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BECG Assign CSR

Starbucks has implemented various CSR initiatives focused on environmental sustainability and supporting local communities. Some key initiatives include reducing waste through recycling programs, obtaining 20% of electricity from renewable sources, conserving water through efficient dishwashers, building green stores using sustainable materials, supporting coffee farmers through purchasing guidelines, and creating a fund to provide clean drinking water. Starbucks' CSR programs have resulted in positive consumer perceptions of the brand and reduced employee turnover by investing in communities.

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Neena Tomy
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65 views

BECG Assign CSR

Starbucks has implemented various CSR initiatives focused on environmental sustainability and supporting local communities. Some key initiatives include reducing waste through recycling programs, obtaining 20% of electricity from renewable sources, conserving water through efficient dishwashers, building green stores using sustainable materials, supporting coffee farmers through purchasing guidelines, and creating a fund to provide clean drinking water. Starbucks' CSR programs have resulted in positive consumer perceptions of the brand and reduced employee turnover by investing in communities.

Uploaded by

Neena Tomy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BUSINESS ETHICS AND CORPORATE

GOVERNANCE

ASSIGNMENT

Submitted By
Neena N Tomy
B2370
MBA B
ABOUT THE COMPANY
Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was
founded in Seattle, Washington in 1971.
Starbucks first became profitable in Seattle in the early 1980s. Despite an initial economic
downturn with its expansion into the Midwest and British Columbia in the late 1980s, the
company experienced revitalized prosperity with its entry into California in the early
1990s. The first Starbucks location outside North America opened in Tokyo in 1996; overseas
properties now constitute almost one-third of its stores. The company opened an average of
two new locations daily between 1987 and 2007.

CSR ACTIVITIES OF STARBUCKS IN INDIA


1) Recycling and Waste Reduction
Starbucks works with local communities to make recycling easier. Starbucks has also launched
a number of initiatives to reduce the overall environmental impact of disposable cups.

2) Energy Conservation.
Starbucks understands that the stores create 80 percent of the carbon footprint of the company,
and therefore it is important to conserve energy and boost energy efficiency to reduce this
contribution to climate change. Currently, 20 percent of total electricity used in the stores
throughout the United States and Canada comes from renewable sources.

3) Water Conservation.
Water is used a lot in Starbucks stores to brew coffee and tea beverages, as well as a number
of backs of the house operations, such as ice machines and dishwashers. In the stores in the
United States, all mechanical dishwashers utilize less than a single gallon of water during the
cycle.

4) Green Building.
Starbucks is utilizing responsible building materials and a number of water and energy
efficient technologies. Some of the efforts to green stores include installation of low-flow
valves, improving lighting efficiency, utilizing recycled flooring tiles etc.

5) Climate Change.
Starbucks partnered with Conservation International to create a series of pilot projects to
improve coffee production, restore and conserve natural habitats, and look into various
opportunities to increase farmer access to forest carbon markets.

6) Responsibly Grown Coffee.


Starbucks’ partnership with Conservation International has also assisted in developing
purchasing guidelines to address ethical sourcing of coffee. Known as Coffee and Farmer
Equity (CAFÉ) Practices, these sets of guidelines help Starbucks farmers grow coffee in a way
that is not only good for the people, but also good for the planet.

7) Ethically Sourced Tea.


The ingredients in Starbucks’ tea brand, Tazo, are received via the Community Health and
Advancement Initiative Project, or CHAI project for short. This project aids in increasing
sustainability throughout communities by providing economic development and health
services.

8) Ethically Sourced Cocoa.


The Cocoa Practices program is much like the CAFÉ program for coffee in ensuring that cocoa
is grown in such a way that is beneficial to the people and the environment.

9) Showing Support for Farmers and the Community.


Long term success for Starbucks really depends on all the farmers who are growing the coffee.
Starbucks works on the ground with the farmers to improve quality of coffee and the
communities.

10) Ethos Water Fund.


Starbucks created the Ethos Water Fund to aid in raising awareness about the fact that over one
billion people around the world do not have access to clean water for drinking. The fund helps
to provide children with clean drinking water. When a consumer purchases a bottle of Ethos
Water from any store, a portion of the proceeds go to the fund.

SUSTAINABILTY ASPECT OF CSR


First and foremost, Starbucks decided to invest in its people and the communities they work
with. When a company puts people first, and focuses on making positive changes for the
communities they work with and serve, consumers notice.

In fact, studies show that when companies support social or environmental issues, 93% of
consumers have a more positive image of that company. Starbucks’ strategy and resultant
outcomes are proof positive of that study. Plus, when companies like invest in their people,
they see less turnover, and employees become advocates of the company as well.

CSR POLICIES
The Policy recognizes that corporate social responsibility is not merely compliance; it is a
commitment to support initiatives that measurably improve the lives of underprivileged by one
or more of the following focus areas as notified under Section 135 of the Companies Act 2013
and Companies (Corporate Social Responsibility Policy) Rules 2014 .
PRACTICAL ABOUT CSR

• Starbucks has launched a number of initiatives to reduce the overall environmental


impact of disposable cups.

• Currently, 20 percent of total electricity used in the stores throughout the United States
and Canada comes from renewable sources.
• Starbucks is utilizing the LEED Certification program created by the United States
Green Building Council as a benchmark for all the changes.
• Because of the amount of energy used in stores, when it comes to climate change,
Starbucks is mainly focusing a majority of their energy on purchasing renewable energy
and energy conservation measures.
• Starbucks has been collaborating with the Bill and Melinda Gates Foundation and the
World Cocoa Foundation to aid in supporting the Cocoa Livelihoods Program
throughout West Africa.
• When a consumer purchases a bottle of Ethos Water from any store, a portion of the
proceeds go to the fund. Over $6 million has so far been granted to support water,
hygiene, and sanitation education programs in countries that are water stressed.

REFERENCES

• https://cleantechies.com/2012/02/20/top-ten-sustainability-initiatives-of-starbucks-
corporation/
• http://finance.bih.nic.in/Documents/CSR-Policy.pdf
• http://www.whywhisper.co/the-blog/2015/9/24/corporate-social-responsibility-how-
starbucks-is-making-an-impact

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