TARGETED GENETIC TESTING FOR OPTIMAL

PERFORMANCE
Unlocks the potential of your workforce
Introduction

Through a simple saliva test, Fitness Genes identifies

genetic DNA markers to facilitate the structure of plans
aimed at achieving peak health, fitness & nutrition

Fitness Genes examine genes that have an effect on the

body's ability to maximise output and increase energy and
concentration

We provide realistic, actionable plans for immediate

implementation that result in a 91% adherence rate

All genes tested are fully scientifically supported with

Journals & Citations

Fitness Genes is the only DNA company in receipt of a

2
United Kingdom Government Grant for their scientific

Launched in 2013, the Fitness Genes founding team included two PhD genetic scientists, a BSc nutritionist and a
medic who was also a certified personal trainer. The team has grown both in strength and depth with now four
individual sub-teams involved in the work we do at Fitness Genes.

OUR PRINCIPALS

Dr. Dan Reardon Dr. Samantha Decombel Dr. Stuart Grice

CEO & Co-Founder CSO & Co-Founder Strategic Scientist &
Co-Founder
Medical Doctor PhD Geneticist
Fitness Author IP Expert PhD Geneticist
Science Editor M&F Grant Expert Genetics Researcher
Fitness Entrepreneur DNA Entrepreneur Grant Expert
Accenture 3
OUR SENIOR STAFF

7 Scientists including six PhDs. 4

Developers. An Advisory Board made up
of Doctors from leading Universities.

4
OUR MISSION

To improve performance via health, fitness and

nutrition analysis of each individual in your
workforce. Structuring customized programs using
DNA based products to promote concentration,
productivity and efficiency and a significant reduction
in sick days.

To deliver this in a more cost-effective way than

conventional Wellness Plans due to it’s 99.5%
accuracy and 91% adherence rate.

To elevate the happiness of your workforce and

consequently your ‘bottom-line’.
5
 The Frightening Statistics
General Population of the UAE

THE

75 % 20% 5% 80% 95%

of all deaths by 2020 of the UAE of UAE population of all new gym goers fail at diets, leading
will be directly population suffer suffer from stop attending due to to repeated
attributed or strongly from anxiety depression lack of motivation attempts,
linked to diet making the heavier
than when they
started

6
The Under-Performing Workforce
missed work days

61% of employees are

burned out on the job

The top five stress symptoms causing missed work days

are:

29% 26% 24% 23% 18%

constant fatigue poor sleep quality aches and pains anxiety and weight related
stress issues

7
Wellness Program
statistics

53% 61% 91% 38%

of employees of employees of workers of the program
participate agree supported participants
in an exercise program they’ve made by well-being efforts said it helped them
through their workplace to healthier lifestyle say they feel take fewer sick days
help lower their health choices because of motivated to do
insurance costs their company’s their best
wellness program

8
Employers offering Conventional Wellness Programs
Report:

67% 66% 63% 50%

increased employee increased financial decrease in
increase in
satisfaction sustainability and growth absenteeism
productivity

11% 1.8 28%

higher revenue per fewer days absent per greater shareholder
employee employee per year returns
9
 “I now understand how my body works and what I
need
to do to achieve my goals without any guesswork!”

Ashley Pizan

10
Not all DNA Wellness Programs are Created
Equal!
FITNESS GENES vs other DNA Testing Programs
Most generic DNA Testing methods work for only about
50% of participants, Fitness Genes is effective for 99.5% of
those taking the test

Fitness Genes, unlike other DNA tests, provides a

personalized Action Blueprint for maximum results

Fitness Genes subjects have a 91% adherence rate due to

easily actionable recommendations

Fitness Genes is constantly evolving, employing the most

up-to-date, thorough, science-backed research and
development

Subjects tested have ongoing access to the latest science 11

FITNESS GENES
Your employees will receive
Genetically tailored diet and fitness plans
designed to increase energy,
concentration, productivity, general
health and wellbeing

Heart disease prevention plans

Identification of the period of the day with

most alertness, and productivity potential

Sleep advice to maximize performance

for the next day (for example if there are
important early or late meetings)

Advice on how to deal with jet lag on

business trips 12
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FITNESS GENES DIET PLANS
so not a day is wasted doing what doesn’t work
Structure meals that keep you
full and energised throughout
the working day

1 2 3 4
Structured meals The foods or Carbohydrates, fats Identify intolerances or
that keep you full ingredients to avoid and cholesterol allergies that could
and energised that may cause recommendations so cause discomfort,
throughout the tiredness during the not to impact major lethargy or stress
working day working day health problems such
as diabetes,
hypertension and
obesity
13
FITNESS GENES
Provides answers
Should you include snacks in your daily
diet routine?

Would you benefit from protein snacks or

should they be avoided?

Do you have a sensitivity to foods

containing saturated fat

Are you sensitive to carbohydrates or

lactose

Do you have poor self control around

free office snacks

Do you have a tendency to overeat

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 FITNESS GENES TRAINING PLANS
so not a day is wasted doing what doesn’t work
Based on DNA and lifestyle data, we
provide a genetically tailored plan
detailing exactly when and how to work
out

Our personalized training plans are

designed to maximize output, increase
energy and improve health

19 We give recommendations from over

100 supplements to help all wellness,
health and fitness related issues
20
Advice on important factors such as
when to consume caffeinated drinks,
how they can impact sleep and alertness
and when it should be avoided 15
FITNESS GENES
additional features
6
Help with mitigating the major risk factors of
chronic disease such as obesity, heart disease
and diabetes
7
Highlight the risks factors an individual may
have for getting disease in the future
8
Testosterone results (men only) -low
testosterone contributes to risk of obesity &
9 fatigue

The exercises for the individual to perform that

will result in the best energy improvements

We take protection of customer data extremely

seriously and employ end-to-end AES
encryption to protect customer data at all 16
stages
FITNESS GENES
Results summary

Greater Increased Increased Healthier

Productivity Alertness Profit Employees

91% Reduced Health Improved Diabetes

Adherence Rate Insurance Premiums Concentration Prevention
and Energy Levels Plans
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 Foremost in scope, accuracy and deliverable
results
for each individual member of your workforce

BECAUSE EACH ONE OF US IS

UNIQUE

Fitnessgenes.com