Strategic Paper Chap 1 7
Strategic Paper Chap 1 7
Strategic Paper Chap 1 7
CHAPTER I
INTRODUCTION
Company Profile
Banco De Oro (BDO), legally known as BDO Unibank, Inc, is one of the
most trusted and leading banking company in the Philippines which is a product
and products through its 1,100 operating branches, over 4,000 ATMs nationwide
and through their local subsidiaries. Aside from manual banking, BDO offers a
convenient way of banking for their customers through mobile and online
banking. BDO continues to grow and expand into new markets locally and
internationally.
Insurance brokerage
CHAPTER II
The group will use descriptive research design to describe the existing
factors that affects the performance of BDO. This includes their strengths,
weaknesses, opportunities and threats. We’ll also look into their company,
environment, finance, and human resource to assess their current situation. This
one of the employees of BDO and we are still in the process of approval for the
All gathered information will serve as the basis for this paper. The group
will thoroughly assess all aspects in order to come up with a long term strategy
CHAPTER III
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everyone.
There are nine element criteria that will help in creating a mission statement
concept and Public Image. While Vision statement is an agreement that a firm
superior returns, cultivating in our people a sense of pride and ownership, and
“To provide our customers the finest financial service that will satisfy and fulfill
their needs and to operate with integrity and fairness at all times as we contribute
“To be the leading bank and your most trusted partner in finance that can provide
convenience.
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CHAPTER IV
ENVIRONMENTAL ANALYSIS
comply with this high capital requirement. Also, existing banks have loyal
The bargaining power of buyers has a huge effect on the competition in the
banking industry. Customers can opt to manage and invest their money in
another bank any time if they are not satisfied with the services offered by their
current bank. Banks recognize this problem and continuously try to come up with
new innovative financial services that they can offer to customers to differentiate
themselves from competitors. But even though customers can choose another
bank if they’re dissatisfied, one factor that can affect their decision to change
bank is the high switching costs. It can be a long process and most of all costly to
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move all of deposits, investments, bill payments etc., to another bank so majority
The suppliers of banks are the depositors. The depositors contribute to the
capital and profit of the bank. The depositors have low bargaining power with the
banks since banks need to follow the rules and regulations of BSP. BSP gets to
decide the banking policies in the country and that includes the interest rates of
the banks so depositors cannot really bargain for lower interest rates.
4. Threat of substitutes
The threat of available substitutes for the banking industry is not usually from
competing banks but from non-bank competitors like pawnshops, loan sharks,
cooperatives etc. Loans and insurances are some of the services that the non-
bank competitors offer with lower interest rate to attract more customers. Even if
these non-bank competitors offer some services that are the same with banks,
many customers still choose to select banks for their financial transactions
because of the risk they’ll be taking, the security of their money and the high cost
of switching.
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try to explore and expand into new innovative measures and technology to be
able to offer a different service than what the other competing banks can offer.
Nowadays, it is hard to differentiate one bank from another since banks offer
almost the same financial services (loans, savings). It will be a matter of who can
offer faster service, customer security, good customer service and minimal
organizations and how they operate. These forces include new financial reforms,
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in the banking industry and possible restrictions on how a business can operate.
Bangko Sentral ng Pilipinas (BSP) is the central bank of the republic of the
Philippines. It provides and regulates the money and banking policies in the
country. It also oversees the operations of banks and non-banks with quasi-
banking functions. In 2017, they approved a new set of regulations for granting
licenses to banks and other financial institutions after they lifted the 17-year old
ban on giving out license to new domestic banks. The 1999 ban on the approval
of new licenses was in response to the Asian financial crisis. They only allowed
that the ban is lifted, it will clearly affect the competition in the banking industry. A
lot of new banks and financial institution will enter the industry and that means
2. Economic forces
The economic forces affect how the businesses operate and distribute
employment rate and population growth to name a few. The current state of the
rates five times to tame inflation. The BSP’s overnight reverse repurchase (RRP)
facility was raised by 25 basis points. A total increase of 175 basis points was
made by BSP in the five times they raised their benchmark interest rates. The
overnight reverse repurchase is now at 4.75 percent, the overnight deposit rate
at 4.25 percent and the overnight lending facility at 5.25 percent. The Philippine
Statistics Authority (PSA) announced that the inflation rate became lower this
March 2019 to 3.3%. These changes in inflation rates cause changes in interest
rates that hugely affect the banking industry and its financial stability. When the
interest rates are lower, it enables the banks to offer cheap loans to customers
and it attracts them to apply for loans to buy the things that they need and want.
It boosts the economy and the profit of banks. But when the interest rates are
higher, people will try not to use credit cards or apply for a loan. Fluctuating
inflation rates causes uncertainty not only to Philippine economy but also to the
values of people. These forces are important to all businesses because it affects
time. In relation to the banking industry, the socio-cultural forces affect how
Filipino adults (adults are ages 15 years old and above based on the survey)
don’t have bank accounts compared to 15.8 million who own one. 60% of people
in the survey who don’t have bank account stated that they don’t have enough
money for banks, 21% don’t see the need for it, 18% don’t have the necessary
documents required, 10% can’t afford the cost of opening an account, 9% lack of
awareness. It is a huge amount of new target customer for the banking industry.
They should know how to attract these Filipinos to save, invest and loan money
in banks.
4. Technological forces
operate all around the world. Before technology transformed the banking
industry, banking for people means going out of the house, waiting in line for
hours and lots of paper work. But with the continuous evolution of technology, it
opens new opportunities for the banking sector. The banking operations
transformed from paper to automated and networked services. They now offer
services that are more accessible and convenient for the customers.
OPPORTUNITIES THREATS
banking
and services
demographic forces
Threats
1. Increasing number of competitors 0.07 1 0.07
regulations
banking
September 5, 1962 and became the premier universal bank in the Philippines. A
community.
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One of the oldest banks in the country and still in operation and it is the 3rd
largest bank and company in terms of assets. It is founded in 1851 and the first
corporation.
Land Bank
It is the largest formal credit institution in rural areas and ranks to the top five
government owned bank that focuses on serving the needs of farmers and
financially viable.
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CHAPTER V
COMPANY ANALYSIS
company analysis for BDO. It will identify the internal aspects that should be
SHARED VALUES
The shared or “core” values that BDO has are the following:
Commitment to Customers
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Commitment to Employees
Commitment to Shareholders
We are committed to provide our shareholders with superior returns over the long
term.
BDO placed its commitment to the three most important people that
makes the company successful. The customers, as they are the primary people
that they give service to. The employees, as they are the ones who directly
invested and owns a share in the company’s stock. Also, they are committed to
STRUCTURE
The organizational chart above shows the hierarchy of the people and
departments in BDO. It shows that at the top of the hierarchy are the Board of
Directors and the Chairman. All final decisions regarding the company will come
from them. Then after them is the Corporate Secretary who assists them. There
are different committees in charge of different aspects of the company that are
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equally functioning and important. They have subsidiaries under them such as
Internal Audit, Compliance, Risk Management, and Trust and Investments. After
the committees, are the management groups that are being handled by the
President. The subsidiaries under the Relationship, Product, and Support and
Delivery Management Groups are in charge of the daily operations and are
that was elected as Vice Chairman of the Board since May 25, 1996.
Director from February 3, 2001 to August 2005 and was re-elected in July
27, 2007.
All Directors has experiences in Banking and are also currently holding
STAFF
Branch
Branch Accountants
Branch Managers
Service Officers
Non-Branch
Account Brokers
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Trust)
Auditors
CI/Appraisers
Collection Officers
Programmers/Analysts
Sales Officers
finance, business, management, sales and programming. Their specific skills and
SKILLS
In BDO, since they are part of the Banking Industry, the following skills are
important:
Customer Service
Technical Skills
Problem Solving
Team Work
Numeracy Skills
Time Management
Leadership Skills
To make sure that all of their employees will maintain and even improve their
skills, BDO offers BDO Life Training Plan. It includes four program: (1) New
STRATEGY
Following these three core areas as a guide for their strategies, BDO
• One Network Bank (ONB) — which pilot testson micro-SMEs (small- and
in the end of 2017 vs. June 2016 to 89% vs. 84% respectively.
IT.
With these initiatives, BDO received various awards and recognition such
as Best Bank in the Philippines, Best Retail Bank in the Philippines, Best
Philippines, Bank of the Year, and Best Private Bank in the Philippines, proving
that their strategy was successful and gave them competitive advantage.
FINANCIAL ANALYSIS
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As shown above, there is a raise of 15% on the total assets of BDO. From
2.3 billion pesos in 2016, it went up to 2.6 billion pesos in 2017. In the income
statement, the net interest also went up from 65.6 billion to 81.8 billion. However,
when you look into their profitability, the returns in average common equity,
average equity and average assets went down to 12.7% to 10.2%, 12.5% to
10.2% and 1.2% to 1.1% respectively. There also an increase in manpower from
STRENGTHS WEAKNESSES
abroad
Weaknesses
1. Limited branches in rural areas 0.01 2 0.02
CHAPTER VI
The following are the objectives to become the continuous leading bank in the
industry:
BDO should really expand their market coverage especially those in rural
areas to increase their client coverage and to expand ATMs and other digital
outlets.
Invest in technology
BDO will invest in technology such as cloud computing, big data and
because technology had been useful and helpful as it grows rapidly due to the
need of humans.
Their commitment to their customers will provide them to give the highest
CHAPTER VII
Internal Strengths SO ST
(S) Update Banking technology (S1, Develop services and products
1. Advanced Technology O4) (S4, T3)
2. Customer Loyalty
3. Employees Increased
4.Expanded services
5.Extended bank hours
6. Aggressive use of
advertising
7. highest number of
remittances abroad
8.brand recognition
9 Good quality service
1.Limited branches in rural Possible branches in rural areas Innovate their system (W3, T2)
areas (W1, O1)
2.Policy implementation More secure protection for its
3. Weak protection of customers towards unauthorized
customer’s information transactions (W3, O4)
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STRATEGY FORMULATION
goals. It provides framework for the actions that will to anticipated results. It also
1. Market Development
country especially the provinces and rural areas, people there tend to go to rural
banks. With this, they can serve more customers anywhere and would be more
efficient for the people in provinces. Hence, BDO should really expand their
should not be constrained by traditional ways of doing things so that they can
adopt to different culture needs to delight their costumers, maintain the right
end. Implementing this could improve more their strategy. It can increase sales
by innovating and improving their present services, enhance and train their
COMPETITIVE ADVANTAGE
merger with Dao Heng Bank on June 15, 2001. It boosted the branches as it
It is owned by Mr. Henry Sy. In the year 2017, they are awarded as Best
Bank in the Philippines, Best Retail Bank in the Philippines, Best Corporate
Institutional Bank etc. With this, they should be able to compete with other banks
and still to continue to improve as their figures are increasing due to its strengths
and opportunities.
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STRATEGIC DIRECTION
accelerating. Now the customers will experience a lifestyle that will complement
deeper into the life insurance space, their staff training should focus on building
The future banking experience will be described as (1) prompted, it will be able
anticipate our future moves and be able to prepare it for us. (2) integrated, it ties
Internal weakness
areas
customers information
1.00
Opportunities
areas
market
banks
products
Threats
competitors
rate
and regulations
products/services
customer
behaviour
banking
1.0
Attractiveness Score
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CHAPTER X
Human Resource skills is the most important asset, the ability to hire and
retained skilled, diverse talent will provide BDO a strong potential to achieve
its vision. The success of the bank depends on the quality of their people, the
efficiency of their systems and the strength of the organization. They shall
F. Performance Management
G. Labor Relations
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Employee Benefits
service and salary. The legal obligation for any benefits from this kind of
pension plan remains with the Group, even if plan assets for funding the
defined benefit plan have been acquired. Plan assets may include assets
insurance policies. The Group’s defined benefit pension plan covers all
condition for defined benefit pension plans is the present value of the defined
benefit obligation (DBO) at the statement of condition date less the fair value
actuaries using the projected unit credit method. The present value of the
interest rates of high quality corporate bonds that are denominated in the
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currency in which the benefits will be paid and that have terms to maturity
approximating to the terms of the related pension liability. Actuarial gains and
losses are not recognized as an expense unless the total unrecognized gain
or loss exceeds 10% of the greater of the obligation and related plan assets.
loss over the employees’ expected average remaining working lives. Actuarial
gains and losses within the 10% corridor are disclosed separately. Past-
service costs are recognized immediately in the income statement, unless the
service for a specified period of time (the vesting period). In this case, the
past service costs are amortized on a straight-line basis over the vesting
period. A defined contribution plan is a pension plan under which the Group
Benefits falling due more than 12 months after the statement of condition date
(c) Bonus Plans The Group recognizes a liability and an expense for bonuses
based on the Group’s bonus policy. The Group recognizes a provision where it is
(d) Executive Stock Option Plan the Group grants stock option plan to its senior
officers (from vice-president up) for their contribution to the Group’s performance
and attainment of team goals. The amount of stock option allocated to the
performance in the preceding year and amortized over five years starting from
the date of the approval of the Board. The number of officers qualified at the
grant date is regularly evaluated during the vesting period (at least annually) and
the amount of stock option is adjusted in case there are changes in the number
statement and the cumulative balance is shown as Common Stock Option in the
Compensated absences are recognized for the number of paid leave days
These are included in Other Liabilities account at the undiscounted amount that
strategy, and control environment as well as with peer institutions and designed
recommends to the Board incentives and other equity-based plans for directors
annually and is composed of at least three members of the Board, one of whom
is an independent director.