Synopsis Animation and Gaming Institute

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SYNOPSIS

NATIONAL CENTRE OF
EXCELLENCE

Utkarsh
15BAR1061
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TOPIC:
NATIONAL CENTER OF EXCELLENCE

INTRODUCTION:
In the year 2015, after the success of the south Indian movie ‘Bahubali’ the Indian
Govt. came to form a policy in the sector of Animation to enhance the quality of work
being done. This policy was to enhance the animation, Vfx, gaming, & comics present
scenario so as India can compete with other countries in this sector. This Policy is
shortly called AVGC.

The AVGC(Animation, Vfx, Gaming & comics) sector is represented by companies,


joint ventures, focus groups, consultants and creative professionals engaged in the
business of conception, production, post-production, media, publishing and marketing
of animation, visual effects, special effects, editing, digital gaming including mobile,
console, desktop games and comics content. They also actively promote the products
and related services like development of software used in pre-production, production
and postproduction, education and advanced research, development of AVGC
subjects, related technology and its business management.

The sector employs 85,000 people mostly (>80%) in the production and post-
production segments of the value chain and is expected to employ an additional
80,000 people by 2025(report of KPMG).

Given that in the next 10 years, the AVGC sector will require 24,000 professionals
with a graduate degree or above and there will only be around 16,000 students
graduating from recognized degree awarding institutes (report of IIMC), there is a
strong case for setting up an institutional chain which will augment the supply of
graduates in the AVGC sector.

So to increase the number of professionals in this field the Maharashtra Govt. came up
with a proposal of Creating National Centre of Excellence in association of Indian
Institute of Mass comm.in Film City, Mumbai.
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AIM:
To create an apex institutional campus which offers world class education and training
in the field of Animation, Vfx, Gaming and comics industry fostering an ecosystem of
start-ups and entrepreneurships.

OBJECTIVES:
a) To create a peaceful and motivating environment for the students with fully
residential academic institution.
b) To create first ever formal educational institute to supply talent in the field of
AVGC.
c) To create an institution which will help the country to enhance its global
positioning in the field of AVGC.
d) The creation of this type of institution will also enhance the Make in India
campaign by Indian govt. as right now most of the Vfx is done is by foreign
firms.
SCOPE:
1. ACADEMIC BLOCK
a) Class Rooms for total 14 course
b) Labs or Studios for each course (Green Lab, Sound studio, Claymation lab
etc.)
c) Conference halls

2. CENTRAL LIBRARY 50,000 BOOKS


a) Digital Library
b) Manual Library

3. INCUBATION CENTER

4. AUDITORIUM WITH CAPACITY OF 500 PEOPLE

5. RESIDENTIAL BLOCK
a) Hostel (1490 students & 65 Staff)
b) Guest Houses
c) Dining Area, Mess & Kitchen

6. RECREATIONAL AREAS
a) Sports Complex (Indoor & Outdoor)
b) Cafeteria or Food Court

7. SERVICE & OTHER


a) Administration Block
b) Dispensary & Pharmacy
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LIMITATION:
1) Basic structural details will be covered for the entire project.

SITE BRIEF & VALIDATION:


The Site is located in the Dada Saheb Phalke Chitra Nagri in Mumbai also known as
film city Mumbai.
The total area of the site is 12.7 acres and is adjacent to conservation institute.
The accessibility to the site is through 5M wide main road of film city.

SITE OF FILM CITY


FILM CITY MASTER PLAN BY SSA
FOR ITS REDEVELOPMENT
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Google image of the site
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THE SITE & SURROUNDING
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PROTOTYPE STUDIES:
a) WHISTLING WOODS INTERNATIONAL, MUMBAI

LOCATION – Film City, Goregaon, Mumbai


SITE AREA – 10.3 Acre
ARCHITECTS – IAG Consultants (Santacruz, Mumbai)

COURSES – 1. Filmmaking
2. Animation
3. Acting
4. Media & Communication
5. Fashion
6. Music
7. Short Course Unit
8. Virtual Academy

The Whistling Woods International will help in understanding the educational


scenario in the field of AVGC with the cutting-edge technologies being used
currently in the industry and also the usage & segregation of spaces.
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b) STATE INSTITUTE OF FILM & TV, ROHTAK

LOCATION – SECTOR – 6, ROHTAK, HARYANA


SITE AREA – 22 ACRE
ARCHITECT – RAJ REWAL
COURSES - 1. Direction
2. Cinematography
3. Acting
4. Sound Design
5. Editing

The above study will help in understanding the editing and designing parts required in
the education of the students in AVGC industry and ultimately help in the site
planning and the residential area required to design the campus.
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c) PRATT INSTITUTE, BROOKLYN, UNITED STATES

LOCATION - 550 MYRTLE AVENUE, BROOKLYN, UNITED STATES


SITE AREA – 20,000 SQ FT
ARCHITECT - PRATT ALUMNUS JACK ESTERSON
COURSES - 1. FILM MAKING
2. VIDEO EDITING
3. SOUND MIXING
4. POST PRODUCTION (VISUAL EFFECTS)

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