Use A Single Space 12-Point Font When Writing. Your Assignment Should Be About 1100+ Words

Course Name
Course Code Section Code

Introduction to Business
BU1003 BU1003- G1
Concepts
Type of Evaluation Percentage Weight of Total Evaluation
Winter 2018
Assignment #1 15%
Course Instructor Due Date
Total Marks: /10
Gjoni Marko Week 7
Student Name: ___Ramandeep Kaur____ Student ID #: _201701469_

Student Name: ___Gurjeet Kaur____ Student ID #: _201704642_
Student Name: ___ Princedeep Singh____ Student ID #: _201701631_
Student Name: ___Jaspreet Kaur____ Student ID #: _201704665_
This assignment is graded out of 15 and is worth 15% of your final grade.
You will work in groups of 3-5 students. You will be graded based points assign to each
question below. There are bonus points for cooperating in group.
You can work on your assignment individually if you prefer to work alone.
Choose any public company of your liking to analyze answering the following questions
Use a single space 12-point font when writing. Your assignment should be about 1100+ words
Respond to the following questions

1. What is an organization and analyze organizations purpose, values, mission and vision. (3
points)
2. What are the managerial tasks and activities and give examples of tasks and activities
analyzing the organization of your choice. (1 point)
3. What are the forces in the general environment? Analyze the forces on the general
environment of the organization you are analyzing? (3 points)
4. What is ethics and corporate social responsibility? (1 point)
5. Analyze the code of ethics and corporate social responsibility approach of the company
you are analyzing. (2 points)
Ques 1. What is an organization and analyze organizations purpose, values, mission and
vision?
Mission: -To bring inspirations and innovation to every athlete in the world and If you have a
body you are an inspiration.
Vision: - To help Nike incorporate and our consumer thrive in a sustainability where people profit
and planet our in balance.
Values: - Nikes values are formed by the strategy teams who primary focus is to work repeated
on each part of the vision, strategy, environment, community people and culture the process
keeping Nike in the line with working to toward the goals of Nike organization.
Goals: - The goal for Nike is believing in the partnerships formed valuing the opportunities to
work together with all stakeholders.
Analysis: - Nike mission, vision, value and goals take on the responsibility working together to
provide inclusiveness and inventing ways for people products and profit to thrive for the Nike
organization. Creating a system that work collaborating with partners to rethink, reshape as well
as analysis challenges. Each component builds upon the other to reach primary reason that Nike
exists for the athlete, the planet and to profits.
Ques 2. What are the managerial tasks and activities and give examples of tasks and activities
analyzing the organization of your choice.
Every organisation has same managerial tasks and activities that are used for its success, such as,
 Planning: Planning involves deciding about where to take a company, which steps need to be
taken to get there, what are the objectives and how an organisation can achieve those
objectives.
 Organizing: Managers choose the best steps to organize together all the organisational
resources, such as, physical, human and financial resources to achieve objectives.
 Leading: Managers provide the guidance, motivation to the employees to work on these
objectives.
 Controlling: Match the results attained by the company with the desired set of goals and take
initiative steps if there is any problem to achieve the desired objective.
Analysis of Managerial tasks and activities of Nike
 Nike is pretty good in its organisational resources, namely, human resources, financial
resources, etc.
 Providing excellent service in foot wearing industry.
 Organize events to remain market leader within the industry.
 Entry barrier for other competitors in the industry is still very high to compete with Nike.
 Planning to more emphasis on women athletics.
 Planning to sponsor international universities who specializes in sports management courses
and promote inter university sports events.
Ques 3. What are the forces in the general environment? Analyze the forces on the general
environment of the organization you are analyzing.
The following are potential factors that could affect Nike's business decisions. Some have already
begun to occur, while others are merely possibilities.
Demographic:
 An aging population will result in more retirees with more free time.
 Changing popularity of certain sports among various geographic regions will result in
different sales of different product lines.
Socio cultural:
 General shift to a more health conscious society. 24/7 fitness centers, the increased general
desire to maintain a healthy lifestyle, and the proliferation of yoga/pilates will all result in
increased sales of workout apparel/equipment.
 Nike has faced pressure for using sweatshops in the past. There has been news recently of
factories in China having to install nets outside of their dormitories to catch workers
attempting to commit suicide. Not that there is any connection to Nike, but social pressure
to change manufacturing locations/processes could result in some significant challenges
for Nike.
Legal/Political:
 Potential legal repercussions of manufacturing facilities (sweatshops).

 Counterfeit products pose a different problem for Nike. Nike will have to work to ensure
that fake Nike products are never sold widespread, and that when purchased, it becomes
known that they aren't an authentic Nike product. Fake products can easily ruin the
reputation of real Nike products.
Economic:
 Economic changes in the Far East could result in an increase/decrease in production costs.
 Changing oil prices result in variable distribution costs.
 General economic conditions will affect the sale of various product lines. While
shoes/clothing are generally safer, luxury items ("wants") such as golf clubs, tennis rackets,
or fitness watches are more susceptible to an economic downturn.
Technological:
 Improved manufacturing processes could result in decreased production costs.

 Improved distribution methods could result in decreased distribution costs.
 New or improved clothing technology/fabrics/designs could result in new product lines or
divisions.
 Innovations in sporting equipment would also result in new product lines.
Global:
 Increased globalization will likely result in decreased barriers to distribution.

 Free trade agreements could ease/hurt international distribution or production
Analysis: - These forces directly or indirectly affect the Nike. Competition among established
firms is tough. Under Armor, Adidas, Nike, Reebok, etc. all have similar products with similar
features. Nike should work to continue to develop its brand and reputation. Nike is Nike. Nike also
manufactures in huge quantities, and therefore has significant power over its suppliers. Buyers
have little power over Nike's prices. Nike can set its prices because it knows people will pay extra
for the swoosh, and even more for the Jump man logo. Substitutes is most prevalent during an
economic downturn, when consumers are more conscious of purchases and may not be willing to
pay $5 extra for a shirt just for the swoosh.
Ques 4. What is ethics and corporate social responsibility?
Ethics:
 Ethics are moral values and guidelines of a business on which is based on the notion of what
is wrong or right.
 Moreover, business persons are also affected by their managers and seniors when they make
business decisions and sometimes they got pressurized to behave unethically when seeking to
make profits.
Corporate social responsibilities:
 Corporate social responsibilities are referring to assess and take responsibility of the company
effects on the environment and on social welfare.
 This is also including short term costs that do not provide immediate profit to a company, but
they promote positive social and environment change
Ques. 5 Analyze the code of ethics and corporate social responsibility approach of the
company you are analyzing.
An Organisation may be defined as a group of peoples who worked together in an organisational

way to achieve to their goals and objectives of the firm.
Nike has a code of ethics and corporate social responsibility approach for their all employees
working in a company.
CODE OF ETHICS:
1) Employment is voluntary
The temporary workers do not utilize the constrained work, jail work, contracted work or
different types of constrained labours.
2) Employees age 16 or older
Contractual workers must be 16 or older or nation lawful working age. Workers under the
age of 18 are not employed in unsafe conditions.
3) The workplace is healthy and safe
The contractual workers give a protected and safe work environment. The contactors have
framework, maintain a strategic distance from potential dangers.
SOCIAL RESPONSIBILITY:
1) Nike decided to pay more attention to its CSR by donating $1 million to tsunami relief in
2004.
2) The company provides fair wages and better working conditions in its operations.
3) Established Nike foundation which supports millennium development goals.
4) Created NIKEGO to promote physical activity among youth.
5) Committed to efforts such as Hurricane Katrina Relief.
ANALYSIS:
The organisation need to work on their weaknesses and threat to strengthen their position. Nike
should move forward with the changing trend of the market. Moreover, the Nike should keep in
mind the labour laws to avoid repeating past mistakes.

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Course Name

Course Code Section Code

Student Name: _Ramandeep Kaur__ Student ID #: _201701469_

Respond to the following questions

Analysis of Managerial tasks and activities of Nike

 Potential legal repercussions of manufacturing facilities (sweatshops).

 Improved manufacturing processes could result in decreased production costs.

 Increased globalization will likely result in decreased barriers to distribution.

Corporate social responsibilities:

An Organisation may be defined as a group of peoples who worked together in an organisational

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