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D-FW's Rising Stars Under Age Forty In The Business World Today Dallas-FW 40 under 40
June 10-16, 2005 With just a click of a mouse in the comfort of your own
home, anyone anywhere can find their dream home. Just a decade
ago, finding that dream home required scanning Realtor's new listings,
hopping in the car and driving around for hours, not knowing for sure if
the neighborhood, much less the house, was right for you. With a
pioneering spirit and novel approach, Trey White, chairman and CEO
of White Ventures, helped change that by creating the first real estate
database listing service on the Internet, Homebuilder.com, which
eventually became Homestore.com, the nation's Age: 38 Title:
Chairman, CEO Company: White Ventures Ltd. Business: Private
equity firm Address: 13455 Noel Road, Galleria Tower II Dallas, TX
75240 Phone: 972-715-6445 Web site: www.whiteventures.com
Trey White largest MLS system for new

homes and the official Web site of the National Association of
Homebuilders. "Builders were very impressed with a technology that
could link their listings information through hot linked maps and search
engines," White said. "Since it had not been done before, they had no
idea that the technology was available. We put the national and
regional builders on the Net overnight." The next challenge, he said,
was generating traffic. Enter Yahoo! "We signed the first real estate
listing distribution agreement with Yahoo!, second only to AOL at the
time for Internet users," White said. "Traffic on the site went through
the roof, and builders began getting thousands of consumer requests
per week for additional information on specific properties that met
their needs." In 1998, Homebuilder.com was the largest new home
D-
listing service on the BY JILL GLASS / CORRESPONDENT JAKE DEAN
FW's Rising Stars Under Age Forty

In The Business World Today HOME-BODY:
Trey White created Homebuilder.com, which became Homestore.com, the
official Web site of the NAtional Assocaition of Homebuilders.
Internet and merged with Realtor.com, the largest resale listing
provider on the Internet, and went public in 1999 under the name
Homestore.com. More than $400 million was raised in the initial
offering six months later through a secondary offering. By the closing
of the secondary offering, Home- store.com had a $140 share price
with a $10 billion market cap and was the 16th most visited Web site in
the world. Applying innovative technology to business is White's
forte. After Homestore.com's remarkable success, White resigned to
pursue new investment opportunities through White Ventures. "Trey is
a dynamic leader and visionary with an innate ability to find and create
enterprise value through strategic use of technology, financing and
market positioning," said John Marlin, CEO of Marlin Atlantis, a
White Ventures portfolio real estate development company. "He can
look at a business, especially the numbers side, and know real quickly
if it's going to work or not." On to new ventures In 2002, White
founded White Ventures, a private equity company that controls and
manages more than $200 million assets through White Ventures and
its affiliates. The company holds controlling interests in real estate
development, Marlin Atlantis White; manufacturing, Koton Corp.; and
technology and energy companies, White Energy, KOR Energy and
Bridgepoint Power and Light. "We invest in forward-thinking solutions
where technology accelerates and creates exponential benefits in new
markets and global economies," White said. "Our goal is to identify
paradigm shifts in both technology and markets and to determine how
to bring the two together. The objective is to maximize the efficiency
that technology provides, regardless of the industry." Among its
projects are recently announced plans by White Energy Hereford
L.L.C., a Texas-based energy company and a wholly-owned
subsidiary of White Ventures, to build a 100 million gallon per year
ethanol plant in Hereford. The plant is scheduled to be operational by
the fourth quarter of 2006, officials said. White Ventures has nearly
100 employees. With current projects and several in the pipeline,
White Ventures is expected to generate more than $300 million in
revenue and employ 175 people by the end of 2006, White said. A
Dallas native, White has been involved in numerous community
projects, including helping fund Basket of Hope, an organization that
provides terminally ill children goodie baskets to help make their
hospital stays more comfortable, and donating 34 historic sites to the
city of Dallas, lockers to the city of Princeton Fire Department, an acre
of land to the Boy Scouts and an elementary school site to the Denton
Independent School District. White is an avid snow skier, and when
he's not in the office, he enjoys boating in the Bahamas and Florida
and spending as much time as he can at his house in Lake Tahoe. He
has two dogs: Bandit, a Jack Russell terrier; and Reagan, a boxer.
Reprinted with permission from the Dallas Business Journal . ©2005, all rights
reserved. Reprinted by Scoop ReprintSource 1-800-767-3263

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