Justin Gatlin: Business Director
Justin Gatlin: Business Director
Justin Gatlin: Business Director
Business Director
SKILLS
2009-09 - Marketing Manager
P&L Management 2013-03 Ogilvy
Planned and executed all marketing campaigns and sales support
for two product lines of two separate companies representing
Mergers and Acquisitions various vertical markets and positions.
Sold product lines through a dealer network, competitive bids to
contractors and directly to end-users.
Marketing campaigns included trade shows, display advertising,
Legal Structure Optimization direct mail, public relations, internet marketing, and call center
management.
Evaluated and planned print and electronic advertising and
collateral and managing external ad agency resources.
Operations & General Re-organized and trained a national dealer network to help
Management increase sales.
Developed and implemented website improvements, improved
product literature, demonstration videos and product images,
tradeshow demonstrations and WebEx web conferencing.
Corporate Debt/Capital
Created budgets and tracking mechanisms.
Structuring Solved sales support issues, resulting in an increase in sales
department performance.
Led company transition into web-based and online marketing
programs, including Google Pay per click campaigns, and initiated
Marketing/Sales/Operations/
email marketing campaigns which increased response rates and
Product Development tracking capabilities while reducing the overall cost per inquiry
versus traditional direct mail efforts.
EDUCATION
INTERESTS
2003 - 2005 Master of Business Administration
Hiking
Harvard University
Fishing
Traveling
Mountain Climbing 2000 - 2003 Bachelor of Business Administration - Marketing
University of Texas