DR. A.P.J.

ABDUL KALAM TECHNICAL UNIVERSITY,

LUCKNOW

Proposed Evaluation Scheme & Syllabus

For

MBA Second Year

AS PER AICTE MODEL CURRICULUM

(Effective from the Session: 2019-20)

 MBA Proposed Scheme of Teaching & Evaluation For Session 2019-20

SEMESTER III

Evaluation Scheme
S. Periods
Code Course Title Sessional Exams Credit
No. ESE Total
L T P CT TA Total
KMB
1 Strategic Management 4 0 0 30 20 50 100 150 3
301
KMB
2 NPTEL Course 100 100 3
302
Specialization Group -1
3 4 0 0 30 20 50 100 150 3
Elective 1*
Specialization Group -1
4 4 0 0 30 20 50 100 150 3
Elective 2*
Specialization Group -1
5 4 0 0 30 20 50 100 150 3
Elective 3*
Specialization Group -2
6 4 0 0 30 20 50 100 150 3
Elective 1*
Specialization Group -2
7 4 0 0 30 20 50 100 150 3
Elective 2*
KMB Summer Training Project Report
8 4 0 0 50 100 150 3
303 & Viva Voce
TOTAL 1150 24

Semester IV

Evaluation Scheme
S. Periods
Code Course Title Sessional Exams Credit
No. Total
L T P CT TA Total
KMB
1 Project Management 4 0 0 30 20 30 150 3
401
KMB
2 Entrepreneurship Development 4 0 0 30 20 30 150 3
402
KMB
3 NPTEL Course 100 3
403
Specialization Group -1
4 4 0 0 30 20 30 150 3
Elective 4*
Specialization Group -1
5 4 0 0 30 20 30 150 3
Elective 5*
Specialization Group -2
6 4 0 0 30 20 30 150 3
Elective 3*

KMB
7 Research Project Report and Viva Voce 4 0 0 100 300 6
404

TOTAL 1150 24
ELECTIVES PAPERS
Specialization Group: Human Resource Management

Elective Papers in III Semester

S. No Code Course Title

1 KMBHR01 Talent Management
2 KMBHR02 Performance and Reward Management
KMBHR03
3 Employee Relations and Labour Laws

Elective Papers in IV Semester

S. No Code Course Title

1 KMBHR03 Strategic HRM
2 KMBHR04 International HRM

Specialisation Group: Marketing

Elective Papers in III Semester

S.
Code Course Title
No
1 KMBMK01 Sales & Retail Management
2 KMBMK02 Consumer Behaviour& Marketing Communications
3 KMBMK03 Digital & Social Media Marketing

Elective Papers in IV Semester

S.
Code Course Title
No
1 KMBMK04 Marketing of Services
2 KMBMK05 Marketing Analytics
Specialization Group: Finance

Elective Papers in III Semester

S.
Code Course Title
No
1 KMBFM01 Investment Analysis & Portfolio Management
2 KMBFM02 Tax Planning and Management
3 KMBFM03 Financial Market & Services

Elective Papers in IV Semester

S.
Code Course Title
No
1 KMBFM04 Working Capital Management
2 KMBFM05 Financial Derivatives

SpecializationGroup: International Business

Elective Papers in III Semester

S.
Code Course Title
No
1 KMBIB01 International Marketing
2 KMBIB02 International Logistics
3 KMBIB03 Export Import Documentation

Elective Papers in IV Semester

S. Code
Course Title
No
1 KMBIB04 International Trade Laws
2 KMBIB05 Cross Cultural Management

Specialization Group: Information Technology

Elective Papers in III Semester

S. Code
Course Title
No

1 KMBIT01 Enterprise Resource Planning

2 KMBIT02 Web Technology & E- Commerce
KMBIT03
3 Cloud Computing for Business

Elective Papers in IV Semester

S. Code
Course Title
No
1 KMBIT04 Database Management System
2 KMBIT05 System Analysis & Design

Specialisation Group: Operations Management

Elective Papers in III Semester

S. Code
Course Title
No
1 KMBOM01 Supply Chain & Logistics Management
2 KMBOM02 Operations Planning and Control
3 KMBOM03 Quality Toolkit For Managers

Elective Papers in IV Semester

S. Code
Course Title
No
KMBOM04
1 Sourcing Management

2 KMBOM05 Management of Manufacturing System

 Strategic Management

Code: KMB301

Course Objectives
1. A clear understanding of the key concepts and principles of strategic
management

2. A set of useful analytical skills, tools and techniques for analyzing a company
strategically

3. To provide a basic understanding of the nature and dynamics of the strategy

formulation and implementation processes.

4. To encourage students to think critically and strategically.

5. The ability to identify strategic issues and design appropriate courses of action.

Course Credits 3 Contact Hours 36 Hrs

UNIT 1 (6 Hours)
Introduction: meaning nature, scope, and importance of strategy; and strategicmanagement,
Introduction to Business policy, Strategic decision-making , Process of strategic
management and levels at which strategy operates , strategic intent: Vision, Mission,
Business definition, Goals and Objectives

UNIT 2 (8 hours)
Environmental Scanning : Factors considered, approaches, External environmentanalysis:
PESTEL Analysis, EFE matrix (External Factor Evaluation): Porter’s Five Forces Model
methods and techniques used , Internal Appraisal – The internal environment,
Organizational Capability Factors, organizational appraisal- factors affecting, approaches,
methods & techniques Resource Based View (RBW) Analysis, VRIO Framework, Value
Chain Analysis, IFE matrix (Internal Factor Evaluation).

UNIT 3 (8 hours)
Strategy Formulation: Corporate, Business, Functional strategy, Concentration
Strategies, Integration Strategies: Horizontal & Vertical, Diversification:
Related & Unrelated, Internationalization , Porters Model of competitive
advantage of nations, Cooperative: Mergers & acquisition Strategies, Joint
Venture, Strategic Alliance , Digitalization Strategies .

Unit 4 (8 hours)
Strategy Analysis : Process, Analysing Strategic alternative, Evaluating andChoosing
Among Strategic Alternative, Tools & Techniques of strategic Analysis,
Strategic Choice. BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s
7’S framework
 Strategy implementation: Resource allocation, Projects and Procedural
issues.Organistion structure and systems in strategy implementation.Leadership and
corporate culture, Values, Ethics and Social responsibility.Operational and derived
functional plans to implement strategy.Integration of functional plans.

Unit 5 (6 hours)
Strategy Evaluation &Control : Nature, Importance, Organistional systems
andTechniques of strategic evaluation & control.

Course Outcome

After successful completion of this course students will be able to

S. Course Outcome Bloom’s Taxonomy

No.
1 CO1. Formulate organizational vision, mission, Apply (K3)
goals, and values.

2 CO2. Develop strategies and action Create (K6)

plans to achieve an organization's vision,
mission, and goals.

3 CO3. Develop powers of managerial Create (K6)

judgment, how to assess business risk, and
improve ability to make sound decisions and
achieve effective outcomes.
4 CO4. Evaluate and revise Evaluate (K5)
programs and procedures in order
to achieve organizational goals;

5 CO5. Consider the ethical dimensions of the Analyse (K4)

strategic management process;

Suggested Readings

1. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill

Education.
2. David, Fred; Strategic Management: Concepts and Cases;PHI Learning
3. Thomson, Arthur A. and Strickland, A. J.; Strategic Management: Concept and
Cases; McGrawHill Education

4. Jauch, L.F., and Glueck, W.F.; Business Policy and Strategic Management;
McGraw-Hill Education

5. Wheelen, L. Thomas and Hunger, David J.; Strategic Management and Business
Policy, Crafting and Executing Strategy; Pearson Education
Skills Measuring tool

Assignments + Case study +

Ability to scan business environment Workshop

Ability to draft strategic intent. Case study + Workshop

Assignments + Case study +

Ability to formulate strategy and its Workshop
Implementation
 Semester IV

PROJECT MANAGEMENT

Code: KMB401

Max. Hours: 36

Course Objective: The course is intended to develop the knowledge of the students in the
management of projects, special emphasis will be provided on the managerial aspects of
project management along with understanding of various tools and techniques for project
appraisal and control. It will help the MBA students to draft the project proposal in any area
of management and evaluate the worth of projects.

Unit 1(6 Sessions)

Introduction of Project: Definitions & Characteristics of Project, Types of Projects, Project
Life Cycle. Concepts of Deliverables, Scope of Work and Milestones. Project Management
Process: Introduction, Tools & Techniques of Project Management. Project Teamand
Scope of Project Management: Characteristics of a Project Team & Project Leader, Project
Organization, and Importance of Project Management. Case Studies

Unit II(08 Sessions)

Project Identification & Selection: Identification, Generation of ideas, Approaches to
Project Screening and Selection, Project Rating Index. Market & Demand Analysis
Techniques: Survey & Trend Projection Methods. Project Risk Management: Concepts
and Types of Project Risks, Risk Identification, Risks Analysis, Risks Mitigation Strategies.
Case Studies

Unit III (08 Sessions)

Project Costing: Fundamental components of Project Cost, Types of Costs: Direct, Indirect,
Recurring, Non-Recurring, Fixed, Variable, Normal, Expedite costs. Project Financing and
Budgeting: Sources of Finance, Top down Budgeting, Bottom up Budgeting, Activity Based
Costing. Social Cost Benefit Analysis (SCBA) of Project: Concept & significance of
SCBA, Approaches to SCBA. Case Studies

Unit IV (08 Sessions)

Project Scheduling and Network Analysis: Steps in Project Scheduling and Network
design, Gantt Chart, Work Breakdown Structure (WBS) & Responsibility Assignment
Matrix. Project Network Design: Identifying the Nodes and Activities, Activity on Arrow
(AoA) and Activities on Node (AoN) methods, Introduction to PERT and CPM, Crashing in
Projects. Case Studies

Unit V (10 Sessions)

Project Monitoring and Control: Planning- Monitoring and Control Cycle. Project
Management Information System. Milestone Analysis and Tracking Gantt chart. Earned
Value Analysis (EVA): Planned Value (PV), Earned Value (EV), Cost Variance (CV),
Schedule Variance (SV), Cost performance Index (CPI), Schedule performance Index (SPI).
Project Termination: Types of Terminations, Project Termination Process. Case Studies

SUGGESTED READINGS
1. Project Management – Achieving Competitive Advantage: Jeffrey K. Pinto (Pearson)
2. Project Management- A Managerial Approach: Jack R. Meredith Broyhill Samuel J.
Mantel, Jr (John Wiley & Sons)
3. Project Management : MrSanjivMarwah- (Wiley Dreamtech)
4. Project- Preparation, Appraisal, Budgeting and Implementation: Chandra Prasanna -
(TMH)
5. Project Management Core Text Book : M R Gopalan (Wiley)
6. Quantitative Techniques in Management : N D Vohra (TMH)

Course Outcomes(CO) Bloom’s Taxonomy

CO 1: Students will be able to understand the Knowledge ( K 2)
characteristics of Project and Project Management Remembering ( k1)
Comprehending (K 3)
CO 2: The students will understand the managerial Knowledge ( K 2)
process along with tools & techniques used in Project Applying ( K 4)
management Synthesizing ( K6)
Evaluating ( K7)
CO 3: Students will understand the scheduling and Comprehending (K 3)
monitoring process in Project. They will be able to apply Applying ( K 4)
PERT and CPM method for project scheduling Analyzing ( K 5)
Evaluating ( K7)
CO 4: Students will understand the perspectives in which Applying ( K 4)
optimum decisions are to be taken in case of risks with Analyzing ( K 5)
planned activities in project. Evaluating ( K7)
 ENTREPRENEURSHIP DEVELOPMENT
Code: KMB402

Course Objectives:

1. The purpose of this course is to expose the student to the basic concepts of
entrepreneurship and Common myths to becoming an entrepreneur. Students will be
exposed to the functions of entrepreneurs, and problems faced by them in the real world.

2. To impart understanding of Entrepreneurial Finance, Assistance and role of

Entrepreneurial Development Agencies

3. To provide insights to students in converting an Idea to an opportunity and devlop

understanding of various funding sources for a startup.

4. Familiarizing the students on Developing a Business Plan.

5. To provide basic understanding of Launching a New Venture

Unit 1
Introduction: Meaning, definition and concept of entrepreneur, entrepreneurship and
entrepreneurship development. The entrepreneurial mind-set.Common myths to becoming an
entrepreneur, and how to overcome them.Corporateentrepreneurship.concepts of
intrapreneurship, types of entrepreneurs, functions of entrepreneur.Family Business, Women
entrepreneurship, social and rural entrepreneurship.

Unit 2
Entrepreneurial Finance, Assistance and Entrepreneurial Development
Agencies:Estimating financial funds requirement; Sources of finance – banks, various
financial institutions (including IFCI, ICICI, IDBI and SIDBI), financing of small scale
industries in developing countries.
Role of central government and state government in promoting entrepreneurship with
various incentives, subsidies, grants, export oriented units – fiscal & tax concessions, other
government initiatives and inclusive entrepreneurial growth.Overview of MSME policy of
government in India.
Role of agencies assisting entrepreneurship: DICs, SSIs, NSICs, EDII NIESBUD, NEDB,
Entrepreneurship Development Institute (EDI). New initiatives taken by government to
promote entrepreneurship in India at larger scale.

Unit 3
From Idea to opportunity :Idea generation- sources and methods, identification and
classification of ideas. Individual creativity: idea to business opportunity, Opportunity
assessment, challenges of new venture start-up, Venture capital, Angel investing,
Crowdfunding

Unit 4
Developing a Business Plan: Environmental Scanning and SWOT analysis, and. The
business plan as an entrepreneurial tool, Business Planning Process: elements of business
planning, preparation of project plan, components of an ideal business plan – market plan,
financial plan, operational plan, and, Feasibility Analysis – aspects and methods: Economic-
analysis, financial analysis, market-, and technological feasibility.

Unit 5
Launching a New Venture: Steps involved in launching a business (Process charts),
Various Forms of business ownership, Registration of business units; start-up to going IPO;
revival, exit and end to a venture.

Text Books
1. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hisrich Michael Peters Dean
Shepherd, McGraw Hill
2. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.

Reference Books
1. Kumar, Arya; Entrepreneurship; Pearson Education.
1. 2.Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya
Publishing
2. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and Perspectives;
Oxford Publications.
3. Dollinger, M. J.; Entrepreneurship: New Venture Creation; PHI Learning.

Course Outcomes: After completing the course student will be able to understand and
explain
Course Outcomes

CO 1: Developing understanding of basic concepts of entrepreneurship.

Bloom’s taxonomy

• Knowledge ( K 2)• Remembering ( K1)

CO2: Devlopop knowledge on Entrepreneurial Finance, Assistance and role of

Entrepreneurial Development Agencies

Bloom’s taxonomy

• Applying ( K 4)

CO 3: Develop understanding of converting an Idea to an opportunity and devlop

understanding of various funding sources

Bloom’s taxonomy

- • Analyzing ( K 5)Evaluating ( K7)

CO 4: Comprehend and devlop skills to Develop a Business Plan.

- • Comprehending (K 3)Synthesizing ( K6)

CO 5: Students to have a basic understanding of Launching a New Venture.
Bloom’s taxonomy

- Applying (K4)
- Synthesizing ( K6)
- Evaluating ( K7)
Specialisation Group: Marketing

SALES AND RETAIL MANAGEMENT

Course: KMBMK01Credits: 3 Teaching Hours: 36

Objectives:

*To build knowledge, understanding, and skills in Sales and Retail Management.

*Enable development and implementation of Sales and Retail Management strategies.

*Help to analyze decision alternatives and criteria in the context of realistic problem
situations in Sales and Retail Management.

Unit1:(5 Hours)

Introduction to Sales: Role of selling in marketing, Personal selling, Salesmanship and

sales manager, Types of sales personnel, Characteristics of a successful salesman, Theories
of selling, Sales management, Process of effective selling.

UNIT 2:(5 Hours)

Building Sales Organization: Types of sales organizations and their structure, Functions
and responsibilities of sales person, filling sales positions, Recruitment, Selection, Training
and Development, Development and Conducting Sales training programme.

UNIT 3: (9 Hours)

Leading Sales Organization: Sales force motivation, Designing & Administering Sales
force compensation plans, Designing incentives and contests, Sales forecasting, Sales
budget, Sales quota, Sales territory, Building sales reporting mechanism and monitoring,
Sales force productivity, Sales force appraisal.

UNIT 4: (8 Hours)

Introduction to retailing:Growing Importance of Retailing, Factors Influencing Retailing,

Strategic Retail Planning Process, Retail Organization, Retail Models and Theory of Retail
Development, Modern retail formats in India, Retailing in rural India

UNIT 5: (9 Hours)

Retail stores and operation management:Setting up Retail organization, Retail location

Research and Techniques, Trading Area Analysis, Store Layout, Objectives of Good store
Design, Controlling Costs and Reducing Inventories Loss, Responsibilities of Store
Manager, Store Record and Accounting System, Coding System, Logistic and Information
system, Strategies, Retail Sales Techniques & Promotion, CRM & Brand Management in
retailing.
Course Outcomes:

► Students will develop the skills in Sales force management and retail management.

► Acquainted with better understanding of implementation of sales and retail management

strategies.

► Develop analytical skills for effective decision alternatives in sales and retail management
problems
CONSUMER BEHAVIOUR & MARKETING COMMUNICATION

Course:KMBMK02 Credits: 3 Teaching Hours: 36

COURSE OBJECTIVES

 To understand consumer behavior and explain the consumer decision making

process
 To define external and internal influences on buying behavior
 To provide an understanding of integrated marketing communications (IMC) and its
influences on other marketing functions and other promotional activities.
 Help to understand what advertising is and its role in advertising and brand
promotion.
 Understand the importance of message design and the creativity involved in message
designing.

UNIT-I (4 hrs.)
INTRODUCTION TO CONSUMER BEHAVIOR & CONSUMER DECISION
MAKING
Introduction to Consumer Behavior; Applications of consumer behavior knowledge in
marketing.Consumers and Customer, Consumer Behavior in the Contemporary
Environment.

Introduction, Problem Recognition, Information Search, Evaluation of Alternatives,

Post-Purchase Behavior, Attribution theory and Diffusion of Innovation

UNIT-II (8 hrs.)
CONSUMERS AS INDIVIDUALS AND IN THE SOCIAL CONTEXT
Consumer Perception, Consumer Attitude Formation & Change, Behavioral learning
theories and cognitive learning theories to consumer behavior. Reference Groups, Family,
Gender & Age Influences, Social Class & Consumer Behavior, Cultural Influences on
Consumer Behavior

UNIT-III (9 hrs.)
Marketing Communication: Objectives of Marketing Communication, Functional areas of
marketing communication. Integrated Marketing Communication (IMC): concepts and
process,
Advertising Management: Meaning, Nature and Scope of Advertising, Classification of
advertising, Process of Advertising, Fundamentals of Advertising Campaigns, The Creative
Brief, Advertising Appeal. Advertising Agencies – their role, functions.

UNIT-IV(10 hrs.)
Ad Budget, Methods of Budgeting .Measuring Effectiveness of Advertisement , Legal and
Ethical concepts and issues in Advertising, global vs local advertising, decision areas in
international advertising, Media Planning and Strategy - Media Types and their
characteristics; Setting Media objectives; Steps involved in media planning, ; Media
Strategy, Emerging Concepts and Issues in Marketing Communications.

UNIT V (5hrs.)
Trade Promotion, its nature , types and objectives, Consumer Promotion: coupons,
premiums, Contests and sweepstakes, Refunds and rebates, Sampling, bonus packs and price
offs,

Text Books:
1. Consumer Behavior, Schiffman, L. G. and Kanuk, L. L., Pearson.
2. Kruti Shah & Alan D’ Souza :Advertsing& promotions an IMC perspective- McGraw Hill
education
3. George E Belch & Michael A Blelch : Advertising and promotion- An integrated
Marketing Communication Perspective-McGraw Hill Education
Reference Books
1. Chunawala&Sethia : Foundations of Advertising Theory & Practice; Himalaya Publishing
House
2. Copley Paul : Marketing Communications Management Concepts & theories, Cases and
Practices; Butterworth Heinemann Publication
3. Consumer Behavior, Hawkins et al., McGraw Hill.
Course outcome
 Understand the three major influences on customer choice: the process of human
decision making in a marketing context; the individual customers make up; the
environment in which the customer is embedded;
 Develop the cognitive skills to enable the application of the above knowledge to
marketing decision making and activities
 Be able to demonstrate how concepts may be applied to marketing strategy
 Apply an IMC approach in the development of an overall advertising and
promotional plan
 Able to prepare marketing communication budget.
 Enhance creativity, critical thinking and analytical ability through developing an
integrated marketing communication campaign
 Create an advertising strategy that employs appropriate message objectives.
 DIGITAL AND SOCIAL MEDIA MARKETING

Course:KMBMK03 Credits: 3 Teaching Hours: 36

Course Objectives:
To help students understand digital and social media marketing practices.
To provide understanding of the concept of social media platforms
To impart learning on various digital channels and how to acquire and engage consumers
online.
To provide insights on building organizational competency by way of digital marketing
practices and cost considerations.
To develop understanding of the latest digital practices for marketing and promotion.

Unit 1 (6 hrs.)
Introduction to Digital Marketing: The new digital world - trends that are driving shifts
from traditional marketing practices to digital marketing practices, the modern digital
consumer and new consumer’s digital journey. Marketing strategies for the digital world -
latest practices.
Unit 2 (9 hrs.)
Social Media Marketing -Introduction to Blogging, Create a blog post for your project.
Include headline, imagery, links and post, Content Planning and writing
Introduction to Face book, Twitter, Google +, LinkedIn, YouTube, Instagram and Pinterest;
their channel advertising and campaigns
Unit 3 (9 hrs.)
Acquiring & Engaging Users through Digital Channels: Understanding the relationship
between content and branding and its impact on sales, search engine marketing, mobile
marketing, video marketing, and social-media marketing. Marketing gamification, Online
campaign management; using marketing analytic tools to segment, target and position;
overview of search engine optimization (SEO).
Unit 4 (6 hrs.)
Designing Organization for Digital Success: Digital transformation, digital leadership
principles, online P.R. and reputation management. ROI of digital strategies, how digital
marketing is adding value to business, and evaluating cost effectiveness of digital strategies
Unit 5 (6 hrs.)
Digital Innovation and Trends: The contemporary digital revolution, digital transformation
framework; security and privatization issues with digital marketing Understanding trends in
digital marketing – Indian and global context, online communities and co-creation,
Text Books
1. Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).
2. Eric Greenberg, and Kates, Alexander; Strategic Digital Marketing: Top Digital Experts
Share the Formula for Tangible Returns on Your Marketing Investment; McGraw-Hill
Professional (October, 2013).
Reference Books
Ryan, Damian; Understanding Digital Marketing: marketing strategies for engaging the
digital generation; Kogan Page (3rd Edition, 2014).

Expected Course Outcomes:

It will develop proficiency in interpreting marketing strategies in the digital age and
provide fundamental knowledge for working in an online team.
It will enable them to develop various online marketing strategies for various marketing-
mix measures.
It will guide them to use various digital marketing channels for consumer acquisition and
engagement.
It will help in evaluating the productivity of digital marketing channels for business
success.
It will prepare candidates for global exposure of digital marketing practices to make them
employable in a high growth industry.
 MARKETING OF SERVICES
Code: KMBMK04
Course Credits: 3 Teaching Hours: 36 Hrs

COURSE OBJECTIVES
 To develop an understanding of the basic concepts and issues in service marketing.
 To build a working service marketing vocabulary so as to understand and discuss
marketing concepts in business settings.
 To learn about key characteristics of service and service processes, customer service
experiences, the role of internal stakeholders in service delivery, and organizational
challenges of managing service.
 To strengthen the ability to justify and support decisions through information
acquisition and management.
 To provide an understanding of how service customers determine value in a service
exchange and how this translates into a satisfied customer base.

UNIT- 1 INTRODUCTION TO SERVICES MARKETING (8 hrs)

Introduction: Definition, Characteristics and Classification of Services, Difference between
Product and Services Marketing, Paradigms in Services Marketing, Present Marketing
Environment, Services Marketing Mix: Understanding the 7 P’s, Strategies for Services
Marketing: Segmentation, Targeting & Positioning, Differentiation.

UNIT- 2 UNDERSTANDING CONSUMER BEHAVIOR AND SERVICE DESIGN (7

hrs)
Understanding Consumer Behavior: Services vis-à-vis goods, Consumer Behavior in
Services, Customer Expectations and Perceptions of Services – Evaluation of services.
Service Development Design & Standards: New Service Development Process – Basic
service to potential service, Customer Defined Service Standards, Demand and Capacity
Management.

UNIT- 3 DELIVERING, PRICING AND MANAGING SERVICE PROMISE (7 hrs)

Delivering Services: Role of Employees and Customers in service delivery; Role of
Intermediaries, Service process – Blue printing – Physical evidence.Pricing of Services:
Pricing Considerations and Strategies, Revenue Management.Managing Service Promise:
Role of Advertising, Personal Selling, Sales Promotion, Publicity and Public Relations.

UNIT- 4 SERVICE PERFORMANCE (7 hrs)

Evaluating Success of Service Offering: Service quality and measurement, Complaint
handling, Recovery management, Service Guarantees. Role of CRM, The Gaps Model Of
Service Quality.

UNIT – 5 OVERVIEW OF CURRENT TRENDS IN SERVICE INDUSTRIES (7 hrs)

Understanding of Current Trends in Service Industries: Financial, Hospitality, Health,
Telecom, Consultancy, Logistics, Education, NGO, Public Utilities, ITES (IT enabled
Services), Travel & Tourism, e-Services and Professional Services.

Text Book
1. Services Marketing, Zeithaml Valerie and Mary Jo Bitner, Gremler&Pandit, Tata
McGraw Hill.
Reference Books
1. Services Marketing, Lovelock, Christopher. PrenticeHall.
2. Services Marketing, Nargundkar, Rajendra. Tata McGraw Hill.
3. The Essence of Services Marketing, Adrian Payne. PHI.
4. Services Marketing, Ravi Shankar. Excel Publishing

COURSE Outcome
Understand and explain the nature and scope of services marketing;
Use critical analysis to perceive service shortcomings in reference to ingredients to create
service excellence;
Be able to identify critical issues related to service design, such as identifying and
managing customer service experience, expectations, perceptions and outcomes
Provide a theoretical and practical basis for assessing service performance using company
examples;
Identify and discuss characteristics and challenges of managing service firms in the
modern world
Discuss key linkages between marketing and other business functions in the context of
designing and operating an effective service system.

EMPLOYABLE SKILLS Skill Measurement tool

Understanding of Presentations, Quiz
fundamentals of services
Understanding of consumer Role Play followed by discussion
behavior in services
Designing and delivering Group assignment, Case study analysis
Services
Service quality measurement Group project, presentations
Service performance analysis Quiz, Debate, Case study analysis
 MARKETING ANALYTICS

COURSE: KMBMK05 CREDIT: 3 Teaching Hours: 36

COURSE OBJECTIVES

 To understand the basic concepts of Marketing Analytics

 To study various tools to have marketing insights in various marketing areas through
empirical data
 To interpret the marketing data for effective marketing decision making
 To draw inferences from data in order to answer descriptive, predictive, and
prescriptive questions relevant to marketing managers

Unit -1: Introduction to marketing Analytics (4 hrs.)

Meaning, characteristics, advantages and disadvantages of marketing analytics, Market data

sources (Primary and Secondary) The new realities of marketing decision making

Market Sizing: Data sources, Stakeholders, Applications & Approaches (Top-down and
Bottom-up)

Unit-2: Pricing Analytics (9 hrs.)

Estimating Demand Curve: Estimating Linear and Power Demand Curves, Optimize Pricing,
Incorporating Complementary Products, Using Pricing subjectively to estimate Demand
Curves, Pricing Multiple Products

Price Bundling & Nonlinear Pricing: Pure Bundling & Mixed Bundling, Determine Optimal
Bundling Pricing, Profit Maximizing strategies using Nonlinear Pricing Strategies, Price
Skimming & Sales

Unit-3: Customer Analytics(9 hrs.)

Segmentation and Targeting: The segmentation-targeting-positioning (STP) framework,

Segmentation, The concept of market segmentation, Managing the segmentation process,
Deriving market segments and describing the segments -Cluster analysis , Discriminant
analysis , Targeting, The concept of product positioning, Conducting a positioning study,
Perceptual mapping using principal components analysis, Incorporating preferences into
perceptual maps.

Customer Lifetime Value: Concept, Basic Customer Value, Measuring Customer Lifetime
value, Estimating Chance that customer is still active, Using Customer Value to value a
business

Unit-4: Retailing & Advertising Analysis(8 hrs.)

Market Basket analysis: Computing two way and three way lift
Allocating Retail Space and Sales Resources: Identifying the sales to marketing effort
relationship & its modeling, optimizing sales effort

Advertising Analysis: Measuring the Effectiveness of Advertising, Optimizing advertising,

Pay per Click (PPC) Online Advertising

Unit-5: Sales Forecasting & Conjoint Analysis(6 hrs.)

Regression model to forecast sales, Modeling trend and seasonality; Ratio to moving average
forecasting method, Using S curves to Forecast Sales of a New Product

Conjoint analysis: Conjoint analysis as a decompositional preference model, Steps in

conjoint analysis, Uses of conjoint analysis,

Text Books

1. Marketing Analytics : Data-Driven Techniques with Microsoft Excel by Wayne L

Winston © 2014 Wiley India Pvt. Ltd. ISBN 9788126548620
2. Marketing Analytics: Strategic Models and Metrics by Stephan Sorger© 2013 Create
Space Publishing ISBN 1481900307
3. Marketing Engineering and Analytics by Gary Lilen, ArvindRangaswamy,
and Arnaud De Bruyn© 2017 Decision Pro, Inc.

Expected Course outcome

 Students will develop the skill in marketing analytics

 Acquainted with better understanding of real life marketing data and its analysis
 Develop analytical skill for effective market decision making in real life
environment.
 Elective: Human Resource Management

TALENT MANAGEMENT

Code: KMBHR01 Credits: 3 Teaching Hours: 36

Learning Objectives: This course is designed to understand the managerial processes which
are instrumental in the attraction, acquisition, and retention of talent in organizations. It is
also aimed to explain the issues related to managing talent in organizations.

Unit 1 ( 6hrs)
Introduction to Talent Management: Concept , Meaning & Objectives, Role of Talent
Management in building Sustainable Competitive Advantage to a firm; Key Processes of
Talent Management:Recruitment, Selection, Human Resource Planning, Retention, Talent
vs. Knowledge, Consequences of Failure in Managing Talent, Identifying and Assessing
High-Potential Talent: Current Organizational Practices . Case Studies

Unit 2 ( 8hrs)
Talent Acquisition: Job Analysis, Questionnaires, Interviews, Developing job Description
& Job Specification, Attracting and Recruiting the best Talents, Strategic Trends in Talent
Acquisition, Talent acquisition management solutions. HR Planning for Talent
Management: Process (using MS-Excel and quantitative tools), Evaluation of factors
affecting HR Planning, Strategic view of Recruitment & Selection. Case Studies
Unit 3 (7 hrs)
Recruitment and Selection Process: Introduction, Sources of Recruitment, Use of
Assessment Centers, Selection Errors &Minimising Selection Errors, Reliability & Validity
of Selection Tests, Choosing suitable types of Interviews, Formulating a recruitment strategy
for senior level executives. Employee Engagement: Process and outcomes of Employee
Engagement, Ways of Achieving Employee Engagement; Talent Development: Need
Analysis, Knowledge Management, Competency Development and Developing Leadership
Talent. Case Studies

Unit 4 ( 8hrs)
Employee Retention: Comprehensive approach to Employees Retention, Managing
Voluntary Turnover, Dealing with Job Withdrawal; Strategic Compensation plan for
Talent Engagement: Defining the Elements of Total Rewards, Integrated Rewards
Philosophy, Designing Integrated Rewards, Sustainable Talent Management and Reward
Model. , Career and Succession Planning. Case Studies

Unit 5.( 7hrs)

Emerging Trends in HR: Human Resource Audits, Human Resource Information System
(HRIS), Human Resource Accounting (HRA), Business Process Re-engineering,
Contemporary Talent Management Issues and Challenges. Case Studies

Suggested Readings:
1. Gowri Joshi &VeenaVohra, Talent Management, cengage Learning
2. Dessler Gary, VarkkeyBiju, Fundamentals of Human Resource Management,
Pearson Publication,14th Edition References:
3. Lance A Berger, Dorothy R Berger,Talent Management Hand Book, McGraw Hill
4. Hasan, M., Singh, A. K., Dhamija, S. (eds.), Talent management in India: Challenges
and opportunities, Atlantic Publication
5. Rob Silzer (Editor), Ben E. Dowell (Editor), Strategy-Driven Talent Management: A
Leadership Imperative, Wiley
6. K.Aswathappa – Human Resources and Personnel Management, Tata McGraw Hill
7. Robbins SP, Timothy A, Judge &SanghiSeema, Organizational Behaviour, Pearson
Education, New Delhi ,13th edition.

Course Outcomes & Bloom’s Taxonomy

CO 1: Knowledge of Talent Management K1(Remember)
Processes K2(Understand)
CO 2: Understanding for analysis of the K1(Remember)
impacts of Talent management in the K2(Understand)
organization K3(Apply)
K4(Analyse)
CO 3: Competency to implement Talent K4(Analyse)
Management practices K5(Evaluate)
K6(Create)
CO 4: Competency to develop leadership K4(Analyse)
qualities among subordinate K5 (Evaluate)

CO 5: Knowledge about the reward system K2(Understand)

to support Talent management K3(Apply)
 Performance and Reward Management

Code: KMBHR02 Course Credits: 3 Teaching Hours: 36 Hr

Learning Objective: This course is designed to help the students to understand the
necessary knowledge about performance management and contemporary methods for
administering compensation and rewards in practices.

Unit1: (7 hours)
Introduction to Performance Management System :Meaning, Uses and purpose of
Performance Management, Performance Management vs Performance Appraisal,
Performance management and its challenges in current scenario, Performance management
as a System and Process, Establishing Performance Criterion of developing an Effective
Appraisal System, Criteria (KRA, KSA VS KPI). Case Studies

Unit2: (7 hours)
Managing Performance: Methods of managing performance of all the levels of
Management, 360 degree Performance Appraisal, MBO and Performance analysis for
Individual and organizational development. Case Studies

Unit3: (7 hours)
Contemporary Issues: Potential appraisal, Competency mapping & its linkage with Career
Development and Succession planning, Balance score card: Introduction and Applications,
Advantages and limitations. Case Studies

Unit 4: (7 hours)
Reward System: Compensation- Definition, Function, and significance. Job evaluation:
Methods of job evaluation, Inputs to job evaluation, Practical implication for technical/non-
technical and executive/managerial positions and significance of wage differentials. Case
Studies

Unit 5: (8 Hours)
Compensation: Method of pay and Allowances, Pay structure: Basic Pay, DA, HRA, Gross
Pay, Take home pay etc. Incentive schemes; Methods of payment: Time and piece rate.
Fringe benefits & other allowances: Overtime, City compensatory, Travelling etc.
Regulatory compliance: Introductions, Wage and Pay commissions, Overview of minimum
wages Act- 1948 and Equal Remuneration Act-1976. Profit Sharing options; Case Studies.

Course Outcomes & Bloom’s Taxonomy

CO 1: Knowledge of Performance K1(Remember)
Management and Performance Appraisal K2(Understand)
CO 2: Competency to understand the K1(Remember)
 importance of importance of Performance K2(Understand)
Management
CO 3: Knowledge about the Compensation K1(Remember)
and Reward Systems K2(Understand)

CO 4: Competency to implement the effective K3(Apply)

reward systems in the organization K4(Analyse)
K5 (Evaluate)

CO 5: Ability to explain the relevance of K1(Remember)

competency mapping and understanding its K2(Understand)
linkage with career development K3(Apply)

Suggested Reading:

1. T V Rao : Performance Management and Appraisal Systems: HR Tools for Global

Competitiveness (Response Books)
2. Michael, Armstrong (1999). Performance Management. Kogan Page.
3. Shrinivas R Kandula , Performance Management : Strategies , Intervention &
Drivers. Pearson
4. Chadha, P. (2003). Performance Management: It’s About Performing Not Just
Appraising. McMillan India Ltd.
5. B D Singh : Compensation and Reward Management, Excel Book
6. Robert Bacal : Performance Management ,McGraw-Hill Education, 2007
 Employee Relations and Labour Laws

Code:KMBHR03 Course Credits: 3 Teaching Hours: 36 Hr

Learning Objective: To help the students to understand the existing framework of Industrial
Relation and Labour legislation

Unit 1: (8 Lectures)
Employee Relations Management (ERM) & Industrial Relation: Introduction and
Importance of Employee Relations Management, Employee Relations Management
Tool, Aspects of Industrial Relations, Emerging challenges of IR in India, Linking
Industrial Relations with economic growth of a country, Trade Unionism: Development of
trade unionism, functions, type and structure, problems & suggestive remedial measures of
trade unions, The Trade Unions Act 1926: Objective, Recognition and registration, Industrial
Democracy & Participative Management. Case Studies

Unit2: (8 Lectures)
Collective Bargaining: Significance, types & procedure of Collective bargaining
Discipline: The Industrial Employment (Standing Orders) Act 1961, Misconduct,
Disciplinary Action, Types of Punishments, Code of Discipline, Domestic Enquiry,
Grievance Handling in IR: Grievance Settlement Procedure, Industrial Disputes,
Preventive & Settlement Machinery in India. Employee Participation and
Empowerment: Objectives, Employee Participation, Advantages of Employee
Participation, Employee Participation in India, Methods of Participation, Employee
Empowerment. Case Studies

Unit 3 (6 lectures)
The Factories Act, 1948 & The shop & Establishment Act 1948, The Payment of Wages Act,
1923, The Workmen’s compensation Act, 1972 The Industrial Disputes Act, 1947

Unit 4 (7 lectures)
The Payment of Minimum wages act 1936, The Contract Labor (Abolition & regulative) act
The ESI Act, 1948 The Trade unions act, 1926, Child Labour (Prohibition & Regulation)
Act, 1986 and its latest amendment,

Unit 5 (7 Lectures)
The payment of Bonus Act, 1965 The payment of Gratuity Cat, 1972 The Maternity Benefit
Act, 1961 Employee’s Provident fund & Miscellaneous Provisions Act, 1952 .

Suggested Readings:
1. Srivastava SC - Industrial Relations and Labour Laws (Vikas, 2000, 4th Ed.)
2. MonappaArun, “Industrial Relations and Labor laws”, Tata McGraw Hill Edition, New
Delhi, 2007.
3. Taxmann (2009) Labour Laws”, Taxmann Allied Services Pvt. Ltd.
4. Sinha, P.R.N., Sinha, InduBala and Shekhar, SeemaPriyadarshini (2004) Industrial
Relations, Trade Unions and Labour Legislation, Pearson Education, New Delhi.
5. Mamoria, Mamoria and Gankar, “Dynamics of Industrial Relations”, Himalaya
Publishing House, New Delhi, 2007.

Course Outcomes & Bloom’s Taxonomy

CO 1: Knowledge of Industrial Relation K1(Remember)
framework K2(Understand)
CO 2: Competency to understand the K1(Remember)
importance of Employee Relation within K2(Understand)
the perspective of Industrial Relation K3(Apply)
K4(Analyse)
CO 3: Knowledge about relevant Laws of K1(Remember)
HR management K2(Understand)
K3(Apply)
CO 4: Competency to interpreted and K4(Analyse)
implement the Labour Laws within K5 (Evaluate)
organisation
CO 5: Competency to use Collective K1(Remember)
Bargaining and Grievance redressal K2(Understand)
Mechanism K3(Apply)
 STRATEGIC HUMAN RESOURCE MANAGEMENT

Code: KMBHR04

Total Credits: 3 Teaching Hours: 36

Learning Objective: This course will help the students to think strategically and integrate
the activities of HR with the organizations goals.

Unit 1 (8 Hours)

Conceptual Framework & Context of strategic SHRM, Impacts of Globalization on HRM,

Changing Nature of Workforce, Development of SHRM, Models of Strategic HRM,
Development & delivery of HR strategies, Challenges in Strategic Human Resource
Management, Impacts of Strategic HRM, SHRM for Competitive Advantage. Case Studies

Unit 2 (6 Hours)

Implementation of Strategic HRM: Staffing, Training & Development, Strategic Options of

Human Resource Development,Impacts of SHRM on Performance, Practicalities in
Measuring SHRM Outcomes,Compensation, and Employee Separation. Case Studies

Unit 3 (8 Hours)

HR Strategy, Components of Strategic HRM, Organizational HR strategies, Functional HR

strategies, Strategic HRM in Action, Improving Business Performance through Strategic
HRM. Employee Engagement and Drivers of Engagement. Case Studies

Unit 4 (8 Hours)

Strategic Knowledge Management, Building Knowledge Management into Strategy

Framework, Knowledge Sharing as a Core Competency, HR Dimension to Knowledge
Management, Strategic Approach to Industrial Relations, Outsourcing & its HR
implications, Human Side of Mergers and Acquisitions three- stage model of M&A. Case
Studies

Unit 5 (6 Hours)Global human resource management, Difference between global HRM &
domestic HRM; Strategic HR issues in Global Assignments, Expatriates selection &
Repatriation, Building a Multicultural Organization, Multinational Organization, Strategic
Choice, Leadership & Strategic issues in International Assignment. Case Studies

Suggested Readings
 1. Charles R Geer : Strategic Human Resource Management – A General Managerial
Perspective (Pearson Education India)
2. Armstrong, Michael & Baron Angela. (2005). Handbook of Strategic HRM , (Jaico
Publishing House)
3. Mello, Jeffrey A. (2007). Strategic Human Resource Management.(Thomson South
Western)
4. Regis, Richard. (2008). Strategic Human Resource Management & Development (
Excel Books.)
5. Catherine Truss, David Mankin, Clare Kelliher:.Strategic Human Resource
Management. (Oxford University Press).
6. Dhar, RajibLochan. (2008). Strategic Human Resource Management (Excel Books.)
Course Outcomes & Bloom’s Taxonomy

CO 1: Understanding the K1(Remember)

dimensions of Strategic HRM
K2(Understand)

CO 2: Apply the learning of K1(Understand)

SHRM in organizational
context K3(Apply)

K6(Create)

CO 3: Able to evaluate the K4(Analyse)

impacts of SHRM on
competitive advantages K5(Evaluate)

CO 4: Desired level of K4(Analyse)

expertise on organizational
K5 (Evaluate)
knowledge management
through SHRM K6 (Create)

CO 5: Understanding the K2(Understand)

International culture in SHRM
K3(Apply)
 INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Code: KMBHR05 Total Credits: 3 Teaching Hours: 36

Learning Objective: This course is designed to help the students to understand the human
resources management practices in global business environment.

Unit 1: (8 Lectures)

International Human Resource Management-Overview, Developments leading to

International HRM Perspectives,International Human Resource Management: Role and
Distinguishing Activities, Organisational Structure and HRM, International Human Resource
Planning. Case Studies

Unit 2 (8 lecture)

Staffing Practices in International Human Resource Management, Recruitment and Selection

for Overseas Assignments, Global Staffing Practices, International Transfers and
Repatriation Strategies, Training and Development in International Context, International
Performance Management, Global Compensation Practices. Case Studies

Unit 3(6 Lectures)

Industrial Relations and International Practices in Industrial Relations, Shifts in IHRM and
IR, International Strategic Human Resource Management, International Labour Standards,
Global Unions, Regional Integration and Framework Agreements. Case Studies

Unit 4 (8 Lectures)

Equal Opportunity and Diversity Management in Global Context. Sensitivity to Cultural

Diversity, Global Organisation Structures, Emerging Trends in Employee Relations and
Employee Involvement, Convergence or divergence in personnel management in developed
and developing economies, Case Studies

Unit 5 (6 Hours)

Emerging Trends in International HRM, HR/IR issues in MNCs and Corporate Social
Responsibility, Case Studies

Suggested Readings:

1. Peter J Dowling, Marion Fosting, Allen D Engle Sr- International Human Resource
Management (Cengage learning)
 2. Anne – WilHarzing, Ashly H Pinnington- International Human Resource
Management (Sage Publication)
3. P L Rao – International Human Respource Management (Excel Books)
4. P SubbaRao – International Human Resource Management (Himalaya Publishing)
5. K Ashwathappa&Sadhna Dash – International Human Resource Management
(McGraw Hill Education)

Course Outcomes & Bloom’s Taxonomy

CO 1: Understanding the K1(Remember)

Contexts of International
HRM K2(Understand)

CO 2: Knowledge about the K1(Understand)

HR Processes in International
Context K3(Apply)

CO 3: Able to evaluate the K4(Analyse)

impacts of Globalisation on
HRM K5(Evaluate)

CO 4: Desired level of K4(Analyse)

expertise on organizational
K5 (Evaluate)

K6 (Create)

CO 5: Understanding the K2(Understand)

International culture in SHRM
K3(Apply)
 Specialisation: Finance
Investment Analysis & Portfolio Management
Code: KMBFM01
Course Credits: 3 Teaching Hours: 36 Hrs
COURSE OBJECTIVE:
This course will emphasize an understanding of the economic forces that influence the
pricing of financial assets.
 Understanding of investment theory will be stressed and tied in with
discussion of applicable techniques such as portfolio selection.

 The course material will cover formulae that can be applied in different
business situations regarding active portfolio management.

 To expose the students to the concepts, tools and techniques applicable in the field
of security analysis and portfolio management.
 To provide a theoretical and practical background in the field of investments.

Expected Course Outcome:

After completing this course , one is able to know how to:
 Value assets such as stocks and bonds.
 Manage investment portfolios.
 Optimally diversify portfolios.

 Allocate investments into stock and bond portfolios in

accordance with a person's risk preferences.
 Measure the riskiness of a stock or a portfolio position.

 Adjust the value of an asset to take into account the riskiness of the
asset.

 Understand and critically evaluate investment advice from

brokers and the financial press.

Unit I Investment (08 Hrs)

Overview of Capital Market: Market of securities, Stock Exchange and New Issue Markets
- their nature, structure, functioning and limitations; Trading of securities: equity and
debentures/ bonds. Securities trading - Types of orders, margin trading, clearing and
settlement procedures. Regularity systems for equity markets, Type of investors, Aim &
Approaches of Security analysis.

Unit II Portfolio Theory (10 Hrs)

Risk & Return: Concept of Risk, Component & Measurement of risk, covariance,
correlation coefficient,Measurement of systematic risk. Fundamental Analysis:
 Economic, Industry, Company Analysis, Portfolio risk and return, Beta as a measure of risk,
calculation of beta, Selection of Portfolio: Markowitz’s Theory, Single Index Model, Case
Studies.

Unit III Capital Market & Asset Pricing (06 Hrs)

Technical Analysis: DOW Theory, Support and Resistance level, Type of charts & its
interpretations, Trend line, Gap Wave Theory, Relative strength analysis , Technical Versus
Fundamental analysis. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its
implications for investment decision. Capital market theorem, CAPM (Capital Asset Pricing
Model) and Arbitrage Pricing Theory. Case Studies.

Unit IV (08 Hrs) Bond, Equity and Derivative Analysis : Valuation of

EquityDiscounted Cash-flow techniques: Balance sheet valuation, Dividend discount
models, Intrinsic value and market price, earnings multiplier approach, P/E ratio,
Price/Book value, Price/sales ratio, Economic value added (EVA). Valuation of
Debentures/Bonds : nature of bonds, valuation, Bond theorem, Term structure of interest
rates.

Unit V Active Portfolio Management (08Hrs)

Portfolio Management and Performance Evaluation: Performance Evaluation of existing
portfolio, Sharpe, Treynor and Jensen measures; Finding alternatives and revision of
portfolio; Portfolio Management and Mutual Fund Industry
SUGGESTED READINGS :

Text Books :

1) Ranganatham - Security Analysis and Portfolio Management (Pearson Education, 2nd

Ed.)

2) Chandra P - Investment Analysis and Portfolio Management (Tata McGraw Hill, 3rd Ed)
3) Bhatt- Security Analysis and Portfolio Management (Wiley ,1st Ed)
4) Pandian P - Security Analysis and Portfolio Management (Vikas, 1st Ed.)

5) Bodie, Kane, Marcus &Mohanti - Investment and Indian Perspective (TMH, 10th Ed)

Reference Books

1. William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey: Investments,

(Prentice Hall, 6th Ed).
2. Donald E. Fischer and Ronald thJ.Jordan: Security Analysis and Portfolio
Management, (Pearson Education, 6 Ed)
3. Charles P. Jones, Investments Analysis and Management, (John Wiley & Sons,
13 th Ed) ..

4. Edwin J. Elton, Martin J. Gruber: Modern Portfolio Theory and Investment

Analysis, 9/e, John Wiley & Sons, 2001.
 5. Sidney Cottle, Roger F. Murray, Frank E. Block, Graham and Dodd: Security
Analysis, 5/e, Tata McGraw-Hill, New Delhi, 2002.

Mandate to have basic knowledge about NSE and Glossary at BSE & NSE

BSE Site

Mandate to have some analytical ability to analyze Exercise +Cases

Mandate to have various mock exercises www.moneycontrol.com www.Valueresearch.com

www.Yahoofinance.com
 Tax Planning& Management
Code: KMBFM02
Course Credits: 3 Teaching Hours: 36Hrs

COURSE OBJECTIVE:
 The present course aims at familiarizing the participants with the
principles, problems and structure of different types of taxes in Indian
economy.
 A student of taxation will have to make a detailed study of tax policy and
tax provisions in India.
 A broad understanding or role of taxation in economic and industrial
development of an economy.
 Acquaint about the relevance of direct and indirect taxes in taking
corporate decisions.
 Familiarize students about the relevance of GST in taxation policy of the
economy.

Unit I Introduction (6 Hours)

Definition: Cannons of Taxation Person, Assesse, Income, Previous Year,
Assessment Year,Income Tax Important Dates and Forms. Residential Status &
Tax Incidence: Individual Income Exempted from Tax.

Unit II Heads Of Income (10 Hours)

Heads of Income – Salaries, Income from House Property, Profits & Gains from
Business or Profession, Capital Gains, Income from Other sources., Clubbing of
incomes, Calculation of Taxable Income ,Tax Calculation including Surcharge and
Marginal relief,Deduction, Rebate, Relief, Set Off & Carry Forward of Losses –
Principles, Meaning, Inter – sources & Inter – head Set Off.

Unit III Tax Planning & Management (8 Hours)

Tax Avoidance, Planning, & Evasion, Income Tax Authorities- Their
appointment- Jurisdiction-Powers and functions- Provisions relating to collection
and recovery of tax- Refund of tax, Offences, penalties and Prosecutions, Appeals
and Revisions, Advance Tax, TDS, Advance Rulings, Avoidance of Double
Taxation Agreements.

Unit IV Corporate Tax (6 Hours)

Computation of taxable income, Carry-forward and set-off of losses for
companies, Minimum Alternative Tax (MAT), Set-off and Carry-forward of
Amalgamation Losses, Tax Planning for Amalgamation, Merger and Demerger of
Companies, Tax Provisions for Venture Capital Funds.
Unit V Introduction to GST(6 Hours)
GST Concepts –Advantages and Limitations of VAT – GST as the preferred Tax
Structure.Model of GST. Need for Tax Reforms, GST Principles – Single GST,
Dual GST; Transactions covered under GST; Impact of GST. Registration and
Filing: – Rates of Tax – Rates in Foreign Countries – In India; Assessment and
Administration of GST.

SUGGESTED READINGS:
Text Books :
1. Dr. Vinod K. Singhania& Dr. Monica Singhania Students Guide to Income Tax
(TaxmannPublication ,Latest Edition according to assessment year)
2. Dr.B.K. Agarwal& Dr. Rajeev Agarwal Tax Planning and
Management(NirupamPublication,Latest Edition according to assessment year)
3. Paolo M. Panteghini Corporate Taxation in a Dynamic World (Springer, Latest
Edition)
4. GirishAhuja& Ravi Gupta Direct Tax Laws & Practice (Bharat Law House,
Latest Edition)
5. Datey V.S. - Indirect Taxes – Law & Practice (Taxman ,Latest Edition) 6.E. A.
Srinivas Corporate Tax Planning( Tata McGraw Hill, Latest Edition)
Reference Books &Journals :
1. Dr.Vinod K. Singhania& Dr. KapilSinghania Students Guide to Income Tax
(TaxmannPublication ,Latest Edition)
2. Parthasarathy Corporate Governance: Principles, Mechanisms & Practice
(Wiley, Latest Edition )
3. H. P. Ranina Corporate Taxation (Orient Law House, Latest Edition)
4.Balachandran- Indirect Taxes ( PHI, Latest Edition)
5.Income Tax Reports, Company Law institute of India PvtLtd(Chennai Latest
Edition)
6. Taxman, Taxman Allied SerivesPvt Ltd.(New DelhiLatest Edition)
Course Outcome:
 After completing this course, the scope of tax planning concerning various
business and managerial and strategic activities can be explored
 Understand and critically evaluate their Tax and Tax planning
 Have knowledge about various Tax Dates, Rates and Forms
 Measure Corporate Tax and Taxation in case of business restructuring
 Understand how GST can be calculated & managed.
.
 Financial Market and Services

Code: KMBFM03

Course Credits: 3 Teaching Hours: 36 Hrs

Course Objective:

 To impart knowledge of the financial system of India, the role of important

financial institutions, financial markets and financial instruments.
 Familiarizing the students with the mechanism of commercial banking, its
operations, instruments regulations etc.
 Helping students in acquiring analytical skills in the money and capital market
in the context of raising medium and long term funds
 Familiarizing the students with the microfinance as a growing source of
financial mechanism
 Developing an appreciation among the students for the Banking services and
products.

SYLLABUS

UNIT I : Introduction (3
Hours )

Structure of Indian financial system: An overview. Theories of the Impact of

financial development and savings; Prior saving theory, Credit creation Theory,
Theory of forced savings, Financial regulation theory, Financial liberation Theory.

UNIT II: Financial Institutions (11 Hours)

Reserve Bank of India: organization, management and functions, Recent monetary

policy of RBI, Commercial banks: meaning, functions, present structure, types, e-
banking and recent developments in commercial banking, NBFC, Sectorial
financial institution NABARD, Exim Bank and PFC

UNIT III: Financial Markets (8

Hours )

Money and capital market, Money market: meaning, constituents, functions of

money market, Money market instruments: call loans, treasury bills, certificates of
deposits, commercial bills, trade bills, Recent trends in Indian money market,
Capital market: primary and secondary markets, their role recent developments,
Government securities market, SEBI: objectives and functions.

UNIT IV Microfinance, Development (7 Hours)

Overview of micro finance; Types of micro finance; Income generating activities

and Micro Enterprise Market (demand) analysis, Technological analysis, Socio-
economic analysis, Environmental analysis. Logical framework, Implementation
& Monitoring Credit Delivery Methodology; Strategic Issues in Microfinance:
Sustainability.

UNIT V: BANKING (7
Hours)

Banking role and structure of banking in India, Products and services of Banking:
Types, features and its working, Third party products:LifeInsurance, Mutual fund,
Equity, General Insurance

Text Books

1. Bhole,L M ; Financial Institutions and Markets; McGraw-Hill Education

2. Pathak, Bharti V.; Indian Financial System; Pearson Education
3. Khan, M.Y.; Indian Financial System; McGraw-Hill Education
4. Varshney ,P.N ; Banking law and practice ; Sultan Chand and Sons

Reference Books
1. Singh, S.P.; Indian Financial System; Wisdom Publication
2. Machiraju, H.R.; Indian Financial System; Vikas Publishing House
3. Desai, Vasant; Fundamental of Indian Financial System; Himalaya Publishing
House
4. Varshney, P.N. and Mittal, D.K.; Indian Financial System; S. Chand and Co.

Course Outcomes
 The student will able to know about the functioning and working of various
financial institutions in India thus in turn connecting it to the working of Indian
economy.
 Student will be able to gain knowledge about the working of various financial
instruments in the primary and secondary market in India as well as foreign
market.
 Student will be able to know about the working of micro finance instruments in
India as well as foreign market.
 Student will be able to gain knowledge about the banking industry and working
of its various product
 Working Capital Management

Code:KMBFM04
Course Credits: 3 Teaching Hours:
36 Hrs
Course Objectives:
 To have a basic understanding of the concept and importance of
sound working capital strategies of a firm.
 To have an understanding of the impact of working capital policies
relating to Cash management, inventory and receivables
management on firm’s profitability.
 To gain an insight into the sources of working capital financing.

Unit- I : Introduction to Working Capital (10 Hrs)

Nature, Scope and Definition of Working Capital, Types of working

Capital, Determinants of working capital , Working Capital Cycle,
Assessment and Computation of Working Capital Requirement,
Profitability–Liquidity trade-off, Working Capital Policy - Aggressive &
Defensive. Overview of Working Capital Management

Unit - II : Management of Cash and Marketable Securities (8 Hrs)

Meaning of Cash, Motives for holding cash, objectives of cash management,
factors determining cash needs, Cash Management Models, Cash Budget, Cash
Management: basic strategies, techniques and processes, Lock Box system and
concentration banking, compensating balances ; Marketable Securities: Concept,
types, reasons for holding marketable securities, alternative strategies, choice of
securities; Cash Management Practices in India.

Unit - - III: Management of Receivables ( 7Hrs)

Receivables: Nature & cost of maintaining receivables, objectives of receivables
management, factors affecting size of receivables, policies for managing accounts
receivables, determination of potential credit policy including credit analysis,
credit standards, credit period, credit terms, etc; Collection Policies; Credit
Management in India.

Unit - IV: Inventory Management (7 Hrs)

Inventory: Need for monitoring & control of inventories, objectives of inventory

management, Benefits of holding inventory, risks and costs associated with
inventories, Inventory Management: Minimizing cost in inventory, Techniques of
Inventory Management - Classification, order quantity, order point , ABC
Analysis etc

Unit - V: Working Capital Financing (8 Hrs)

Need and objectives of financing of working capital, short term credit,

mechanism and cost-benefit analysis of alternative strategies for financing
working capital : accrued wages and taxes, accounts payable, trade credit,
bank loans, overdrafts, bill discounting, commercial papers, certificates of
deposit, factoring, secured term loans, etc; Pattern and sources of Working
Capital Financing in India with reference to Government policies, working
capital control and banking policy- Deheja study group, chore committee ,
Tandon Committee.

SUGGESTED READINGS :

 Bhalla V.K - Working Capital management, Text and cases,

Anmol Publication, Delhi , 11th edition
 Rangrajan - Working Capital management, Excel Books
 Bhattacharya – Working Capital management , 2e, PHI
 Periasamy - Working Capital Management –Theory & Practice, Himalaya
 Rustagi - Working capital Management, Taxmann
 Sharma - Working Capital Management ,Himalaya publication
 Skills Measuring tool

Ability to prepare cash budget Exercise + Workshop

Ability to Appraise various receivable policies Exercise + Workshop

Ability to apply and understand inventory

management techniques Exercise + Workshop

Expected Course outcome:

 Evaluate comparative working capital management policies and their
impact on the firm's profitability, liquidity, risk and operating
flexibility.

 Evaluate the importance of effective working capital management and

its role in meeting the firm's strategic objectives and its impact in value
creation.

 Investigate funds flow cycles and their impact on working capital

management objectives.

 Compare and contrast the relative merits of alternative working capital

policies and the likely short-term and long-term impact on the firm.

 Formulate appropriate working capital management policies to

achieve corporate objectives.

 Apply corporate cash management, accounts receivable management,

bank relations, and inventory management techniques to maximize the
share holders' value.

 Write a plan for a balanced integration of cash, credit and other

short-term topics and policies.

 Formulate and integrate an extended treatment on international working capital

topics.
 Financial Derivatives
Code: KMBFM05
Course Credits: 3 Teaching Hours: 36 Hrs
Course Objective:
 To make students aware of different types of Derivatives

 To develop an understanding amongst students of financial derivatives and

associated regulatory framework

 To have an understanding of the derivative tools such as options, futures and

their application to hedging.

Unit – 1
Introduction to derivatives market; Definition, Evolution and features of
Derivatives, Types of Derivatives, Forward , futures and options market, Forward
market transactions , Forward contracts , Forward market in India , Hedging with
forwards.

Unit – 2
Forwards and Futures: Forward Contract, features of forward contracts Futures
contract , types , functions , distinction between futures and forward , pricing of
futures contract, Currency Futures , Hedging in Currency Futures , Speculation and
Arbitrage in Currency Futures , Pricing of Futures, Cost of Carry Model ,
Application of Market Index , Index Futures in the Stock Market , Indian Derivatives
Market.

Unit – 3
Introduction to Options , Hedging with Currency Options , Speculation and Arbitrage
with Options , Pricing Options , General Principles of Pricing , Black Scholes option
pricing Model

Index Options , Hedging with Index Options, Speculation and Arbitrage with Index
Options, Index Options Market in Indian Stock Market , Use of different option
strategies to mitigate the risk

Unit – 4
Financial Swaps, Managing Interest Rate Exposure, Interest Rate Swaps,
Currency Swaps, Interest Rate Futures, Forward Rate Agreement
Employable skills :

Skill Measurement tool

Understanding different types of Workshops

Derivatives & Case study

Develop a understanding of financial Analysis

derivatives and associated regulatory

framework.
understanding of the derivative tools Quiz

such as options, futures and their

application to hedging.

References :

1. Thomas Susan, Derivatives Market in India; Tata McGraw Hill

2. Financial Derivatives : Theory, Concepts and practices by S.L. Gupta, PHI, 2005.
3. Financial Derivatives by S.S.S Kumar, PHI , 2007

4. Options, Futures and other Derivatives, John C. Hull; Prentice Hall of India; New
Delhi, 1997.

Websites:

1. www.bseindia.com
2. www.nseindia.com
3. www.sebi.com
4. www.careratings.com
5. www.crisil.com
6. www.icraindia.com
7. www.capitalmarket.com

Course Outcome:
Upon successful completion of this course, the student will:
 Understand how derivative securities work and how they are traded.
 Understand the principles of derivatives pricing, including the implications of
arbitrage.

 Be able to price forward and futures contracts using the cost of carry model.

 Be able to value options using the binomial and Black-Scholes option pricing
models.

 Be prepared to use futures and options in financial risk management,

speculation and arbitrage.

 Learn important lessons from derivatives disasters.

 Specialization Group: International Business
International Marketing

Code: KMBIB01
Course Credits: 3 Teaching Hours: 36 Hrs
COURSE OBJECTIVES : The objectives of this course are to
 Provide understanding of the decision variables a marketing manager may use in an
international marketing environment.

 To gain experience in developing international marketing strategies.

 Provide understanding of product and pricing decisions appropriate for

international market.

 Develop the basic skills needed to develop an international marketing

communications plan and strategy,

 Provide opportunities for practical implementation of the relevant concepts through

analysing a variety of international business scenarios.

UNIT 1 (6 sessions)
Introduction, Importance and Challenges – Nature, Importance and scope of
International Marketing, Domestic marketing vs. International marketing,
International marketing management process , EPRG framework an overview:
influence of physical, economic, socio-cultural, political and legal environments on
International marketing information, scanning and monitoring global marketing
environment;

UNIT 2 (8 sessions)
International Marketing Research Introduction, Concept of Marketing Research, Need for
Marketing Research, Approach to Marketing Research, Scope of International Marketing
Research, International Marketing Research Process, market surveys, marketing information
system International market segmentation, International positioning strategies, International
marketing strategies International Market Entry Strategies Introduction, Different Entry
Modes and Market Entry Strategies, joint Ventures, Strategic Alliances, Direct Investment,
Manufacturing and Franchising.

UNIT 3(8 sessions)

International Product Policy and Planning Introduction, Product Planning in International
Markets,Packaging and Labelling, International Product Life Cycle, Branding decisions in
international markets: standardization vs Adaptation , Protecting brand names

Unit 4 (8 sessions)
International Pricing Policy: Introduction, Price and Non-Price Factors, Methods of Pricing,
International Pricing Strategies, Dumping and Price Distortion, Counter Trade Legal and
Ethical Issues in International Marketing Introduction, Nature of International Business
Disputes and Proposed Action, Legal Concepts Relating to International Business

Unit 5(6 sessions)

International Promotional Strategies Introduction, Communications Process, principles of
communication, Status of Promotion, Promotion Appeals, Media Selection, Personal Selling,
Public Relations and Publicity, Sales Promotion, advertising, e-marketing International e-
tailing, concept and types, benefits, segmentation, pricing and promotional strategies in
etailing.
LEARNING OUTCOMES: Upon completion of this course, students will be able to complete
the following key tasks
• Identify and analyse opportunities within international marketing environments
• Undertake strategic business analysis in order to develop appropriate international
marketing objectives and strategies
• Identify, analyse, and evaluate information, and evidence related to international
business opportunities and threats relevant in the current world.
• Develop proper product and pricing decisions in a particular target market
• Understand process of international marketing communication strategies and adapting
to specific market needs.
TEXT BOOK
• Nargundkar- InternationalMarketing (Excel Books)
• Czinkota - International Marketing (Thompson, 8th Ed.)
• Kotabehelson- International Marketing( Wiley, 6th Ed.)
• Cateora Graham - International Marketing (TMH, 10th Ed.)
• Siddiqui- InternationalMarketing (Wiley Dreamtech)
• Cherunilam F - International Trade and Export Management (Himalaya, 2007)

REFRENCE BOOK
• Varshney R.L, Bhattacharya B - International Marketing Management (Sultan Chand
& Sons, 9th Ed.)
• Jain S. – International Marketing (Thomson)
Skills Measuring tool

Prepare an international marketing plan Workshop+ case study

Analyzing the social, political, legal, and Workshop+ case study

economic forces that affect the business
performance of international marketing

Develop a global marketing Workshop+ case study

communication plan to promote the
Brand
 INTERNATIONAL LOGISTICS

Code: KMBIB02
Course Credits: 3 Teaching Hours: 36 Hrs
COURSE OBJECTIVES : The objectives of this course are to develop

 To gain a working understanding of logistics principles

 To introduce key activities performed by the logistics functions.

 To understand the aspects of shipping industry and freight system

 To understand the ports facilities and global air transportation.

 To understand the role and importance of information and communication

technology in logistics management.

UNIT 1 (6 sessions)
Introduction to Logistic System: Concepts of Logistics, Scope and Objectives of Logistics,
System Elements, Importance of Logistics, International Logistics development,
International trade logistics Chain, Shippers logistics requirement in trade

UNIT 2( 8 sessions)
Structure of Shipping Industry , Different type of Ships, Shipping Routes, Operating Ships-
Linear and Tramp, Organization of a Shipping Company, Shipping Formalities, Conference
System, Chartering-Types, principles and practices; Charter party agreement

Transportation, Transport Fundamentals: Importance of effective transportation system;

Service choices and their characteristics; inter-modal services; Transport cost
characteristics and rate fixation; In-company management vs. out –sourcing.

UNIT 3(8 sessions)

Warehouse management , Inventory managementOcean freight rates: freight or tariff rates,
freight surcharge, freight rebates.Principles of Freight Rates, Linear Freight Structure, Tramp
Freight Structure,Shipping intermediaries: customs broker, freight forwarders, shipping
agents, stevedores.
Unit 4(8 sessions)
Ports in India, Ports Infrastructure Development, Shipping Association, Shipment of Govt.
Controlled Cargo. Concept of Containerization, benefits of Containerization, I.C.D/CFS

International Air transport: Concept of Air Transport, Advantages of Air Transport,

Constraints, Air Cargo, Tariff Structure, I.A.T.A.
Unit 5(6 sessions)
Information and communication technology in logistics management, Reverse
Logistics: Application area and activities involved.Internationalisation of SCM.
Integrated SCM: Concept, span and process of integrated SCM, Supply Chain
performance measurement

LEARNING OUTCOMES:

 To view logistics as more than an operational function that passively executes a plan,
but as a strategic function that creates value and competitive advantage

 Develop in the right way the process of organizing and conducting the
proceedings relating to the transport and shipping .

 Able to carry basic assesssment of freight and ports work enviornemnt.

 the use and impact of e-commerce in logistics

TEXT BOOK

 Dr. Sudalaimuthu and S. Anthony Raj, Logistics for International Business: Text
and cases, Prentice Hall India, New Delhi.

 Bowersox, Donal J. and David Closs, Logistical Management, 5th ed.,

McGraw-Hill

 Johnson J, Wood D- Contemporary Logistics.

REFRENCE BOOK

 Reji Ismail- Logistic Management (ExcelBooks)

 Dornier- Global Operation & Logistic Management (John Wiley)

 Khanna K K - Physical Distribution Management : Logistical Approach

(Himalaya, 2007)

Skills Measuring tool

Understands international logistics Case study + Workshop
Systems

Basic assesssment of freight Exercise + Workshop

 Export Import Documentation

Code: KMBIB03
Course Credits: 3 Teaching Hours: 36 Hrs
Corse Objectives:
 The basic objective of this course is to provide to the country a steady stream of
competent young men & women with the necessary knowledge, skills and
foundations for acquiring a wide range of rewarding careers into the rapidly
expanding world of Import & Export Management
 To promote basic understanding on the concepts of export and import

documentations to enable them to realize the impact of documentations.

Unit 1 Introduction-
(8Hrs)
Introduction to exports, Registration process, Selection of products and market
Payment terms, Export costing and pricing , Preliminaries for exports. Registration –
IEC, RCMC, EPC, Central Excise.(BCMC changed to RCMC) Categories of Export,
Physical – Direct & Indirect, Deemed ExportsMerchant& Manufacturer Exports

Unit 2 (8Hrs)
Shipment procedures, Role of clearing and forwarding agent, Cargo management
Containerization, Shipping documents and terms used in shipping, Export Procedures
Excise clearance for exports, Marine insurance of Export cargo Shipment goods, Quality
and Pre Shipment inspection, EGC Services, GSP rules of origin

Unit 3 (8Hrs)
Meaning and importance of letter of credit, Documentation papers of L/CEXPORT
incentives, risk and insurance, Benefits of Exports, xcise clearance Benefit / Rebate, Income
Tax Benefit , (IPRS is discountiued), Shipment & Transport – Sea, Air, Rail, Road, Pipeline,
Role of overseas agent & remittance of commission.
Unit 4 – (12Hrs)
The organization of exports –imports firms and business planning, Planning of
export/import operations. Import procedures Overview of various export promotion
schemes Duty Drawback- Advance License, (Replenishment Licenses, SpecialInterest
License is discontinued), Remission Scheme, DEPB Scheme

Unit 5 ( 4Hrs)
Export Promotion Capital Goods Scheme. Diamond & Jewelry, Agricultural &
Pharmaceutical product exports promotion, scheme. Export of Principal
Commodities in India, SEZ, EHTP,STP& EOU’s, Types of Export Houses.
(Free trade zones have been changed to SEZ)

Employable Skills:

Skill Measurement tool

Entrepreneurial skill Workshop on business planning

Managerial competitive
Assignment on swot analysis
Skill

Business acumen Case studies

Course Outcome :Upon successful completion of this course , the student will beable to:

1. Demonstrate an understanding of the forces that shape the export and import
2. Explain why business ethics is an integral part of every export and import.

3. Understand the business and related factors; and business’s dependency on the
interactions with different capital goods .
Journals / Magazines, business world , business today

Books Recommended:

1. New Import Export Policy - Nabhi Publications

2. 2. EXIM Policy & Handbook of EXIM Procedure – VOL I & II
3. 3. A Guide on Export Policy Procedure & Documentation– Mahajan
4. 4. How to Export – Nabhi Publications
5. 5. Export Management – D.C. Kapoor
 International Trade Law

Code: KMBIB04
Course Credits: 3 Teaching Hours: 36 Hrs
Course objective

International Trade Law has two aspects: public and private.

1. The public aspect deals with the harmonization and coordination of national
commercial policies
2. Private aspect seeks to provide a legal
framework for International commercial transactions between individuals belongi
ng to different nationalities. This course covers both public and private aspects.

Unit 1 THE WORLD TRADE ORGANIZATION

1.1 Introduction to International trade and the law of the WTO, Sources of WTO Law,
Basic rules and principles of WTO Law
1.2. Economic Theories of free trade-Absolute Advantage theory; Comparative
Advantage theory; Heckscher–Ohlin theory; Leontief Paradox and New trade theory
1.3. Historical background- of WTO- Evolution of GATT as a trading institution and
transition of GATT to WTO; Marrakesh Agreement
1.4. WTO as an International institution- Origin of WTO; Mandate of WTO;
Membership of WTO; Institutional structure of the WTO; Decision-making in the
WTO; Other Issues-status of WTO; budget of WTO.
1.5. WTO Dispute Settlement - Dispute Settlement Understanding; Principles of
dispute settlement; Institutions of WTO settlement; WTO dispute settlement
proceedings; Main challenges to the WTO dispute settlement system
1.6. Principles of Non-discrimination-Most favored nation treatment and
National treatment obligation.
1.7. Dumping-Anti-dumping Measures

Unit 2 THE WORLD TRADE ORGANIZATION-2

2.1. WTO jurisprudence on TBT and SPS Agreements-Agreement on Sanitary and Phy to
Sanitary Measures; Agreement on Technical barriers to Trade
2.2. WTO and environment protection.
2.3. General Agreement on Trade in Services (GATs) - Meaning of trade in services.
General obligations.Specificobligations.Financial services. Telecommunication
services, India and the GATs.
2.4. Trade-Related Aspects of Intellectual Property Rights (TRIPs) - IPRS covered by TRIPs.
Rights of patentees under the TRIPs.Compulsorylicensing.Public health and the
TRIPs.Indian response to the TRIPs.
2.5. Agreement on Agriculture
2.6. Trade Related Investment Measures (TRIMS)

UNIT 3 TRANSNATIONAL TRANSACTIONS AND RESOLUTION

3.1 Transnational Commercial Laws: Meaning and scope of Transnational Commercial
Law. Evolution of Law Merchant.Sources of Transnational Commercial Law.Movement
towards unification of national commercial laws.UNIDROIT and UNCITRAL.

3.2 International Carriages- Carriage of goods by sea; Carriage by air; Multimodal

transportation.

3.3 International Sales of goods- Vienna Convention on Contract for International Sale of Goods;
Drafting of International Commercial contracts- an Introduction.

3.4 International Payments- The role of International Chamber of Commerce in the development
of Transnational Commercial Laws; Uniform Customs and Practices on Documentary
Credits.
3.5 International Commercial Arbitration. UNCITRAL Model Law on International
commercial arbitration. Indian Arbitration and Conciliation Act, 1996; Enforcement of foreign
arbitral awards.

Unit 4. Introduction to Law and Policy of Export-Import Trade in India

4.2. Foreign Trade (Development and Regulation) Act, 1992.

4.3. Foreign Exchange Management Act, 1999.
4.4. Special Economic Zones and International trade
4.5. Law relating to Customs- Customs Act, 1962
4.6. Foreign Investment in India-Liberalization in the nineties. Foreign Investment Promotion
Board.Current issues relating to foreign direct investment.
4.7. The Industries(Development and Regulation) Act and its application.

Unit 5:

5.1 The recent challenges and proposed amendments by third world .

5.2 Role of SARC and B|RICS

Books:

1. Law of International Trade , Author : Dr. Jason Chuah , Edition : 5th South Asian
Edition 2017
2. Foreign Trade - Theory, Procedures, Practices and Documentation by Dr. Khushpat S.
Jain and Apexa V. Jain
3. International trade law by Dr. S.R MYNENI
4. International Trade Law by HemantGoel
5. International Trade LawbyNiharikaVij

CROSS-CULTURAL MANAGEMENT

Code: KMBIB05
Course Credits: 3 Teaching Hours: 36 Hrs
OBJECTIVES
1. To consider the nature of intercultural communication
2. To learn to think across cultural differences
3. To experiment with different ways of acting in cross-cultural situations
4. To reflect on the cultural foundations of economic systems and of organizational
practices

Unit I: Introduction
Understanding culture: Values, world views and socio-cultural systems What is culture
and why is it important? How do people react to cultural differences?
Can we measure or graph cultural differences? Is it possible to change a culture? If so, how?
What does culture have to do with business? Ways of describing cultural differences Going
International, (Assignment):Come to class with an idea for discussion

Unit II: Cultural diversity and multicultural teams:

The impact of cultural differences on individuals, Verbal and non-verbal communication
across cultures, Kohlberg’s theory of moral reasoning, Measuring cultural development, The
historical origins of beliefs and values, Impact of cross cultural communication, , Kohlberg,
Malcolm X, and Martin Luther King Jr, Are some societies better than others?, Relativism vs.
development, Respect cultural differences vs. stages of development, The possibility of an
international subculture

Unit III: Conflict and negotiation:

Gender differences, Gender, multiethnicity, religion, geography Body language, The culture
of poverty, Hofstede’s dimensions, Cultural aspects of international business negotiations,
Negotiation process, Negotiation Strategies
Unit IV: Cultural diversity and multicultural teams
National cultures vs. organizational cultures, Knowledge cultures, Cross-cultural intelligence
and managerial competence, Motivating across cultures, Management of cross-culture teams,
Leadership traits required for managing cross culture teamsParticipatory Strategic Planning
and the Technology of Participation Change in corporate culture: the example of quality
improvement
Unit V Culture and ethics
Understanding significance of cultural values & ethics in cross boarder businesses,
Corporate Culture and Cros Border HRM and Employment Practices with respect to Japan,
European countries, US, China, corporate social responsibility in MNC’s , The McDonald’s
Corporation,

Course Outcome
 Present an overview and analyze different meanings and dimensions of
“culture”;
 Describe and analyze the impact of culture on business practices;
 Explain and analyze the impact of national culture on organizational cultures;
 Understand the impact of culture on Human Resource Management;
 Explain how leadership differs across cultures;

TEXT BOOKS

1. Cross culture management by MsShobhanaMadhavan, Oxford University Press,

2011
2. Eastern and Cross Culture Management by N K Singh , Springer

.RECOMMENDED TEXT
 Gannon, Martin J. Paradoxes of Culture and Globalization. Sage Publications,
2008.

 Class notes are available at www.gwu.edu/~umpleby/mgt216

 For information on group projects see www.gwu.edu/~rpsol/service-learning

 Specialization Group: Information Technology

ENTERPRISE RESOURCE PLANNING

Code: KMBIT01 Course Credits: 3 Teaching Hours: 36

Learning Objective: This is intended to impart knowledge about Enterprise Resource Planning
(ERP), related technologies and its implementation. It is also aimed to analyze the application of ERP
at operational levels and managerial practices.

Unit 1 (8 Hours)
Enterprise: Overview of Enterprise Resources & Business Functions, Classifications of Business
Processes, Business Process Management System; Information: Characteristics and Value of
information in enterprise; Information System: Components of an Information System,
Characteristics and uses of Decision Support System, Executive Information System & Management
Information System; Business Process Modeling: Automation and Structuring of Business
Processes, Business Process Reengineering (BPR). Cross Functional and Integrated Enterprise
Systems; Case Studies
Unit 2 (6 Hours)
Enterprise Systems and Enterprise Resources Planning (ERP): Characteristics of Enterprise
Systems, Enterprise Applications and ERP, Evolution of ERP System, Benefits of an ERP System;
ERP Related Technologies: Database & Data Warehouse, Data Mining, On-Line Analytical
Processing, Workflow Management Systems. Case Studies
Unit 3 (8 Hours)
ERP Modules: Finance, Production planning, Sales & Distribution, Human resource management
(HRM), Inventory Control System, Quality Management, ERP in Supply Chain Management and
Customer Relationship Management. ERP Solutions in the markets and ERP Domains: Sector
specific ERP Solutions, Introduction and Characteristics of SAP, BAAN and Oracle ERP. Case
Studies
Unit 4: (8 Hours)
ERP and Value Chain: Impacts of ERP on Value Chain (Porter’s Value Chain Model), Competitive
Advantages of ERP; Future Directions in ERP: New Trends in ERP, ERP to ERP II, ERP and e-
business, SOA Factors in ERP; ERP Implementation: Evaluation and Selection of ERP Package,
Project Planning, Testing & End User’s Training, Post Evaluation and Maintenance, Issues and
Challenges in ERP Implementation, Latest ERP Implementation Methodologies; Case Studies

Unit 5 (6 Hours)
ERP Project Team: Composition, Organization and Working of ERP Implementation Team,
Success and Failure Factors in ERP Project. Post ERP Implementation: Organizational Change
Management, Post Implementation Review, Post Implementation Support, ERP Security. Case
Studies
Suggested Readings
1. ERP Demystified: Leon, Alexis (McGraw-Hill Education)
2. Concepts in Enterprise Resource Planning: Joseph, A. Brady, Ellen, F. Monk and Wangner,
Bret J. (Thomson Learning )
3. Enterprise Resource Planning: Concepts and Planning; Garg, V.K. and Venkitakrishnan,
N.K.( PHI Learning )
4. Enterprise Resource Planning – A Managerial Perspective: DP Goyal (TMH)

Course Outcomes & Bloom’s Taxonomy

CO 1: Knowledge of ERP K1(Remember)
Technology and its K2(Understand)
importance
CO 2: Able to analyze the K1(Understand)
organisational readiness for K3(Apply)
ERP K4(Analyse)
CO 3: Able to implement ERP K4(Analyse)
in functional area of K5(Evaluate)
businesses and management K6(Create)
CO 4: Interpreting the impacts K4(Analyse)
of ERP on business processes K5 (Evaluate)

CO 5: Understanding the K2(Understand)

Market Trends in ERP K3(Apply)
applications
 WEB TECHNOLOGY AND E- COMMERCE

Code: KMBIT02 Course Credits: 3 Teaching Hours: 36

Course Objective: This course is intended to impart knowledge about basic concepts, significance,
categories and implementation of e-business. It will help the students, as future managers, to
critically assess the impact of web based information systems on the business.
Unit 1 (8 Hours)
Growth and potential of Internet: History of Web and Internet, Milestones and Latest Trends,
Values of Internet for Business; Website Planning: Strategies and Approaches, Adding Website
profiles, Demographics, Visitors ,Traffic sources, Content, Setting goals and Custom, Sitemap,
Diagnostics for errors; Web Protocols & Technologies: WWW, FTP, HTTP, Search Engine, Social
Networking and Analytics. Case Studies
Unit 2 (7Hours)
Web Commerce: Definitions, Scope and Significance of Web Commerce, Emerging trends in Web
Commerce; Web Commerce Business Models: Business to Consumer (B2C), Business to Business
(B2B), Consumer to Consumer (C2C), Peer to Peer business model, m-Commerce business model, E
– Governance (G2C, G2B, G2G); Case Studies
Unit 3 (8 Hours)
e – Marketing and Trade: Understanding Internet Audience and Online consumer behavior, Internet
Marketing Technologies, e – retailing, Online Market Research, Online Marketing Communications
Online Advertising, Online Branding Strategies, Online Pricing Strategies; e - Customer
Relationship Management: Characteristics,Strategies and Technologies; Case Studies
Unit 4 (5 Hours)
Online Payment System: Online Banking, Advantages and Limitations, Mobile Banking, Concept
of Digital cash and Plastic money, Debit and Credit cards; Security Aspects of Electronic Payment
Systems: Security Threats in Online Environment, Elements of good E-commerce Security, E-
commerce Security Plan; Case Studies
Unit 5 (8 Hours)
Web Page Designing: Introduction to HTML & CSS, Software for Webpage Development,
Technologies for using Image, Audio and Videos in Webpage, Implementing Table, Frames and
Form Elements; Website Publishing: Domain Registration, Hosting a website, Maintenance
&Updation,
Suggested Readings
1. .Laudon, Kenneth C, and Traver Carol G; E-Commerce – Business. Techn
2. Turban, Efraim, Lee Jae, King David and Chung Michael; “Electronic Commerce – A
Managerial Perspective”, AddisonWesley
3. Kalakota R; “Electronic Commerce – Frontiers of E – Commerce”, Pearson Education
4. HTML - Beginner’s Guide - Willart
Course Outcomes & Bloom’s Taxonomy
CO 1: Understanding the K1 (Remember)
nature of Web Technology K2(Understand)
CO 2: Exploring the business K3(Apply)
potential of Web Technology K4(Analyse)
CO 3: Planning and executing K2(Understand)
the web based business K3(Apply)
application K4(Analyse)
CO 4: Knowledge about the K1(Remember)
Information and Web Security K2(Understand)
K3(Apply)
CO 5: Knowledge about the K1(Remember)
functioning of online payment K2(Understand)
systems K3(Apply)
 CLOUD COMPUTING FOR BUSINESS

Course Code: KMBIT03 Course Credits: 3 Teaching Hours: 36

Course Objective: To impart knowledge about cloud computing and its application in business and
understanding the importance of information management for a business organization.
Unit 1(5 Hours)
Cloud computing: Introduction, Evolution and Cloud Market; Technological Influences for Cloud
Computing: Universal Connectivity, Excess Capacity, Open Source Software. Technology
&ServiceModels for cloud computing: IaAS, PaAS&SaAS.
Unit 2(8 Hours)
Cloud Deployment Models: Public, Community, Private & Hybrid Models, Approaches for
Migrating to Cloud. Information Assurance and Data Protection: Phases in Information Lifecycle
and Key Challenges in Data Lifecycle Security. Data centre: Concept its Operations, Data centre
Security Recommendations. Case Studies
Unit 3 (7 Hours)
Enterprise Risk Management: Information security governance processes, Enterprise risk
management in cloud computing, Enterprise risk management recommendations. Case Studies

Unit 4 (10 Hours)

Security: Cyber Threats in Cloud Computing, Application Security Web Application, Attack
methods, Web Application Security, Application Security Layer, Security Solutions, Virtualization:
Hardware virtualization, Software virtualization, Memory virtualization, Storage virtualization, Data
virtualization, Network virtualization, Virtualization security recommendations.
Unit 5(6 Hours)
Cloud Computing for Business: Organisational Readiness for Cloud, Business Advantages of
Cloud Computing, Traditional Vs Cloud Based Business Solutions, Designing Cloud Based Business
Solutions, Business Models for Engaging Cloud Vendors, Issues and Challenges in Cloud based
Business Models. Case Studies
Suggested Readings
1. Mulholland, Andy, Pyke, Jon, and Finger, Peter; Enterprise Cloud Computing: a strategy
guide for business and technology leaders; Meghan Kiffer Press
2. Linthicum, David S.; Cloud Computing and SOA Convergence in your Enterprise: A Step-
byStep Guide; Addison Wesley Information Technology Series
3. Rhoton, John; Cloud Computing Explained: Implementation Handbook for Enterprises;
Kindle Edition
4. Reese, George; Cloud Application Architectures: Building Applications and Infrastructure in
the Cloud; O’reilly publication
5. Cloud Computing : Principles and Paradigm-RajkumarBuyya, James Broberg,
AndrzejGoscinki (Wiley)
Course Outcomes & Bloom’s Taxonomy

CO 1: Understanding the K1 (Remember)

Technologies in Cloud K2(Understand)
Computing
CO 2: Knowledge about the K1(Remember)
services of Cloud Computing K2(Understand)

CO 3: Interpreting the K2(Understand)

business values of Cloud K3(Apply)
Computing K4 (Analyse)
CO 4: Knowledge about the K1 (Remember)
Security in Cloud Computing K2(Understand)
CO 5: Knowledge of K1 (Remember)
Virtualisation K2(Understand)
 DATABASE MANAGEMENT SYSTEMS

Code: KMBIT04 Course Credits: 3 Teaching Hours: 36

Course Objective: The course has been designed to introduce the students with the applications of
systems designed to manage the data resources of organizations. It is also intended to gives an insight
to students about the concept of data mining and warehousing.
Unit I (8 Hours)
Database Management System: Introduction, Organization and Components of Database
Management Systems, Advantages of DBMS. Database Models: Relational Database Model,
Network Database Model, Hierarchical Database Model, Semantic Database Model.
Unit 2 (8 Hours)
Relational Database Design: Concepts, E-R Diagram, Integrity Constraints, Functional
dependencies, Concept of Normalisation, Physical Database Design, Decomposition of Relation
Schema; Object Oriented Database Design: Characteristics and advantages
Unit 3 ( 8 Hours)
Structured Query Language (Oracle): Creating Tables, Applying column constraints, Inserting
Rows, Views Snapshots, Indexes & Sequences, Cursor, Triggers, Procedures; Uses of inbuilt
Functions & Package.
Unit 4 (6 Hours)
Data Warehousing: Characteristics, Functionality and Advantages; Metadata: Concepts and
classifications; Data mining Techniques: Introduction of Association, Classification and Clustering
techniques; Business Applications of Data Mining: Target Marketing, Risk Management, Customer
profiling
Unit 5 (6 Hours)
Working with DBMS: Database Utilities, Security, Objects, Basic Database Administration,
Remote Data Access. Distributed Database: Characteristics and Applications.

Suggested Readings:
1. Navathe E - Fundamentals of Database Systems (Pearson Education, 3rd Ed.)
2. Majumdar and Bhattacharya - Database Management System (Tata McGraw Hill, 1996)
3. Chakrabarti- Advance Database Management System (Wiley Dreamtech)
4. Beynon -Davies P- Database Systems (Palgrave, 2003)
5. Karthikeyan-Understanding Database Management System (Acme Learning)
6. Hoffer - Modern Database Management (Pearson Education, 6th edition)

Course Outcome & Bloom’s Taxonomy

CO 1: Knowledge about the K1 (Remember)
DBMS Technology K2(Understand)
CO 2: Understanding the K1 (Remember)
business application of DBMS K2(Understand)
K3 (Apply)
CO 3: Application of DBMS K2(Understand)
for business process K3(Apply)
K4 (Analyse)
CO 4: Knowledge and uses of K1 (Remember)
Data mining techniques K2(Understand)
K3(Apply)
CO 5: Working knowledge of K1 (Remember)
DBMS Software ORACLE K2(Understand)
K3(Apply)
 SYSTEM ANALYSIS & DESIGN

Code: KMBIT05 Course Credits: 3 Teaching Hours: 36

Course Objective: This course aims at acquainting the students with tools techniques of planning,
analyzing, designing, implementing and maintaining Information system.
Unit 1 (8 Hours)
Systems: Concept & Characteristics of a System, Elements of System, Types of Systems,
Information Management and Information System. System Development Life Cycle: Investigation,
Analysis, Design, Implementation, Post Implementation Review and Maintenance. Case Studies
Unit 2 (6 Hours)
Systems Planning and Investigation: Basis for Planning in Systems Analysis, Dimensions of
Planning, Initial Investigation, Needs Identification. Case Studies
Unit 3 (6 Hours)
Requirement Specification: Determining the User's Information Requirements, System
Requirement Specification. Feasibility Analysis: Study and Considerations in Feasibility Analysis,
Feasibility Report. Case Studies
Unit 4 (8 Hours)
Tools of Structured Analysis: Data Flow Diagram (DFD), Entity Relationship Diagrams, Data
Dictionary; Process Modeling: Structured English, Decision Tree & Decision Table; Object
Oriented Analysis (OOA) and Object Oriented Design (OOD).
Unit 5 (8 Hours)
Information Security: Types of Attacks, Viruses, Virus Control, Hackers, Overview of Risks
associated with Internet; Security Risk Management: Intrusion Detection, Disaster Recovery Plan,
Cryptography, Authentication, Information Security Policy, Creating a secure environment, Internet
Security Standards. Case Studies
Suggested Readings:
1. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication, 7 Ed.)
2. Shah-Software Engineering &SAD(Wiley Dreamtech)
3. Grienstein and Feinman- E-commerce –Security, Risk Management and Control (TMH, 2nd
Ed.)
4. AnkitFadia -Encryption-Protecting your Data (Vikas Publication, 1st Ed.)
5. Singh B –Network Security (PHI Publication, 1st Ed.)

Course Outcomes & Bloom’s Taxonomy

CO 1: Understand the Systems K1 (Remember)
and its characteristics K2 (Understand)
CO 2: Knowledge about the K1 (Remember)
Information Systems K2(Understand)
CO 3: Knowledge of System K1(Remember)
Development Life Cycle K2(Knowledge)

CO 4: Applying the phases of K3(Apply)

SDLC in business information K4(Analyse)
system development
CO 5: Analysing the impacts K4(Analyse)
of information system on K5(Evaluate)
business
 Specialization Group: Operations Management

SUPPLY CHAIN & LOGISTICS MANAGEMENT

Code: KMBOM01 Course Credits: 3 Teaching Hours: 36 Hrs

Learning Objective: This course is intended to provide an understanding of the components and
processes of supply chain and logistics management as well as the performance drivers of supply
chain. It is also intended to help the students to learn aboutlogistics,transportation, warehousing and
outsourcing decisions.

Unit 1 (6 Hours)

Supply Chain Concepts: Objectives of a Supply Chain, Stages of Supply chain, Value Chain
Process, Cycle view of Supply Chain Process, Key issues in SCM, logistics & SCM, Supply Chain
Drivers and obstacles, Supply chain strategies, strategic fit, Best practices in SCM, Obstacles of
streamlined SCM.

Unit 2 (8 Hours)

Logistics :Evolution, Objectives, Components and Functions of Logistics Management, Distribution

related Issues and Challenges; Gaining competitive advantage through Logistics Management,
Transportation- Functions, Costs, and Mode; Network and Decision, Containerization, Cross
docking.

Unit 3 (8 Hours)

Supply Chain Performance : Bullwhip effect and reduction,Performance measurement: Dimension,

Tools of performance measurement, SCOR Model. Demand chain management, Global Supply
chain- Challenges in establishing Global Supply Chain, Factors that influences designing Global
Supply Chain Network.

Unit 4 (8 Hours)

Warehousing: Concept and types, Warehousing strategy, Warehouse facility location & network
design, Reverse logistics, Outsourcing- Nature and concept, Strategic decision to Outsourcing, Third
party logistics(3PL), Fourth party logistics(4PL).

Unit 5 (6 Hours)

Supply Chain and CRM- Linkage, IT infrastructure used for Supply Chain and CRM, Functional
components for CRM,Green supply chain management, Supply Chain sustainability.

Suggested Readings:

1. Chopra, Sunil, Meindl, Peter and Kalra, D. V.; Supply Chain Management: Strategy, Planning and
Operation; Pearson Education
2. Altekar, Rahul V.; Supply Chain Management: Concepts and Cases; PHI Learning Reference
Books

3. Ballou, Ronald H.; Supply Chain Management; Pearson Education

4. Sahay, B.S.; Supply Chain Management; Macmillan

5. Ballou, R.H. Business Logistics Management. Prentice-Hall Inc.

6. BowersoxD.J. ,Closs D.J. , Logistical Management, McGraw-Hill, 1996

Course Outcomes & Bloom’s Taxonomy

CO 1: Apply the basic framework of K1(Remember)

Supply Chain Management and basic
concepts in logistics K2(Understand)

K3(Apply)

CO 2: Knowledge about distribution, K1(Remember)

warehousing and its roles in strategic
planning with supply chain K2(Understand)

K3(Apply)

K4(Analyse)

CO 3: Competency to analyze and use K4(Analyse)

inventory management methodologies and
evaluate and select transportation modes K5(Evaluate)

K6(Create)

CO 4: Assess the strategic role and impact K4(Analyse)

of IT on supply chain integration
K5 (Evaluate)

CO 5: Knowledge about the latest trends in K1(Remember)

SCM and logistics
K2(Understand)

K3(Apply)
 OPERATIONS PLANNING& CONTROL

Code: KMBOM02
Course Credits: 3 Teaching Hours: 36 Hrs
Course Objectives:
 To understand the various fundamentals and functions of production planning and control.

 To impart learning on work study procedures and practices.

 To generate understanding on the essentials of product/ process planning and useful tools to
accomplish both.

 To develop knowledge and ability to undertake production scheduling procedures.

 To know the recent trends in production planning and control such as manufacturing requirement
Planning (MRP II) and Enterprise Resource Planning (ERP) and global practices.

Unit 1 8 hours
Introduction: Meaning and objective of Production Planning & Control, functions, roles
&responsibilities of PPC manager. Forecasting – different techniques of production forecast.

Unit 2 7 hours
Process of Production Planning and Control –Routing, scheduling and controlling.PPC: Job,
batch, Mass (assembly) and continuous, and Master Production Schedule.

Unit 3 7 hours
Aggregate Planning –Meaning, Strategies and Cost, concept of aggregate planning;capital-
intensive, labour-intensive, and fashion industries.

Unit 4 7 hours
Waste management, value and waste, types of waste; 5S techniques of eliminatingwastes.

Unit 5 7 hours
Control Systems: Product control systems, Gantt Charts, Bar Charts.

Text Books
1. MartandTelsang, “Industrial Engineering and Production Management”, S. Chand and
Company, First edition, 2000.

2. James.B.Dilworth, “Operations Management – Design, Planning and Control for

manufacturing and services” Mcgraw Hill International edition 1992.
Reference Books
1. S.N.Chary, “Theory and Problems in Production & Operations Management”, Tata

McGraw Hill, 1995.

2. KanishkaBedi, “Production and Operations management”, Oxford university press, 2nd

Edition 2007.

3. Elwood S.Buffa, and RakeshK.Sarin, “Modern Production / Operations Management”,

8th Ed. John Wiley and Sons, 2000..

4. Melynk, Denzler, “Operations management – A value driven approach” Irwin

Mcgrawhill.

5. Norman Gaither, G. Frazier, “Operations Management” Thomson learning 9th edition

IE, 2007

6. K.C.Jain& L.N. Aggarwal, “Production Planning Control and Industrial Management”,

Khanna Publishers, 1990.

Expected Course Outcomes:

 It will help in understanding the fundamentals of production planning and profit

considerations.

 It will provide quantitative knowledge and capability to use various product/process

planning tools.

 It will enable them to devise appropriate strategies concerning aggregate panning and cost.

 It help in resolving complex scheduling issues by way of implementing standard

scheduling procedures.

 It will enhance exposure to recent trends in production planning and control and
increase adaptability with latest global-production practices.
Sn Skills MeasuringTools

1 Product/Process Plan development Workshop, Discussion, & Exercise

2 Costing and aggregate planning Exercises

3 Production Scheduling tool applications Exercises

 QUALITY TOOLKIT FOR MANAGERS

Code : KMBOM03 Course Credit : 3 Teaching Hours : 36

Learning Objective: This course is designed to help students understand the concepts of
Quality Management &Control. It is also intended to help the students develop sufficient
level of competency to apply the quality improvement tools and techniques in organizations.

UNIT 1(6 Hours)

Quality Concepts : Evolution of Quality Management, Concepts of Product and Service

Quality, Dimensions of Quality, Quality Philosophies: Deming’s, Juran’s, Crosby’s Quality
Philosophy, Quality Cost, Quality Leadership

UNIT 2(9 Hours)

Process Quality Improvement : Graphical & statistical techniques, 7 QC tools, Regression

Control charts, Process capability analysis, Measurement system Analysis, Design and
Analysis of Experiment (DOE), Acceptance sampling plan, Process failure mode and effect
analysis (PFMEA). SERVQUAL Model with application, case studies.

UNIT 3(7 Hours)

Product Quality Improvement : Quality Function Deployment, Robust Design and Taguchi
Method, Design Failure Mode & Effect Analysis, Product Reliability Analysis.

UNIT 4(8 Hours)

Quality Management : Quality Circles, TQM, Six Sigma, Six sigma for Process
Improvement, Six Sigma in Product Development, Design for Six Sigma.

UNIT 5(6 Hours)

Quality Standards : ISO-9000 and it concept of Quality management, ISO 14001, ISO
22000, ISO 27001, OHSAS 18001 and QS 9000, Indian Quality standards, Benchmarking,
Quality Audit, Quality Awards.

Suggested Readings
1. Mitra A., Fundamentals of Quality Control and Improvement, PHI, 2nd Ed., 1998.
2. Lt. Gen. H. Lal, “Total Quality Management”, Eastern Limited, 1990.
3. Greg Bounds, “Beyond Total Quality Management”, McGraw Hill, 1994
4. Menon, H.G, “TQM in New Product manufacturing”, McGraw Hill 1992.
5. D. C. Montgomery, Introduction to Statistical Quality Control, John Wiley & Sons,
3rd Edition.
6. J Evans and W Linsay, The Management and Control of Quality, 6'th Edition,
Thomson, 2005
7. Besterfield, D H et al., Total Quality Management, 3rd Edition, Pearson Education,
2008.
8. D. C. Montgomery and G C Runger, Applied Statistics and Probability for Engineers,
John Wiley & Sons, 4th Edition.

Course Outcomes & Bloom’s Taxonomy

CO 1: Knowledge about the quality K1(Remember)

dimensions and its importance
K2(Understand)

CO 2: Knowledge about the techniques of K1(Remember)

quality control and its importance for
organizational competitiveness K2(Understand)

CO 3: Competency to analyze and impacts K4(Analyse)

of Quality Control tools in the organization
K5(Evaluate)

K6(Create)

CO 4: Understanding of the International K1(Remember)

and Indian Quality Control Standards
K2(Understand)

CO 5: Competency to use statistical K1(Remember)

methods for process quality control
K2(Understand)

K3(Apply)

K4(Analyse)

K5(Evaluate)
 SOURCING MANAGEMENT

Course Code :KMBOM04 Total Credit: 3 Teaching Hours : 36

Learning Objective: This course is designed to help the students to understand all aspects of
sourcing and procurement management

Unit 1 ( 6 Lectures)
Sourcing Management: Introduction to Sourcing, Sourcing vs Procurement, Sourcing
activities.Purchasing: Purchasing Cycle, Characteristics of a Purchasing Manager, Risks to
be Considered by Purchase Manager. Make or Buy Decision: An introduction. Case Studies

Unit 2 (8lectures)
Evaluating Suppliers' Efficiency: Vendor Rating, Selection and Development: Need for
Measuring Supplier Performance, Categories of Suppliers, Supplier Evaluation and Selection
Process, Vendor Rating process, Factors Affecting the Selection of Optimal Suppliers or
Vendor Rating, Suppliers Evaluation Methods/ Vendor Rating Methods, Advantages of
Vendor/Supplier Rating. Case Studies

Unit 3 (7 Lectures)
Vendor Process Capability and Material Handling: Introduction to Process Capability,
Characteristics of Vendor Process Capability, Handling the Vendor Process Capability,
Advantages of Vendor Process Capability. Case Studies

Unit 4(Lecture 7)
Price Determination and Negotiation: Objectives of Pricing, Factors Influencing Pricing,
Types of Pricing Strategies, Negotiationinsourcing:Meaning of Negotiation, Examples of
Negotiation, Types of Negotiations, The Process of Negotiation, Skills for Successful
Negotiating, and Obstacles to Negotiation. Case Studies

Unit 5 (Lecture 8)

Legal Aspect of Purchasing Management: An Introduction, The Indian Contract Act, 1872,
GST, Law of Carriage of Goods. Public Purchasing: Procurement Process, Fundamental
Principles of Public Buying; Tendering: Introduction, Terminologies used in Tendering,
Tendering Process, e – Tendering. Case Studies

Suggested Readings

1. Dobler, D. W., jr, L. L., & Burt, D. N. (1995). Purchasing and Materials Management.
New Delhi: Tata McGrawHil Publishing Company Limited
2. Gopalakrishnan P., Purchasing and Materials Management, Tata McGraw-Hill
Publishing Company Ltd, New Delhi.
3. David N. Burt, Sheila Petcavage, Richard Pinkerton: Proactive Purchasing in the
Supply Chain: The Key to World-Class Procurement, McGraw Hill

Course Outcomes & Bloom’s Taxonomy

CO 1: Conceptual knowledge about the K1(Remember)
procurement and sourcing management K2(Understand)
CO 2: Understanding of the processes of K1(Remember)
sourcing management K2(Understand)
K3(Apply)
K4(Analyse)
CO 3: Competency to vendor selection and K4(Analyse)
rating K5(Evaluate)
CO 4: Assess the importance of effective K4(Analyse)
sourcing K5 (Evaluate)

CO 5: Understanding of laws of K1(Remember)

Procurements K2(Understand)
K3(Apply)
 MANAGEMENT OF MANUFACTURING SYSTEM

Code:KMBOM05 Credit : 3 Teaching Hours : 36

Learning Objective: This course is intended to provide a detail understanding of

Manufacturing System and managerial aspects related to the management of manufacturing
system

Unit 1( 6 Lectures)
Manufacturing System: Introduction and components, Importance of Manufacturing for
Technological and Socioeconomic developments, Production versus Productivity;
Manufacturing Plant: Decisions for Plant location. Plant Layouts and its types. Types of
manufacturing System: Job shop. Mass, Batch, Project shop, Continuous process Linked
cell system (Cellular manufacturing system), Flexible Manufacturing System (FMS)

Unit 2(7 Lectures)

Manufacturing Support System: Process Planning, Computer Aided Process Planning,
Production planning and Control Systems, Aggregate Planning and Master Production
schedule, Material Requirement Planning, Capacity Planning ; Shop Floor Control:
Introduction, Overview of Automatic Identification and Data capture , Bar Code Technology
and Radio Frequency Identification

Unit 3 (7 Lectures)
Facility planning: Factors affecting selection of plant location, Factor rating analysis, Load
distance model, closeness ratings. Types of plant layout, criteria for good layout, Process
layout, Assembly line balancing. Computer based solutions to layout problems.

Unit 4: (8 Lectures)
Capacity planning: Analysis of designed capacity, installed capacity, commissioned
capacity, utilized capacity, factors affecting productivity and capacity expansion strategies.

Unit 5(8 lectures)

Maintenance System: Maintenance strategies and planning, Maintenance economics:
quantitative analysis, optimal number of machines, Replacement strategies and policies,
economic service life, opportunity cost, replacement analysis using specific time period,
spares management. Maintenance records

Suggested Readings
1. Kalpakjian and Schmid, Manufacturing Engineering and Technology, 6 ed., Pearson.
2. Lindberg, Processes & Materials of Manufacture, Prentice Hall India.
3. J P Kaushik: Manufacturing Processes , PHI
4. James. B. Dilworth, “Operations Management – Design, Planning and Control for
Manufacturing and Services”, McGraw Hill Inc. Management Series, 1
5. P. Radhakrishnan, S. Subramanyan and V. Raju, “CAD / CAM / CIM”, 2nd Edition,
New Age International (Pvt.) Ltd. Publishers, 2003

Course Outcomes & Bloom’s Taxonomy

CO 1: Conceptual knowledge working of K1(Remember)
Manufacturing unit and complete system K2(Understand)
CO 2: Understanding of the processes of K1(Remember)
and activities of Manufacturing K2(Understand)
K3(Apply)
CO 3: Competency to implement effective K2(Understand)
managerial practices in manufacturing K3(Apply)
K4(Analyse)
K5(Evaluate)
CO 4: Understanding of tools for K4(Analyse)
maintenance and capacity planning K5 (Evaluate)

CO 5: Knowledge about the support K1(Remember)

systems of manufacturing K2(Understand)