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JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning
Internal Assignment No. 1

Master of Business Administration / PGDM

Paper Code: MBA– 208
Paper Title: Strategic Management
Last date of submission: Max. Marks: 15

Note: Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i) Define the term business policy.
Business Policy defines the scope or spheres within which decisions can be taken by the
subordinates in an organization. It permits the lower level management to deal with the
problems and issues without consulting top level management every time for decisions.

(ii) State the primary activities of a value chain.

In Porter's value chains, Inbound Logistics,Operations, Outbound
Logistics, Marketing andSales, and Service are categorized as primary activities.
Secondary activities include Procurement, Human Resource
management, Technological Development and Infrastructure (Porter 1985, pp.
11–15).

(iii) What do you mean by strategic control?

Strategic control is a term used to describe the process used by organizations
to control the formation and execution of strategic plans; it is a specialised form
of management control, and differs from other forms of management control (in
particular from operational control) in respects of its need to handle ..

(iv) Name any two external environment appraisal tools

Very interestin question. External environment appriasal techniques are generally
accepted methods of inquiry to (a)assess the opportunities and threat an
organization or entity has given the emerging environment as well as (b) the
impact that organizational decisions/ actions can have on other organizations in
the external environment. For business / corporate planning, (a) was the most
important to begin with.

(v) Mention any two factors affecting organizational design.

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The choice of an appropriate organization design is dependent on a

number of factors. These factors can be internal or external. However
the main factors affecting organizational design are : size,
environment, strategy, and technology. Organizational design is the
process of deciding on and executing a business’ structure
Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss various steps involved in the process of strategic management.
The strategic management process means defining the organization’s strategy. It is also defined
as the process by which managers make a choice of a set of strategies for the organization that
will enable it to achieve better performance.
Strategic management is a continuous process that appraises the business and industries in which
the organization is involved; appraises it’s competitors; and fixes goals to meet all the present
and future competitor’s and then reassesses each strategy
Strategic management process has following four steps:
Environmental Scanning- Environmental scanning refers to a process of collecting, scrutinizing
and providing information for strategic purposes. It helps in analyzing the internal and external
factors influencing an organization. After executing the environmental analysis process,
management should evaluate it on a continuous basis and strive to improve it.

Q. 3. Explain various types of mergers along with examples.

The following are the types of mergers
1. Horizontal mergers: It refers to two firms operating in same industry or producing ideal
products combining together. For e.g., in the banking industry in India, acquisition of
Times Bank by HDFC Bank, Bank of Madura by ICICI Bank, Nedungadi Bank by
Punjab National Bank etc. in consumer electronics, acquisition of Electrolux’s Indian
operations by Videocon International Ltd., in BPO sector, acquisition of Daksh by IBM,
Spectramind by Wipro etc. The main objectives of horizontal mergers are to benefit from
economies of scale, reduce competition, achieve monopoly status and control the market.
2. 2. Vertical merger: A vertical merger can happen in two ways. One is when a firm
acquires another firm which produces raw materials used by it. For e.g., a tyre
manufacturer acquires a rubber manufacturer, a car manufacturer acquires a steel
company, a textile company acquires a cotton yarn manufacturer etc.
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JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning
Internal Assignment No. 2

Master of Business Administration / PGDM

Paper Code: MBA – 208
Paper Title: Strategic Management
Last date of submission: Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i) What were the two dimensions used under BCG matrix?
The BCG Matrix was developed by the Boston Consulting Group (BCG) and
isused for the evaluation of the organization's product portfolio in marketing and
sales planning. It aims to evaluate each product, i.e. the goods and services of the
business in two dimensions

(ii) What do you mean by turnaround strategy?

A turnaround is the financial recovery of a company that has been performing
poorly for an extended time. To effect a turnaround, a company must acknowledge
and identify its problems, consider changes in management, and develop and
implement a problem-solving strategy

(iii) Define core competence

Prahalad and Gary Hamel. It can be defined as "a harmonized combination of
multiple resources and skills that distinguish a firm in the marketplace" and therefore
are the foundation of companies' competitiveness. Core
competencies fulfill threecriteria: Provides potential access to a wide variety of
markets

(iv) Distinguish between joint venture and strategic alliance.

To crystallize the differences, it's worthwhile to compare and contrast a strategic
alliance vs. joint venture: ... In a strategic alliance, the two or more companies
remain separate entities. In a joint venture, a new entity is formed.* A strategic
alliance is not considered a separate legal entity; a joint venture is

(v) What is SWOT Analysis?

SWOT analysis is a framework used to evaluate a company's competitive position
by identifying its strengths, weaknesses, opportunities and threats.
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Specifically,SWOT analysis is a foundational assessment model that measures

what an organization can and cannot do, and its potential opportunities and threats.

Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss the types of generic strategies given by Michael Porter.
A firm's relative position within its industry determines whether a firm's profitability is above or below
the industry average. The fundamental basis of above average profitability in the long run is
sustainable competitive advantage. There are two basic types of competitive advantage a firm can
possess: low cost or differentiation. The two basic types of competitive advantage combined with the
scope of activities for which a firm seeks to achieve them, lead to three generic strategies for
achieving above average performance in an industry: cost leadership, differentiation, and focus. The
focus strategy has two variants, cost focus and differentiation focus.

. Cost Leadership
In cost leadership, a firm sets out to become the low cost producer in its industry. The sources of
cost advantage are varied and depend on the structure of the industry. They may include the pursuit
of economies of scale, proprietary technology, preferential access to raw materials and other factors.
A low cost producer must find and exploit all sources of cost advantage. if a firm can achieve and
sustain overall cost leadership, then it will be an above average performer in its industry, provided it
can command prices at or near the industry average.

Q. 3. Explain the importance of strategic management in managing today’s organizations.

There is a Japanese saying that goes, ―When you’re dying of thirst, it is too late to think about
digging a well.‖ This saying exalts the importance of strategic management to success in any
endeavor. Planning is something that has become a habit for many, in one or more areas of our
lives. Whether you’re making a big move in your career or presenting an idea, or anything else for
that matter; planning is a part of nearly everything we do and many of the steps we take in life
require an enormous amount of planning. Of course, it’s possible to do just about anything without
first planning for it. However, most of the time when we do things without planning we are taking
huge risks, with results that often are discouraging or unsatisfying, at best. In few areas is planning
as important as it is in business. In fact, it is so important that it has a unique title: strategic
management

Strategic management, especially when done well, is important for a business' long-term success.
When we say that a business is carrying out strategic management, what is meant is that "strategic
management" defines a strategy for its business activities, with clear, well-defined goals. The
business will then create clear, well-defined plans that it will then put in action to achieve its goals
and to align its business activities, so that the business will be in harmony with those goals. It also
will allocate all of the necessary resources to achieve those goals.

JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning
Internal Assignment No. 1

Master of Business Administration

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Paper Code: MBA- 209 Paper Title: INTERNATIONAL BUSINESS

Last date of submission: Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i) What is the difference between global and international business?
―International‖ has a smaller scope encompassing only two or more countries while ―global‖
has a much larger scope which includes the whole world. 3.Although they are sometimes used
in lieu of each other, ―global‖ means ―all-encompassing and worldwide‖ while ―international‖
means ―foreign or multinational.

(ii) State the difference between centralized and decentralized structure.

In a centralized organization, all of the "power" or decision-making authority lies with a group
or individual at the top. The other members of the organization then work to carry out the
decisions made by top-level leaders. ... The difference between centralized and
decentralized Centralization.

(iii) What is balance of payment?

The balance of payments, also known as balance of international payments and
abbreviated B.O.P. or BoP, of a country is the record of all economic transactions between the
residents of the country and the rest of the world in a particular period of time (over a quarter of a
year or more commonly over a year). The balance of payments is a summary of all monetary
transactions between a country and rest of the world. These transactions are made by individuals,
firms and government bodies. Thus the balance of payments includes all external visible and non-
visible transactions of a country.

(iv) Write any two barriers of international business?

 Tariffs.
 Non-tariff barriers to trade include: Import licenses. Export licenses. Import
quotas. Subsidies. Voluntary Export Restraints. Local content requirements. Embargo.
Currency devaluation. Trade restriction.

(v) Write any two importance of logistic management?

Ans:- ― Logistics management is that part of supply chain management that plans,
implements, and controls the efficient, effective forward and reverse flow and storage of goods,
services and related information between the point of origin and the point of consumption in
order to meet customers' requirements.‖
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Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Explain the economic and political environment which effect international business.
POLITICAL ENVIRONMENT...Bureaucracy, Corruption level , Freedom of the press ,
TariffsTrade , ControlEducation , LawAnti-trust , lawEmployment lawDiscrimination ,
lawData protection , lawEnvironmental , LawHealth and safety lawCompetition
regulationRegulation and deregulationTax policy (tax rates and incentives)Government stability
and related changes....
ECONOMIC ENVIRONMENT
Consumer Confidence
Consumer confidence is an economic indicator that measures overall consumer optimism about
the state of the economy. Confident consumers tend to be more willing to spend money than
consumers with low confidence, which means businesses are more likely to prosper when
consumer confidence is high. Periods of high consumer confidence can present opportunities for
new businesses to enter the market, while period of low confidence may force companies to cut
costs to maintain profits.
Q. 3. Explain global business planning system in detail.
When you want to widen your business’s reach into international territories, you’ll need to put
together a global or international business plan. Investors and foreign governments want to know
that your business plan outlines your present reality, anticipates your future goals and communicates
how and when you plan to reach your objectives

Your global business plan works in the same way as any other business plan in that clarifies and
solidifies your vision and shows that you’ve researched and prepared for your international business
launch. Your plan communicates your ―sales pitch‖ to potential investors so they understand and can
analyze how you’ll make a profit. It also includes a strategy for understanding the global
marketplace, foreign location operations, legal commitments and the necessary parameters to make
your business work in the proposed location.
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JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning
Internal Assignment No. 2

Master of Business Administration

Paper Code: MBA- 209 Paper Title: INTERNATIONAL BUSINESS

Last date of submission: Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i) Write any two motivating factors of international business.
There are four factors of motivation that exist in every organization or business. These factors
determine the levels of motivation of the staff, whether positive or negative. Fortunately, each of
these ingredients can be changed in a positive way—usually when a manager or supervisor
replaces a leader whose management style has not been conducive to bringing out the very best in
each person

(ii) Define small scale industry?

The official definitions of a small scaleunit are as follows: (i) Small-Scale Industries: These
are the industrial undertakings having fixed investment in plant and machinery, whether held
on ownership basis or lease basis or hire purchase basis not exceeding Rs. 1 crore

(iii) What is FDI?

Foreign direct investment (FDI) is an investment made by a firm or individual in

one country into business interests located in another country. Generally, FDI
takes place when an investor establishes foreign business operations or acquires
foreign business assets, including establishing ownership or controlling interest in
a foreign company. Foreign direct investments are distinguished from portfolio
investments in which an investor merely purchases equities of foreign-based
companies.
(iv) Write any two characteristics of ethnocentrism.
Sign up to view the full content. Ethnocentrism is the belief of superiority is one's personal
ethnic group, but it can also develop from racial or religious
differences.Ethnocentric individuals believe that they are betterthan other individuals for
reasons based solely on their heritage.
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(v) What is trade block?

Trading blocs are usually groups of countries in specific regions that manage and promote
trade activities. Trading blocs lead to trade liberalisation (the freeing of trade from
protectionist measures) and trade creation between members, since they are treated
favourably in comparison to non-members.

Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Explain various stages of international business.

Once a business outgrows its initial target markets, it must look for new areas in which to expand. If its local
or national markets are small, too regulated or highly competitive, it may find that international markets are
more attractive and have a higher profit potential. Entering the global marketplace can be rewarding, but the
initiative must be guided by a well-defined marketing strategy.
Culture

The first stage of international market development is choosing the areas in which to market your products,
exploring the social and cultural differences. If your company has not developed a foreign market previously,
you may be more successful if you choose countries with some similarities to your home market. Begin by
creating a presence for your brand and differentiating it from local products in a positive way. Your promotion
and advertising have to fit in with local practices, customs, manners and standards.

Q. 3. Write various limitations of international logistics management.

International Logistics Management is the easiest way of planning and managing the flow of
goods within the supply chain of the company at an international level.
There are various limitations or disadvantages of International Logistics Management.
They are:
• Increase in government & transport expenditure.
• Customer development.
• Change in policies and procedures for marketing department.
• Increase in public transit

JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning
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Internal Assignment No. 1

PGDMM/MBAM-I YEAR
Paper Code: MBA-210
Paper Title: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
Max. Marks: 15

Note: Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i) Define Entrepreneurship.
Entrepreneurship is the act of creating a business or businesses while building and scaling it to generate a
profit.However, as a basic entrepreneurship definition, it’s a bit limiting. The more modern
entrepreneurship definition is also about transforming the world by solving big problems. Like
initiating social change, creating an innovative product or presenting a new life-changing
solution
(ii) Write any two organizations name those are working for entrepreneurship development?
There are many organizations that support the ongoing growth of entrepreneurs and
businesses. Some are good, while others provide little to no value. Looking into each one to
discern their potential value could prove time-consuming and tedious.But there is definitely
value to be gained from being a part of the right organizations, and it's something every
entrepreneur should be considering. It can lead to new relationships and connections,
partnerships, business ideas and even new clients and customers.
(iii) Write any two types of entrepreneurial competencies?
The following are the various behavioral competencies required by
an entrepreneur.
 Initiative.
 Systematic planning.
 Creativity and innovation.
 Risk taking and Risk Management.
 Problem solving.
 Persistence.
 Quality performance.
 Information management.
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(iv) What is industrial sickness?

The strength of the industrial sector, by and large, determines the soundness of the economy.A
developing economy like India cannot afford the growing sickness in industries as it results in a
colossal wastage of physical, financial and human resources.
(v) Write any two functions of entrepreneurship motivation training?
The two main functions of entrepreneurs are first, taking the risk of developing new products or
services and, second, successfully bringing new products and services into the marketplace

Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss the various compositions of business plan.
A business plan can take many forms, depending on the venture. A four-person
management consulting firm may produce a leaner plan focused on service
expertise and industry experience compared to a 20-employee widget maker,
which would also have to describe products, manufacturing techniques,
competitive forces and marketing needs, among other details. But most plans will
include the following main sections:Executive summary
This is your five-minute elevator pitch. It may include a table of contents, company
background, market opportunity, management overviews, competitive advantages,
and financial highlights. It’s probably easiest to write the detailed sections first and
then extract the cream to create the executive summary. Try to keep it to just a
couple of pages.

Q. 3. What are the reasons of failure of industrial estate?

All businesses can fail, according to Shikhar Ghosh, a senior lecturer at Harvard Business School
and an expert in technology startups. But failure is a relative term. The worst-case scenario of
investors losing life savings and auctioneers taking bids on equipment happens to roughly 30 to 40
percent of entrepreneurs, Ghosh says. The less dramatic and more common type of new business
failure, which pertains to about 90 percent of new businesses, involves falling short of goals and
expectations. Ghosh says entrepreneurs can learn and rebound from a failed enterprise, and some
business experts say they believe owners can beat the odds by understanding the common reasons
for new business failures.
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JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning
Internal Assignment No. 2

PGDMM/MBAM-I YEAR
Paper Code: MBA-210
Paper Title: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i) What is the difference between entrepreneurship and intra-preneurship?
The main difference between Entrepreneur and Intrapreneur is that Intrapreneur is an
employee, andEntrepreneur is free and the leader of the operation.Intrapreneurship is the
change initiatives taken within a going concern by the people working in that organization.
Hisrich and Peters define.

(ii) What is EDP?

Electronic data processing (EDP) can refer to the use of automated methods to process
commercial data. Typically, this uses relatively simple, repetitive activities to process large volumes
of similar information. For example: stock updates applied to an inventory, banking transactions
applied to account and customer master files, booking and ticketing transactions to an airline's
reservation system, billing for utility services. The modifier "electronic" or "automatic" was used with
"database processing" (DP), especially c. 1960, to distinguish human clerical data processing from
that done by computer

(iii) What is business plan?

There are many reasons to write a business plan—it’s not solely the domain of entrepreneurs who want
to secure funding to start or grow their business.
A business plan can help you clarify your strategy, identify potential roadblocks, decide what you’ll need
in the way of resources, and evaluate the viability of your idea or your growth plans before you get
started.
(iv) Write any two types of business crisis?
The following are the major types of Crisis:
Financial Crisis. Financial Crisis occurs when the business is hit with the crisis financially. ...
Technological Crisis. ...
Crisis of Malevolence. ...
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Natural Crisis. ...

Crisis of Organisational Misdeeds.

(v) What is SIDO?

Small Industries Development Organization (SIDO) is a subordinate office of the Department of
SSI & Auxiliary and Rural Industry (ARI). It is an apex body and nodal agency for formulating,
coordinating and monitoring the policies and programmes for promotion and development of
small-scale industries.

Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 1. How small scale industries are helpful in economic development.
Small scale industries are important because it helps in increasing employment and economic
development of India. It improves the growth of the country by increasing urban and rural
growth. Role of Small and medium scale enterprises are to help the government in increasing
infrastructures and manufacturing industries, reducing issues like pollution, slums, poverty, and
many development acts. Small scale manufacturing industries and cottage industries play a very
important role in the economic development of India. If any amount of capital is invested in
small scale industries it will help in reducing unemployment in India and increasing self-
employment. The industry is a sector in which the production of goods is a segment of the
economy. Let us learn more about the importance of Small scale industries and how SSI helps in
developing the country.
Q. 2. Write the process of feasibility study?
Feasibility is defined as the practical extent to which a project can be performed successfully.
To evaluate feasibility, a feasibility study is performed, which determines whether the
solution considered to accomplish the requirements is practical and workable in the
software. Information such as resource availability, cost estimation for software
development, benefits of the software to the organization after it is developed and cost to
be incurred on its maintenance are considered during the feasibility study. The objective
of the feasibility study is to establish the reasons for developing the software that is
acceptable to users, adaptable to change and conformable to established standards.
Various other objectives of feasibility study are listed below.

To analyze whether the software will meet organizational requirements

To determine whether the software can be implemented using the current technology and within
the specified budget and schedule

To determine whether the software can be integrated with other existing software.