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    STP For Indian Premium Cigar

    Uploaded by

    Bhavya King Patel
    The document discusses segmentation, targeting, and positioning strategies for an Indian premium cigar called Lord Theodore. It segments the market demographically into people aged 40-65 years old who are corporates with high incomes. The target market is also segmented geographically to urban areas like Delhi, Mumbai, Bangalore, and Kolkata. Additionally, the target market is segmented psychographically into people who crave luxury.

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    © All Rights Reserved
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    STP For Indian Premium Cigar

    Uploaded by

    Bhavya King Patel
    77 views1 page
    The document discusses segmentation, targeting, and positioning strategies for an Indian premium cigar called Lord Theodore. It segments the market demographically into people aged 40-65 years old who are corporates with high incomes. The target market is also segmented geographically to urban areas like Delhi, Mumbai, Bangalore, and Kolkata. Additionally, the target market is segmented psychographically into people who crave luxury.

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    STP for Indian Premium Cigar

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    STP for Indian Premium Cigar

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    The document discusses segmentation, targeting, and positioning strategies for an Indian premium cigar called Lord Theodore. It segments the market demographically into people aged 40-65 years old who are corporates with high incomes. The target market is also segmented geographically to urban areas like Delhi, Mumbai, Bangalore, and Kolkata. Additionally, the target market is segmented psychographically into people who crave luxury.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    77 views1 page

    STP For Indian Premium Cigar

    Uploaded by

    Bhavya King Patel
    The document discusses segmentation, targeting, and positioning strategies for an Indian premium cigar called Lord Theodore. It segments the market demographically into people aged 40-65 years old who are corporates with high incomes. The target market is also segmented geographically to urban areas like Delhi, Mumbai, Bangalore, and Kolkata. Additionally, the target market is segmented psychographically into people who crave luxury.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    STP for Indian Premium Cigar- Lord Theodore

    1500

    2250

    Segmentation is dividing the customers into groups with common needs and interests. It can be done
    using following approaches-

    i. Demographic- by personal attributes such as age, gender, marital status, education, occupation,
    ethnicity.
    ii. Geographic- by country, city, state, region, neighborhood.
    iii. Psychographic- by personality, risk aversion, values, lifestyle.
    iv. Behavioral- by use, benefits and loyalty of customers towards the product.

    Keeping the brand in my mind, the demand is based upon homogenous preference arising from
    the urge of smoking tobacco in the form of cigars.
    We used Demographic approach to segment the market. Our target group is of age group 40-
    65years, corporates.
    People with high level of income who are loyal in other words prefer the experience which they
    get from smoking cigars.
    Second basis is geographical- Urban areas- Delhi, Mumbai, Bangalore, Kolkata.
    Third basis of segmentation is psychographic where we are targeting people who crave for
    luxury.

    Targeting is deciding which segment is to be targeted.

    Positioning

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