II.

Executive Summary

Our product is called “Cheese Sticks” the customer will be the students of Valencia City
Central School. This business is name JethStick own by Mitchelle, Joanne, Rhea, Dale, Vince
and Jhad. JethStick will be more known because it is delicious and affordable. Our business will
be successful and popular; all the children will buy our cheese sticks. They will be able to love it.

The product is called “Cheese Stick” so it is made up of bread with cheese on the inside.
Cheese stick will provide a combination of excellent food at value pricing, with fun packaging
and atmosphere. Cheese stick is the answer to an increasing demand for snack type food, to be
consumed during recess time in the school. In today’s highly competitive environment, it is
becoming increasingly difficult to differentiate one food to another; our main priority is to
establish one outlet at VCCS. Our primary customer will be the students of Valencia City Central
School including those people who wants to buy our product; if you are going to buy our product
we will make sure that you will not regret buying it, aside from being delicious it is also a
healthy food that is very good for the kids. Cheese Stick is own and manage by Mitchelle and
company. This kind of business will be successful and popular someday the customer will surely
love it because the taste was very awesome and fantastic; we believe that someday this business
will be known nation wide and we will be having so many branch of our business here in the
Philippines. This plan is prepared to obtain a location for the initial launch of this concept. The
initial capital investment will allow cheese stick to provide its customer with a value-driven,
entertaining experience through the creativity of its founder.
 I. Table of Contents

I. Table of Contents…………………………………………………………

II. Executive Summary……………………………………………………….

III. General Company Description …………………………………………..

IV. Products and Services……………………………………………………..

V. Marketing Plan……………………………………………………………..

VI. Operational Plan ………………………………………………………….

VII. Management and Organization………………………………………………..

VIII. Personal Financial Statement…………………………………………………

IX. Startup Expenses and Capitalization………………………………………..

X. Financial Plan………………………………………………………………..

XI. Appendices……………………………………………………………………

XII. Refining the Plan………………………………………………………………

 III. General Company Description

Business Objective

The primary objective of the business plan for Cheese Stick and Toasted Bread are the
following:

 To produce a healthy food for kids

 To produce a product that is very affordable but at the same time delicious
 To help the students save money

Mission Statement

-Cheese Sticks seeks to create and promote great-tasting and healthier snack for kids and
adults. We strive to grow our business with the same honesty and integrity we use to craft our
product, with sustainability and great taste for all.

Business Philosophy

- We do not seek merely to expand our business volume. Rather, we are dedicated to the
use of our unique mind to help the students to eat a healthy food during recess time. Our
future prosperity is directly linked to the prosperity our customer.

We will market our product at Valencia City central School because as we all know there are so
many students who are studying at that school. Our area might be small but we’re going to make
sure that it is neat and clean unlike the other areas out there. The strength of our business is that
the outside appearance is very simple but the taste was very delicious and we think that that is
one of the reason why our business will be successful and also with the cooperation of our team.
 IV. Products and Services

Our product is Cheese Sticks so it is made up of bread, cheese and bread crumbs. Cheese
stick will be a great benefit to our costumer because it is very healthy unlike the other food that
was sell by the there vendors out there and also the price is not that expensive that is why the
students can afford to buy it. As we know bread is fortified with calcium which we need
everyday to maintain healthy bones and teeth. Cheese was also a great source of calcium, fat and
protein, it is also contains high amount of vitamins A and B-12 along with zinc, phosphorus and
riboflavin, cheese was made from the milk of 100% grass fed animals is the highest in nutrients
and also contains omega-3 fatty acids and vitamin K-2. So cheese stick has a very big advantage
compared to the other food in VCCs because it was very healthy, delicious and super affordable.
 V. Marketing Plan

We are going to market our product which is Cheese Stick at Valencia City Central
School because as we all know the population there was quite big so we think that VCCS would
be the perfect place to sell our product, and also the students nowadays likes to junk foods or any
kind of unhealthy food so it’s time for them to eat a new and healthy food which is our Cheese
Stick. So we want to help the parents of the students to give their children a healthy snack. We’re
going to do our best in selling our product.

Economics

The total

Product

Cheese Stick in the point of view of our customer , they may say that our product is too
simple but the moment they started to taste it they are going to be very shock because it is very
delicious.

Features and Benefit:

Cheese Stick is composed of bread, cheese, egg and bread crumbs. The special thing about
cheese stick is that we flattened the bread and rolled it with cheese in the inside so when you bite
it will be very creamy because of the cheese. As we know bread is fortified with calcium which
we need everyday to maintain healthy bones and teeth. Cheese was also a great source of
calcium, fat and protein, it is also contains high amount of vitamins A and B-12 along with zinc,
phosphorus and riboflavin, cheese was made from the milk of 100% grass fed animals is the
highest in nutrients and also contains omega-3 fatty acids and vitamin K-2.

Customers

Our primary customer will be the students at Valencia City Central School; cheese is
available in any age, gender and etc. Our business is located at VCCS at the price of P10 they
can now enjoy our delicious cheese stick.

Competition

The competitor of our business would be our classmate because their product is also
delicious like moreshallow and etc. and also we are going to compete to all the vendors in VCCS
that sells different product. It is very challenging because we are going to sell our product at the
place which is the Valencia City Central School.
 Table 1: Competitive Analysis

Factor Me Strength Weakness Competitor Competitor Competitor Importance to

A B C Customer
Products Cheese Stick Delicious Simple Moreshallo
w
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company
Reputation
Location
Appearance
Sales
Method
Credit
Policies
Advertising
Image
 Niche

Cheese stick fits to all those people who want a delicious and healthier food and it is very
good to the kids that are studying at VCCS. This is very unique because the outside appearance
seems too simple but when you taste it you will surely love it.

Strategy

Be the most approachable seller of cheese stick in customer satisfaction.

Promotion

We are going to make a flyer and we are going to give to the students of VCCS so that they can
easily notice our product and maybe we are going to have a promo in the first launch of our
business.

Promotional Budget

Probably our budget would be P50 only for our promotion because we are just going to buy a
bond paper for our flyers.

Pricing

We are going to sell cheese stick at the price of P10 so that our customer will be able to buy it
because it is super affordable; our product has the same price with our other competitor.

Proposed Location

Cheese Stick is located at Valencia City Central School, it is very important that our location is
at VCCS because our primary target customer are students, we have the same location together
with the other entrepreneurs.
Distribution Channel

Our customer can buy cheese stick in our store at VCCS.

Sales Forecast
 VI. Operational Plan

Production

We are going to prepare all our ingredients and materials in making our cheese stick. The
first thing that we’re going to do is that we are going to flattened our loaf bread after doing that
we are now going to slice our cheese and put it inside the bread and rolled, after you rolled it
now we are going to put an egg and bread crumbs. After doing those things you can now fry it
and when it’s done you can now eat your cheese stick, we are going to make our products at
Valencia City Bukidnon.

Location

We need a small space for our business since our business is not that big we need a small one as
long as it is neat and clean.

Legal Environment
 Personnel

There are six of us who are going to sell our product; we are going to work until our product
will be sold out.

Inventory

We are going to keep our materials so that we can use it again when we are going to make a
cheese stick again and also we are going to keep the finished products so that to those people
who want to buy our products we can supply a food for them.

Suppliers