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    Xerox

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    tahshan tonmoy
    This document contains 5 paragraphs summarizing questions from a case study about Xerox Corporation and how it has adapted to changes in the market environment since the late 1990s. The paragraphs discuss how technological, cultural, and economic forces impacted Xerox's performance, and how the company did not adequately respond to changes in the market. The document expresses that Xerox's shift toward business services was a good strategic move, but it could have better understood market changes by directly polling customers. It recommends Xerox stay engaged with public trends and develop a convenient information sharing platform.

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    Xerox

    Uploaded by

    tahshan tonmoy
    71 views2 pages
    This document contains 5 paragraphs summarizing questions from a case study about Xerox Corporation and how it has adapted to changes in the market environment since the late 1990s. The paragraphs discuss how technological, cultural, and economic forces impacted Xerox's performance, and how the company did not adequately respond to changes in the market. The document expresses that Xerox's shift toward business services was a good strategic move, but it could have better understood market changes by directly polling customers. It recommends Xerox stay engaged with public trends and develop a convenient information sharing platform.

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    This document contains 5 paragraphs summarizing questions from a case study about Xerox Corporation and how it has adapted to changes in the market environment since the late 1990s. The paragraphs discuss how technological, cultural, and economic forces impacted Xerox's performance, and how the company did not adequately respond to changes in the market. The document expresses that Xerox's shift toward business services was a good strategic move, but it could have better understood market changes by directly polling customers. It recommends Xerox stay engaged with public trends and develop a convenient information sharing platform.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    71 views2 pages

    Xerox

    Uploaded by

    tahshan tonmoy
    This document contains 5 paragraphs summarizing questions from a case study about Xerox Corporation and how it has adapted to changes in the market environment since the late 1990s. The paragraphs discuss how technological, cultural, and economic forces impacted Xerox's performance, and how the company did not adequately respond to changes in the market. The document expresses that Xerox's shift toward business services was a good strategic move, but it could have better understood market changes by directly polling customers. It recommends Xerox stay engaged with public trends and develop a convenient information sharing platform.

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    You are on page 1of 2

    Jennifer Petty

    Bus 306-01
    February 4, 2014
    Professor Davis

    Chapter 3 Case Study Questions for Discussion


    Xerox: Adapting to the Turbulent Marketing Environment

    1. The microenvironmental factors that have affected Xerox’s performance since the
    late 1990s are technological, cultural, and economic forces.
    2. The macroenvironmental factors that have affected Xerox’s performance during
    this same period are the company, the changing market, and the public. To
    expand, the company, in that it did not do what it could in order to keep up with
    the changing market, customer markets, people changing their wants and Xerox
    not paying attention, and publics, such as the general public, where Xerox was not
    concerned enough with their consumer’s attitude toward their products.
    3. I believe that, by focusing on the business services industry, Xerox has pursued
    the best strategy. I think that by making this switch, they are, in a sense, making a
    more environmentally friendly step in their business. Xeroxing uses a lot of paper,
    which, in turn, uses up a lot of trees. With electronic copies on the rise, this shift
    toward the services industry will help cater more toward the public and their
    awareness of the environment. This will keep them updated and will help them
    retain customers since they are concerned with people focusing “on what matters
    most—their real business” (pg. 97).
    4. An alternative strategy that Xerox might have followed in responding to the first
    signs of declining revenues and profits would be to simply take a pole at business
    offices or on the streets. As they obtained the information from their “dreaming
    with the customer” sessions, they could have potentially learned this information
    sooner, which may have even put them at the top of this competitive market.
    5. In regards to Xerox’s current situation, some recommendations that I would make
    to Burns for the future of the company would be to, first, stay in touch with the
    public. Track trends of where companies are going and what they prioritize.
    Second, I would suggest that they research and try to develop an easy and
    convenient way of sharing information. Of course there is email, google docs, and
    many other types of companies that do the same things, yet all of these modes of
    communication have shortcomings. If Xerox could design an information sharing
    website or program that does not have the glitches that many of these other sites
    have, I think that would put them ahead of others and would solidify their desire
    to help people “focus on what matters most—their real business.”

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