Brand Brief: Objective

Brand Brief
 Objective:
Launch Digital healthcare platform in India market.
 The Industry key facts:

Healthcare has become one of India’s largest sectors - both in terms of revenue and employment.
Healthcare comprises preventive care, curative and post hospitalization care and includes doctors, clinics,
hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and
medical equipment. The Indian healthcare sector is growing at a brisk pace due to its strengthening
coverage, services and increasing expenditure by public as well private players.
Technology will play a major role in Healthcare segment. From online consultancy to online patient
management to remote treatment to Robotic surgery will be reality for urban and rural India. As we see
today the healthcare industry will revolve around technology to ease all the stake holders of healthcare
ecosystem.
 Who are we?

With our motto of – be healthy, be happy, we are headquartered in India and are building soon to be
launched online healthcare platform – “healthforu”, to provide healthcare solutions to the mobile Indians.
We are single window healthcare solution providers who wants to enable and simplify your healthcare and
wellness related concerns. We believe in - An ounce of prevention is worth a pound of cure. But if you
missed out on prevention doesn’t matter we will help you cure.
We aim at providing synergistic & interactive platform in the field of Healthy life & life style with Healthcare
tips, Patient Care, Patient Monitoring Systems, Medical Diagnostics, real time appointment and consultation
with Doctor, Drugs & Pharma, Labs, Chemists, Hospitals, Medical literature, Blood Banks etc.
We are on a mission to make healthcare more consumer friendly by bringing the perfect medico and
caregiver close to you and letting you avail their services at time that suits you. Our all and services are
mutually compatible solution to ease the daily grind of healthcare woes. In short, we aim at eliminating the
healthcare anxiety from everyone’s face.
 What’s our vision?

“To become a global organization in healthcare that provides simplified healthcare solution for netizens”.
We want to be accessible, agile, accurate, and assertive in nature to provide best services to the entire stake
holders.
 Brand Philosophy:
o Our carefully constructed brand philosophy explains our approach to healthcare in its entirety. In our
logo, the ‘+’ sign represents the medical community as a whole and also symbolises positivity. The letter
‘H’ denotes health, happiness, healing, honesty, and a holistic approach towards healthcare. The
alphabet ‘F’ symbolises faith and freedom from ailments.
o Colours have certain meanings, and we decided to use the ones that best display our commitment to
health. Blue denotes trust, honesty, loyalty, sincerity, liveliness, limitless opportunity and optimism.
Orange is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success,
encouragement, change, determination and health.
 How are we positioned?
o Our tagline ‘truly yours’ is a natural extension of our brand name, healthforu. The focus is always you,
and this ‘u’ refers to doctors, patients, laboratories, blood banks, and anything and everything that is
associated with healthcare. Our commitment is equal and unwavering towards all our stakeholders,
including our own employees. We are here to make the world a healthier, happier place, and we have
the resources to make it happen!
 Who are we selling to?

o B2C
 Netizens spread across the globe
 Smartphone and Internet savvy
 Age Group: Middle Age
 No gender and religion Biased.
o B2B
 Doctors & Clinics; Pathology & Diagnostic Labs; Chemists; Hospitals; Blood Banks, Nurses
Bureaus.
 Consumer insight:
A large part of our community did not
reach out to the right kind of health &
wellness advice, medication and care.
Health requirement and casualty
doesn't give any prior notice before it
arrive/s on you. Its painful exercise to
find a right healthcare & medical
support at right time is quite tricky for
most of us. We always struggle to find
quick services for our all healthcare and
medical woes.
It’s a general practice that during the

casualty or need, people seek help from
friends and relatives to ask for a referral
to find good & known Doctor, clinic,
hospital etc.
Where to find, how to find and once I

found out them, are they good, best or
ordinary… what is their reputation…
these all the question we ask ourselves
and most of the times we do not have any answer.
In toto, Healthcare solution discovery is fragmented and distributed across a web of sources that has
become cumbersome to navigate.
 What Solution HFU is bringing:
healthforu solves the discovery/fragmentation problem by identifying streams of healthcare requirements that
are important to users, and customizing the search feed specifically catered to their preference.
The bottom line is - We are revalorizing the way people discover, book, avail and benefit with healthcare online.
healthforu : At service of the entire healthcare ecosystem

o Doctors & Clinics: Qualified Doctors provide consultation, surgery etc.
o Chemist : Making quality medicine and health product available for larger population
o Diagnostic Labs: Providing access to quality Diagnostics for larger population.
o Hospitals: Enhanced reach to hospitals, referrals for secondary and tertiary care.
o Doc on call: Making
Doctors available for
population’s Emergency
requirements at home.
o Palliative Care: Post
hospitalization care by
Nurses, Midwives, and
Attendants and with lifesaving
equipment.
o Tele-Medicine: Accessible
& affordable online
diagnostics and consultations
over phone.
o Emergency Services:
Emergency Panic Button to
inform the kin and the doctor. Ambulance service at one key punch away.
o Wellness program for individual and corporate: Prevention is better than cure. Change your lifestyle. Long
live. Having a healthy mind is just as important as a healthy body.
 Desired Response?
We want them to excite about our product resulting in maximum log ins, app downloads (Android & iOS) and
further usage.
 What is our brand promise, attribute and value?

o Intellectual (Search) | Futuristic (Ahead of the pack) | Visionary (Holistic approach) | Powerful (Engine) |
Commitment to Innovation (Never ending R & D).
 What is the Brand persona?

o Warm | Solution provider | Believes in innovation | Assertive & Agile | Young & Vivacious

Brand Brief: Objective

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Brand Brief

 The Industry key facts:

 Who are we?

 What’s our vision?

 Who are we selling to?

It’s a general practice that during the

Where to find, how to find and once I

healthforu : At service of the entire healthcare ecosystem

 What is our brand promise, attribute and value?

 What is the Brand persona?

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