Silabus e Commerce
Silabus e Commerce
Materi:
I Overview & Handout
II Revolution on Commerce • Laudon & Traver ch. 1
III E-commerce Business Model
Laudon & Traver ch. 2 & 10
Figueiredo, 2001 ‘Finding
Sustainable Profitability in E-
commerce’
IV E-commerce Infrastructure Laudon & Traver ch. 3
Evans & Worster, 2000 ‘Blown to
Bits’
V Security & Encryption Laudon & Traver ch. 5
Boncella, 2000 ‘Web security for
E-commerce’
VI Ethical, Social & Political Laudon & Traver ch. 9
Issue in E-commerce Keen & Mackintosh, 2001 ‘The
Freedom Economy’
VII E-commerce Marketing Laudon & Traver ch. 7
Concept Winner, 2001 ‘Customer
Relationship Management’
VIII Midle Test Open Book
IX E-commerce marketing Laudon & Traver ch. 8
communication
X Supply chain management in Laudon & Traver ch. 12
E-commerce
XI E-commerce payment system Laudon & Traver ch. 6
XII Auctions, Portals, &
Laudon & Traver ch. 13
Communities
Lucking-Reilly, 2000 ‘the
Determinants of Price in Online
Auctions’
XIII Final Test Open Book
Penilaian
Kebijakan Penilaian:
Final 35%
Midle 25%
Tugas & Partisipasi 40%
Tugas Individu 35%
Partisipasi Kelas 5%
Total 100%
Tugas:
Tugas utama :
menganalisis kelayakan proposal E-grocery (Supermarket Elektronik)
Menganalisis potensi kewirausahaan melalui Internet/e-entreprenuership –
dalam kasus google Adsense
Tugas mingguan:
Resume Jurnal (Dalam Bahasa Inggris) per pertemuan
Partisipasi Kelas
Literatur :
Laudon, K.C. & Traver, C.G., E-commerce Business Technology Society, Addison
Wesley, 2001
Literatur tambahan akan diberikan disetiap pertemuan