Scribd
Upload
1K views

Difference Between CBB and IBB

Consumer buying behavior involves individuals purchasing goods for personal use in small quantities to satisfy needs, without profit motives. Organizational buying behavior involves bulk purchases of goods for business needs to earn profits through resale. Organizational purchases are guided by objective production and distribution factors and involve defined criteria and knowledge of the market. Many individuals participate in complex organizational buying processes compared to simple consumer purchases.

Uploaded by

D
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
1K views

Difference Between CBB and IBB

Consumer buying behavior involves individuals purchasing goods for personal use in small quantities to satisfy needs, without profit motives. Organizational buying behavior involves bulk purchases of goods for business needs to earn profits through resale. Organizational purchases are guided by objective production and distribution factors and involve defined criteria and knowledge of the market. Many individuals participate in complex organizational buying processes compared to simple consumer purchases.

Uploaded by

D
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Bases Consumer Buying Behavior Organizational Buying Behavior

The individual consumers buy goods


and services for ultimate use or The organizations buy goods and services for
Purpose of satisfy their needs. The buying their business needs. The buying purpose of them
Buying purpose of such consumers is not to is to earn profit by using and reselling the goods
earn profit by reselling the goods and and services.
services.
Organizational buying is done in large quantities.
There are several reasons why organizations must
Although consumers buy various kinds
buy the goods they need in bulk. In the first place,
of goods, the quantity of goods
they use large quantities of each item and must
Quantity remains small. They buy only the
maintain inventories at a level high enough that
necessary quantity of goods, which
they will not run out of stock. Secondly, it
they need for regular use.
is cheaper and more efficient to make large-
volume purchases.
Consumer buying takes decision by Organizational purchasing is a rational process
consumers themselves. Sometimes because the purchasing behavior of organizations is
Purchase
they can consult with family members guided by objective factors having to do with
Decision
and friends. They need not fulfill any production and distribution. It takes long time than
formality like organizational buying. consumer buying.
Organizational purchase criteria are specifically
Most of the consumers may not have
defined. Organizational buyers usually have fewer
adequate knowledge and information
brands to choose from than do individuals, and
Market about market situation, available
their purchases must be evaluated on the basis of
Knowledge goods and services, etc. The educated
criteria that are specific to the overall needs of
customers may be aware and have
the organization. The organizational buyers have
knowledge about market and goods.
full knowledge of market and suppliers.
Types of Consumers buy many goods to use to Organizational buyers buy limited goods to use to
Goods satisfy personal or family needs. conduct business.
Many individuals are involved in the buying
process. Within large organizations, rarely is one
Consumer buying behavior is effected individual solely responsible for the purchase of
Effect by age, occupation, income level, products for the purchase of products or services.
education, gender etc. of consumers. Instead, many individuals and departments may be
involved and departments may be involved in the
buying process.
The consumer buying process is very
simple. No need to fulfill any
Buying Buyers and sellers in the organizational market
formality. There is also no need to
Process must maintain extensive contact.
maintain extensive contact with
sellers.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy