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    Microbrewery Business Plan Template - Growthink

    Uploaded by

    Rogelio Martinez Vega
    Business plan

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Microbrewery Business Plan Template - Growthink

    Uploaded by

    Rogelio Martinez Vega
    105 views6 pages
    Business plan

    Original Title

    Microbrewery Business Plan Template | Growthink

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Business plan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    105 views6 pages

    Microbrewery Business Plan Template - Growthink

    Uploaded by

    Rogelio Martinez Vega
    Business plan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6
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    Some key takeaways are that a microbrewery business requires both strong sales and brewing skills. It is also important for microbreweries to control their expansion and not grow too fast which could lead to failure. A written business plan is crucial for obtaining funding and determining financial risks.

    The main components of a microbrewery business plan include an executive summary, company analysis, industry analysis, customer analysis, competitive analysis, marketing plan, and financial plan.

    Some challenges microbreweries may face include shrinkage (loss due to theft or breakage), complex legal regulations, and changing customer tastes and preferences.

    (https://www.growthink.

    com)

    Microbrewery Business Plan Template

    A microbrewery is a bit of a unique business, because it requires both strong sales skills and
    the ability to craft different beers. If yours is a brewpub, where you sell directly to customers,
    you will also need bartending expertise and perhaps restaurant skills as well. Many
    microbreweries try to grow too fast, and end up failing as a result.

    A written business plan will control your expansion and give your microbrewery the best
    chance for success. In addition, if you seek outside funding, investors and lenders depend on
    the business plan to determine ?nancial risk.

    What Is a Business Plan?

    Your business plan explains your microbrewery at this moment in time, and de?nes its
    growth plan for the next three to ?ve years. It lays out your business goals, potential hurdles,
    and strategies for meeting your goals. As a living document, it will grow and evolve along
    with your microbrewery.

    Executive Summary

    The executive summary introduces your business plan, but is usually written last. Financiers
    will read the ?rst page and then decide whether to read more, so put your most important
    information up front. Provide a clear and concise description of your microbrewery,
    summarize your market analysis proving that a clear need exists, and note how your
    microbrewery will ful?ll that need.

    Company Analysis
    The company analysis describes your microbrewery as it is today. Talk about the company’s
    founding, legal structure, and current business stage. Mention past milestones that you have
    achieved, such as securing a historic tasting room or partnering with a local distributor. Then
    provide more details about your microbrewery’s unique quali?cations, such as proven recipes
    or a locally famous brew master.

    Industry Analysis

    The beer industry is huge, but you only need to focus on your relative market, or the speci?c
    segment of the industry into which your microbrewery falls. Do you use a distributor? Sell
    directly to customers? Do you have a brewpub? When you ?nd your niche, research the
    current trends and projections for your part of the market, and develop a solid strategy for
    overcoming any challenges you ?nd.

    Customer Analysis

    Who will buy your beer? Are those people upper income, middle income, or working class?
    What are their Kavor preferences? Are they looking for a place to congregate, or do they
    prefer drinking at home? Do they value quality over price? How do they decide which beers to
    purchase? De?ne your customer demographics as precisely as you can, and then determine
    their unique needs. Develop a strong plan for meeting those needs.

    Competitive Analysis

    You are not in direct competition with every beer producer in the country. Your direct
    competitors are those that target the same need within the same demographic. Your indirect
    competitors target a different need for your demographic, or the same need for a different
    demographic. Name your direct competitors individually, and discuss how your microbrewery
    differs from theirs. Group your indirect competitors into a single category and discuss them
    as a whole.

    Marketing Plan

    Your marketing plan must cover the four P’s: Product, Price, Place, and Promotion. Your
    Product section will be long, because you must individually name each beer and other item
    you sell. In the Price section, list the charges for each product and your rationale for selecting
    those price points. Place refers to your physical location and website, as well as any
    distribution channels you use. Promotion includes the ways you convince people to try your
    beers. Customer retention is another important category that refers to your methods for
    building customer loyalty.
    Operations Plan

    The operations plan describes the ways you will meet the goals you set earlier in your
    business plan. Everyday short-term processes are all the day to day tasks that your
    microbrewery performs, from brewing the beer to distributing it, maintaining cleanliness
    standards, and collecting payment. Long-term processes are your strategies for meeting your
    business goals, such as adding new beers or restaurant service.

    Management Team

    Your management team needs to prove to ?nanciers that your microbrewery has what it
    takes to make it as a business. Highlight the business management backgrounds of your key
    team members. A strong advisory board can overcome weaknesses, if you can show how
    board members will directly affect the company’s growth.

    Financial Plan

    The ?nancial plan is the most heavily scrutinized part of your business plan, but it can be a
    nightmare for microbreweries, which face the challenges of shrinkage (loss due to theft or
    breakage), complex legal regulations, and changing customer whims. In this section, you
    must outline your individual revenue streams by relative importance and timeline for
    implementation, and disclose projected sources of outside funding. You must also provide
    summaries of both your past and future Cash Flow Statements, Income Statements, and
    Balance Sheets, based on key assumptions that are reasonable and veri?able. Lenders and
    investors also require a strong exit strategy that proves your understanding of the market and
    desire to capitalize on pro?tability.

    Appendix

    Place your full ?nancial projections in the appendix, alongside any supporting documentation
    you might have, such as patents for new brewing methods or letters from key partners.

    How to Finish Your Microbrewery Business


    Plan in 1 Day!
    Don’t you wish there was a faster, easier way to ?nish your business plan?
    With Growthink’s Ultimate Business Plan Template
    (https://businessplantemplate.growthink.com/) you can ?nish your plan in just 8 hours or
    less!

    Click here (https://businessplantemplate.growthink.com/) to ?nish your business plan today.

    OR, Let Us Develop Your Plan For You


    Since 1999, Growthink has developed business plans for thousands of companies who have
    gone on to achieve tremendous success.

    Click here (/business-plan/) to see how our professional business plan writers (/business-
    plan/) can create your business plan for you.

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