FACEBOOK AS MARKETING TOOL AND ITS RELATIONSHIP ON THE

PERCEPTION OF MONTHLY SALES OF ONLINE SELLERS

AMONG CBMA STUDENTS AT LAGUNA STATE
POLYTECHNIC UNIVERSITY – SPCC

An Undergraduate Thesis
Presented to the
Faculty of College of Business Management and Accountancy
Laguna State Polytechnic University
San Pablo City Campus
San Pablo City

In Partial Fulfilment
of the Requirements for the Degree of
Bachelor of Science in Office Administration

NORMITA C. BOBONGO
MARISOL G. COMIA
KATE ANDREA M. LIWANAG
ERICA M. REYES
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

APPROVAL SHEET

The thesis entitled “FACEBOOK AS MARKETING TOOL AND ITS

RELATIONSHIP ON THE PERCEPTION OF MONTHLY SALES OF ONLINE
SELLERS AMONG CBMA STUDENTS AT LAGUNA STATE POLYTECHNIC
UNIVERSITY – SPCC” prepared and submitted by NORMITA C. BOBONGO,
MARISOL G. COMIA, KATE ANDREA M. LIWANAG AND ERICA M. REYES in
partial fulfillment of the requirement for the degree of BACHELOR OF SCIENCE
IN OFFICE ADMINISTRATION is hereby recommended for approval and
acceptance.

MARIA RONA D. SAHAGUN, Ed. D.

Thesis Adviser

Approved by the Committee in Oral Examination with a grade of _______.

GUILLERMO B. BRIONES DR. AGRIPINA BANAYO

Member Member

JULIETA A. SUMAGUE MINERVA MANALO

Member Member

ELAINE JOY C. APAT

Research Coordinator

Accepted and approved in partial fulfillment of the requirements for the

degree of Bachelor of Science in Office Administration.
DESIREE L. WAGAN, Ph.D
Associate Dean, CBMA

DELON A. CHING, Ed. D.

Chairperson, Research and Development Date Signed
 RESEARCH CONTRIBUTION NO.

ACKNOWLEDGEMENT

The researchers would like to express their deepest gratitude to the

following people who were behind the success and completion of this study.

To Mrs. Melinda C. Almazan, M.A Ed, the Former Associate Dean of

College of Business Management and Accountancy along with the New

Associate Dean, Ms. Desiree L. Wagan, Ph. D the researchers deeply

appreciate the deans for their given time and effort on signing approval letters for

the completion of this study.

To Ms. Elaine Jane Apat, MBA, the researchers’ Thesis B professor, for

the genuine heart, for the concern, suggestions, help and guidance. The

researchers are truly grateful for having her as their teacher who always give

time monitoring and checking their paper. A huge appreciation for her unfailing

dedication to her work as a professor.

To Dr. Agripina Banayo, their Statistician, for her patience and time

answering their messages and calls. For her dedication to her work as a

professor even though she has a busy schedule she still manages to help and

give an advice. For her valuable suggestions and ideas for the improvement of

this work and for the statistical treatment of the study that helped in the analysis

and interpretation of data.

To Ms. Ma. Rona D. Sahagun, Ed. D, the Researchers’ Adviser and

methods of research professor, for the effort and suggestions. They would like to
express how thankful they are that despite her busy schedule she still manages

to have a response to their messages.

To Mr. Guillermo B. Briones, their Subject Specialist, for his effort on

giving valuable suggestions and relevant ideas which had a great impact for the

success of this work.

To Mrs. Minerva Manalo, their Technical Editor, for having an

approachable presence, for giving time and sharing her expertise for the revision

of this work.

To Mrs. Julieta Sumague, M.A.T, their Language Critic, and Thesis A

professor, for sharing her knowledge for the betterment of this study.

To the College of Business Management and Accountancy students,

for spending their time and for being cooperative on evaluating their survey

questionnaires.

To Friends and Batchmates, who never failed to encourage and support

one another; And to the Researcher’s parents and guardians, for their

understanding, love, financial assistance, moral support and guidance that

inspired them in doing this study, who always believe in every step of the way.

This hard work was also dedicated for them.

To the Almighty God, the father, praises for His unfailing love and

provision throughout this journey. We won’t be able to complete this study

without the grace He has given to us. Through ups and downs He was able to

provide them faith and perseverance. Truly nothing is impossible with God.
 ABSTRACT

The study was focused on Facebook as a marketing tool and its

relationship on the perception of monthly sales of online sellers among CBMA

Students at Laguna State Polytechnic University – SPCC.

It aimed to determine the respondents' demographic profile based on their

age, gender, year level, offered product, types of online sellers, and monthly

sales. The result showed that Facebook as marketing tools in terms of Facebook

page, Facebook stories, and Facebook live has a significant relationship to the

Perception of Online sellers according to their monthly sales which determines

the effectiveness of Facebook as marketing tools for the online sellers.

The researchers used a self-made questionnaire to find out the

respondents’ profile and this study was limited to one-hundred (100)

respondents. The data collected were tailed, tabulated and treated statistically to

determine Facebook as a marketing tool and its relationship on the perception of

monthly sales of online sellers among CBMA Students at Laguna State

Polytechnic University – SPCC.

The researchers’ hypothesis is: There is no significant relationship

between Facebook as a marketing tool to the perception of CBMA students

according to their sales.

The majority of respondents are aged 21-23 years old. The majority of

respondents’ profile as to gender is (87) or 87% female. For the majority of

respondents’ profile as to year level are (81) or 81% third-year level. The
distribution of the respondents as to offered products is (42) or 42% of

respondents offered foods as their products. Sixty-three (63) or 63% of the

respondents as to types of online sellers are resellers. Eighty-six (86) or 86% of

the respondents are having ₱2,500-₱5,000 on their monthly sale.

Based on the findings of the study, the researchers hypothesized that

there is a significant relationship between Facebook as Marketing tool to the

perception of monthly sales of CBMA students, therefore, the hypothesis is

rejected.
 TABLE OF CONTENTS

Page

TITLE PAGE............................................................................................................i

APPROVAL SHEET...............................................................................................ii

ACKNOWLEDGEMENT........................................................................................iii

ABSTRACT............................................................................................................v

TABLE OF CONTENTS.......................................................................................vii

LIST OF TABLES..................................................................................................ix

LIST OF FIGURES.................................................................................................x

Chapter I THE PROBLEM AND ITS BACKGROUND

Introduction..........................................................................................................1

Background of the Study.....................................................................................2

Theoretical Framework........................................................................................3

Conceptual Framework.......................................................................................4

Statement of the Problem....................................................................................5

Hypothesis of the Study......................................................................................6

Scope and Limitation...........................................................................................6

Significance of the Study.....................................................................................6

Definition of Terms..............................................................................................7

Chapter II REVIEW OF RELATED LITERATURE AND STUDIES

Foreign Literature................................................................................................9

Local Literature..................................................................................................10
 Foreign studies..................................................................................................11

Local studies......................................................................................................11

Chapter III RESEARCH METHODOLOGY

Research Design...............................................................................................13

Population and Sampling Technique................................................................13

Research Instrument.........................................................................................14

Research Procedure..........................................................................................14

Statistical Tools.................................................................................................14

Data Gathering..................................................................................................15

Chapter IV PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Chapter V SUMMARY, CONCLUSION AND RECOMMENDATIONS

Summary of Findings.........................................................................................30

Significant Findings...........................................................................................31

Conclusion.........................................................................................................33

Recommendation..............................................................................................35

BIBLIOGRAPHY..................................................................................................36

APPENDICES.......................................................................................................40

Appendix A........................................................................................................40

Appendix B........................................................................................................41

Appendix C........................................................................................................42

Appendix D........................................................................................................46

CURRICULUM VITAE..........................................................................................52
 LIST OF TABLES

TABLE Page

1. Mean Perception of the Respondents in terms of Facebook Page..................22

2. Mean Perception of the Respondents in terms of Facebook Story..................24

3. Mean Perception of the Respondents in terms of Facebook Live...................25

4. Summary of Facebook as Marketing Tool........................................................26

5. Mean Perception of the Respondents in terms of Monthly sale.......................27

6. Relationship between Facebook as marketing tool and perception on the

Monthly sale of online seller.............................................................................29

 LIST OF FIGURES

FIGURE Page

1. Research Paradigm............................................................................................4

2. Distribution of the Respondents according to Age...........................................16

3. Distribution of the Respondents according to Gender.....................................17

4. Distribution of the Respondents according to Year level.................................18

5. Distribution of the Respondents according to the Offered Products................19

6. Distribution of the Respondents according to Type of Online Seller................20

7. Distribution of the Respondents according to Monthly Sales...........................21

 Chapter I

THE PROBLEM AND ITS BACKGROUND

Introduction

“No social network can match Facebook’s current momentum or broad

international customer adoption. It hosts a range of social applications and has

been the market leader in social media since April 2008.” (Treadaway & Smith,

2010) As the world’s largest social network, Facebook owns more than one

billion users all over the world now.

It was founded in 2004 by Harvard students named Mark Zuckerberg

along with Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris

Hughes. Mark Zuckerberg as CEO of Facebook said that, “Facebook was not

originally created to be a company. It was built to accomplish a social mission —

to make the world more open and connected”. Facebook as a marketing tool

could help sellers build an engagement with customers and attract potential

customers. According to Dunay & Krueger, (2010) Facebook is a platform which

satisfies marketers’ needs to take part in a conversation with customers. It

provides an open and transparent circumstance where information can flow

freely between consumers and marketers. It is considered as one of the easiest

ways to communicate with other people that could be used to promote

businesses. Therefore, Facebook as a marketing tool is worth analyzing. The

questions need to be considered is: Is Facebook an effective way for marketing?

 2

Background of the Study

Nowadays, people cannot imagine their lives without Social media.

Especially in this time of COVID-19 pandemic social media platforms like

Facebook, Instagram, Twitter and more are giving people a chance to connect

with each other across distances. Facebook became the biggest platform among

all social media. With its increased popularity, most dominant users like youth

tend to create business, sell products online and become also a reseller.

Creating a small online business could be one of the best opportunities to earn

money and save.

The researchers are also an online seller which gave us an idea about

conducting this study. They use Facebook as a marketing tool because it has

several and easiest ways to promote products such as Facebook pages,

Facebook stories and Facebook live. Facebook lets us upload pictures and

videos, post on stories and do live from our business. This can be a powerful way

to communicate with customers and potential customers, allowing them to see

the product without having to visit the premises.

 3

Theoretical Framework

Chaffey’s theory of social media marketing, looks at social media

marketing from a sociological point of view. Chaffey (2012) argued that the one-

to-one interactions on social media platforms between brands and customers

helps build long-term relationships that will in the end have financial benefit to the

business, a view also shared by Ashley and Tuten (2015).

Marketing equities theory postulates that social media marketing

strategies have an impact on various aspects of marketing including brand

equity, purchase intention, and relationship equity (Kim & Ko (2012).

 4

Conceptual Framework

Independent Variable Dependent Variable

Profile of Respondents:
Age
Gender
Year Level
Offered product
Type of online seller PERCEPTION ON THE
Monthly Sale MONTHLY SALES OF
ONLINE SELLERS
STUDENTS
Facebook as Marketing Tool
in terms of:

Facebook Page
Facebook Story
Facebook Live

Figure 1. Research Paradigm

This figure shows the independent and dependent variables. On the

independent variable it entails the Profile of the Respondents in terms of Age,

Gender, Year level, Offered product, Types of Online Seller and Monthly sale.

Facebook as Marketing Tool in terms of Facebook Page, Facebook Story, and

Facebook live. While on the dependent variable, it entails perception on the

monthly sales of online seller students.

 5

Statement of the Problem

The study aimed to determine Facebook as Marketing Tool and Its

relationship to the perception of monthly sales of online sellers among CBMA

students at Laguna State Polytechnic University – SPCC. Specifically, it seeks to

answer the following questions:

1. What is the demographic profile of the respondents according to:

1.1 Age?

1.2 Gender?

1.3 Year level?

1.4 Offered product?

1.5 Type of Online seller?

1.6 Monthly Sale?

2. How effective Facebook is as marketing tool in terms of:

2.1 Facebook Page?

2.2 Facebook Story?

2.3 Facebook Live?

3. What is the perception of online sellers among CBMA students in terms of:

3.1 Monthly Sale?

4. Is there a significant relationship between Facebook as a marketing tool to

the perception of CBMA students according to their sale?

 6

Hypothesis of the Study

1. There is no significant relationship between Facebook as a

marketing tool to the perception of CBMA students according to

their sales.

Scope and Limitation

The study was focused on determining Facebook as Marketing Tool and

Its relationship to the perception of monthly sales of online sellers among CBMA

students at Laguna State Polytechnic University – SPCC. The study was limited

only to one-hundred (100) CBMA students as respondents. In addition, this study

only looked for Facebook as a marketing tool in terms of Facebook Page,

Facebook Story, Facebook Live, along with the perception of online sellers

among CBMA Students in terms of their sale.

Significance of the Study

This will be beneficial to the following:

For the Facebook Users. It will encourage them to create or use this platform in

building their own business.

For the Entrepreneurs. To have ideas on how Facebook will be a big help on

their own business when it comes to marketing their products.

For the Bachelor of Science in Office Administration Students. It will serve

as a reference who will conduct their study about Facebook as Marketing tool

and Its relationship on the perception of monthly sales of online seller.

 7

For the Future Researchers. The result of this study would be beneficial to the

future researchers because this study can be used as their basis in conducting a

study about the Facebook as Marketing tool and Its relationship on the

perception of monthly sales of online seller.

Definition of Terms

For a better and clearer understanding, the following terms were

operationally defined:

College of Business Management and Accountancy (CBMA) students. It

refers to the students at Laguna State Polytechnic University – San Pablo City

Campus who are currently taking courses program in (1) Bachelor of Science in

Office Administration, (2) Bachelor of Science in Business Administration and (3)

Bachelor of Science in Accountancy.

Facebook. It refers to as one of the online marketing tools which actually

designed for business since it is easy to connect and share with others online.

Facebook Live. It refers to a marketing tool that uses the camera on a computer

or mobile device to broadcast real-time video in terms of selling their products.

Facebook Page. It refers to where the business or products are being displayed.

It provides information such as products, hours, location, and reviews.

Facebook Stories. It refers to another way of marketing products. The content

(photos, video, or text) shared to stories will appear at the top of the Facebook
 8

news feed. Users will simply tap a friends’ circle at the top of the app to view a

story. The post in the story being displayed lasts for 24 hours.

Monthly Sale. It refers to the monthly overall money received from rendered sold

products.

Perception on the sale. It refers to what is the perception or observation of

online sellers to their monthly sales; whether it has an increase or decrease on

their sales.
 9

Chapter II

REVIEW OF RELATED LITERATURE AND STUDIES

Foreign Literature

The term social media is defined as “a group of Internet-based

applications that build on the ideological and technological foundations of Web

2.0, and that allow the creation and exchange of user-generated content” (Kaplan

& Haenlein, 2010). Facebook is a platform which satisfies marketers’ needs to

take part in a conversation with customers. It provides an open and transparent

circumstance where information can flow freely between consumers and

marketers. Dunay & Krueger, (2010).

In an article by Taylor V., (2020) Facebook recently acquired a new

feature in 2018 that would help people to not only increase engagement but also

sales. Small business owners who use social networking sites effectively are

able to promote their businesses in powerful ways. A Facebook business page is

one of the best ways to connect with your customers and build a following for

your company. While Facebook began as a way for college students and other

young adults to connect online, it has become a staple for businesses and

community organizations. (Gregory, A. 2019).

According to Khan & Boehmer (2013), A Facebook page provides a free

channel of communication between the business and its customers. Most social

media users can create such a business fan page with great ease in a few

mouse clicks. It is a place where customers can interact directly with the

business and other fans through actions such as writing on the Facebook Wall
 10

and sending personal messages. As Facebook pages represent a free channel

of communication from business. They seek to use Facebook as a medium for

advertising, marketing, and public relations purposes (Facebook.com, 2010).

Facebook stories could be the best opportunity for brand awareness, and

strengthen their relationship with their audience. Chacon (2020). Meanwhile Live

streaming services (e.g., Facebook Live, 2010), whereby video is broadcast in

real time, have been adopted by many small individual sellers as a direct selling

tool. 

Local Literature

Arthelo P. Palma's (2016) research study, "Effectiveness of Facebook as a Free

Marketing Tool," looked at how useful Facebook is for marketing. According to

the study, articles with content on emotions and needs were used to try to

understand consumer behavior in a personal context toward posted threads on

Facebook.

In connection to this, according to findings from Noel C. Casquite's "Facebook as

an Effective Marketing Tool," consumer-respondents are typically younger

females who are either college students, have completed college, or have a

degree, and have an average household income of less than Php 20,001. The

findings also show that Facebook is moderately accepted by the respondents as

a marketing tool, a source of valuable consumer information, a venue for closing

sales or commercial agreements, and a medium of advertisement. Furthermore,

Facebook is well-liked because of the business and consumer benefits it

provides. Based on the great potential of Facebook as a marketing tool for

 11

business, it was highly recommended that organizations, particularly small

businesses that have not optimized their online profitability prospects, seriously

consider polishing their strategies to enhance their Internet presence, particularly

in Facebook and other social networking sites.

Related Studies

Foreign studies

Utilizing Facebook pages which act as public profiles, creates awareness,

builds support and provides information about a particular person, organization,

company, campaign or more directly to Facebook users. Businesses often use

these to connect people not only to their brand or products but also to people

with similar interests or ideas.

Meanwhile, according to Wang et al. (2000), Live streaming allows

shoppers to view the seller’s face and expressions, background (e.g. clothes,

furniture), as well as offered products that are not pre-recorded or edited prior to

being presented in the online store. Due to the spontaneous, interactive nature of

live streaming, viewers ask questions and receive answers from the page in

almost real time.

Local studies

A deep understanding in the advancement of technology and its

continuous innovation is now an essential part of everyday life. The wide

accessibility in the internet lead to a drastic change, the rise of social media

platforms. Social media platforms allow people to transform the communication

 12

and interaction of one another. This platform of information helps the world build

networks and online communities. Since there is an increase in the number of

the prolific users of these social media platforms worldwide, modern businesses

see these as an innovative marketing communication tool to easily attract the

online market. Aguilar, J. A., & et al. (2019). In addition, “When the customer

selects a photo of the product, the photo viewer displays the product description

and the comment section where customers can inquire about the product or

leave testimonies. In the proposed platform, the researchers designed this

section wherein the photos viewed can be zoomed and thumbnails of photos are

available in the upper left side of the screen. On the right side of the photo

viewer, product details are displayed such as price, size available and quantity to

be ordered. Relevant information shall be required from the seller to fill up once

the product is being set on the page. Yandug, J.G. et.,al, (2020).

The research study about Assessment and Improvement of Facebook

Business Platforms for Small and medium-sized enterprises in the Philippines

proved that there is a need for improvement with the current Facebook business

platform. This implies to maximize the utilization of the features offered by

Facebook and to use the settings of the platform efficiently to increase online

sales and sustain the business for the long term.

 13

Chapter III

RESEARCH METHODOLOGY

This chapter deals on methodology and procedures that applied in

conducting the study. It covers the research design, population and sampling

technique, research procedure, statistical tool and data gathering.

Research Design

The researchers used a descriptive method to collect data and information

needed to determine Facebook as a Marketing Tool and Its relationship on the

perception of monthly sales of online sellers among CBMA students at Laguna

State Polytechnic University – SPCC. According to Johada, Deutch & Cook, “A

research design is the arrangement of conditions for the collection and analysis

of data in a manner that aims to combine relevance to the research purpose with

economy and procedure.”

Population and Sampling Technique

The researchers used purposive sampling technique in which the

researchers decided what needs to be known to find people who can and are

willing to provide the information by virtue of knowledge or experience. The

researchers used an online survey through google form to distribute

questionnaires among CBMA students of Laguna State Polytechnic University

San Pablo City Campus. A common way used in this method was by simply
 14

sharing a link to a survey on a website. There will be a total of 100 respondents

which were purposely selected for the study.

Research Instrument

The research tool used is an online survey questionnaire prepared by the

researchers. It contains 3 parts; (1) the first part was the profile of respondents,

(2) the second part was Facebook as a Marketing Tool and (3) the third part was

the perception on the monthly sales of online sellers wherein it was rated using 4

Likert scales.

Research Procedure

The researchers utilized primary and secondary data. For the primary

data, the researchers gathered the collected data from a survey questionnaire.

For the secondary data, the researcher used the internet to visit websites and

find information needed for the study.

Statistical Tools

For the analysis and interpretation of data, the researchers used 4 points

Likert scale for the interpretation of data.  The variables described as:

4-Strongly Agree, 3-Agree, 2-Disagree, 1-Strongly Disagree

To determine the profile of the respondents in terms of age, gender, year

level, offered products, type of online seller and monthly sale, the researchers

used frequency count and percentage frequency distribution.

 15

The researchers also used weighted mean to the data that has been

gathered through survey questionnaires.

Pearson Product Moment Correlation Coefficient (Pearson r.) was used to

determine the relationship between variables.

Data Gathering

In order to build a comprehensive background for the study, the

researchers created various procedures and techniques on gathering data. They

gathered information from articles, books and websites through the use of

internet.
 16

Chapter IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents the data gathered, the results of the statistical

analysis and interpretation of findings are presented in illustrative charts and

tables.

Profile of the Respondents

The respondents of the study were one-hundred (100) CBMA students of

Laguna State Polytechnic University – San Pablo City Campus. Their frequency

distribution was according to Facebook as a Marketing Tool and Its Relationship

on the Perception of Monthly sales of Online sellers.

18-20 years old 21-23 years old 24-26 years old 27-29 years old

1 2
1% 2%
28
28%

69%

69

Figure 2. Distribution of the Respondents according to Age

 17

Figure 2 shows the Frequency and Percentage Distribution according to

Age. Most of the respondents belong to age bracket 21-23 years old with the

frequency of 69 and a percentage of 69, followed by 18-20 years old with the

frequency of 28 and a percentage of 28, 27-29 years old with the frequency of 2

and a percentage of 2, and 24-26 years old with a frequency of 1 and a

percentage of 1. Most of the surveyed CBMA students are 21-23 years old with

69% of the general percentage and it shows that at a very young age they

decided to start a small business on their own.

Male Female

13
13
13%

87%

87

Figure 3. Distribution of the Respondents according to Gender.

Figure 3 shows the distribution of respondents according to gender with

females having a frequency of 87 and a percentage of 87 and males with a

frequency of 13 and a percentage of 13. Most of the respondents are female with
 18

87%, it shows that female CBMA students in Laguna State Polytechnic University

have a mindset of becoming an entrepreneur in a long run.

First Year Second Year Third Year

9%
10%

81%

Figure 4. Distribution of the Respondents according to Year level

Figure 4 shows the distribution of the respondents according to their year

level. Third year students of CBMA got a frequency of 81 and a percentage of 81,

second year students with a frequency of 10 and a percentage of 10, and first

year students with a frequency of 9 and a percentage of 9. This shows that most

of the students from third year college proceed on starting a small business that

would help them get financial support from their business.

 19

Foods Clothes Bags Shoes Make ups Skin care products Others

7 6

4 6% 42
7%
4%
42%

41%

41

Figure 5. Distribution of the Respondents according to the Offered Products

Figure 5 shows the distribution of the respondents according to their

offered products. Most of the respondents are selling Foods with a frequency of

42 and a percentage of 42, followed by Clothes with a frequency of 41 and a

percentage of 41, Skin care products with a frequency of 7 and a percentage of

7, 6 of the respondents sell other products with a percentage of 6, some are

selling makeups with a frequency of 4 and a percentage of 4. This shows that

most Online Sellers are selling foods to provide the needs of the customers and

to have the most demand in times of this New Normal setting.

 20

Dealer Online Seller Reseller

10
27
27 10%
27%

63%

63

Figure 6. Distribution of the Respondents according to Type of Online Seller

Figure 6 shows the distribution of the respondents according to the type of

online seller. Most of the respondents are Online Seller with a frequency of 63

and a percentage of 63, 27 respondents are Dealers with a percentage of 27,

and 10 of the respondents are Resellers with a percentage of 10. Being an

Online Seller is the most convenient and the fastest way of selling the products, it

is the reason why the students prefer to be one.

 21

₱ 2,500-₱5,000 ₱ 5,001-₱7,500 ₱ 7,501-₱10,000 ₱ 10001 - a bove

2 4
8
2%
8% 4%

86%

86

Figure 7. Distribution of the Respondents according to Monthly Sales

Figure 7 shows the distribution of the respondents according to monthly

sales. Most of the Online Sellers have ₱2,500-₱5,000 on their monthly sales with

a frequency of 86 and a percentage of 86, ranging from ₱5,001-₱7,500 have a

frequency of 8 and a percentage of 8, online sellers who have a monthly sale of

₱10,001-above have a frequency of 4 and a percentage of 4, and 2 percent of

them have a monthly sale of ₱7,501-₱10,000 with a frequency of 2. This shows

that sales of an online seller rely on the consumers’ engagement. The amount of

income that an online seller will base on what products does a consumer often

avail online.
 22

Facebook as Marketing Tool

Table 1.
Mean Perception of the Respondents in terms of Facebook Page.

Standard
Indicators Mean Interpretation
Deviation
1.    It is easier to
interact with
customers if I
3.52 0.674 Strongly Agree
have Facebook
page for my
business.
2.    I often post to 3.39 0.695 Strongly Agree
3.    It is a low-cost
3.25 0.869 Strongly Agree
marketing tool.
4.    It helps my
business to gain
3.51 0.659 Strongly Agree
insights from my
customers.
5.    I gain trusted 3.40 0.682 Strongly Agree
Overall-mean 3.41 0.72 Strongly Agree
Legend:
3.25- 4.00 = Strongly Agree
2.50 – 3.24 = Agree
1.75 - 2.49 = Disagree
1.00- 1.74 = Strongly Disagree

Table 1 shows the mean perception of the respondent in terms of

Facebook page. Indicator 1 has the highest mean of 3.52 which means,

respondents considered Facebook page as it is easier to interact with customers

if they have Facebook page for their business, while indicator 3 got the lowest
 23

mean which means Facebook page is not a low-cost marketing tool. According to

Khan & Boehmer (2013), A Facebook page provides a free channel of

communication between the business and its customers. Most social media

users can create such a business fan page with great ease in a few mouse

clicks. A Facebook page is a place where customers can interact directly with the

business and other fans through actions such as writing on the Facebook Wall

and sending personal messages.

As Facebook pages represent an official channel of communication from

business. They seek to use Facebook as a medium for advertising, marketing,

and public relations purposes (Facebook.com, 2010).

Table 1 got an overall mean of 3.41 and standard deviation equivalent to

0.72 with an interpretation of “Strongly Agree”.

Table 2.
Mean Perception of the Respondents in terms of Facebook Story.
Standard
Indicators Mean Interpretation
Deviation
1.    I often post on
a Facebook
story to get views
3.39 0.79 Strongly Agree
from audience
about my
products.
2.    I create quick
videos to
3.25 0.845 Strongly Agree
promote my
products.
3.    I can make
the viewers ask
and message
me directly about 3.46 0.702 Strongly Agree
the specific
product I am
posting.
4.
4.       II add
add filters
filters
and effects to
and
images of my
effects to 3.13 0.96 Agree
images
product to of attract
my 3.13 0.96 Agree
product to attract
buyers.
buyers.
5.    I create poll
insights about 2.99 0.904 Agree
new products I
may introduce.
24
Overall-mean 3.24 0.84 Agree
Legend:
3.25- 4.00 = Strongly Agree
2.50 – 3.24 = Agree
1.75 - 2.49 = Disagree
1.00- 1.74 = Strongly Disagree

Table 2 shows the mean perception of the respondents in terms of

Facebook Story. Indicator 3 has the highest mean of 3.46 which means online

sellers can make the viewers ask and message them directly about the specific

product they were posting. While indicator 5 got the lowest mean of 2.99 which

means creating poll for viewers to get insights about new products an online

seller may introduce are seldom. According to Chacon (2020), Facebook story

could be the best opportunity for brand awareness, and strengthen their

relationship with their audience. In addition, advertising in stories has proven to

drive valuable business outcomes. In the Ipsos survey, 62% of people said they

became more interested in a brand or product after seeing it in a story.

Table 2 got an overall mean of 3.24 and standard deviation equivalent to

0.84 with an interpretation of “Agree”.

 25

Table 3.
Mean Perception of the Respondents in terms of Facebook Live

Legend:

3.25- 4.00 = Strongly Agree

2.50 – 3.24 = Agree
1.75 - 2.49 = Disagree
1.00- 1.74 = Strongly Disagree

Table 3 shows the mean perception of the respondents in terms of

Facebook live. Indicator 5 has the highest mean of 3.36 which means live selling

through Facebook is an effective way of marketing products. While indicator 1

got the lowest mean, which means most online sellers don't do live selling.

According to Wang et al . (2000), Live streaming allows shoppers to view the

seller’s face and expressions, background (e.g. clothes, furniture), as well as

 26

offered products that are not pre-recorded or edited prior to being presented in

the online store. Due to the spontaneous, interactive nature of live streaming,

viewers ask questions and receive answers from the page in almost real time.

Table 3 got an overall mean of 3.21 and standard deviation equivalent to

0.88 with an interpretation of “Agree”.

Summary of Facebook as Marketing Tool

Table 4.

Legend:
3.25- 4.00 = Strongly Agree
2.50 – 3.24 = Agree
1.75 - 2.49 = Disagree
1.00- 1.74 = Strongly Disagree

Table 4 shows that Facebook page has the highest mean because

Facebook page makes it easier for online sellers to have an interaction with

customers when it comes to their business. It is a low-cost marketing tool; it

helps gain trusted buyers and customers as well as insights from them. Page

allows a business to consolidate its business updates in one place and engage

with followers through posts, polls, questions, lives and events. (Pallavi Tyagi,

2021).
 27

Table 4 got an overall mean of 3.29 with an interpretation of “Strongly

Agree”.

Perception on the Monthly Sale of Online Sellers students

Table 5.
Mean Perception of the Respondents in terms of Monthly sale.

Legend:
3.25- 4.00 = Strongly Agree
2.50 – 3.24 = Agree
1.75 - 2.49 = Disagree
1.00- 1.74 = Strongly Disagree

Table 5 shows the mean perception of the respondents in terms of

monthly sale. Indicator 5 has the highest mean of 3.49 which states, “Posting

regularly on my Facebook page, Facebook story and Facebook live helps my

 28

business to make higher sales monthly.” While indicator 4 got the lowest mean of

3.21 which states, “Facebook live helps increase my monthly sales.” In an article

by Victoria Taylor (2020), Facebook recently acquired a new feature in 2018 like

Facebook stories that would help people to not only increase engagement but

also sales.

According to Erdur, (2016) Online marketing is a pervasive strategy for

increasing sales leading to more revenue for businesses, and more visibility to

products and services further increases sales.

It is one of the most effective ways an organization can be engaged with

on the network as it can be linked from other websites and even advertised within

Facebook itself. This means that through a page, an organization has more

opportunities to reach consumers, which possibly leads to increased sharing of

information and increased sales. (Al-Ghamdi et al., 2014)

Table 5 got an overall mean of 3.34 and standard deviation equivalent to

0.73 with an interpretation of “Strongly Agree”.

Test of Relationship
 29

Table 6.
Relationship between Facebook as marketing tool and perception on the Monthly
sale of online seller.

**. Correlation is significant at the 0.01 level (2-tailed).

Table 6 presents Facebook as a marketing tool in terms of Facebook

page, Facebook story and Facebook live. It appears that the r-value for

Facebook page was .736 which is interpreted as significant. It signifies that the

Facebook page has been effectively used by CBMA students to sell products

among customers online which gives benefit and an opportunity to earn money

for their financial matters and help increase sales.

In terms of Facebook story, the r-value for Monthly sales was .714** which

is interpreted as significant. It signifies that Facebook stories could be one of the

ways of promoting the products, it gives the customers time to view the products

and have an immediate response from the sellers.

Meanwhile, in terms of Facebook live the r-value for Monthly sales

was .690** which is interpreted as significant. It signifies that Facebook live is an

effective way of marketing products. Through visibility of the product, it allows

viewers to ask questions and receive answers from the page in almost real time

that helps increase sales.

 30

Chapter V

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

This chapter presents the summary of the findings, conclusions and

corresponding recommendation based on the result of the study.

Summary of Findings

The following are the findings of the study:

This study was undertaken to determine Facebook as Marketing Tool and

Its relationship to the perception of monthly sale of online sellers among CBMA

students at Laguna State Polytechnic University.

This study answered the following questions: What is the demographic

profile of the respondents according to: Age, Gender, Year Level, Offered

Products, Type of Online Seller, and Monthly Income? How effective Facebook is

as a marketing tool in terms of Facebook Page, Facebook Story, and Facebook

Live? What is the perception of online sellers among CBMA students in terms of

Monthly Sales? Is there a significant relationship between Facebook as a

marketing tool to the perception of CBMA students in terms of their sale? This

study was limited to (100) one-hundred CBMA Online Sellers.

 31

Significant Findings

Based on the data gathered the following findings are revealed:

1. Profile of the Respondents

Age. Many of the respondents belong to the age bracket 21-23 years,

specifically 69 of them. Respondents age from 18-29 years old had 28

responses. The 2 respondents were from the age bracket 27-29 years old. And 1

of the respondents were from the age of 24-26 years old.

Gender. Majority of the respondents are female, specifically 87 of them; and

13 of the respondents are male.

Year Level. Respondents from Third Year CBMA students had a response of

81; Second Year students had 10 responses; and 9 of the respondents were

from First Year CBMA students.

Offered Products. Respondents that offered Foods were 42; the 41 of the

respondents offered Clothes as their products. The 7 of the respondents offered

skin care products; other products were offered by 6 respondents. Lastly, 4 of the

respondents offered make-ups; and none of them offered bags and shoes as

their products.

Type of Online Seller. Respondents who are Online sellers are 63; the 27 of

the respondents are Resellers; and 10 of the respondents are Dealers.

Monthly Sales. Many of the respondents are having a monthly sale that

ranges from ₱ 2,500-₱5,000, specifically 86 of them. Eight (8) of the respondents

 32

have ₱5,001-₱7,500 of monthly sales; and 4 of them have a monthly sale of

₱10,001 – above. Only 2 of the respondents are having ₱7,501-₱10,000 as their

monthly sale.

2. Effectiveness of Facebook as Marketing Tool

Facebook Page. The respondents have an overall mean of 3.41 with an

interpretation of Strongly Agree.

Facebook Story. The respondents have an overall mean of 3.24 with an

interpretation of Agree.

Facebook live. The respondents have an overall mean of 3.21 with an

interpretation of Agree.

3. Perception of Online Sellers

Monthly Sales. The respondents have an overall mean of 3.34 with an

interpretation of Strongly Agree.

4. Significant Relationship between Facebook as Marketing Tool and

Perception on Monthly Sales

As to Facebook Page the r - value is .736 **, hence rejected. This means,

Facebook Page is significantly related to the perception of monthly sales of

online sellers.

As to Facebook Story, the r - value is .714 **, hence rejected. This means that

Facebook Story is significantly related to the perception of monthly sales of

online sellers.
 33

As to Facebook Live, the r - value is .690**, hence rejected. This means,

Facebook Live is significantly related to the perception of monthly sales of online

sellers.

Conclusion

Based on the findings of the study, the researchers hypothesized that

there is a significant relationship between Facebook as Marketing tool to the

perception of monthly sales of CBMA students. Therefore, the hypothesis is

rejected.

The result of the study signifies that there is a relationship between the

two variables: Facebook as marketing tool and the perception of CBMA students

according to their sales. For the summary of Facebook page, Facebook story

and Facebook live as marketing tool, it has an overall mean of 3.29 with an

interpretation of “Strongly Agree” which means Facebook as marketing tool is an

effective way of selling products. Meanwhile, the Perception on the Monthly sale

of Online seller got an overall mean of 3.34 and standard deviation equivalent to

0.73 with an interpretation of “Strongly Agree” which means they were able to

identify if there is an increase among their monthly sales for using Facebook as

marketing tool.

On the test relationship between variables, it appears that the r-value for

Facebook page was .736 which is interpreted as significant. It signifies that the

Facebook page has been effectively used by CBMA students to sell products

among customers online which gives benefit and an opportunity to earn money

for their financial matters and help increase sales. The r-value for Facebook story
 34

was .714** which is interpreted as significant. It signifies that Facebook stories

could be one of the ways of promoting the products because it gives the

customers time to view the products and have an immediate response from the

sellers which helps increase the monthly sales of online sellers. The r-value for

Facebook live was .690** which is interpreted as significant as well. It signifies

that Facebook live is an effective way of marketing products. Through visibility of

the product, it allows viewers to ask questions and receive answers from the

page in almost real time that helps increase sales. As a result, Facebook has

been effectively used by CBMA students on selling their products and were able

to determine their perception according to their sales. This means that, Facebook

is really an effective marketing tool in terms of Facebook page, Facebook live

and Facebook story for online sellers among CBMA students.

In addition, based on the survey conducted among CBMA students at

Laguna State Polytechnic University – San Pablo City Campus, most of the

students are online sellers from Bachelor of Science in Office Administration

program specifically from third-year level. Subjects taken at their course related

to business were being used and apply even with the time management. All the

responds from CBMA students are useful and in a positive way which claimed

that online selling is not a hindrance to their studies. Instead, it is an

encouragement and opportunity for them to make profits and support their

personal expenses. Online sellers were able to comply into their school

requirements; activities or assessment based on the observation we had towards

our classmates who are also online sellers.

 35

Recommendation

In the light of findings and conclusions of the study, the following

recommendations are offered.

1. To the Facebook users. Aside from using Facebook as a way of

communicating, this study may encourage and inspire them to create and

start their own business in this platform.

2. To the Entrepreneurs. This study may help them to use Facebook page,

Facebook story and Facebook live to promote their businesses since

Facebook platform has lots to offer which will benefit business to grow and

increase sales. This will also help them build out a good relationship within

their customers.

3. To the College of Business, Management and Accountancy Students.

Since their course was inclined with business, this will give them ideas on

how to start and build their own path. This may also serve as reference for

those who will conduct their study about Facebook as Marketing tool and

its relationship on the perception of monthly sale of online sellers.

4. To Future Researchers. Building upon findings of their research, these

may relate to findings of their study and hopefully this study could be a

useful reference.
 36

BIBLIOGRAPHY

A. Books, Journals, Articles

Aguilar, P. R., & Kollef, M. H. (2019). Social Media Marketing: Impact of

Facebook Commercial Communications to the College of Business
Administration students of Polytechnic University of the Philippines. 155(4),
668–669. https://doi.org/10.1016/j.chest.2018.11.017

Al-Hadban, N., AL-Ghamdi, H., Al-Hassoun, T., & Hamdi, R. (2014). The

effectiveness of Facebook as a marketing tool (Saudi Arabia case study).
INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION
TECHNOLOGY, 10(2), 1815-1827. https://doi.org/10.24297/ijmit.v10i2.637

Ashley, C., & Tuten, T.L. (2015). Creative Strategies in Social Media Marketing:
An Exploratory Study of Branded Social Content and Consumer
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Casquite, N. C. (2012). Facebook as an Effective Marketing Tool. The Paulinian

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Chacon, B. (2020, December 16). The ultimate guide to Facebook stories in

2021. Later: the social media scheduler & link in bio
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Chaffey, D., & Ellis-Chadwick, F. (2012). Digital marketing. Pearson Higher Ed.

Craig, K. (2011). Facebook and College Students: Is Marketing Effective.

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https://trace.tennessee.edu/utk_chanhonoproj/1468/

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John Wiley & Sons.

Erdur, İ. S. (2016). Changing trends in advertising and online strategies: A

systematic review of online advertising. INTERNATIONAL REFEREED
JOURNAL OF MARKETING AND MARKET RESEARCHES, (8).
https://doi.org/10.17369/uhpad.2016821931
 37

Kane, G. (2015). Enterprise Social Media: Current Capabilities and Future

Possibilities. MIS Quarterly Executive, 14(1).
https://aisel.aisnet.org/misqe/vol14/iss1/3/

Kaplan, A., & Haenlein, M. (2010). Rulers of the world, unite! The challenges and
opportunities of artificial intelligence. Business Horizons, 53(1).
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Khan, M. L. (2013). Small business use of Facebook for marketing: The case of a
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Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance

customer equity? An empirical study of luxury fashion brand. Journal of
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Munsayac, J. (2019, October). Influence of Social Media Marketing

Communications among Young Consumers. ResearchGate
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Media_Marketing_Communications_among_Young_Consumers

Neti, S. (2011). SOCIAL MEDIA AND ITS ROLE IN MARKETING.

In International Journal of Enterprise Computing and Business Systems.
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Pallavi, T. (2021, February 4). Top tips to boost your business on

Facebook. Business 2
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boost-your-business-on-facebook-02384143

Shigella, J., Yandug, G., Marie, D., De Francia, B., & Paulo, J.
(2020). Assessment and Improvement of Facebook Business Platforms for
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http://www.ieomsociety.org/ieom2020/papers/363.pdf

Taylor, D. G., Lewin, J. E., & Strutton, D. (2011). Friends, fans, and followers: Do

ads work on social networks? Journal of Advertising Research, 51(1), 258-
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Treadaway, C., & Smith, M. (2010). Facebook marketing: An hour a day

(1st ed.). John Wiley and Sons.

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web retail marketplace. Internet Research, 10(5), 374-384.
https://doi.org/10.1108/10662240010349381
 39

B. Websites

Facebook. (2017, May 17). https://www.facebook.com

Facebook. (2018, September 26). Introducing Facebook stories ads. Facebook

for Business. https://www.facebook.com/business/news/introducing-
facebook-stories-ads?rdr&_rdc=2&_rdr

Gregory, A. (2019). Why you need a Facebook page for your small business.
The Balance Small Business. https://www.thebalancesmb.com/facebook-
pages-for-business-2951737

Palma, A. P. (2016, December 16). (PDF) Effectiveness of Facebook as a free

marketing tool.
ResearchGate.https://www.researchgate.net/publication/315574427_Effec
tiveness_of_Facebook_as_a_free_marketing_tool

Taylor, V. (2020, June 17). 7 amazing ways Facebook stories can increase
engagement & sales. Business 2 Community.
https://www.business2community.com/facebook/7-amazing-ways-
facebook-stories-can-increase-engagement-sales-02320270
 40

APPENDICES

Appendix A

Letter to the Dean

Republic of the Philippines

Laguna State Polytechnic University
Province of Laguna

Date: December 7, 2020

Mrs. Melinda C. Almazan, MA. Ed.

Associate Dean CBMA

Greetings in the name of the Lord Jesus Christ!

The undersigned third year students of Laguna State Polytechnic University San
Pablo City Campus, taking up Bachelor of Science in Office Administration are
presently conducting a study titled, “FACEBOOK AS MARKETING TOOL AND
ITS RELATIONSHIP ON THE PERCEPTION OF MONTHLY SALES OF
ONLINE SELLERS AMONG CBMA STUDENTS AT LAGUNA STATE
POLYTECHNIC UNIVERSITY - SPCC”. In relation to this, they would like to ask
permission here on your office to distribute a questionnaire to the students of
College of Business Management and Accountancy (CBMA) from first year-
fourth year level.
Thank you very much and God bless!
Respectfully Yours,
Bobongo, Normita C.
Comia, Marisol G.
Liwanag, Kate Andrea M.
Reyes, Erica M.
Noted by:

Ma. Rona D. Sahagun, Ed.D.

Research Adviser
Approved by:

MELINDA C. ALMAZAN, M.A. Ed

Associate Dean, CBMA
 41

Appendix B

Letter to the Respondents

Republic of the Philippines

Laguna State Polytechnic University
Province of Laguna

Date:

Dear Respondents,
Greetings!
This is in connection with our study at the Laguna State Polytechnic University
titled, “FACEBOOK AS MARKETING TOOL AND ITS RELATIONSHIP ON THE
PERCEPTION OF MONTHLY SALES OF ONLINE SELLERS AMONG CBMA
STUDENTS AT LAGUNA STATE POLYTECHNIC UNIVERSITY - SPCC”. In
line with this, they are glad to have your response to the attached questionnaire
as honestly and completely as possible. The information gathered from you will
be highly essential for the successful realization of their study.

You will be assured that it will be kept confidential and it will be used exclusively
for this study.

Respectfully yours,
Bobongo, Normita C.
Comia, Marisol G.
Liwanag, Kate Andrea M.
Reyes, Erica M.
Noted by:

Ma. Rona D. Sahagun, Ed.D.

Research Adviser

Approved by:

MELINDA C. ALMAZAN, M.A. Ed

Associate Dean, CBMA
 42

Appendix C

Survey Questionnaire

FACEBOOK AS MARKETING TOOL AND ITS RELATIONSHIP ON THE

PERCEPTION OF MONTHLY SALES OF ONLINE SELLERS AMONG CBMA
STUDENTS AT LAGUNA STATE POLYTECHNIC UNIVERSITY - SPCC

Note: The lists below are questions which are designed to determine the
relationship of Facebook as a marketing tool and your perception about monthly
sales. Any information obtained in connection with this study that can be
identified with you will remain confidential.

I. Personal Information

Direction: Fill in the following information

Name (optional): _______________

Age: 18 – 20 years old

21 – 23 years old
24 – 26 years old
27 – 29 years old
Gender:
_____ Male
_____ Female

Year level: _________________

Offered products:

Foods
Clothes
Bags
Shoes
Make ups
Skin care products
Others
 43

Type of Online Seller:

Dealer
Online Seller
Reseller

What is your monthly sale?

₱ 2,500-₱5,000

₱ 5,001-₱7,500

₱7,501-₱10,000

₱10,001-above?

II. Facebook as Marketing tool in terms of Facebook page, Facebook

Story and Facebook Live.
Direction: Fill in the space provided with enough information that suits
your knowledge. Rate it by putting a check (/) on the space provided.
(4-Strongly Agree; 3-Agree; 2-Disagree; 1-Strongly Disagree)
44
 45

III. PERCEPTION ON THE MONTHLY SALES OF ONLINE SELLERS

STUDENTS

Direction: Rate it by putting a check (/) on the space provided.

(4-Strongly Agree; 3-Agree; 2-Disagree; 1-Strongly Disagree)
 46

Appendix D

Raw data

Profile of the Respondents

Test of Facebook as Marketing Tool in terms of Facebook page, Facebook

story and Facebook live.

**. Correlation is significant at the 0.01 level (2-tailed)

47
48
49
50
51
 52

CURRICULUM VITAE

Bobongo, Normita C.

267 Ruliog Compound 1 Brgy. San Isidro Calauan, Laguna

09066510381
normitabobongo08@gmail.com

Personal Information
Age: 22 Height: 5’2
Birthday: November 8, 1998 Weight: 120 lbs.
Birthplace: Tabon Binangonan, Rizal Nationality: Filipino
Civil Status: Single Language:
Filipino/English
Religion: Born Again Christian

Educational Background
Primary
San Isidro Elementary School
San Isidro Calauan, Laguna
(A.Y 2008-2012)
Secondary
Dayap Integrated High School
Brgy. Kanluran Calauan, Laguna
(A.Y 2016-2018)
Dayap National High School Calauan-Annex
Brgy. Kanluran Calauan, Laguna
(A.Y 2012-2016)
Tertiary
Laguna State Polytechnic University San Pablo City Campus
 53

Del Remedio San Pablo, Laguna

Bachelor of Science in Office Administration (2018-Present)

Work Experience
On-the-Job Training
LSPU San Pablo City Campus
Accounting Office
October-December 2019

Panopio Law Office

Maitim Bay, Laguna
February-March 2020

Special Program for Employment of Students (SPES)

Calauan City Hall
May-July 2019

Skills
● Computer-literate
● Able to finish tasks on time.
● Able to maintain healthy and cooperative relationship with colleagues.

Character References
Joi Malveda Chan
Accounting Office
Calauan Municipal Hall
09270348035

Raquel B. Durante
Teacher II Dayap National Integrated High School
Calauan, Laguna
09614011629

I hereby confirm that the information contained in this application is true

and correct to the best of my knowledge and belief.

__________________
NORMITA C. BOBONGO
 54

Comia, Marisol G.
Bgry. Cabay Tiaong Quezon
0955-983-6437
marisolcomia9@gmail.com

Personal Information
Age: 20 Height: 5
Birthday: June 13, 2000 Weight: 53 kgs.
Birthplace: San Pablo City, Laguna Nationality: Filipino
Civil Status: Single Language:Filipino/English
Religion: Roman Catholic

Educational Background
Primary
Cabay Elementary School
Brgy. Cabay Tiaong Quezon
(A.Y 2006-2012)
Secondary
University of Perpetual Help System Dalta - Molino Campus
3 Molino Rd, Molino III, Bacoor, Cavite
(A.Y 2016-2018)

Cabay National High School

Brgy. Cabay Tiaong Quezon
(A.Y 2012-2016)
Tertiary
Laguna State Polytechnic University San Pablo City Campus
 55

Del Remedio San Pablo, Laguna

Bachelor of Science in Office Administration (2018-Present)

Work Experience
On-the-Job Training

LSPU San Pablo City Campus

Accounting Office
October-December 2019

Panopio Law Office

Maitim Bay, Laguna
February-March 2020

Skills
● Reading
● Communication Skills
● Learn very quickly

Character References

Mr. Rowell Marquina

Senior High School Teacher
Dasmariñas Cavite
09154890655

Angelita Bautista
Teacher II Cabay National High School
Cabay Tiaong Quezon
0950-445-3560

I hereby confirm that the information contained in this application is true

and correct to the best of my knowledge and belief.

____________________
MARISOL G. COMIA
 56

Liwanag, Kate Andrea M.

Brgy. San Juan Tiaong Quezon

09754307519
kateandrealiwanag75@gmail.com

Personal Information
Age: 20 Height: 5’2
Birthday: June 22, 2000 Weight: 45 kgs.
Birthplace: Brgy. San Juan Tiaong, Quezon Nationality: Filipino
Civil Status: Single Language:
Filipino/English
Religion: Roman Catholic

Educational Background
Primary
San Juan Elementary School
Brgy. San Juan Tiaong Quezon
(A.Y 2006-2012)
Secondary
Asian Institute of Technology and Education
Tiaong Quezon
(A.Y 2016-2018)

Cabay National High School

Brgy. Cabay Tiaong Quezon
(A. Y 2012-2016)
 57

Tertiary
Laguna State Polytechnic University San Pablo City Campus
Del Remedio San Pablo, Laguna
Bachelor of Science in Office Administration (2018-Present)

Work Experience
On-the-Job Training

LSPU San Pablo City Campus

Cashiers Office
October-December 2019

Silang Law Office

Tiaong, Quezon
February-March 2020

Skills
● Oral and written communication skills.
● Fast learner.
● Time management skills.

Character References

Angelita Bautista
Teacher II Cabay National High School
Cabay Tiaong Quezon
0950-445-3560

Antonio Ramirez
Barangay Captain
Brgy. San Juan Tiaong, Quezon
0951-858-1319

I hereby confirm that the information contained in this application is true

and correct to the best of my knowledge and belief.

__________________________
KATE ANDREA M. LIWANAG
 58

Reyes, Erica M.

Purok 5, 603 Brgy. Puypuy Bay, Laguna

0907-568-6363
reyeserica001@gmail.com

Personal Information
Age: 20 Height: 5’3
Birthday: March 13, 2000 Weight: 100lbs.
Birthplace: Bay, Laguna Nationality: Filipino
Civil Status: Single Language:
Filipino/English
Religion: Roman Catholic

Educational Background
Primary
PUYPUY ELEMENTARY SCHOOL
Brgy. Puypuy Bay, Laguna
2011-2012

Secondary

CARD MRI DEVELOPMENT INSTITUTE INC.

Brgy. Tranca Bay, Laguna
Accountancy Business and Management
2017-2018

MASAYA NATIONAL HIGH SCHOOL

Brgy. Masaya Bay, Laguna
2015-2016

Tertiary
Laguna State Polytechnic University San Pablo City Campus
Del Remedio San Pablo City, Laguna
Bachelor of Science in Office Administration (2018-Present)
 59

Work Experience
On-the-Job Training

LSPU San Pablo City Campus

Accounting Office
October-December 2019

Panopio Law Office

Maitim Bay, Laguna
February-March 2020

CARD MRI HIJOS TOURS INC.

San Pablo City
January 2018

Skills
● Computer literate
● Flexibility
● Work ethic

Character References

Kgg. Cerillo Ilagan

Former Barangay Captain
09075073342

Kgg. Cecile Ortiz

Barangay Councilor
09279629747

Mr. Bryan Alden San Jose

Senior High School Class Adviser
09481574436

I hereby confirm that the information contained in this application is true

and correct to the best of my knowledge and belief.
 60

__________________
ERICA M. REYES