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    PEST Analysis Template

    Uploaded by

    Colin Bell
    This document provides a template for conducting a PEST analysis to assess a market from the standpoint of a particular business proposition. It lists examples of criteria to consider under the four factors of PEST - Political, Economical, Social, and Technological - such as changes in policies, taxation, consumer attitudes, competing technologies, and more. The analysis can help identify external factors to consider for a SWOT analysis, as the two techniques provide different but related perspectives for strategic business planning.

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    PEST Analysis Template

    Uploaded by

    Colin Bell
    447 views1 page
    This document provides a template for conducting a PEST analysis to assess a market from the standpoint of a particular business proposition. It lists examples of criteria to consider under the four factors of PEST - Political, Economical, Social, and Technological - such as changes in policies, taxation, consumer attitudes, competing technologies, and more. The analysis can help identify external factors to consider for a SWOT analysis, as the two techniques provide different but related perspectives for strategic business planning.

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    This document provides a template for conducting a PEST analysis to assess a market from the standpoint of a particular business proposition. It lists examples of criteria to consider under the four factors of PEST - Political, Economical, Social, and Technological - such as changes in policies, taxation, consumer attitudes, competing technologies, and more. The analysis can help identify external factors to consider for a SWOT analysis, as the two techniques provide different but related perspectives for strategic business planning.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    447 views1 page

    PEST Analysis Template

    Uploaded by

    Colin Bell
    This document provides a template for conducting a PEST analysis to assess a market from the standpoint of a particular business proposition. It lists examples of criteria to consider under the four factors of PEST - Political, Economical, Social, and Technological - such as changes in policies, taxation, consumer attitudes, competing technologies, and more. The analysis can help identify external factors to consider for a SWOT analysis, as the two techniques provide different but related perspectives for strategic business planning.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    PEST Analysis Template

    Situation being analysed: ______________________________________________________________________


    PEST analysis (political, economical, social, technological) assesses a market, including
    competitors, from the standpoint of a particular proposition or a business.

    criteria examples Political Economical criteria examples


    • Change in policies e.g. • Tax on beer
    ecological/environment licensing laws • Rising costs home economy
    al current legislation • Change in government • Recession, less economy trends
    future legislation • From October local disposable income overseas economies
    international legislation councils have power to general taxation
    regulatory bodies and instigate licensing taxation specific to
    processes reviews product/services
    government policies • Challenge 21 seasonality issues
    government term and legislation market/trade cycles
    change needs to be in specific industry factors
    trading policies operation market routes trends
    funding, grants and distribution trends
    • Anti-drinking/health
    initiatives customer/end-user
    lobbies by government
    home market pressure- drivers
    groups interest/ exchange
    international pressure- rates
    groups international trade and
    wars and conflicts monetary issues

    criteria examples Social Technological criteria examples


    • Drinking habits • Other venues offer
    lifestyle trends changing games consoles competing technology
    demographics • Ageing population • Sky TV development
    consumer attitudes and • Younger people binge • Till system – unable to research funding
    opinions drinking record special offers or associated/dependent
    media views • Consumers attitudes provide trends technologies
    law changes affecting changing e.g. want • Pubs have large replacement
    social factors more from pubs screens for Sport technology/solutions
    brand, company, maturity of technology
    • People go out for food • Dispensing equipment
    technology image manufacturing maturity
    • Community spirit being dated – quality
    consumer buying and capacity
    lost compromised?
    patterns information and
    • Rising costs of living, • Electronic door system
    fashion and role communications
    working longer hours – record trends
    models consumer buying
    major events and • CCTV – mandatory mechanisms/technolog
    influences y
    buying access and technology legislation
    trends innovation potential
    ethnic/religious factors technology access,
    advertising and licencing, patents
    publicity intellectual property
    ethical issues issues
    global communications

    Note: PEST analysis can be useful before SWOT analysis because PEST helps to identify SWOT
    factors. PEST and SWOT are two different perspectives but can contain common factors. SWOT
    stands for strengths, weaknesses, opportunities, threats.

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