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Propaganda Techniques

Propaganda techniques include: bandwagon, where people follow what others are doing; testimonial, using famous endorsements; transfer, linking ideas/products to create impressions; repetition of names; glittering generalities, using vague emotional words; name calling, creating negative opinions without basis; plain folks, appearing like regular people to audiences; and card stacking, highlighting positives while omitting negatives.

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Strxwberri Shxrtcake
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124 views

Propaganda Techniques

Propaganda techniques include: bandwagon, where people follow what others are doing; testimonial, using famous endorsements; transfer, linking ideas/products to create impressions; repetition of names; glittering generalities, using vague emotional words; name calling, creating negative opinions without basis; plain folks, appearing like regular people to audiences; and card stacking, highlighting positives while omitting negatives.

Uploaded by

Strxwberri Shxrtcake
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Bandwagon

Influencing people by telling them how everyone is using the same product or is true to the same
ideology. This encourages people to take the same course of action.

Testimonial
When a famous person or a celebrity endorses a certain view, they testify to the idea or the product.
This is an effective propaganda technique that often works wonders to influence an audience.

Transfer
When a product or an idea is linked with another to create the impression that they share positive
attributes, the technique being used is known as transfer. This technique can be used to create
positive and negative feelings about an entity.

Repetition
A type of advertising where the product’s name is repeated at least more than four times.

Glittering Generalities
It is one of the propaganda techniques to use vague words or statements that have an emotional
appeal on people without giving them a concrete reason.

Name Calling
The technique works in a way that is the complete reverse of glittering generalities. The technique
used is such that it causes an audience to create a negative opinion about someone because of the
bad opinions they hear of them. As with glittering generalities, there is no basis for the name
calling

Plain Folks
This technique works in a way to establish that the speaker is regular and ordinary and has the same
views and opinions as the people he is appealing to. It creates a sense of camaraderie between the
speaker and his audience which helps build belief in the idea.

Card Stacking
Most companies use this technique in advertising by highlighting the positives of a product while
downplaying any possible negatives or side-effects. It is truth in half.

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