On The Air
On The Air
On The Air
KOA
CO N N
3
4
DENVER
HARTFORD
361
283 WT I C 9
D C 5 WASHINGTON 476 WMAL
WRC
408
6 WASHINGTON 316
FLA 1 7 JACKSONVILLE 263 WJAX
-GA 8 ATLANTA 405 WSB
ILL 9 CHICAGO 300 KFKX
10 CHICAGO 300 KYW
11
12
CHICAGO
CHICAGO
390
345
WBBM
WENR to double the benefits
13 CHICAGO
14 CHICAGO
15 CHICAGO
416
416
345
WG N
W LI B
WLS
from your radio set
16 CHICAGO 448 WMAQ
IND 17 FORT WAYNE WGL i, never "just tune in "! You do not go to the first show you
, nor read the first book you pick up. Is it not just as sensi-
18 FORT WAYNE 259 WOWO
KO L to be fastidious in
your choice of radio entertainment? The
IOWA 19 COUNCIL BLFS 238 I
spend with your radio are really more important because
20 DAVENPORT 309 WO C
WHO
tute a very substantial part of your entire leisure.
21 DES MOINES 286
KAN 22 LAWRENCE 297 WREN tter of choosing radio programs, however, one must take
KY 23 LOUISVILLE 294 WHAS ideration the very human propensity to follow the path of
LA 24 NEW ORLEANS 353 W W L stance. When we turn to radio in the evening, we are relax -
ME 25 PORTLAND 319 WCSH the thought of hunting a newspaper, of having to annoy
MD 26 BALTIMORE 283 W BA L ember of the family who may be reading it, of handling
27 BALTIMORE 500 WCAO wieldy sheets in finding the radio page, of having to digest
MASS WBZA lumps of station programs to find the features of the
28
29
30
BOSTON
BOSTON
BOSTON
303
508
244
-
WEEI t in fact, the combination of these thoughts usually
WNAC in snapping the set on and taking the first thing that
-
31 SPRINGFIELD 337 WBZ from the loud speaker if it does not displease. In doing
32 WORCESTER 517 WTAG ve overlook, time and again, excellent entertainment
MICH 33 DETROIT 246 W G H P e would thoroughly enjoy, while we only half listen to
34 DETROIT 400 WJ R -ogram we do tune in.
35 DETROIT 336 WWJ
MINN 36 MINNEAPOLIS 370 WCCO T'S ON THE AIR eliminates all of the bother! It is
37 MINNEAPOLIS 240 WR HM ys near your set. At the exact time you tune in, it tells
38 ST. PAUL 205 KSTP with almost no effort on your part what the big chains
MO 39 KANSAS CITY 316 K M BC powerful nationally popular stations have to offer
40 KANSAS CITY 492 WDAF hat moment. You not only learn what features are
kilable but also know what kind of entertainment to
41 ST. LOUIS 275 KMOX
KSD
pect. For example, if your mood calls for a symphony
42 ST. LOUIS 545
ncert, WHAT'S ON THE AIR tells you where to
43 ST. LOUIS 222 KWK ok for a symphony concert; if your guests want to
NEB 44 OMAHA 508 WOW ance, it immediately gives you a list of dance orches-
N J 45 NEWARK
46
422 WOR -
ras on the air at the time in short, it tells you
,vhere to find what you want, exactly when you want it.
_____"4/"Iir___11/
1
1
1
1
1
URING 1929 the National Broadcasting Co., the
Columbia System and the ninety or more stations which are 1
associated with these organizations will provide their lis-
teners with radio entertainment, the total cost of which will 1
undoubtedly run well in excess of $20,000,000. Every
audible form of entertainment will be provided in great 1
profusion; news events will be described in most instances
simultaneously with their occurrence; almost every university 1
and educational institution of renown in the country will
contribute to the cultural advancement of the radio public -
in short-no radio listener can afford to waste these treasures
1
any longer.
Any radio set owner who follows habits of the past will 1
certainly lose a great deal. To keep on merely tuning in
and accepting the first thing that comes from the loud 1
speaker that is not unpleasant is to commit a grave injustice
to one's self and one's family. It is true, of course, that, 1
when one turns to radio, the mood is that of seeking relax-
ation and the thought of having to exert effort of any kind 1
to find out what programs are offered at the moment is
naturally adverse to that mood. 1
WHAT'S ON THE AIR has been designed to protect the 1
radio listener against himself. It makes it so easy to find the
program of the moment that best fits the mood that nobody 1
will hesitate to do so. No longer need one half- listen to a
mediocre program simply because he has overlooked the fact 1
that one of his favorites is broadcasting at the same time and
"just around the corner."
1
1
1
WHAT'S ON THE Alli
..
TUE
0000V
0 0 0 0
A A
8 to 10 P.
A A B F O O X X
V 0 0
B
D
M. EASTERN
F
F
D D D
B
T
THE EVERFADY HOUR
D D D T H H G G
P P P P P P A A
K K L L L L
^ 0 ® H H
P P P P J J J J
0000A A P P P P
D D D D K K
,...
A A
H H D D D D
ojt;_ 00
G G
G G K K F B
AA,Q,,KK
0000
000**
55B F A T
HH P P A A
®
J J J J O
D D D D L L
G G P P
T A A
P P
D D D D
L L
ii
-
popular music. Lillian Taiz, soprano.
11 11 10 10 9 8 8
7 7 7 6 6 5 5
D3112 12 12
EASTERN STANDARD TIME
45301594530158
n
Getting the Most
Out of Radio
is only amatter of tuning in the
kind of program you want when
you want it.
'
WHAT'S ON THE AIR
_
TUE
C O
i *LI v117
,
D D D D
xxxx
T
C
1 to
A A A A B B
C
A A A A
C
9 P.
8 to 10 P.
X X D D D D
UvLJ
UILJUL7
X X
5
M. CENTRAL
M. EASTERN
B B X X
WHAT'S ON THE AIR shows you K G G V V F X
44
drama when it is drama you want, D D D D
dance music when your guests X X L L L L
want to dance.
G G A A T X G G
It does not give you meaningless D D D D
A A A
J J
VVVVVV
A
J G G T
iiii
D D D D A A A A
K
C C
0 0 0 0 0 0
K K K K T K K K
K
X X X X X T
'(,](AJ
D D D D
Lj(]VLLLL
X X X X G G V V
J J J J
/ 1/0s.®Ir v11/"Vr
'r
9 to 11 P. M. CENTRAL ,r 1/
TUE 10 to 12 P. M. EASTERN
,
Education
D D D D G G GG
By Radio
K K
J J J J
D D D D X X X X
D D D D
WHAT'S ON THE AIR will
J J J J
K K L L L L
0 0 0 0 provide a special depart-
.
ment of education so that
its subscribers can intelli-
D D D D X X
vv 0
111
gently follow the courses
of lectures being broad-
0000
e .0
cast by educators from the
QQ
v0
colleges and universities
D D D D V
O O
throughout the country.
ìji
01
D D D D
0
D D D D
Q
D D D D
46, A eee ® Clicquot Club Eskimos
CENTRAL STANDARD TIME
A Detailed Large orchestra, under the direction
of Harry Resor, providing sparkling
dance music. Banjo solos and chorus
Los Sevillanos
of one of the All Spanish program featuring Dolores
Cassinelli, soprano, and Julian Oliver,
17 17 16 16
15 15 1514 14 13 13
features of tenor. All Spanish program of Old
Spain and Latin America.
19 19 19 19 18 18 18 18
this period
® Ben Bernie's Orchestra
EASTERN STANDARD TIME Dance Music from the Grill room of
WILL APPEAR HERE Hotel Roosevelt in New York City.
4530151145301510
WHAT'S ON THE Alit 7
____.4
O
C______'__ TU E
9 to 11 P. M. CENTRAL
lO to 12 P. M. EASTERN
/ 1 V V Q Q D D D D
D D D D V V
/ 1 J J J J
/ 4
/
Keep Your Dancing i
/ Q Q K K
Up to Broadway 1
GG
L L L L
I
for only $1.50 a year D D D D
12'12c per month 4
D O D D
A special department under the L L L L
guidance of one of the world's 1
x x
greatest instructors of ballroom D D D D V V
dancing will teach you
X00 O6
O-
/ X
A New Dance Each Month D D D D
0
You learn at your
y own conveni- Ì
/1
/ ence in your own home, and the
finest dance orchestras in the coun-
try play for you while you practice.
4
1
XJ
X
J J J
D D D D
............A
J J J J
1
1
4 D D D D
4
153045
10 11
a WHAT'S
AT'S O THE Alit
1
r`
' Fascinating 1
1
New Taiigo Steps 4
by ARTHUR MURRAY
s meriea's Foremost Dancing Instructor"
-
1
,
4..,
- 1
Mr. Murray
vr
4100
,4
..
,
1
I
A
J
AND '],.: $R?
1
SLOW STEP `.
Start Position of couple in second
step of Chassé
1
Chassé
I
1
NE article will appear each
month featuring the newest dance 1
steps.
These will be illustrated by sketches
I
and diagrams similar to the above, 1
i ncluding complete instructions for
dancing
1
The Tango Walk or Promenade
The American Chassé in theTango
The El Sharon 1
Instructions cover the man's part as 1
0°
well as the lady's part.
WHAT'S ON THE AIR tells almost
instantaneously where music, suitable for these 1
and other dances, can be obtained through
your radio.
11 aata a :7 MP 1M RN JD L11III
---- .- '
-
1
1
Education By Radio 1
1
Let WHAT'S ON THE AIR
1
Be Your Guide
1
1
ACH MONTH, a large number of excellent
1
educational lectures are broadcast from stations
you can easily tune in. 1
These lectures are sponsored by reliable educa- 1
tional institutions and offer you a convenient, 1
comfortable way of acquiring a liberal education
1
and supplementing your knowledge of subjects
in which you have a particular interest. 1
1
Every issue of WHAT'S ON THE AIR will 1
contain an educational department under
which all lectures broadcast from all chain
I
stations during the coming month will be
classified according to subject.
411 \
12 WHAT'S ON THE AIR
LD IVORY fixtures by Kohler of Kohler supply the color motif for this
O
n
BROADCAST
Information for the Progressive
AMERICAN FARMER
`I/
goliar '
a
Jouná
Ti 0
Eilny
1
1
Education By Radio 1
1
Let WHAT'S ON THE Ain 1
Be Your Guile
1
1
ACH MONTH, a large number of excellent
1
educational lectures are broadcast from stations
you can easily tune in. 1
411416.4116. 1
8 WHAT'S ON THE AIR
40.
400
..w_- 9
Fascinating
New Tango Steps
.
by ARTHUR MURRAY
"America's Foremost Dancing Instructor"
Mr. Murray
SLOW STEP
Serervi I pages of
WHAT'S ON THE AiH.
each month will be devoted
to photographs and bio-
graphical sketches of your
favorite radio personalities.
Informative and entertain-
ing articles of general inter-
est will also be a feature
of the publication.
How to lind out what t WKBW
WG R
204 BUFFALO 47
ROCHESTER
52
53
Ex. Let us assume it is 9 :05 o'clock, Tues- Ex. Let us assu WGY 380 SCHENECTADY 54
ward. The time figures cover 15 minute Draw the top p WLW 428 CINCINNATI 60
periods. In the column directly above 9 the flap will ma WEAR 280 CLEVELAND 61
you find the number 12 in the black row, toni of which WHK 216 CLEVELAND 62
Time figure. Y WTAM 280 CLEVELAND 63
number 7 ill the red row and number 10 is broadcasting WAIU 469 COLUMBUS 64
in the blue row. A glance at the foot notes WGN the red c WSPD 207 TOLEDO 65
reveals that 12 means that the Columbia Columbia chain KFJF 204 OKLA CITY 66
station WABC is broadcasting the "Hank cast from a Chic WKY 331 OKLA CITY 67
Simmons' Showboat "; 7 indicates that the page, howev KVOO 535 TULSA 68
WEAF is broadcasting the Eveready Hour, heard from W
KOIL, Council WLBW 238 OIL CITY 69
and 10 in the blue row means that WJZ is Detroit. If you WCAU 256 PHILADELPHIA 70
offering the "Three -In -One Theatre." Each any of these stat WFAN 492 PHILADELPHIA 71
feature is described so that you can make length guide un WFI 535 PHILADELPHIA 72
Naturally, stations having intermediate wave lengths must respond at poi WLAC 201 NASHVILLE 82
,Eastern Standard
PATENTS PENDING
How to lind out what the Chain
Programs are at the moment
If you lire in the New York Area If you do not lire in the NewlorkArea
Ex. Let us assume it is 9:05 o'clock, Tues- Ex. Let us assume it is 8:05 o'clock, Tues-
day evening. day evening, and that you live in Chicago.
Turn to the pages marked "Tuesday, 8 to Turn to the pages at the tops of which you
find "Tuesday, 7 to 9 P. M. Central."
10 P. M. Eastern."
Insert the pages to the left under the
Read the schedules from the bottom up- cover flap which shows the Illinois stations.
ward. The time figures cover 15 minute Draw the top page out so that the edge of
periods. In the column directly above 9 the flap will mark the column at the bot-
you find the number 12 in the black row, tom of which is the 8 o'clock Central
Time figure. You note at once that KYW
number 7 in the red row and number 10 is broadcasting the blue chain feature and
in the blue row. A glance at the foot notes WGN the red chain feature, and that the
reveals that 12 means that the Columbia Columbia chain feature is not being broad-
station WABC is broadcasting the "Hank cast from a Chicago station. Glancing down
Simmons' Showboat "; 7 indicates that the page, however, you find that it may be
WEAF is broadcasting the Eveready Hour, heard from W O W O, Ft. Wayne, Indiana,
KOIL, Council Bluffs, Iowa, or WGHP in
and 10 in the blue row means that WJZ is Detroit. If you do not know how to tune in
offering the "Three -In-One Theatre." Each any of these stations on your set, the wave
feature is described so that you can make length guide under the back cover flap will
an intelligent choice. show you.
HOW TO USE This guide is designed to enable you to use your knowledge of stations with which you
TIIE WAVE are familiar to tune in others with which you may not be familiar.
LENGTH GUIDE Whenever you find it convenient, draw a few lines from the arrows opposite the wave
lengths of the stations you tune in frequently to the points on the representation of a
detector dial to the right, corresponding to points at which these stations "come in ".
Naturally, stations having intermediate wave lengths must respond at points between the lines you have
drawn for guidance.
HOW TO FIND A On the under side of the front cover flap you will find a key. Consult this when
SPECIAL KIND OF your mood calls for a certain kind of program. Then find the index letter you
ENTERTAINMENT want in the schedule column applying to the time you are tuning in.
TO MAKE A Ascertain which of your local stations are broadcasting chain features at the moment.
LONG DISTANCE Tune in one of these and find out what number is being rendered. Then start your
TEST (DX) detector dial at either end of its arc and turn slowly. As soon as you hear the same
number, note your dial setting and check back from your scale to the wave length
to find the wave length of the station to which you are listening. In this manner, you will be able to
know, without being obliged to wait for call letters, just what station you are receiving. If two cross
reference numbers are listed, an appropriate chain color index will guide you in making the identification.
By turning back occasionally to your local station to verify the number being sung or played, you can
go through the entire list and identify many stations in far less time than would be necessary if you
were to wait for call letters.