The Influence of K-Pop
The Influence of K-Pop
The Influence of K-Pop
Researchers:
Albert Liclican
Rafunzell Sumaoang
Research Teacher:
Margarette P. Diaz
SY: 2018-2019
APPROVAL SHEET
This research study entitled “The Influence of K-pop to teenagers in Naguilian National
High School” prepared by Lennon John Gomez, Albert Liclican, Kaye Alexis Corpuz, Anjill
Mae Murray Piloy, Shiera Mhae Rillorta and Rafunzell Sumaoang in partial fulfillment of the
requirements for the subject Practical Research 1, has been examined and is recommended for
Approved by:
MARGARETTE P. DIAZ
Research Adviser
Accepted and approved in partial fulfillment of the requirements for the subject Practical
Research 1.
BELLA S. ABERIN
For this research to be made possible, knowledge, time, and wisdom were spent. The
researchers acknowledge that without the help of others, it would not be possible to finish this
research.
The researchers would like to extend their deepest gratitude to everyone who encouraged,
motivated, guide and helped the researchers during the conduct of their research study.
The researchers dedicated this study entitled,” The Influence of K-pop to teenagers in
Naguilian National High School”, first of all to the Almighty God in guiding them through their
The researchers’ appreciation to their parents who supported them emotionally and
financially, to Niño Felipin Pataray who help the researchers when they are perplexed in creating
this manuscript, to the respondents who willingly participated for the accomplishment of this
study, to their research teacher, Ma’am Margarette Diaz, who gave them necessary knowledge
and wisdom and to their friends who unceasingly encouraged them to finish their study.
The researchers dedicate this research to the one above, our Almighty God who gave
them wisdom, knowledge, strength, and patience to pursue this study and for the guidance to
To their beloved parents and teachers who have been their sources of inspiration and who
gave them discipline to tackle their task with determination. Without their love, support, and
To their friends and co-ARMYs who showed support and constantly embolden them.
To Bangtan Sonyeondan (BTS), the one who inspired them to tackle this topic, who
indeed encouraged them to love and believe to their selves and capabilities.
Lastly, the researchers would like to dedicate this for all the people especially to those
who like K-pop and passionately support their idols. Moreover, to those who misjudge and make
This study entitled “The Influence of K-pop to teenagers in Naguilian National High
School” was conducted at Naguilian National High School during the school year of 2018-2019.
The research sought to understand how K-pop influence Filipino teenagers’ lifestyle,
social life, decision-making in terms of fashion and music, and to discern how K-pop is
influential to teenagers.
There are five respondents. The main purpose of this study is to know, understand, and
help Filipino fans gain perception about the influence of k-pop in their lives.
After conducting the written interview, the researchers analyzed the data gathered. The
study found out that Filipino teens are highly exposed to Korean popular music, and consumed
these media content almost every day by utilizing various media, most specifically the Internet.
The Filipino fans are also attracted to the cultural offerings of K-pop content, especially the
visual elements including the physical appearance of the artists (face, fashion, hairstyle) and
visual aspects of the music videos (choreography, sets). Moreover, Filipino fans are also
indulging their selves to the K-pop songs lyrics and to their idols’ funny personalities.
Additionally, some of the fans are learning Korean language because of K-pop.
Table of Contents
Chapter I: INTRODUCTION
Research Design.............................................................................................................................12
Respondents ...................................................................................................................................12
Flowchart .......................................................................................................................................14
Summary .......................................................................................................................................18
Findings.................................................................................................................................... 18-19
Conclusion .....................................................................................................................................19
Recommendation ...........................................................................................................................20
BIBLIOGRAPHY
APPENDICES
CHAPTER I
INTRODUCTION
“Music can change the world because it can change people” – Paul David Hewson (Bono).
Music is now a part of many people’s lives and some even say that life is meaningless
without it. In our generation, many people are dependent to music. It is evident that mood
changes according on what genre of music they were listening to and these genres include; pop,
jazz, rock, slow rock, RNB, hip-hop or rap and many more.
K-pop fits in our generation, particularly, in the 21st generation, which has already
acknowledged the K-pop civilization. The rapid spread of K-pop in our country has made a great
impact to our people. Most schools in the Philippines have been exposed to k-pop music,
dominating the school itself. More and more students in our school are being influenced by the
groove and rhythm of K-pop music. Even on morning assemblies like exercises. K-pop
generation was originated by the means of globalization using internet. That is why most of us
are updated in the happenings in our world. In addition, like many other organizations in the
internet, organizations’ regarding K-pop is one of them. Facebook, Twitter and many other are
social networking cites where group of people in favor of K-pop are present. They are free to
What is K-pop? It was referred to as the Korean Pop Music that originated in Korea. K-
pop music is now viral in the Philippines. It captures the attention of many people, especially on
teenagers. We are curious on how people interact on this kind of music. Does it have any effect
to the listeners? Can it change the personality of a person? Can it influence the way of living of a
study is all about the influence of K-pop to Naguilian National High School K-pop fans.
Since the advent of media, there has been an influx of ways and opportunities for fans to
express their admiration for a popular narrative or text. Fans send fan letters through snail mail,
or visit their idols on shoots and productions. And now especially with the dawn of new media
such as the Internet and cell phone, the audience and the fans have a faster avenue to express
their thoughts. After an episode of a drama series aired, fans would rally online to talk about
their thoughts on the recent episode minutes after the broadcast. Andrejevic’s study on the
productivity of online fans found that viewer thoughts on an episode can change the way writers
and producers create future episodes. Through different media, celebrities and broadcast
programs are now more reachable for the fans. It is the same way that even fans from one
country can access media content from another country. The world has become borderless, and
media and fan activities are just two aspects of globalization that brought about the openness of
the world. Therefore, it is no surprise that even a Mexicana named Thalia and four chinky-eyed
men from Taiwanese group F4 captured the hearts of the Filipinos. Marimar and Meteor Garden
were game-changers in the programming landscape of the Philippines and created a cult
following among Filipinos. Their penetration in the mainstream media and the openness of the
Filipinos to foreign media products brought upon the Korean Wave in the country. Since 2003,
Korean dramas have become a staple in Philippine television. Studies show that the Philippines
were only one of the many shores that the Korean wave, also known as Hallyu, affected
(Alanzalon, 2011).
Hallyu is also known as the Korean Wave. It covers many facets of Korean culture, but
many believe it started in 1992, with the debut performance of Seo Taiji & Boys. Lee Soo-man, a
former Korean entertainer turned businessman who witnessed the group’s groundbreaking
presentation, immediately saw an opportunity and said that, “Made in Korea should be stressed,
and we should market music as cultural commodities”. At the height of the 1997 Asian financial
crisis, the Korean government passed a law devoted to bolstering the arts and dedicated at least
1% of the entire state budget to culture. The enactment of the 1999 Basic Law for the Promotion
of Cultural Industries might well be the official birth of the Korean cultural wave. Today, after
the success of H.O.T., Super Junior, Big Bang, and even Psy (whose phenomenal Gangnam Style
video has been viewed over 3 billion times on YouTube), BTS is taking on the world by
smashing every US record for a K-pop band. Nowadays, the girl group Momoland is also
marking the K-pop landscape with their catchy Bboom Bboom, whose dance challenge has
INPUT PROCESS
Questionnaires
OUTPUT
General Objective:
This study aims to know how k-pop influence Filipino teenagers’ lifestyle.
Specific Objectives:
2. To be able to know how k-pop affect teenager fans in decision-making in terms of fashion and
music.
3. To be able to know why teenager k-pop fans are hyping over k-pop despite of the language
barrier.
The findings of this study could strengthen and contribute to the studies on the
phenomenon produced by Medias and the formation of fandoms in the Philippines based on
novelty and fads. The research firmly believe that through this study, the Filipino k-pop fans may
gain perception about the expansion of fandoms and consumption of K-pop media content.
Hence, they will start to realize that K-pop greatly influences not only their academic
To the students. The result of this study will surely benefit the students. With this, they will start
to realize that watching/listening to K-pop can influence not only their academic performance in
school but also the way they manage their time and action.
To the parents. The result of this study may help the parents know and understand why their
children are hyping over K-pop and consuming most of their time in streaming K-pop media
contents.
To future researchers. The finding of this study could provide meaning, additional information,
guide and reference that will surely help enhance their knowledge about the influence of
To the People. The findings of this study could provide knowledge about the influence of K-pop
to teenagers on why they are consuming their time and effort in K-pop contents. They can also
This study entitled “The Influence of K-pop to Teenagers in Naguilian National High
School” was conducted at Naguilian National High School located at Imelda, Naguilian, La
In general, the coverage of this study focuses primarily on how k-pop influence Filipino
k-pop fans’ lifestyle and how influential it is to Filipino fans, mainly, students of NNHS. About
5 K-pop fans were purposively selected around Naguilian National High School. The study
DEFINITION OF TERMS
This study will be consisting of words that will be used throughout this research. This
section is provided for better understanding of the following terms that will be used cohesively in
this study:
Hallyu- Is taken from two Korean root words. “Han” (Korean) and “Ryu” (Wave) — combined
literally, “Korean wave” and refers to the cultural wave that’s sweeping across the
Internet- [1] is a vital factor in the spread of Hallyu, its attributes contributing to
the proliferation of the Hallyu (Magtortor, 2013). It is [2] a means of connecting a computer to
any other computer anywhere in the world via dedicated routers and servers.
(BusinessDictionary.com, n.d.).
Idol – a singer trained by an entertainment company marketed as an idol for the general
Public (Alanzalon, 2011) (e.g. BTS, Twice, Wanna One, Gfriend, TXT, ITZY)
K-pop-[1] Originated from a hybrid of American rock and Korean traditional beat beginning
from the late 1950s to the early 1960s (Kim, 2012). [2] K-pop is part of a broader trend
known as the Korean Wave and called “Hallyu” in Korean (Choe & Russell, 2012).
Mass Media- [1] One of the venues for consuming K-pop music and videos (Alanzalon, 2011).
[2] Can indeed breed new music genres (Oh & Lee, 2013).
Entertainment Company – the agency that manages the assets, schedules, and production of
materials of the K-pop artists (Alanzalon, 2011). (e.g. Big Hit Entertainment, Source Music
Fan – a person with an intense enthusiasm or attachment to Korean popular music, videos
K-pop Music Video (MV) – the official music video of a K-pop song originally performed by
a K-pop artist and produced by their official Korean entertainment companies. (Alanzalon, 2011)
Social Media-It is mainly the reason behind the spread of K-pop in Asia and expansion towards
Europe, the Middle East and the Americas (Choe & Russell, 2012).
REVIEW OF RELATED LITERATURE
The term ‘Hallyu’ is a word that is Korean in origin. It is derived from two words ‘Han’
(Kor. Meaning “Korean”) and ‘Ryu’ (Kor. Meaning “Wave”). A present-day name, literally
meaning, Korean Wave (Deen, 2012). It generally describes both the flow and the popularity of
Korean popular cultural products, especially media contents, in other Asian countries and
beyond, as well as exported Korean popular cultural products themselves (Yang, 2012).
Originally, it was used to describe the popularity of Korean dramas in China (Deen, 2012).
Historically, K-pop had originated from a hybrid of American rock and Korean traditional beat
beginning from the late 1950s to the early 1960s. Talented Korean musicians like Shin Joong
Hyun created such hybrid music for Korean audience after he worked as an entertainer for the
American soldiers stationed in South Korea. In the 1960s and 1970s, his ‘new music’ was
popularized among the Korean audience. In the late 1990s, So Taeji and H.O.T, those offspring
of Shin Joong Hyung, entered China where the market economy achieved growth and prosperity.
For the Chinese audience, the early K-pop hybrid music of So Taeji, H.O.T and later TVXQ—
was more palatable than the original American rap music (Kim, 2012). Now it is the cultural
many malls now have instructions translated in Hangul to go with Chinese. There is a rising
popularity of Korean Culture throughout the world (Magtortor, 2012). Though that does not
mean everything will begin and end with Hallyu, in truth, it inspires great devotion (Perez,
2014). The fans themselves see to it that with every bit of their power, they are able to support
the idols they love and adore. All of this is as a result to Hallyu’s influence in the Philippines,
and dance (Kim, 2012). The growth of K-pop in the Philippines can be described as unique
(Hicap, 2009), since back in 2008, there has been no K-pop group/idol to ever come to the
new idol groups were created by the K-pop productions, such as SM Entertainment and JYP
Entertainment. The American pop music, however, was introduced much earlier in the
Philippines. The Filipino musicians, who entertained American forces in Subic or Clark bases,
were much more adept in American jazz, rock and rap music (Kim, 2012). Perhaps it is due to
the fact that the Filipinos were exposed to American music early on that they somehow started to
accept the so-called ‘new music’-hybrid that the Koreans have made—and not only that, but due
to it being a cultural mix, is also perhaps another factor that adds up to what makes it so enticing.
Even though there is a difference in regional backgrounds between the Philippines and
the origin country of K-pop (Yia, 2012), there is still a surprising growth in its subculture in the
country (Deen, 2012)—a factor which makes the product so impressive. The fans of the Hallyu
wave in the country would naturally seek company from those who have the same passion as
theirs. K-pop events being launched in the Philippines is usually more or less a grand success.
Nowadays, many Filipino fans are anticipating their Idols to have concerts and fan meetings here
in our country.
The Internet: A Powerful Facilitator
K-pop has a committed approach to raising customer accessibility over attaining short-
term profits (Seo, 2012). This is where the internet would come in, playing a big role—the fans
would use this tool to look for [1] information regarding their favorite idols, [2] to socialize by
joining communities and social networking sites (SNS) and [3] to purchase Hallyu products in
online stores (Deen, 2012). These are opportunities and abilities that they would not be able to
attain if not for the internet. The Internet, being a part of mass media, is a vital factor in the
spread of Hallyu, its attributes contributing to the proliferation of the Hallyu. It can be
understood that it is mostly the youth who use the internet—therefore they would be the ones
who are assumed to be affected by the influence of Hallyu (Magtortor, 2012). Not only does the
internet serve as a communication tool, it now serves as the bridge between the idols and their
international fans—making the internet play an important role in the K-pop world. Though it is
not a direct cause for the wave, no one can deny that it has a role in its expansion.
CHAPTER II
METHODOLOGY
I. Research Design
The researchers used the qualitative method of research. This study is a qualitative
research since the study seeks to determine the influence of K-pop to teenagers in NNHS and
how influential it is to K-pop fans. The relevant information being gathered will used to know
more things that may help the K-pop fans realized and understand how k-pop greatly influences
not only their academic performance at school but also their personal and social lives.
II. Respondents
The focus of this study is on the Filipino K-pop fan community (teenagers who are also
studying) of different gender in order for the researchers to gather information and data.
A total of five k-pop fans were purposively selected around Naguilian National High School as a
respondent and participant in making this research study. One male with the age of seventeen
years old, and four female; ages are ranging from fifteen years old to seventeen years old.
The materials or instruments used in gathering the data and information were survey-
questionnaires, pen, and smart phones, while the researchers used laptop for data analysis and
evaluation.
IV. Data Analysis
The data were analyzed based on the objectives. Following the objective of the study, this
suggests in focusing more on the impact of K-pop to Filipino fans’ lifestyle. By this kind of
In order for the researchers to determine the impact of K-pop to Filipino teenagers in
NNHS and how influential k-pop to their lives, the following procedures were followed:
DISSEMINATING THE
RETRIEVING THE
SURVEY-QUESTIONNAIRES
SURVEY
TO OUR CHOSEN
QUESTIONNAIRES
RESPONDENTS
For the outsider, the unfamiliar spectator, the K-pop community may seem like an
arbitrary group of frilly young people. Thus, this kind of perception opens a need to describe the
influence of K-pop content and fandom of k-pop fans in the most accurate possible way, from an
insider point of view. According to the data gathered, Filipino K-pop fans are undeniably
influenced by K-Pop. Via survey-questionnaires as a medium used in gathering data, all five
respondents answered that they are watching or listening to K-pop music every day. Three out of
the five respondents are already 1-3 years being a k-pop fan while the other two are going a year
and more than 3 years as a k-pop fan, respectively. When it comes to lyrics and content of the
Korean music, they all answered that it is appealing and they can all relate to it. When it comes
to online commentary/forum/live tweeting regarding k-pop, three said that they participate
In the question, “What aspect of your lifestyle has been influenced the most by K-
pop?” .Three respondents answered that K-pop influenced their Interests, Opinions regarding
other culture, the way they dress or their fashion sense, music preference, hobbies and daily
routines. The other two answered that K-pop does not really influence their way of living, they
said that K-pop influence them a little in their music fondness and fashion sense.
In the question, “How does K-pop affect your relationship with you family and
friends?” .Within the family, three out of the five respondents answered that because of K-pop,
their parents often scold them for consuming most of their time on their phones watching or
streaming K-pop content. While, the rest answered that their families support them in stanning
K-pop groups or idols because they are gaining confident and inspiration from it. Concerning
friends, all respondents answered that because of K-pop, their relationship with their friends
became closer, and they have more time to discuss what they have been learning from K-pop.
and music?” .All respondents answered that they are influenced by K-pop in terms of fashion
and music. In case of fashion, all respondents answered that they imitate their idols from the
jewelries, trendy shoes, flunky hairstyle and bangs flip trademark. They also mimic how they
look, move, and act. Furthermore, they also wear clothes with their idols’ name or group printed
on it. In terms of music, the respondents answered that almost all of the music saved on their
In the question, “Do you feel motivated or inspired whenever you watch/listen to K-
pop? Why?” .All five respondents answered that they feel motivated or inspired whenever they
listen to K-pop music. Since K-pop songs are well known as manifestation of different genre
altogether, listeners will not be bored listening to it all day long. When the listener feels to listen
to R&B, he/she can listen to BTS V’s Singularity, if he/she wants Hip-hop, there is BTS Mic
Drop and a lot more. Most K-pop songs are diverse, some songs can calm you down, make you
dance with the rhythm and beats, and can make you cry, laugh, or just jam with it. They
sometimes make it their guilty pleasure. Two respondents answered that it inspired them to
pursue their passion in dancing and that nothing is impossible if you believe in yourself.
Moreover, two respondents answered that they are inspired by the lyrics because it is relevant to
what is happening around the world and deep meanings. For example is the BTS Answer: Love
yourself, which is about learning how to love yourself and Twice’s One in a Million, which is
out of the five respondents answered that they are learning Korean because they want to
understand what their Idols are talking about without the subtitles and two of them want to go to
South Korea. While the rest answered that they are not learning Korean, instead, they are solely
SUMMARY
To summarize all the points given in this study, regardless of the cultural background,
K-pop has nevertheless penetrated the Philippine market and has gained a significant amount
of popularity in the country. This study is all about how K-pop influence Filipino teenagers’
lifestyle. Also it ought to find out how K-pop influence teenager fans’ social life, to know how k-
pop affect teenager fans in decision-making in terms of fashion and music, to know why Filipino
k-pop fans are hyping over k-pop despite of the language barrier and lastly, to discern how K-
pop is influential to Filipino fans. The study found out that majority of the respondents did not
find the language barrier as a hindrance to their liking of Korean music, videos, and artists. In
fact, almost all of them were already learning the said foreign language. The saying ‘Music is a
universal language’ applied to this phenomenon as the respondents said that the music spoke to
them and enabled them to appreciate K-pop. They also looked at other aspects of K-pop to
reconcile with the language barrier such as the music’s melody, harmony, lyrics, meanings, and
production value.
FINDINGS
1. The teenager K-pop fans are definitely influenced by K-pop in terms of their lifestyle,
following:
b. Their visual and aesthetic appeals of the music video and idol/s
CONCLUSION
awareness rate, it is high. Because of this reason, K-pop has started to infiltrate the local
media, starting from social media it has reached up to the level where it would be able to
Basing on the summary and findings, the following conclusions were drawn:
1. K-pop surely influenced k-pop fans’ lifestyle, social life, fashion sense, and music
preference.
2. The following are reasons why k-pop fans are hyping over K-pop.
c. The way the K-pop idols interact and value their fans
3. There are k-pop fans that are learning Korean language and dance moves.
RECOMMENDATION
Based also on the findings of this study, the researchers recommend the following:
1. The researchers recommend future researchers to tackle the cognitive and behavioral
2. A gender study is recommended. The difference between the fan ship of males and
3. A study on the a comparative analysis between K-pop content and Filipino music
content can also shed light on which of the two media texts is more preferred by the
5. Find more appropriate respondents for a much acceptable, reliable, and better results.
7. The K-pop fans should practice time management and use their time wisely when it
http://iskwiki.upd.edu.ph/images/d/d5/Alanzalon,_Sarah_Kristine_Masiglat_04-
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remix-english-translation-lyrics
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A
S
APPENDIX A
II. Questionnaires
A. Direction: Put a check in the underline provided before your desired answer.
7. What aspect of your lifestyle has been influenced the most by k-pop?
8. How does K-pop affect your relationship with your family and friends?
9. Does K-pop influence you in decision-making in terms of fashion and music?
10. Do you feel motivated or inspired whenever you watch/listen to k-pop? Why?
11. Are you learning Korean language because of K-pop? Why?
APPENDIX B
Did you see my bag? (where?) Did you see my bag? (where?)
It's hella trophies and it's hella thick (hella thick, hella thick)
What you think 'bout that? (well) What you think 'bout that? (well)
I bet it got my haters hella sick (hella sick)
Come and follow me, follow me with your signs up
I'm so firin', firin', boy, your time's up
Keep on and runnin' and runnin' until I catch up
How you dare? How you dare? How you dare?
Did you see my bag? (where?) Did you see my bag? (where?)
It's hella trophies and it's hella thick (hella thick, hella thick)
What you think 'bout that? (well) What you think 'bout that? (well)
I bet it got my haters hella sick (hella sick)
Come and follow me, follow me with your signs up
I'm so firin', firin', boy, your time's up
Keep on runnin' and runnin' until I catch up
How you dare? How you dare? How you dare?
We look to you when the heavy days are You gotta know
passing, trying to survive. that you’re one in a million
We look to you when the loneliness is
creeping right into the night. I wonder what's the meaning
Those moments where were struggling, so Of the special existence
tired, sick and nothing's working. Whatever they say, please don't be afraid
But you're right there cheering us, so we Just shout it out
find the will to smile and fight, yeah With the only voice in the world yeah