Microsoft Sales Pitch
Microsoft Sales Pitch
Microsoft Sales Pitch
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Sales Pitch Assignment
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Working with a partner you must develop a sales pitch for a product you randomly draw.
Your product must do the following:
A name that is different and unique from what it currently is
It must have a purpose that is totally different than what it is intended to be.
o A telephone is now the remote control for your tv
A slogan
An advertisement idea with a target audience
At least 3 product features (what the product is)
o Durable, Flexible, Lightweight
A product benefit (what the product does for you)
o Makes you stronger, faster, etc…
Purpose of Product : Giving users a pocket-sized video game console where Xbox video game consoles have
previously only offered standard-sized video game consoles on the market and allow
users to play video games wherever they are.
Target audience : Xbox XP is targeted at gamers who are in the age of 15-30 years. XBOX XP also targets
female gamers around 15-30 years old.
Method of advertisement : Advertisement on television to convince users to purchase Xbox XP, featuring
enhanced graphics features and user interface, Displaying in-store to enable users to
know the product in more detail and Advertising in magazines and newspapers to
promote products on a wider scale.
List at least FIVE product features & corresponding benefits. (20 pts)
One feature must be obvious, One feature must be hidden, One feature must be exclusive