Competition
Competition
lingua house
Innovation in Learning
BUSINESS VOCABULARY
Competition
Lesson code: A6CN-V759-TT9I UPPER INTERMEDIATE +
1 Key words
Match the words below to their definitions.
Now put the words fron the exercise into the sentences below in the correct forn.
BUSINESS VOCABULARY
3 Conpetition collocations
Read the text about conpetition and fill in the gaps with the nissing words to create collocations.
1 , retain
Competition between businesses is natural. Each has to win market
2 and increase their 3 , while keeping one eye on what their competitors
are doing. Some people view competition as a bad thing, but it is often essential for businesses to grow
4 in a particular field gives a
and improve their customer service. Becoming the leading
business a clear 5 . But when companies are in this position they can't afford to be
complacent, as the competition will be right behind them. Knowing their target 6 is crucial
7
for continued success, and creating an innovative can give a company that all important
8 .
competitive
Now, fill in the gaps with the correct words to nake collocations with the word 'conpetition'.
between donestic face fight off intense
1. There isn't a big market outside the country for our product, but there is a lot of
competition.
2. The competition our companies this year became very fierce.
3. We will competition from another company next year, as they are expanding into our
market.
4. Airlines that offer cheap flights have to be prepared for competition.
5. The company was able to competition from their rival, as they had a better product.
BUSINESS VOCABULARY
4 Conpetition idions
Match the underlined idionatic expressions with their correct neaning below.
1. 0ur business has always been ahead of the curve. We are always planning for the future.
2. We think we can corner the market. No one can compete with us on price.
3. We have great staff who always go the extra mile. That is why we have so many loyal customers.
4. You need to keep your eye on the ball at all times. You never know what the competition will do.
5. We have to raise the bar because the market is very crowded right now.
6. 0ur manager encourages us to think outside the box. He wants us to be creative.
7. We will blow the competition out of the water this year. We are going to invest more in our
services.
a. become so successful at selling a particular product that no other company can sell it
b. better than average, more advanced
c. destroy (something) completely
d. do more and make a lot of effort
e. increase expected standards
f. keep your attention on something
g. think in an imaginative and innovative way
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BUSINESS VOCABULARY
Conpany McDonald's
Head¢uarters 0ak Brook, Illinois
Founder(s) 1. Richard and Maurice
Year founded 2.
Employees (2015) 420,000
Number of locations (2016) 3.
Turnover (2015) US$ 25 billion
7 Talking Point
Discuss any of the Questions below.