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Questionnaire: Consumer Behaviour Towards Online Purchasing of Products

This document contains a 19 question survey about consumer behavior and preferences related to online purchasing. It collects demographic information and asks respondents to select from multiple choice answers. Questions gauge respondents' satisfaction with online shopping, perceived safety, purchase frequency, preferred product categories, payment methods, shopping experiences on popular websites, importance of factors like delivery time and security, spending amounts, and shopping companions. The final questions ask for a one word description of their online shopping experience and their signature.

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103 views

Questionnaire: Consumer Behaviour Towards Online Purchasing of Products

This document contains a 19 question survey about consumer behavior and preferences related to online purchasing. It collects demographic information and asks respondents to select from multiple choice answers. Questions gauge respondents' satisfaction with online shopping, perceived safety, purchase frequency, preferred product categories, payment methods, shopping experiences on popular websites, importance of factors like delivery time and security, spending amounts, and shopping companions. The final questions ask for a one word description of their online shopping experience and their signature.

Uploaded by

MS editzz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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questionnaire

Consumer behaviour towards online purchasing of products


Demographic information :
Name:__________________ contact no: __________________ city: ____________________

Gender: male [ ] female [ ]

Age: below 18 yrs.[ ] 18-25 yrs.[ ] 26-35 yrs.[ ] 36-50 yrs.[ ] 50 yrs.above [ ]

Education : illiterate [ ] graduate [ ] post graduate [ ] doctorate [ ]

Occupation: student [ ] service [ ] buisness [ ] house wife [ ] others [ ]

Income per month :

Less than 5000 [ ] 5001-10000 [ ] 10001-15000 [ ] 15001-20000 [ ] 20001-25000 [ ]


25001-30000 [ ] 30001-35000 [ ] 35001-40000 [ ] 40001-45000 [ ] 45001-50000 [ ]
50001 & above [ ]

1) What do you like most about online purchasing ?

a) Convenience [ ]
b) Cheaper price / discounts [ ]
c) Saves time [ ]
d) Choices [ ]
e) Product comparisons [ ]
f) Superior selection / availability [ ]
2) how satiesfied you are with your experience of online marketing ?
a) highly satiesfied [ ]
b) satiesfied [ ]
c) neither satiesfied nor dissatiesfied [ ]
d) disatiesfied [ ]
e) highly dissatiefied [ ]
3) is online marketing – safe ?
a) depends on the store [ ]
b) safe [ ]
c) unsafe [ ]
4) frequency of purchasing in online ?
a) as needed [ ]
b) once a month [ ]
questionnaire
Consumer behaviour towards online purchasing of products

c) once a week [ ]
d) once in few days [ ]
5) most frequently purchased category ?
a) electronics [ ]
b) clothing & fashion [ ]
c) books & media [ ]
d) accessories [ ]
e) home décor / furniture [ ]
f) others [ ]
6) what are the payments method generally you use for online products ?
a) credit card [ ]
b) debit card [ ]
c) net banking [ ]
d) cash on delivary (COD) [ ]
e) gift cards & promotional codes [ ]
7) have you faced problems while shopping online ?
a) no [ ]
b) yes [ ]
c) Cant say [ ]
8) Which of the following websites have you ever visited for online purchasing ?
a) E-bay [ ]
b) Snap deal [ ]
c) Amazon [ ]
d) Flipkart [ ]
e) Others [ ]
9) Do you feel that purchasing in online is better than direct purchasing in stores ?
a) Yes
b) No
c) Cant say
10) Which of these websites you prefer most for online purchasing ?
a) Flipkart [ ]
b) Amazon [ ]
c) Snapdeal [ ]
d) Myntra [ ]
e) Others [ ]
 How important are each of the following factors in keeping you from purchasing in online ?
1– highly disatiesfied ; 2 – disatiesfied ; 3 – neutral ; 4 – satiesfied ; 5 –highly satiesfied
questionnaire
Consumer behaviour towards online purchasing of products

11) Time of delivary 1 [ ] 2[ ] 3[ ] 4[ ] 5 [ ]


12) Guaranty & warrenty 1 [ ] 2 [ ] 3 [ ] 4 [ ] 5 [ ]
13) Payment security 1[ ] 2 [ ] 3[ ] 4[ ] 5[ ]
14) Door delivary 1 [ ] 2 [ ] 3[ ] 4[ ] 5[ ]
15) Discounts & offers 1 [ ] 2 [ ] 3 [ ] 4 [ ] 5 [ ]
16) Quality of a product 1 [ ] 2 [ ] 3 [ ] 4 [ ] 5 [ ]
17) Price 1[ ] 2[ ] 3[ ] 4[ ] 5[ ]
18) Select an approximate maximum amount you would spend on a single online purchase:
a) less than rs. 250 [ ]
b) 250 – 500 [ ]
c) 500 – 1000 [ ]
d) 1000 – 5000 [ ]
e) 5000 – 10000 [ ]
f) 10000 & above [ ]
19) With whom do you purchase online ?
a) Alone [ ]
b) With friends [ ]
c) With family [ ]
d) With others [ ]

“ The one word which describes your online shopping experience “

“ -----------------------------------------------------------------------------------“

Sign : date :

Thank you for your participation …………….


questionnaire
Consumer behaviour towards online purchasing of products

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