MBA Free Playbook PDF

The Minimalist Marketing
Method
5 PILLARS OF A
DANGEROUSLY
EFFECTIVE
SALES
MACHINE
The playbook for service providers who
want to conquer their 6-figure money goals
(and still have space to live a five-star life)
NELLIANESTCLAIR.COM
If There Was A Way
To Make 10K+ Per Month In Your
Service Business...
Without burning your mind, body,

and willpower to a charcoaled
crisp...
Would You Finally Commit Yourself

To Making It Happen?
I sincerely hope your answer is an enthusiastic yes...
Because anything less would mean you’ ve completely

shortchanged yourself.
There are hundreds (possibly thousands) of valuable

prospective clients waiting for you to…
Solve a problem for them

Receive their treasured dollars in exchange for your
solution
You know these dream clients exist.
You know there’ s serious money to be made for someone with

your skill set.
And you know there’ s space in your industry to do

outrageously fulfilling work.
The trouble is:
You’ re attracting the kind of prospects who want high-end

results for sweat-shop rates...
NELLIANESTCLAIR.COM PAGE 1
Prospects who take weeks of back and forth just to be
remotely convinced you can help them...
...who frustrate the life out of you when they finally become
clients... leaving you to wonder if your goals are even worth
having anymore.
And, instead of comfortably hitting the $10,000 per month

mark, like you intended...
You’ re putting in 40+ hours a week only to barely squeeze

your expenses out.
Truth?
There’s nothing profitable or freeing about

doing business this way
So I’ m taking a stand with you right now:
If you know you could do better.
Should do better.
It’ s time that you start operating with a completely stacked

deck.
This playbook will help you do just that.
I must advise you though...
Completely disregard this guide if you:
1. Don’ t have the balls to break all the rules (what I teach
goes against the grain)
2. Are not ready to take radical responsibility for the
explosive growth of your business
But if...
→ You’ re good at what you do, and have at least one sale to
show for it.
→ You care as much about being a difference-maker as you

do about being a money-maker...
Then you’ re absolutely in the right place. And what you’ re

about to discover will profoundly change the way you market
and sell your work.
THE MOVE THAT

CHANGED EVERYTHING
If you don' t know this already, my name is Nelliane St. Clair.
I help service businesses multiply their profits using a

minimalist marketing framework.
Believe it or not:
Less than 2 years ago, there’ s no way I could’ ve confidently

claimed that title or make such a bold promise.
Because despite being the hidden voice behind the blog

content of some of the top marketers…
Despite having strategised funnels and written copy that

increased my clients’ conversions often times by as much
as 100%...
I couldn’t even crack 5K… until I made ONE

courageous move
I got real.
With myself.
With my audience.
With my clients.
And I ditched all the tactics and strategies that everyone else
said was “the thing to do.”
You' ve probably had that urge too.
Deep down, you know there’ s no conceivable way to do all the

things and not burn out.
Instagram, Facebook posts, live trainings, webinars, podcast

appearances, blogs, emails…
See, we often think we need to be a certain way, do a certain

thing, or tell a certain story to sell our work.
Because like it or not, that’ s the game we’ re in:
SALES.
In reality, the way to attract clients who pay generously for

your work…
The way to have an audience who shows up for you without

fail…
The way to do all that is to:
→ Recognise that time is your only true, precious,

non-renewable resource.
→ Understand that you are your unfair advantage.

Your expertise, experiences, values, and personal
stories create your unique brilliance. Don’ t undersell
any of it.
I know.
Doesn’ t sound as glamorous as all the tactics and blueprints

and 10X methods you’ re used to hearing about, does it?
But in the pages ahead...
I’ ll show you exactly what it means to be a fierce protector
of your time, your energy, and yourself as a whole.
You’ ll discover how to sell out your service using a

minimalist marketing framework.
And you' ll see why jumping off the busy train is a non-
negotiable.
That is, if you want your business to flourish.
Here’ s to you getting real with yourself...

Embracing the minimalist marketer’ s way
And getting paid generously to do it!
Nelliane St. Clair
A BRIEF NOTE ABOUT
MINIMALISM IN BUSINESS
It’ s not a magic bullet strategy or a tactic.

It’ s a feel-good way of operating that saves you time, gives
you more spaciousness in your life, and maximises your
profit.
It’ s not a permission slip to stay on the sidelines.

It’ s a framework for taking strategic and intentional action to
guarantee results.
It’ s not just about doing less.

It’ s about doing the essential (which is less by default). Think
of it as a conscious engineering of a business that doesn’ t
take more from you than it gives. A way to channel the BEST
of you into reaping the BIGGEST rewards, in the LEAST
amount of time, and with MINIMAL effort wasted.
Alright! With that out of the way…
Stay tuned because this way of doing business will flip your
world right side up.
THE FIVE PILLARS
01 High-Potency
Messaging
02 Sprint Audience
Building
03 Preselling
04 High-Velocity Sales
05
The Tra ic-
Conversion Loop
Part One
HIGH POTENCY MESSAGING
If you…
Are afraid to charge what your work is worth

Feel pressured to speak to the “make more money” aspect
of results... even if you know your offer is infinitely more
than a money-maker
Attract clients who don’ t mesh with your energy, don’ t take
any action, and don’ t get the results you seek to provide
Please know these are all symptoms of an underlying

problem.
It has nothing to do with your lack of value… and everything

to do with a deficiency in your messaging.
To cut through the crap and convert sales like crazy:
Your sales message must be sharp,

polarising, and impossible to ignore.
It means you will turn off some people (In part 2 of this
guide, you’ ll find out why that’ s a blessing).
But it also means you’ ll attract thousands of the right people.
That’ s polarity.
That’ s the effect of high-potency messaging.
And it’ s the first key to building a business that spits profit
like your favourite rapper spits bars.
So let’ s get into the how.
This needs to happen across 3 levels:
1. What got you EXERCISE:
here? → What was happening in your life

when you felt compelled to start your
Before you present your $6,000
business?
coaching offer or your $10,000 web
design package…
→ What opportunity did you see? Why
did you care enough to pursue it?
The very first sale you need to make
is, “WHY YOU?”
→ What were the biggest hurdles in
your way?
And guess what?
Every single thing that happened on

→ What gave you the strength to
endure the challenges?
your journey to the present day, has
been a catalyst for who you are and
what you do.
Own it.
This is what will persuade others that

you are uniquely qualified to deliver
on your promise.
It will also add layers of transparency,

authenticity, and vulnerability to your
brand.
And that’s the kinda thing that builds

trust.
Trust sells.
NOTE: Use the prompts in the sidebar

to get more clarity on this.
2. How would you ASK YOURSELF:
like to be perceived → What kind of person do you feel a

in the marketplace? higher calling to serve?
Bottom line: → What’s your true change?

You will always feel pressured to → What is the real result of your
conform to the industry norm. offer?
You’ll want to tell a particular sales

story just because you think it will sell
more.
But it is critical that you fight that

urge with everything you have.
If you don’t, you miss the opportunity

to connect with the people you feel a
deep desire to serve.
I’m talking about the kind of people

who will be eager to whip out their
wallets, and spread the word about
you.
So:
Claim your niche — as obscure as it

may be. Communicate your true
change — as unglamorous as it may
seem.
There’s no right story.
Just the true story.
3. What's the THINK ABOUT THIS:
vision? → What is it that you’re really here to

do?
It’s not enough to provide a
transformational service.
→ How would like your work to be
remembered?
It’s not even enough to generate kick-
ass results for your clients.
→ What’s the long term goal for your
business?
There’s an epidemic of people seeking
meaning and connection.
→ If FOMO (fear of missing out) were
not a factor, how would you run your
Every brand needs to add meaning to
business differently?
the lives of their audience.
Otherwise, they’ll seek it elsewhere.
So take a stand with and for your

people.
First, get clear on the intention of

your business.
That’s your mission.
Then, get clear on your aspirations for

the future.
That’s your vision.
Part Two
SPRINT AUDIENCE BUILDING
Here’ s one thing you can guarantee with this online business
boom:
The opportunity won’ t last forever.
Paid advertising won’ t always be stupid cheap

The shallow strategies and tactics will get increasingly less
effective
Prospective clients will become more jaded, skeptical, and
difficult to persuade
The fantastic news is, there’ s more than enough time for you
to overhaul the way you market your services.
This way, you can profit today while building a business that
can effortlessly adapt when change is afoot.
It starts with this:
Supercharge your audience-building

process
If you haven’ t hit the 10K per month mark...
It' s a mistake to spend money on paid strategies or waste

time trying to do it all.
You must attract an organic audience and convert them into

clients faster than you ever thought possible.
Don’ t worry - it’ s totally doable with the right frameworks!
Let’ s get into the how of a sprint audience-building strategy.
1. Vaccinate yourself
against client hell
Before I show you how to open the client floodgates, you need to know how to
repel the troublemakers.
You know the type:
Not giving you the information you request to get your job done
Always making passive aggressive remarks about your rates (even after they
hire you)
Unrealistic expectations about deadlines or results
Treating you like you’re their employee
Not respecting your boundaries
I can go on, and I’m sure you can add many of your own personal stories to this
list.
Point is, client hell isn’t fun...
...but it’s what happens when you neglect the client discovery process.
So I’ll ask you a critical question that will blow this whole ‘ideal client’ thing wide
open:
If your dream client went to therapy, and you

happen to be a fly on the wall, what would you
find out?
That’s how you avoid clients from hell.
Know the person you want to work with as intimately as their therapist would.
Now, most people would recommend internet stalking your ideal client or
interviewing them on the phone.
That works. It’s something I do and teach as well.
But, here’s the quickest and most effective strategy.
Let your ideal client show up and define

themselves for you
You can do so through:
Specific questions in your application form, intake form, sales calls, and
marketing emails
Tracking the behaviour of your audience
FOR EXAMPLE:
One powerful question I ask on my application form is...
“What else would you like me to know?”
Simple, unassuming question, right?
Check out some of the responses I’ve gotten.

Super helpful!
Note the kind of personal detail that people leave without any prompt. I have
many more just like this.
And it's all from asking one question on one application form.
Strategic, open-ended questions will get you more information on your ideal
client than you’ve ever gotten before.
This is what will allow you to close that sale confidently, quickly, and with
integrity.
P.S. You may notice that many clients found me the same way. I’ll show you how.
Stay tuned.
2. Master the PPS cycle

Now that you know how to repel the wrong clients, let’s talk about attracting the
right ones.
There’ll always be two types of people coming to your virtual door:
People who are not yet ready to become paying clients

People who are ready or near ready to become paying clients
The dilemma?
You need very different marketing messages for each group.
How do you market to one group without repelling the other? And how do you
do it without creating extra work for yourself?
The 'Problem - Promise - Solution' Cycle
FOR PEOPLE WHO ARE NOT READY TO BUY:
Your messaging needs to focus on taking them from problem to promise.
The reason they’re not ready to pull the trigger is because they’re stuck in the
problem and the pains that come with it.
You need to get them to be solution-focused. That starts with highlighting the
promise.
FOR PEOPLE WHO ARE READY TO BUY:
Your messaging needs to focus on taking them from promise to solution.
You often hear marketers say, “focus on the pain points!”
That’s true for your prospects who are in a problem frame of mind. It’s a mistake
to constantly bring up pain points for people who are near ready to buy.
It’s like opening up the scab of a wound that’s ready to heal.
It disempowering to them and detrimental to your sales. Stay solution-focused!
How do know when to transition from problem to promise to solution?
You’ll tailor your marketing messages based on what’s happening in your

business in a given moment.
Are you booked? Focus on problem to promise.
Do you have space for more clients? Focus on promise to solution.
Are you prepping a big launch? Focus on problem to promise.
Nearing the end of a launch? Focus on promise to solution.
NELLIANESTCLAIR.COM
PAGE 15
3. The 2-Platform Matrix
You’ve seen how to repel the wrong clients, and how to attract the right ones.
But what about the actual vehicle used to bring these prospects to your virtual
door?
Your digital platforms.
Before I explain the 2-platform matrix, a brief personal story: The first
coaching program I joined cost me $7,200. I’m not from the US, so the local
currency conversion for me was $19,224. Yikes!
To be fair, I don’t regret the investment.
I got some value from the program.
The few modules that did work for me cancelled out those that didn’t.
But there was so much that had to be done regarding social media, the very
thought of it sucked the life out of me.
Chances are, you feel the same about all the tasks you’re told you *must* do.
Well, here’s some relief:
It’s mostly unnecessary. A waste of time and effort.
Truth is, you should only focus on 2 platforms (besides your website) if you’re
not yet at your target 10K/month.
You can even get away with just one platform. But I wouldn't recommend putting
the weight of all your sales on any one thing.
So let’s look at the 2 platforms you should focus on.
PLATFORM 1: EMAIL
This is the one platform in the matrix that’s non-negotiable. You must do it, and
I’ll tell you why.
When Instagram, Fb, YouTube, etc are tinkering the algorithms, your business
will suffer. Unless you have a digital asset you completely own.
Email continues to be one of highest-ROI activities you can do. You control it
fully. And you can use it to grow any other platform at any time you desire.
It’s low risk, medium effort, high reward.
PLATFORM 2: BASED ON YOUR GOALS AND SKILL
Unpopular fact:
The ROI you get from a social platform hinges entirely on how good you are at it.
Each platform can work as well as the next. Your skill set, your strategy, and
willingness to show up are the success factors.
So pick a platform that’s aligned with you, and forget everything else.
Good at leading and energising people? You’ll be well served creating a

group/movement.
Could write for hours? You’ll kick butt at blogging and Instagram feed posts.
Captivating on video? YouTube and any platform where you can go live is your
ticket.
You have many options: Facebook, Instagram, YouTube, Podcast, Blogging, etc.
DISCLAIMER: Picking your ideal platform doesn’t mean you ignore the rest for
good. It means this is where you’ll channel the most of your time and effort
until you hit your revenue goals. As you level up, you’ll revisit your platforms
of choice.
Part Three
PRESELLING
If you spend any amount of time in Facebook groups or on
webinars...
You' ll come across 2 types of entrepreneurs:
ENTREPRENEUR #1 will bombard you with stories of how

they...
Effortlessly earn hundreds of thousands of dollars per
month
Made 6 and 7 figures with their first product launch
10x-ed their business by using this unique magic formula
(and you can do it too!)
What this entrepreneur fails to tell you about their success

story is that…
It’ s not the whole story.
What many leave out from their glistening launch figures are
the exorbitant costs…
…Merchant fees
…Affiliate payouts
…Paid advertising
…Refunds
…Contractors & employees
Once all these expenses are accounted for? You have a

picture that looks more like this:
On the flip side of this, you have a second class of
entrepreneur:
ENTREPRENEUR #2 who…
Has a small but highly-engaged audience that’ s ready to

buy
Doesn’ t need to seek refuge from their business because
they're having fun
Doesn’ t have people swarming for refunds because their
service generates results
Achieves conversions double and triple industry average...
not because of some magic-bullet tactic, but good ole
fundamental marketing + sales
Confidently invests in their business because they’ re
guaranteed a return on investment
Has healthy profit margins and no cash flow problems
The difference between the two? Pre-selling.
To pre sell is to get someone to buy into you and your

expertise before they even see your offer.
It’ s about getting your ideal prospects to commit to

themselves that:
1. They’ ve got a problem worth fixing

2. They deeply desire a positive outcome
3. There’ s a gap between their present circumstance and their
ideal reality
4. You’ re the ideal person to help fill that gap
o ur
he F
T em ents
gre
A
The moment someone comes to these 4 agreements with
themselves…
The most important sale has already happened (long before

money exchanges hands).
So how do you pre-sell?
It’ s all about the content you expose your audience to before
they see your offer.
There are three content strategies you can use:
1. Macro content
This is the quickest and most effective method.
You produce a massive piece of content which takes care of

the entire presell framework.
If you can recall, earlier you saw that many of my copywriting

prospects spoke about a specific blog post.
This post is a perfect example of a macro piece of content

designed to pre sell my ideal clients on my expertise.
I call this a conversion blog post, and it works like magic.
To this day, it’ s my #1 client magnet (besides referrals). You

can take a look at it here.
Can you use other types of content? Sure thing.
You can also use a masterclass (not the kind that sells your
service right from the training).
That final sale should be reserved for your sales call. Your
masterclass should strictly serve as a presell, just like a long-
form blog post.
2. Micro content
This type of content works, but not nearly as well as macro
content.
See, with small pieces of content, you’ d have to create a lot of

it!
Some examples include:

Fb posts either in a group or your business page
Instagram feed posts + stories
Email broadcasts
Short video lessons/tips
If you focus on micro content only, it will take you a long time
to gain traction with your audience.
Which brings us to the last content strategy for pre selling…
3. Hybrid content
Macro content can absolutely stand on its own two feet
(that’ s the whole purpose of it). But if you want explosive
results, use a hybrid content strategy.
Here’ s what that looks like:
1. You create one piece of kick-ass macro content

2. You consistently create micro content to support your main
piece
Make no mistake: consistent doesn’ t mean frequent. Your

micro content can be once weekly, twice weekly, any interval
that works for you.
It is unnecessary to push out multiple pieces of content per

day on every platform. In fact, it diminishes your
effectiveness.
As a service provider, you must strike a balance between

marketing and client delivery. It's not ideal to trap yourself
in a content creation hamster wheel.
Part Four
HIGH VELOCITY SALES
Once you implement the first three pillars…

1. High potency messaging
2. Sprint audience building
3. The presell
...then you my friend have everything it takes to supercharge

your profit power.
You’ ll have no problem persuading prospective clients to say

yes to your offer, no matter how high the cost.
Think of these three components as the cleanest, most

efficient fuel for your high-velocity sales vehicle.
Here' s what your sales vehicle should entail:
1. Slam-dunk offer
Want the no-holds-barred truth?
Your copywriting can give Gary Halbert a sucker punch in the

face… Your shiny funnel can run circles around Russell
Brunson… Your business mentor can be the love-child of Jeff
Bezos and Jay Abraham...
If your offer is crap, you’ ll have an impossible time making

sales.
Your solution is what clients pay for. And a good solution is

the foundation of a sustainable business.
The other parts of your sales vehicle are there to deliver that
solution to as many paying hands as you desire.
2. Persuasive sales assets
This can include:
landing pages
video sales letter
sales pages
emails
sales calls
social media posts
You don’ t need every last one. An offer can sell with or
without a sales page, with or without a webinar…
The important thing is that you have sharp, bold, and

persuasive sales assets.
At this stage, you can’ t be afraid to sell. Be confident in the

fact that you’ ve given your prospects the time and attention
they deserve.
Some people will buy without much help from you. But most
will need you to coach them to make that final purchase
decision.
That’ s where effective copywriting comes into play. This isn’ t

a guide about copywriting, so I won’ t go into it (or this would
turn into a very lengthy book).
Just know it’ s essential to sales. Any time you spend

learning how to communicate persuasively will be time
well spent.
3. Follow up
The third piece of your sales vehicle is the follow up, and it’ s
critical.
A resounding 80% of sales opportunities are lost due to

lack of follow up!
We’ ve all had sales calls that haven’ t gone our way.
The mistake that most make is to not pursue a potential
client because they said “no” the first time around.
In fact, when you sell a high value service, it’ s very

uncommon that you’ ll get a yes without hesitation.
Your prospects need to be convinced, especially if they’ re

paying top dollar.
Most times it takes a few follow ups for that to happen. You
can follow-up with:
Emails
Retargeting ads
Sales calls
Part Five
THE TRAFFIC CONVERSION
LOOP
Want some straight talk about making more sales?
There are really only 2 ways to do it:
1. Increase traffic to your offer

2. Improve the conversions of your sales assets
That’ s it!
Everything else will consume your time and yield little to no

reward.
I call it the traffic-conversion loop because like many things

in business, it’ s cyclical.
Let’ s examine it:
1. Increase traffic to your
offer
Once you’ ve created an enticing offer, your job is to get it in
front of as many of your ideal clients as possible.
It’ s going to allow you to validate your offer (AKA make sure
it’ s what your people actually want).
It’ s going to give your ideal clients an opportunity to BUY.
And it’ s also going to give you the opportunity to track and
analyse their behavior.
This is essential for the second phase of the traffic-

conversion loop…
2. Improve the conversions

of your sales assets
If you have experience with funnel strategy + copywriting, like
I do…
Or if you’ ve been doing this online business thing for a

while…
You’ ll be pretty good at knowing what is likely to convert or

not.
But there’ s no sure thing when it comes to sales.
So if it is your desire to get as many sales as possible, here’ s

my proven plan for you:
SIX STEPS TO MASTER THE

TRAFFIC CONVERSION LOOP
age!
ext P
N
STEP 1: Drive people to your sales assets (landing pages, sales
pages, webinars, etc)
STEP 2: Track how they behave and note where they fall
through the cracks
STEP 3: Plug the leaks, so new people coming in don’t fall

through these same cracks
STEP 4: Follow up with those who fell through so you don’t

miss out on a sale
STEP 5: Profit and live your best life
STEP 6: Do it all over again
Now:
Increasing traffic can be time-consuming. But not if you know

how to capture premium attention with minimal effort.
Improving conversions can also be an expensive endeavour.

Good copywriters and expert funnel builders are not cheap.
But you don’t need them if you haven’t, at the very least, hit the
120K/year mark. You can do the essentials necessary to get
yourself up to that revenue benchmark.
PUTTING IT ALL
TOGETHER
Picture this…
→ You get to be selective about who you work with

You go from the occasional prospect to an influx of leads. It
means you get to say no to clients who aren’t a good fit for
your service. And, you do so with no doubt or fear because you
have an abundant supply of potential clients.
→ You exponentially expand your earning potential
You go from only being able to serve a few clients each month
to having scalability in your business. You have an offer that
you can comfortably deliver to dozens of clients. This way, you
have spaciousness in your life to actually... I dunno... live!
→ You hit your 6 figure goal and start setting even bigger
targets
You go from barely covering your expenses to making at least
10K per month. You charge what your work is worth without
hesitation. You’re able to confidently close sales without feeling
sleazy or guilty. Plus, you have enough cash coming in each
month to save, invest, and spend as you please.
→ Your business is an absolute joy to run

You enjoy your clients. You enjoy creating content and showing
up for your audience. You enjoy the relationships you’ve built
with others in your industry. About time, right? Your business is
no longer something you need to take month-long sabbaticals
from. It’s fun!
That’s the dream, isn’t it?
To have a business that adds to your life instead of subtracts

from it... a business that gives as much (or even more) than it
takes.
This is what you can expect when you adopt the minimalist
marketing method.
It keeps your business lean and flexible in an ever-changing

digital space.
It empowers you to say no to the time-sucking tactics that

don’t move the needle for your business…
And yes to the strategies that will put money in your pockets +
joy in your life.
A PERSONAL
INVITATION
The Minimalist Marketing Method came to me by accident.
It was simply the way I had to run my business due to a

mixture of personal health struggles and frustration with my
industry.
I invested in ebooks, courses, coaching…
But I physically couldn’t do every single thing the experts said

to do.
So I took note of what I wasn’t good at, what was emotionally

draining, and what didn’t yield any results…
And I eliminated all of it.
Focused my time + energy on the essential.
It made all the difference to my bottom line. It's how I landed

my first copywriting retainer, and the next, and the one after
that.
So...
If you desire to get off the busy train…
If you know deep down that there’s a much more profitable

and freeing way to do business…
If a minimalist approach sounds like it might be what you

need…
ge!
a
P
I'VE CREATED A DIGITAL PROGRAM TO HELP ext
YOU SCALE YOUR SERVICE BUSINESS USING N
THE MINIMALIST MARKETING METHOD
Introducing:
THE MINIMALIST
BUSINESS AMPLIFIER
The MBA is for a special class of service provider who understands
that...
...There's serious moolah to be made online (if you know how to

reach and persuade the right people).
...Complexity is a death sentence. It's the simple fundamental

strategies, executed with skill, that make all the difference.
...Trading time for money is not an equal exchange. Your time is

infinitely more valuable. The only redemption is to have a business
growth model that extracts the most profit from the minimum
number of hours expended.
...Minimalism doesn't mean effortlessness. It means effort

rewarded 1000 times over.
Sound Like You?

Then I invite you to book a free strategy call
to see if the Minimalist Business Amplifier is a
o! good fit to grow your service business.

n
cti
a
ake
T
Book Your Free Strategy Call ASAP!
Thank you for downloading this guide + reading to the end. I
SO appreciate your time. If you have any uestions about the
MBA or in general drop me a note at
nelliane@nellianestclair.com
Thank You!

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The Minimalist Marketing

Without burning your mind, body,

Would You Finally Commit Yourself

I sincerely hope your answer is an enthusiastic yes...

Because anything less would mean you’ ve completely

There are hundreds (possibly thousands) of valuable

Solve a problem for them

You know these dream clients exist.

You know there’ s serious money to be made for someone with

And you know there’ s space in your industry to do

The trouble is:

You’ re attracting the kind of prospects who want high-end

And, instead of comfortably hitting the $10,000 per month

You’ re putting in 40+ hours a week only to barely squeeze

There’s nothing profitable or freeing about

So I’ m taking a stand with you right now:

If you know you could do better.

It’ s time that you start operating with a completely stacked

This playbook will help you do just that.

I must advise you though...

Completely disregard this guide if you:

→ You care as much about being a difference-maker as you

Then you’ re absolutely in the right place. And what you’ re

THE MOVE THAT

If you don' t know this already, my name is Nelliane St. Clair.

I help service businesses multiply their profits using a

Less than 2 years ago, there’ s no way I could’ ve confidently

Because despite being the hidden voice behind the blog

Despite having strategised funnels and written copy that

I couldn’t even crack 5K… until I made ONE

You' ve probably had that urge too.

Deep down, you know there’ s no conceivable way to do all the

Instagram, Facebook posts, live trainings, webinars, podcast

See, we often think we need to be a certain way, do a certain

Because like it or not, that’ s the game we’ re in:

In reality, the way to attract clients who pay generously for

The way to have an audience who shows up for you without

The way to do all that is to:

→ Recognise that time is your only true, precious,

→ Understand that you are your unfair advantage.

Doesn’ t sound as glamorous as all the tactics and blueprints

But in the pages ahead...

You’ ll discover how to sell out your service using a

That is, if you want your business to flourish.

Here’ s to you getting real with yourself...

Nelliane St. Clair

It’ s not a magic bullet strategy or a tactic.

It’ s not a permission slip to stay on the sidelines.

It’ s not just about doing less.

Alright! With that out of the way…

THE FIVE PILLARS

Are afraid to charge what your work is worth

Please know these are all symptoms of an underlying

It has nothing to do with your lack of value… and everything

To cut through the crap and convert sales like crazy:

Your sales message must be sharp,

But it also means you’ ll attract thousands of the right people.

That’ s the effect of high-potency messaging.

So let’ s get into the how.