of the size of 10-12 " and steam for 4 hours in a steamer pre-
heated water. The longer steamed more humid and durable
4
Steam over medium heat for 3 minutes first and then downsized fire . If you want to add water to
the steamer , make sure use the hot water
5
Wrap the steamer lid with a towel / cloth so that water vapor does not drip onto the cake
steamed or pan lid / container with aluminum foil Lenser with butter
6
When the cake is cooked, open the lid of the steamer and let the cake cool in the steamer to
7 prevent the silt .
4.2 OPERATIONAL LAYOUT
First floor
Premise layout
Kitchen layout
Second floor
Office layout
4.3 Production Planning
1) Cakes (1kg)
Average sale forecast per month for cake = RM40,000.00
RM20.00
25days
RM25.00
25days
3) Cake 0.1 kg
RM2.00
25days
003 Butter 2 kg
004 Caster Sugar 1kg
005 Cream of tartar 0.010kg
006 Bicarbonate Soda 0.040kg
007 Sugar 4kg
008 Mixed Fruit 4kg
MATERIAL REQUIREMENT SCHEDULE
REQUIREMENT PER DAY= 3 STEAMER X 2=6X42 UNITS= 252 UNITS PER DAY
12 Dustbin 2 15 30
13 Cash Machine 1 500 500
14 Racks 2 800 1600
17 Tray 20 70 1400
Our workers are totally have been supervised and trained in order to manage the stocks
properly and based on the guidelines as to maintain our quality product. This will help
our workers to work effectively and can handle the stocks efficiently in order to fulfill the
demand of the customer.
Manpower Requirement
YEARLY
72000 8640
342
TOTAL 6
Overtime payment
1 Electricity 1000
2 Water 500
3 Telephone 200
4 Internet 200
TOTAL 1900
4.8 Location
4.9 Bussiness and operational hours
Fruit’s Cake Enterprise operate 6 days per week and we practice a shift hour for our
worker. Bussiness hour is 12 hours per day which is from 9.00 a.m to 9.00 p.m
Operating hour start 8.00 a.m until 10.00 p.m and office hour from 8.00 a.m to 5 a.m.
Fruit’s House Enterprise will be close just driving the public holiday such as Labor day
but will not be closed during Hari Raya and any big festival seasons in Mlaysia. This is
due to The higher demand from the customer for our product.
TIME
Overhead 1,900.0
requirement